YouTube的推荐部分是人们最常去寻找要观看的新视频的地方。这里的视频(Videos)是为用户量身定制的，目的是让他们点击YouTube认为他们最有可能观看的视频。但是这些视频究竟是如何选择的呢？
大多数人将此过程称为YouTube算法。这就是网站计算哪些视频放在用户推荐部分的方式。它还会影响用户的搜索结果。因此，如果您是一名试图吸引更多观众的创作者，那么了解该算法的工作原理非常有价值。
YouTube 没有明确说明这个算法是如何工作的。然而，他们过去有时讨论过它，并且通过在网站上进行一些调查，人们已经对这个算法中发生的事情有了一个大致的了解。
YouTube 的算法如何影响用户体验(How YouTube’s Algorithm Impacts User Experience)
如前所述，该算法主要影响YouTube的几个领域。(YouTube)这些是推荐的部分和搜索结果。
通过YouTube搜索结果，该算法会查看视频中的几组不同数据。网站上有数以百万计的视频，因此他们需要确保首先显示与用户最相关的视频。
YouTube 分析视频的元数据，例如标题或说明，并查找与用户搜索最相关的关键字。因此，如果您知道人们搜索最多的内容，您可以将其整合到您的标题和描述中。它还查看视频的参与度。这是视频的观看次数、喜欢和评论。
YouTube会将与用户通常点击和观看的内容最接近的视频放在搜索结果的首位。
对于推荐部分，该过程还有更多内容。YouTube 做的第一件事是对所有视频进行排名，这是根据该视频的表现确定的。这包括参与度、观看次数的累积速度、频道的活跃程度或人们观看视频的时长等内容。
在算法确定了视频的排名后，它会尝试决定用户个人想观看哪些视频。这些内容包括他们通常观看的主题和频道、他们之前观看过的推荐视频或观看某些视频的时长。
算法中使用了哪些数据？(What Data Is Used In The Algorithm?)
如果您想知道如何才能提高将视频推荐给更多观众的机会，您可能想知道算法中使用了哪些数据。
以下是YouTube在决定推荐视频时查看的数据：
- 印象数(Impressions)：用户在观看视频后点击您的视频的频率如何？
- 观看时间(Watch time)：用户观看您的视频多长时间？
- 活动(Activity)：用户已经从您的频道观看了多少视频？
- 最近的活动(Recent activity)：用户最近看了什么样的话题？
- 用户信息(User info)：他们是视频通常人口统计的一部分吗？
- 会话时间(Session time)：人们在观看视频后会在YouTube 上(YouTube)停留多长时间？
- 观看速度(View Velocity)：视频获得观看的速度有多快？
- 频道活跃(Channel activity)度：视频频道的活跃度如何？
- 参与(Engagement)度：这个视频有很多点赞、观看和评论吗？
现在，其中很多是您可能几乎无法控制的事情。但是，您确实有能力影响其中一些数据集并改进 YouTube 对您的视频进行排名的方式。这将帮助您在人们的推荐页面或搜索结果中显示更多信息。
如何使用 YouTube 的算法获得更多观众(How To Get More Viewers With YouTube’s Algorithm)
那么你可以开始做些什么来让YouTube算法有利于你的视频(videos)呢？您可以进行许多简单的更改，从长远来看，这将使您获得更多的参与度和更好的视频统计数据。
在标题和描述中使用关键字(Use Keywords In Your Titles and Descriptions)
当人们在YouTube 上(YouTube)搜索时，他们会使用与他们想要观看的视频相关的某些词。如果您使用与人们正在搜索的视频主题相关的字词，您更有可能让人们看到您的视频。
但是，不要过度使用关键字，因为它可能会让观众感到奇怪。每行 1-2 个关键字是一个很好的经验法则。
保持活跃(Stay Active)
YouTube 奖励活跃的内容创作者。确保您有一致的时间表来上传视频并坚持下去。您也可以尝试提前制作多个视频，这样您就可以准备好要发布的积压视频。
这不仅可以帮助您保留已有的订阅者，还可以鼓励算法将您更多地包含在人们推荐的页面或搜索结果中。
保持观众的注意力(Keep Your Viewer’s Attention)
观看者在您的视频上停留并观看的时间越长，您的视频的覆盖面就越大。这可能意味着在您的视频中删减过长的介绍或不相关的信息。当人们点击视频时，他们想看看标题说他们会看到什么。
这意味着您不能过分依赖点击诱饵标题，因为您的视频实际上必须交付才能让观众观看。既然 YouTube 的算法关注观看时间(watch time)和观看次数一样多，那么让观众感兴趣也同样重要。
培养参与度(Cultivate Engagement)
YouTube通过观看次数、点赞量和评论量来衡量视频的参与度。一个简单的方法是鼓励人们对您的视频发表评论。您可以在视频中向他们提问，并通过发表评论让他们回复。
回应观众也很重要。喜欢并回复他们的评论将使观看者更有可能观看您的更多视频，甚至订阅您（如果他们还没有订阅）。
How Does the YouTube Algorithm Work?
