亚马逊(Amazon)是一家在线购物巨头，与许多其他人一样，您以及您的朋友和家人(your friends and family)可能都希望亚马逊(Amazon)成为您大部分购买的来源。这也意味着您信任平台提供的有关产品的信息。没有人想订购一件东西并收到完全不同的东西。
问题是亚马逊(Amazon)充斥着影响产品评级的虚假评论。因此，如果您购买的是优质产品，您永远无法 100% 确定。但是，在您决定从亚马逊(Amazon)购买商品之前，您可以使用一些技术和在线工具来发现虚假评论。
什么是亚马逊上的虚假评论？ (What’s a Fake Review on Amazon? )
在互联网充斥着假新闻的(internet’s littered with fake news)时候，我们现在也有假评论要处理。虚假评论正是它听起来的样子——产品背后的公司、付费员工或其他有偏见并有兴趣销售该产品的人发布的不诚实评论。
准备写虚假评论的人数令人恐惧。Facebook有几十个团体，他们用虚假的亚马逊(Amazon)评论来换取金钱。数以万计的Facebook用户准备发布虚假产品评论，以换取退款或其他形式的经济激励。
为什么虚假评论很危险？ (Why Are Fake Reviews Dangerous? )
你会认为亚马逊(Amazon)上的几条虚假评论不会大规模产生任何影响。然而，成百上千的评论可能会影响评级。虚假评论在促进产品销售的同时，也会损害竞争对手的销售，即使这些竞争对手可能拥有质量更好的产品。
如果您经常在亚马逊(Amazon)上获得最优惠的价格(get the best deal)，您就会知道每个拥有高品质产品的流行品牌都有无名的等价物。通用的无名产品通常会以低得多的价格出售（几乎总是由于质量较低）。低廉的价格以及 5 星评价可能会说服您购买它。
实际上，这些评论很有可能是假的，你会得到一个与其高质量品牌等效的产品不匹配的产品。
亚马逊的回应是什么？ (What’s Amazon’s Response? )
亚马逊唯一可以解决虚假评论问题的可见措施是亚马逊的已验证购买( Verified Purchase)标签。如果您看到以这种方式标记的评论，则意味着亚马逊(Amazon)验证了撰写评论的人实际上是在亚马逊(Amazon)上购买了该产品并且没有以折扣价收到它。实际上，这甚至无法过滤掉平台上一半的非法评论。
如果您希望能够从亚马逊(Amazon)上的合法评论中辨别出虚假评论，那么您应该寻找一些迹象。您还可以使用第三方工具清除亚马逊(Amazon)上的虚假产品评论。
如何在亚马逊上发现虚假评论(How to Spot Fake Reviews on Amazon)
您可以使用多种策略来识别亚马逊(Amazon)上的虚假评论。
- 仔细阅读评论(Carefully read the reviews)。这个建议可能看起来微不足道，但许多用户浏览评论，只关注产品评级。如果你真的花时间阅读评论，不难判断它们是否是假的。虚假评论要么过于正面，而没有提供有关产品的任何具体细节。或者它可能会花费太多时间来研究产品的优势并试图与网站上的其他负面评论相矛盾。
- 检查评论的发布时间(Check when the reviews were posted)。如果产品只有最近的评论，特别是如果它们看起来不太间隔，那是一个很大的危险信号。
- 寻找不同评级的混合(Look for a mixture of different ratings)。当产品有很多 5 星评论或 1 星评论没有说明以这种方式对产品进行评级的原因时，这些评论很可能是假的。寻找适度积极的产品评论的混合物。3 星或 4 星评论（偶尔 2 星评论除外）是一个很好的组合。
- 检查亚马逊的已验证购买标签的评论(Check the reviews for Amazon’s Verified Purchase label)。
- 在亚马逊之外查找产品(Look up the product outside Amazon)。如果您仍然不确定该项目，您可以在Amazon之外在线交叉引用它。尝试从其他评论网站和在线平台查找有关产品的客户评论和问答。
使用(Use )FakeSpot发现虚假评论 ( to Uncover Fake Reviews )
在发现亚马逊(Amazon)上的虚假评论时，第三方网站和工具非常有用。他们使用特殊算法分析每条评论，以确定哪些评论最有可能是假的。
FakeSpot是一款免费应用程序，您可以在线使用它来确定(FakeSpot)亚马逊(Amazon)和 eBay上产品评论的合法性。安装应用程序并创建FakeSpot帐户后，您可以开始在Amazon上使用它。转到任何产品页面并运行FakeSpot以检查该产品评论和评级的真实性。
如何向亚马逊报告虚假评论(How to Report a Fake Review to Amazon)
如果您发现明显虚假的产品评论，您可以向亚马逊(Amazon)举报。如果您注意到一种产品列出了多个看似非法的评论，这会影响产品的评级，这将特别有用。
要举报亚马逊(Amazon)上的虚假评论，请选择已发布评论下方的举报滥用行为。(Report abuse)在弹出窗口中填写表格并选择(Fill)报告(Report)进行确认。
成为精明的亚马逊购物者(Become a Savvy Amazon Shopper)
亚马逊(Amazon)仍然是一个无与伦比的在线购物平台，您可以使用它来寻找优惠并购买所需的任何东西：从Nintendo Switch的microSD 卡(microSD card)到最后一刻送给朋友或同事的圣诞礼物(Christmas gift)。学会在亚马逊(Amazon)上发现虚假评论将帮助您避免购买您将来会后悔的产品，并且只获得值得购买的产品。
您是否曾经因为网上发现的虚假评论和评级而不得不对产品说不？你如何从亚马逊(Amazon)上的合法产品评论中辨别假货？在下面的评论中与我们分享(Share)您的亚马逊(Amazon)体验。
How to Spot Fake Reviews on Amazon
Amazon is an online shopping giant and, like mаny other people, yоu as well as your friends and family probably count on Amazon to be a source for most of your purchases. That also means that you trust the information the platform offers about the products. Nobody wants to order one thing and receive something completely different.
