成为社交媒体影响者本身就是一项完整的工作。来自世界各地的竞争非常激烈。无论您是推广别人的品牌还是建立个人品牌，您都需要确切地知道该做什么。成为Pinterest 影响力(Pinterest influence)r 完全是一场完全不同的比赛。
如何成为Pinterest影响者
了解 Pinterest
要想成为一个有影响力的人，就必须探索Pinterest的本质。(Pinterest)不要用半生不熟的策略潜入影响者的行列。以下是您需要了解的有关Pinterest的某些事项。
Pinterest作为独特的社交媒体平台(Unique Social Media Platform)
在Pinterest上，您不只是分享您希望人们看到的帖子或图片。您固定它们以确保人们会看到它。大多数访问者通过搜索找到您的图钉。你的图钉被曝光是因为有人搜索了它。他们不会因为你的名声而曝光。这是Pinterest(Pinterest)与其他社交媒体平台之间的主要区别。
多亏了 pin 和 repin，Pinterest帖子在街区附近停留了很长时间。针的半衰期为 14 周。换个角度来看，平均一条推文会在 48 秒内从提要中消失。Facebook帖子的平均半衰期为 90 分钟。
Pinterest 作为搜索引擎
Pinterest不仅仅是另一个社交媒体平台。以自己的身份将其视为搜索引擎。人们访问Pinterest(Pinterest)并不是为了随便开始对话。他们寻找具有高度针对性的特定董事会。
Pinterest 用户彼此建立联系以建立业务伙伴关系。目的可能是为他们的品牌赢得追随者或推广产品。他们很少只是来聊天。
将Pinterest(Pinterest)视为社交媒体平台外衣的搜索引擎。这是使您成为成功的Pinterest影响者的第一个技巧。您将了解发布内容和方式，以及如何跟进。
Pinterest 作为 B2C 购物中心
Pinterest搜索和书签有助于在线买家的决策。有时不会有意访问书签。但是 93% 的 pinner 将 pin 用作他们的“购买”列表。
Instagram几乎和Pinterest一样具有视觉效果。但它是聚会和个人互动的中心。Pinterest主要是一个在线市场。普通的 pinners 固定他们希望拥有的东西。这给出了需求的清晰图像。有影响力的人或零售商可以轻松地将类似的东西钉在他们的板上以传达可用性。如果操作正确，它非常直观且非常简单。
千禧一代更喜欢通过Pinterest购物。超过 50% 的美国人(Americans)喜欢Pinterest，因为它的内容。作为影响者，您需要与访问者产生共鸣。如果您记得Pinterest上的人们在寻找什么，您就可以做到。家居(Home)装饰、美食、艺术、旅行和DIY小贴士是(DIY)Pinterest用户最受欢迎的类别。
我们已经确定了Pinterest的全部内容。现在是制定策略以成为成功的影响者的时候了。以下是您可以从Pinterest的分析记录中学到的东西。一些提示来自最成功的Pinterest影响者。
奖励(BONUS)：这些针对 Blogger 的 Pinterest 提示将有助于推广您的博客(Blogs)和网站(Sites)。
专注于产品
当然，图像或视频的措辞和质量很重要。但产品最重要。在其他社交媒体平台上，品牌形象决定了产品的价值。在Pinterest上，固定在您的板上的产品决定了您作为影响者的声誉。
正确策划您的内容
产品是关键。但不可否认，展示总是很重要。以下是一些关于此的提示：
- 针对移动设备优化您的内容，因为 80% 的操作都发生在移动设备上。
- 短视频比长视频或图片更有影响力。
- 高质量的图像仍然具有影响力。
- 纵横比为 2:3 的垂直图像效果最佳。
- 丰富的图钉是信息量最大的。尽可能使用它们。
- 充分(Make)利用每个引脚的 200 个字符。
- 使用(Use)简短且相关的主题标签来增加您的别针的曝光率。是的，主题标签趋势也出现在Pinterest上。
使描述对 SEO 友好且信息丰富，以使引脚排名。它与谷歌的算法非常相似。
保持相关性
在您成为Pinterest影响者之前，请确定您想要推广的内容。它不必是单一的产品或品牌。但它必须与你的生活方式和信仰体系相匹配。
当你过着一致的生活时，它会反映在你的别针上。当您的董事会主题一致时，大公司会认真对待您，并希望将您作为影响者进行投资。
此外，请确保您不会错过主题活动的机会。如果您是独自旅行的影响者，请提前计划为假期添加相关且有用的内容。如果您喜欢食物，请考虑季节性食品或菜肴。如果您喜欢电影，请对新版本有独特的看法。始终保持电路板新鲜。别针会保留数周，但不要让这让你变得懒惰。
优化您的网站
Pinterest用户不是随便的浏览器。他们正在寻找承诺和真实性。作为成功的Pinterest影响者，您需要可信度证明。通过以下步骤优化您的Pinterest个人资料：(Pinterest)
- 更新您的网站和公司名称。
- 添加一个坦率的描述，其中包括您必须提供的所有内容。
- 添加保存按钮。
- 有相关的封面图片。
- 在您网站的每个网页上都有一个专用的Pinterest按钮。(Pinterest)
接下来阅读：(Read next:)
- 如何成为 Twitter 上的影响者(How to become an Influencer on Twitter)
- 如何成为领英影响者(How to become a LinkedIn influencer)
- 如何成为 YouTube 影响者(How to become a YouTube Influencer)
- 如何成为 Instagram 上的影响者(How to become an Influencer on Instagram)。
How to become a Pinterest Influencer
Becoming a social media influencer is a complеte job in itself. There is a lot of competition from all over the globe. Whether you are prоmoting someonе else’s brand or building a personal brand, you need to know exaсtly what to do. Becоming a Pinterest influencer is a totally different ballgame altogether.
