您之前可能听说过聊天(chatbots)机器人(或机器人)。他们应该取代移动应用程序、电子邮件营销,并彻底改变客户服务行业。他们还应该承担您作为企业主的大部分责任,例如增加收入、吸引新客户、收集数据和削减成本。
如果您还发现某人(或更确切地说是某事)为您工作的想法很有吸引力,请查看此最佳 Facebook Messenger机器人列表。我们发现了一些最好的Messenger机器人,如果您想创建自己的机器人,可以将其用作示例。
什么是 Facebook Messenger 机器人?
Facebook Messenger bot 或Facebook聊天机器人是一种由人工智能驱动的自动消息传递软件,可以与人交谈。聊天机器人可以放置在任何网站或页面上,但Facebook拥有超过 10 亿人的用户群,因此使用(Facebook)Messenger作为平台 是有意义的。
机器人可以理解问题、回答问题并执行简单的任务,例如提供信息或安排约会。这对客户和企业来说都是一个节省时间的方法。使用 Messenger 机器人,您可以获得您正在寻找的信息,避免安装另一个应用程序、拨打电话或在Google上浪费时间。
为什么要使用Messenger Bot开展业务(Business)?
将Messenger(Messenger)机器人用于业务的最大优势之一显然是Messenger作为平台的广泛覆盖范围。人们不再只是将 Messenger 用作独立的消息传递应用程序(use Messenger as a standalone messaging app)。当他们希望与企业讨论客户服务问题时,许多人会使用Facebook Messenger 。此外,如果您希望与客户建立联系,那么创建Messenger机器人比构建移动应用程序要容易得多。
其他一些好处包括接触新客户、帮助您处理交易、重新吸引过去的客户以及改善客户服务。
适用于业务(Business)的顶级Facebook Messenger 机器人(Facebook Messenger Bots)
我们汇总了一些最佳 Messenger 机器人示例的列表。看看其他企业如何使用它们并获得灵感来添加您自己的Facebook Messenger机器人。
测量机器人(Surveybot)
没有多少人喜欢填写调查表。作为企业主,有时您必须跳过障碍才能让您的客户以回答几个问题的形式向您提供反馈。那是因为这种交互发生在客户收到您提供的服务之后,他们没有从中得到任何东西。
使用Messenger机器人要求他们填写调查表可以消除看似困难的部分。无需下载或填写注册表。客户只需输入答案。
Surveybot易于使用,因为不涉及编码。您只需使用Surveybot 网站(Surveybot website)创建调查,然后将链接转发给Messenger中的客户。Surveybot将为您收集回复,以便您稍后进行分析。
多米诺比萨机器人(Domino’s Pizza Bot)
Domino's Pizza机器人是使用Facebook Messenger机器人为您和您的客户加快订购流程的一个很好的例子。使用机器人处理订购流程时,您可以腾出一名或多名员工(或您自己)来处理其他任务,从而节省公司的时间和金钱。另外,由于机器人不会休息,您的客户不必等到有人可以接受他们的订单。
Domino's Pizza机器人从头到尾策划整个订购过程。您首先选择订购(Order)、跟踪订单(Track Order)或访问客户支持(Customer Support)。订购时,机器人将向您显示所有可用的比萨饼选项,您可以通过选择添加到订单(Add to Order)将它们添加到购物车。整个过程非常简单,不会超过一分钟。
Domino's Pizza(Pizza)机器人所做的另一件事是重新与公司过去的客户互动。该机器人会保存过去通过它完成订单的人的信息,并询问他们是否愿意下同样的订单。
纯肾上腺素健身房机器人(Pure Adrenaline Gym Bot)
您可能会想象与聊天机器人交互与在Messenger上与人类业务代表交互有很大不同。您可以将您的机器人设置为以一种有趣但信息丰富的方式与您的客户互动,让他们觉得他们正在与在线朋友而不是企业交谈。
Pure Adrenaline Gym机器人使用表情符号、GIF 和一种不会感觉枯燥或像机器一样的语言。与这个机器人的整个交互过程类似于在网上与另一个人实际交谈的过程,让人们感觉更舒服,更有可能从你那里购买。
丝芙兰信使机器人(Sephora Messenger Bot)
如果您的业务与安排约会和会议有关,请查看丝芙兰(Sephora)如何使用其Facebook Messenger机器人进行业务。使用Messenger机器人将使您的客户能够在他们在线时更轻松、更快地安排约会。无需致电或浏览公司网站即可搜索联系方式。您甚至可以使用机器人来代替客户服务专家。
丝芙兰(Sephora)是一个美容品牌,是最早开始使用Messenger机器人的公司之一。他们的机器人帮助客户安排店内服务预约。该过程非常简单,只需几分钟。您只需选择Book a Service,然后选择您想要安排的服务、时间和离您最近的位置。
您的Messenger机器人可以帮助您推动客户购买您的产品和服务。您可以创建一个机器人来收集有关客户好恶的信息,并为他们提供个性化的推荐。像这样的机器人的一个很好的例子是Kayak Messenger机器人。
Kayak Facebook Messenger机器人根据用户的需求为他们提供航班和酒店的推荐。当用户第一次向Kayak发送消息时,机器人会问他们一系列问题,以找出他们在旅途中寻找的东西。还有一个选项可以询问Kayak机器人旅行相关的问题,这是一个很好的选择,而不是花费数小时在Google上搜索相关信息。对于第一次旅行但不知道从哪里开始的人来说,该机器人可以提供很大的帮助。
如果您的企业为不同类型的人提供广泛的产品,例如在线商店或送货服务,您可以采用相同的策略来吸引客户进行购买。