The problem is that Amazon is cluttered with fake reviews that affect product ratings. So you can never be 100% sure if you’re buying a quality product. However, there are techniques and online tools that you can use to spot fake reviews before you make a decision on buying an item from Amazon.
What’s a Fake Review on Amazon?
At a time when the internet’s littered with fake news we now also have fake reviews to deal with. A fake review is exactly what it sounds like – a dishonest review posted by the company behind the product, a paid employee, or someone else who is biased and has interest in selling this product.
The number of people ready to write fake reviews is terrifying. Facebook has dozens of groups that trade fake Amazon reviews for money. That’s tens of thousands of Facebook users ready to publish fake reviews for products in exchange for a refund or another form of a financial incentive.
Why Are Fake Reviews Dangerous?
You would think that a couple of fake reviews on Amazon wouldn’t make any difference on a large scale. However, hundreds and thousands of those reviews can skew the ratings. While they boost sales of the product, fake reviews also hurt the sales of competitors, even though those competitors might have a better quality product.
If you’re someone who often goes on Amazon to get the best deal, you know that every popular brand with high-quality products has no-name equivalents. A generic no-name product will often sell at a much lower price (almost always due to lower quality). A low price tag, together with 5-star reviews, might convince you to buy it.
In reality, there’s a good chance that those reviews are fake, and you’ll get a product that won’t match its high-quality branded equivalent.
What’s Amazon’s Response?
Amazon’s only visible measure in place that’s supposed to address the fake reviews concerns is Amazon’s Verified Purchase label. If you see the reviews labeled that way, that means that Amazon verified the person who wrote the review actually bought the product on Amazon and didn’t receive it at a discounted price. In reality, that doesn’t filter out even a half of illegitimate reviews on the platform.
If you want to be able to tell fake reviews from legitimate ones on Amazon, there are a few signs that you should look for. You can also use third-party tools to weed out fake product reviews on Amazon.
How to Spot Fake Reviews on Amazon
There are a number of strategies that you can use to identify fake reviews on Amazon.
- Carefully read the reviews. This advice might seem trivial, but many users skim through reviews, only paying attention to the product ratings. If you actually spend time reading the reviews, it’s not difficult to tell if they’re fake. A fake review will either be overly positive without giving any specific details about the product. Or it might spend too much time delving into the strengths of the product and trying to contradict other negative reviews on the site.
- Check when the reviews were posted. If the product only has recent reviews, especially if they seem not too spaced out, that’s a big red flag.
- Look for a mixture of different ratings. When the product has a lot of 5-star reviews or 1-star reviews that don’t specify the reason for rating the product in such a manner, those reviews are most likely fake. Look for a mixture of moderately positive product reviews instead. 3 or 4-star reviews with an exception of an occasional 2-star review is a good combination.
- Check the reviews for Amazon’s Verified Purchase label.
- Look up the product outside Amazon. If you’re still not sure about the item, you can cross-reference it online outside Amazon. Try to find customer reviews and Q&As about the product from other review sites and online platforms.
Use FakeSpot to Uncover Fake Reviews
Third-party sites and tools can be extremely useful when it comes to spotting fake reviews on Amazon. They use special algorithms that analyze every single review to determine which ones are most likely to be fake.
FakeSpot is a free app that you can use online to determine the legitimacy of product reviews on Amazon and eBay. After you Install the app and create a FakeSpot account, you can start using it on Amazon. Go on any product page and run FakeSpot to check the authenticity of this product’s reviews and ratings.
How to Report a Fake Review to Amazon
If you came across an obviously fake product review, you can report it to Amazon. That can be especially useful if you notice one product having multiple seemingly illegitimate reviews listed for it which affect the product’s rating.
To report a fake review on Amazon, select Report abuse right under the published review. Fill out the form in the pop up window and select Report to confirm.
Become a Savvy Amazon Shopper
Amazon is still an unmatched online shopping platform that you can use to find good deals and buy anything you need: from a microSD card for your Nintendo Switch to a last-minute Christmas gift for a friend or a colleague. Learning to spot fake reviews on Amazon will help you avoid making the purchases you’ll regret in the future and only get the products that are worth buying.
Have you ever had to say no to a product because of the fake reviews and ratings found online? How do you tell fake from legit product reviews on Amazon? Share your Amazon experience with us in the comments below.