How to become a Pinterest Influencer
Understanding Pinterest
It is necessary to explore the essence of Pinterest in order to become a significant influencer. Don’t dive into the influencer bandwagon with half-baked strategies. Here are certain things you need to know about Pinterest.
Pinterest as a Unique Social Media Platform
On Pinterest, you don’t just share posts or images you want people to see. You pin them to ensure people will see it. Most of your visitors find your pins by searching for it. Your pins get the exposure because someone searched it. They don’t get exposure because of your reputation. This is the key difference between Pinterest and other social media platforms.
Thanks to pins and repins, Pinterest posts stay around the block for a long time. The half-life of a pin is 14 weeks. To put things in perspective, the average tweet vanishes from the feed, in 48 seconds. The average half-life of a Facebook post is 90 minutes.
Pinterest as a Search Engine
Pinterest is not just another social media platform. Treat it as a search engine in its own capacity. People don’t visit Pinterest to casually start a conversation. They look for specific boards with highly targeted interests.
Pinterest users establish connections with each other for a business partnership. The purpose could be to gain followers for their brand or to promote a product. They are rarely there just to chat up.
Look at Pinterest as a search engine in the garb of a social media platform. This is the first trick that will enable you to become a successful Pinterest influencer. You will learn what and how to post things and how to follow up.
Pinterest as a B2C Shopping Hub
Pinterest searches and bookmarks contribute to an online buyer’s decisions. Sometimes the bookmarks are not accessed with purpose. But 93% of pinners are using the pins as their ‘To-Buy’ list.
Instagram is almost as visual as Pinterest. But it is a hub for gatherings and personal interactions. Pinterest is primarily an online marketplace. Regular pinners pin what they wish to own. This gives a clear image of what is in demand. An influencer or retailer can easily pin similar things on their board to convey availability. It is very visual and very simple if done right.
Millennials prefer shopping through Pinterest. Over 50% of Americans like Pinterest because of its content. As an influencer, you need to strike a chord with your visitors. You can do if you remember what people on Pinterest are looking for. Home décor, food, art, travel, and DIY tips are the most popular categories for Pinterest users.
We have established what Pinterest is all about. It is time to strategize our maneuvers to becoming a successful influencer. Here are things you can learn from Pinterest’s analytical records. Some tips are from the most successful Pinterest influencers.
BONUS: These Pinterest Tips for Bloggers will help promote your Blogs and Sites.
Focus on the product
Of course, the wording and the quality of the image or video matter. But the product matters the most. On other social media platforms, brand image determines the value of a product. On Pinterest, the products pinned on your board determines your reputation as an influencer.
Curate your content right
The product is key. But there is no denying that presentation always matters. Here are a few pointers about that:
- Optimize your content for mobile because that’s where 80% of the action happens.
- Short videos are more influential than long videos or images.
- High-quality images are still influential.
- Vertical images with a 2:3 aspect ratio work best.
- Rich pins are the most informative. Use them wherever possible.
- Make good use of the 200 characters for every pin.
- Use short and relevant hashtags to increase the exposure of your pins. Yes, the hashtag trend has taken on Pinterest as well.
Make the description SEO-friendly and informative to let the pins rank. It is very similar to Google’s algorithm.
Keep it relevant
Before you become a Pinterest influencer, decide what you want to promote. It does not have to be a singular product or brand. But it has to be something that goes with your lifestyle and belief system.
When you live your life with consistency, it will reflect in your pins. When your board has a consistent theme, big companies will take you seriously and want to invest in you as an influencer.
Also, make sure you don’t miss out on opportunities to go topical. If you are a solo travel influencer, plan ahead to pin relevant and useful content for the vacations. If you are into food, factor seasonal food items or dishes. If you are into movies, have a unique take on fresh releases. Always keep your board fresh. Pins stay for weeks but don’t let that make you lazy.
Optimize your website
Pinterest users are not casual browsers. They are looking for commitment and authenticity. As a successful Pinterest influencer, you need proof of credibility. Optimize your profile for Pinterest by taking the following steps:
- Update your website and business name.
- Add a candid description that includes everything you have to offer.
- Add a Save Button.
- Have a relevant cover image.
- Have a dedicated Pinterest button on every webpage of your website.
Read next:
- How to become an Influencer on Twitter
- How to become a LinkedIn influencer
- How to become a YouTube Influencer
- How to become an Influencer on Instagram.