YouTubе’s rеcommended section iѕ where people most often go to find new videos to watch. Videoѕ here are tailored to the υser in order to make them click on videos YouTube thinks they’ll be most likely to watch. But how exactly are these videos chosen?
Most people refer to this process as the YouTube algorithm. It’s how the site calculates which videos to put in a user’s recommended section. It also impacts a user’s search results. So, knowing how this algorithm works is pretty valuable if you’re a creator trying to reach more of an audience.
YouTube has not explicitly stated how this algorithm works. However, they have discussed it at times in the past and by doing some investigating on the site, people have worked out a general idea of what goes on within this algorithm.
How YouTube’s Algorithm Impacts User Experience
As noted before, there are a couple areas of YouTube that the algorithm majorly impacts. These are the recommended section, and search results.
With YouTube search results, the algorithm looks at a few different sets of data on videos. There are literally millions of videos out there on the site, so they need to make sure the most relevant ones to the user are shown first.
YouTube analyzes a video’s metadata such as the title or description and looks for keywords that most relate to the user’s search. So if you know what people are searching the most, you can integrate that into your title and description. It also looks at the amount of engagement a video has. This is the video’s views, likes, and comments.
YouTube puts videos first in the search results that match the closest to what the user usually clicks on and watches.
With the recommended section, there is a bit more to the process. The first thing YouTube does is put a rank on all videos which is determined based on that video’s performance. This includes things like engagement, how quickly views are accumulating, how active the channel is, or how long people watch the video.
After the algorithm has determined a video’s rank, it tries to decide which of these the user would personally want to watch. These are things like what topics and channels they usually watch, what recommended videos they’ve watched before, or how long they watch certain videos.
What Data Is Used In The Algorithm?
If you’re wondering exactly what you can do to improve the chances that your video is recommended to more viewers, you might want to know exactly what data is used in the algorithm.
Here is the data YouTube looks at when deciding to recommend a video:
- Impressions: How often does a user click on your video after seeing it?
- Watch time: How long do users watch your video?
- Activity: How many videos has a user watched from your channel already?
- Recent activity: What kind of topics has the user recently watched?
- User info: Are they part of the video’s usual demographic?
- Session time: How long do people stay on YouTube after watching the video?
- View Velocity: How quickly is a video getting views?
- Channel activity: How active is the video’s channel?
- Engagement: Are there a lot of likes, views, and comments on this video?
Now, a lot of these are things that you may have little to no control over. However, you do have the ability to influence some of these data sets and improve how YouTube ranks your video. This will help you show up more on people’s recommended page or search results.
How To Get More Viewers With YouTube’s Algorithm
So what can you start doing to get the YouTube algorithm to favor your videos? There are a lot of easy changes you can make that will get you more engagement and better video stats in the long run.
Use Keywords In Your Titles and Descriptions
When people are searching on YouTube, they will use certain words relevant to the videos they want to watch. If you use words related to your video topic that people are searching for, you’re much more likely to get people to see your video.
Don’t over-use keywords, though, as it might come across odd to viewers. 1-2 keywords per line is a good rule of thumb.
Stay Active
YouTube rewards active content creators. Make sure you have a consistent schedule of when you upload videos and stick to it. You can also try making multiple videos in advance so you have a backlog of videos ready to post.
This will not only help you keep the subscribers you already have, but it will also encourage the algorithm to include you more in people’s recommended pages or search results.
Keep Your Viewer’s Attention
The longer viewers stay on your video and watch it, the better reach your videos will have. This could mean cutting too-long introductions, or irrelevant information in your videos. When people click on a video, they want to see what the title says they’ll see.
This means you can’t rely too much on clickbait titles, because your video actually has to deliver in order to keep a viewer watching. And now that YouTube’s algorithm focuses on watch time as much as view counts, it’s just as important to keep your viewers interested.
Cultivate Engagement
YouTube gauges a video’s engagement by the amount of views, likes, and comments. An easy way to get this count up is by encouraging people to comment on your video. You can ask them questions in your video and have them respond by leaving a comment.
It’s also important to respond to your viewers. Liking and replying to their comments will make a viewer much more likely to watch more of your videos and even subscribe to you if they haven’t already.