Evernote 不仅是一款出色的笔记应用程序(excellent note-taking app),他们还有一个方便的Evernote Messenger机器人,用于处理在线客户查询。联系客户支持总是与漫长的等待和繁忙的电话线路相关联。使用Evernote,您只需向机器人发送消息并立即获得回复。
当您在Messenger上首次向(Messenger)Evernote发送消息时,机器人会要求您提供您的电子邮件地址并详细说明您的查询。这样,您就不必担心等待公司的回复,而是放心,客户服务专家会尽快与您联系。
如果您在客户支持方面遇到问题或从客户那里收到大量查询,您可以为您的企业设置一个类似的Facebook Messenger机器人,让您的客户感到被倾听并改善您的企业形象。
为您的企业创建Facebook Messenger 机器人(Facebook Messenger Bot)
拥有自己的企业意味着必须全天候 24/7 应对竞争。如果您一直在寻找击败竞争对手并以更有效的方式与客户建立联系的方法,请尝试使用Facebook Messenger bot。您可以为您的网站以及Facebook页面 创建一个 Messenger 机器人。(create a Messenger bot)
您是否曾经将Facebook Messenger机器人用于商业目的?如果您要为自己的企业设置一个,您会让它执行哪些任务?在下面的评论部分与我们分享(Share)您对Facebook Messenger机器人的看法。
6 Best Facebook Messenger Bots for Business
You’ve probably heard of chatbots (or bots) before. They’re supposed to replace mobile apps, email marketing, and change the customer service industry for good. They’re also supposed to take on a good chunk of your responsibilities as a business owner like increasing your revenue, attracting new customers, collecting data, and cutting your costs.
If you also find the idea of someone (or rather something) else doing your job for you appealing, have a look at this list of the best Facebook Messenger bots for business. We found some of the best Messenger bots out there that you can use as examples if you’re looking to create your own.
What’s a Facebook Messenger Bot?
Facebook Messenger bot, or Facebook chatbot is an automated messaging software powered by AI that converses with people. A chatbot can be placed on any website or page, but with Facebook’s user base of over a billion people it makes sense to use Messenger as a platform.
Bots can understand questions, answer them, and perform simple tasks like providing information or scheduling appointments. It’s a time-saver for both customers and businesses. Using a Messenger bot, you can get the information you’re looking for, avoiding installing yet another app, making phone calls, or wasting time on Google.
Why Use a Messenger Bot for a Business?
One of the biggest advantages of using a Messenger bot for business is obviously the wide reach of Messenger as a platform. People don’t just use Messenger as a standalone messaging app anymore. Many use Facebook Messenger when they wish to speak with a business about a customer service issue. Plus, if you’re looking to connect with your customers, creating a Messenger bot is a lot easier than building a mobile app.
Some other benefits include reaching new customers, helping you handle transactions, re-engaging your past clients, and improving customer service.
