商业和营销的动态正在迅速变化。虽然早些时候企业的“位置可见性”和“口碑”广告对本地企业来说很重要，但现在这些因素已经不重要了。随着一切都在网上移动，业务也是如此。目前，本地企业的最佳在线营销形式是创建GMB或Google 我的商家(Google My Business)资料。
Google 我的商家指南
各种研究证明，60-70% 的潜在客户（服务区企业更多）在搜索企业时会查看GMB列表，只有不到 10% 的互联网用户打开标记为广告的链接。如果您错过GMB(GMB)列表，您肯定会失去很多业务。
- 什么是 GMB 或 Google 我的商家
- 为什么GMB或Google 我的商家(Google My Business)很重要
- 如何使用“ Google 我(Google My)的商家”列出您的商家
- 如何让您的商家通过GMB或Google 我(Google My)的商家验证
- 如何在Google搜索结果中对您的GMB个人资料进行排名？(GMB)
在这里，我们将讨论您作为初学者需要了解的有关GMB或Google我的业务的所有信息。(Business)
什么是 GMB 或 Google 我的商家？
GMB或Google My Business是一个概念，它允许企业在 Google 的搜索结果和(Google My Business)Google 地图(Google Maps)中将自己列为活跃用户。它索引本地企业和在特定服务区域提供服务的企业。
为什么GMB或“Google 我的商家”(Google My Business)很重要？
大多数用户在线搜索本地企业，只有少数用户会考虑标记为广告的选项。因此，大多数互联网用户依靠GMB列表来决定他们对本地业务的偏好。
GMB对于像水管工、电工、锁匠等个体经营的专业人士更有用，因为他们通常没有商店位置供人们注意或接触到他们。
如何使用Google 我(Google My Business)的商家列出您的商家？
您可以在此处使用(here)Google 创建一个企业帐户。输入(Enter)您的企业详细信息，并确保详细信息与您的营业执照中的信息相匹配。这在验证期间很重要。
必须对企业进行验证，才能将它们列在搜索结果中。但是，我们注意到在Google上列出了许多未经验证的企业。
如何让您的商家通过GMB或Google 我(Google My Business)的商家验证？
即使未经验证，您的商家也可能同时出现在Google搜索和Google地图上。(Google)但是，由于Google(Google)计划删除未经验证的GMB列表，它将很快被删除。
您可以使用此工具(tool)检查您的业务的验证状态。
验证您的业务对少数人来说可能很容易，而对大多数人来说却很困难。您能做的最好的事情就是将您的帐户保存在 Google 的好书中。在尝试验证您的商家信息时，应牢记以下几点：
- 使用Gmail(Gmail)创建网站和域电子邮件 ID对验证有很大帮助。我在没有输入任何代码的情况下验证了我的GMB帐户，因为我使用Gmail创建了一个域电子邮件 ID 。
- 确保(Make)您的营业执照、Gmail域电子邮件 ID、Google企业帐户和Google 地图(Google Maps)上的地址和电话号码相同。只需(Simply)复制粘贴即可。原因是最轻微的不匹配可能会触发Google的危险信号。
- 如果您在几周内收到来自Google的验证电话，那就太好了。(Google)否则，您可以尝试进行明信片验证。
明信片验证
确保(Make)您的地址、公司名称和电话号码正确无误，并且不要在验证过程中对其进行修改。
- 登录您的“ Google 我的商家”(Google My Business)帐户并转到主页(Homepage)。
- 检查您的所有详细信息，然后单击立即验证(Verify now)。
- 选择发送明信片(Send postcard)。
大多数明信片会在 14 天内收到。他们携带一个代码。在您的GMB主页上的相应字段中输入代码后，您的帐户将得到验证。
如何在Google搜索结果中对您的GMB个人资料进行排名？(GMB)
谷歌(Google)搜索通常在在线检查商家时显示不超过前 3 个结果（除非您点击更多空间）以容纳其他搜索结果。因此，对您的个人资料进行排名很重要。影响GMB上市地位的因素如下：
- 靠近您的业务。
- 谷歌我的商家资料。
- 您的业务的相关性。
- 引文。
建议您的营业地点尽可能靠近您的客户群。但是，您的商店是无形资产，因此大多数人无法更改它。如果您经营服务区业务，请注意您在城市中设置的服务区。您的业务的相关性也很重要。具有专长的医生的排名会高于具有更好GMB概况的医院。
在考虑您的商家信息排名时，您的“ Google 我的商家”(Google My Business)资料将是最重要的标准，仅次于接近度和相关性。我对提升您的GMB个人资料的建议如下：
1] 确保您填写了您的GMB个人资料页面上的所有信息，特别是包括您的电话号码、公司地址（不适用于服务区公司）、营业时间、网站、电子邮件 ID 等。
2]使用与(Use)Google关联的域电子邮件 ID，而不是通用的。
3]为您的个人资料添加(Add)关键字丰富的帖子。但不要向关键字发送垃圾邮件。
4]将您的企业照片添加(Add)到您的GMB个人资料中。但请注意不要使用库存照片。您应该使用与您的业务相关的真实图像。
5]激活(Activate)谷歌我的业务(Google My Business)消息。这将允许用户向您发送消息。记得(Remember)回复。
6]请求您的客户在(Request)Google上进行真实评论。始终(Always)感谢他们的正面评价，并为负面评价道歉。尝试通过提供服务更正来说服您的客户将负面评论更改为正面评论。
对您的GMB(GMB)列表进行排名时的另一个重要因素是 - 在线引用您的公司名称、地址和电话号码。要添加引用，您需要积极参与在线商业社区，并说服排名靠前的网站提及您的业务。
除上述情况外，Google还会在对您的业务进行排名时检查您在GMB个人资料中的活跃程度。(GMB)他们计算您被呼叫的次数以及您接听电话的次数。您对个人资料评论的响应时间很重要。
应该理解的是，任何企业主都不应沉迷于不道德的行为（如伪造评论），否则谷歌(Google)肯定会永远禁止您的帐户。
PS：Google My Business 因质量问题而暂停(Google My Business suspended due to quality issues)？这是你可以做的！
Google My Business Basic User Guide
The dynamics of business and marketing are changing fast. While earlier the ‘location visіbility’ of a business and ‘word of mouth’ advertising mattered a lot for local buѕinesseѕ, these factors are of little importance now. As everything is moving online, so is business. As of present, the best form of online marketing for local businesses is by creating а GMB or Google My Business profile.