Top Facebook Messenger Bots for Business
We put together a list of some of the best Messenger bot examples. Have a look at how other businesses use them and get inspired to add your own Facebook Messenger bot.
Not many people like filling out surveys. As a business owner, sometimes you have to jump through hoops to get your customers to give you feedback in a form of answering a few questions. That’s because this interaction happens after the customer received the service you provided and they aren’t getting anything out of it.
Using a Messenger bot to ask them to fill in a survey takes the seemingly difficult part out of the task. There’s no need to download, or fill in the registration form. The customers simply type in the answers.
Surveybot is easy to use, as there’s no coding involved. All you need is to create a survey using the Surveybot website and then forward the link to your customers in Messenger. Surveybot will collect the responses for you so you can analyze them later.
Domino’s Pizza bot is a great example of using Facebook Messenger bots to speed up the ordering process for both you and your customers. When using a bot to take care of the ordering process, you’re freeing up one or more of your employees (or yourself) to take care of other tasks, saving your company time and money. Plus, since bots don’t take breaks, your customers won’t have to wait till someone becomes available to take their order.
Domino’s Pizza bot curates the entire ordering procedure from start to finish. You start by selecting to Order, to Track Order, or to access Customer Support. When ordering, the bot will show you all of the pizza options available and you can add them to cart by selecting to Add to Order. The whole process is very straight-forward and doesn’t take longer than a minute.
One more thing that Domino’s Pizza bot does is re-engaging with the company’s past customers. The bot saves the information about people who have completed orders through it in the past and asks if they’d like to make the same order.
You might imagine that interacting with a chatbot is a lot different to interacting with a human business representative on Messenger. You can set your bot to engage with your customers in a playful yet informative manner and make them feel like they’re talking to a friend online rather than a business.
Pure Adrenaline Gym bot uses emojis, gifs, and a type of language that doesn’t feel dry or machine-like. The whole interaction with this bot resembles the process of actually talking to another person online, making people feel more comfortable and more likely to make a purchase from you.
If your business is tied to scheduling appointments and meetings, have a look at what Sephora does with their Facebook Messenger bot for business. Using a Messenger bot will enable your clients to schedule appointments easier and faster whenever they’re online. There’s no need to call or browse through the company’s website in search of the contact details. You might even be able to use a bot to replace a customer service specialist.
Sephora is a beauty brand that was one of the first companies to start using Messenger bots. Their bot helps customers to schedule in-store service appointments. The procedure is very simple and only takes a couple of minutes. You just need to select Book a Service, then choose the service you’d like to schedule, time and location that’s closest to you.
Your Messenger bot can help you drive your customers to buy your products and services. You can create a bot that will collect information about your customers’ likes and dislikes and give them personalized recommendations. A good example of a bot like that is Kayak Messenger bot.
Kayak Facebook Messenger bot gives users recommendations on flights and hotels based on their needs. When a user first messages Kayak, the bot will ask them a series of questions to find out what they’re looking for on their trip. There’s also an option to ask Kayak bot travel-related questions which is a great alternative to spending hours on Google searching for relevant information. The bot can be of great help for anyone traveling for the first time and not knowing where to begin.
You can apply the same strategy for getting your customers to make purchases if your business offers a wide range of products for different types of people, like an online store or a delivery service.
Evernote isn’t just an excellent note-taking app, they also have a convenient Evernote Messenger bot that they use to handle customer queries online. Contacting customer support is always associated with long waits and busy phone lines. With Evernote, you can just message the bot and get an immediate reply.
When you first message Evernote on Messenger, the bot will ask you to provide your email address and to detail your query. This way, you don’t feel anxious about waiting for the company’s reply, but instead get reassured that a customer service specialist will be in touch with you as soon as possible.
If you have a problem with customer support or get a lot of queries from your clients, you can set up a similar Facebook Messenger bot for your business to make your customers feel heard and improve your business image.
Create a Facebook Messenger Bot for Your Business
Owning your own business means having to deal with the competition 24/7. If you’re always looking for a way to beat your competitors and connect with your customers in a more efficient way, give Facebook Messenger bot a go. You can create a Messenger bot for your website, as well as a Facebook page.
Have you ever used a Facebook Messenger bot for business purposes? If you were setting up one for your own business, what tasks would you have it perform? Share your thoughts on Facebook Messenger bots with us in the comments section below.