Google My Business Guide
Various researches have proven that 60-70% of potential customers (more for service area businesses) check through GMB listings while searching for businesses and less than 10% internet users open links marked as ads. You would surely lose on a lot of business if you miss on GMB listings.
- What is GMB or Google My Business
- Why is GMB or Google My Business important
- How to list your business with Google My Business
- How to get your business verified for GMB or Google My Business
- How to rank your GMB profile in Google search results?
Here we will discuss all you need to know about GMB or Google my Business as a beginner.
What is GMB or Google My Business?
GMB or Google My Business is a concept that allows businesses to list themselves as active in both Google’s search results and Google Maps. It indexes both local businesses and those providing services in a particular service area.
Why is GMB or Google My Business important?
Most users search for local businesses online and only a few consider the options marked as ads. Thus, the majority of internet users rely on GMB listings for deciding upon their preference for local business.
GMB is even more useful for self-employed professionals like plumbers, electricians, locksmiths, etc since they don’t usually have a store location for people to notice or reach them.
How to list your business with Google My Business?
You can create a business account with Google here. Enter your business details and make sure that the details match with the ones in your business license. This would be important during verification.
Verification of businesses is necessary for them to be listed among the search results. However, we have noticed a lot of unverified businesses listed on Google.
How to get your business verified for GMB or Google My Business?
Your business may appear on both Google search and Google maps even when unverified. However, it will be removed soon since Google is planning to remove unverified GMB listings.
You can use this tool to check the verification status of your business.
Verifying your business could be easy for a few and difficult for most. The best you could do is to keep your account in Google’s good books. The following points should be kept in mind while trying to get your listing verified:
- Creating a website and a domain email ID with Gmail could help a lot with verification. I got my GMB account verified without entering any code simply because I created a domain email ID with Gmail.
- Make sure that your address and phone number is the same on your business license, Gmail domain email ID, Google business account, and Google Maps. Simply copy-paste it. The reason is that the slightest of mismatch could trigger a red flag for Google.
- If you receive a verification call from Google within a few weeks, well and good. Else, you can try for postcard verification.
Postcard verification
Make sure your address, business name, and phone number are correct and do not edit them during the verification process.
- Sign-in to your Google My Business account and go to the Homepage.
- Check all your details and click on Verify now.
- Select Send postcard.
Most postcards are received within 14 days. They carry a code. Your account will be verified once you enter the code in the appropriate field on your GMB homepage.
How to rank your GMB profile in Google search results?
Google search usually shows no more than the first 3 results upon checking for businesses online (unless you click on More spaces) to accommodate other search results. Thus, ranking your profile is important. The factors which impact the position of a GMB listing are as follows:
- Proximity of your business.
- Google My Business profile.
- Relevance of your business.
- Citations.
It is advisable to keep your business location as near to your customer base as possible. However, your store is an intangible asset, so most can’t change it. If you run a service area business, be careful about the service area you set in your city. The relevance of your business matters too. A doctor with specialization would rank higher than a hospital with a better GMB profile.
After proximity and relevance, your Google My Business profile would be the most important criteria while considering the rank of your listing. My advice for uplifting your GMB profile is as follows:
1] Make sure you fill all information on your GMB profile page, especially including your phone number, business address (not for service area businesses), business hours, website, email ID, etc.
2] Use a domain email ID associated with Google instead of a generic one.
3] Add keyword-rich posts for your profile. But don’t spam the keywords.
4] Add photos of your business to your GMB profile. But be careful not to use stock photos. You should use real images relevant to your business.
5] Activate messaging for Google My Business. This would allow users to send you messages. Remember to reply.
6] Request your customers for genuine reviews on Google. Always thank them for positive reviews and apologize for negative ones. Try convincing your customers to change negative reviews to positive ones by offering correction of your services.
Another important factor while ranking your GMB listing is – citations of your business name, address, and phone number online. To add citations, you would need to be active with the online business community and convince high ranking websites to mention your business.
Other than the above, Google checks how active you are with your GMB profile while ranking your business. They count the number of times you were called and the number of times you picked up the call. Your response time to reviews on your profile matters.
It should be understood that no business owner should indulge in unethical behavior (like faking reviews) or else, Google will surely ban your account forever.
PS: Google My Business suspended due to quality issues? Here’s what you can do!
