在这篇文章中，我们将了解Google如何将您的购物详细信息泄露给他人、什么是 Google 动态再营销(Google Dynamic Remarketing)以及如何选择退出Google定向广告。通过实施Google 动态再营销(Google Dynamic Remarketing)流程，它可以向使用您计算机的每个人展示您一直在购物的商品。例如，如果您在亚马逊(Amazon)商店查看某样东西，您可以在所有显示广告的网站上看到与该“某样东西”相关的广告——从Windows 俱乐部(Windows Club)到Facebook再到任何其他网站。因此，如果有人使用您的计算机，他们就会知道您在Internet上购物的内容。
你没有在你的电脑上经历过亚马逊综合症吗？(Amazon)在线商店不仅可以根据您在网络上浏览的内容为您提供建议，还可以使用Google 搜索(Google Search)为您提供您一直在寻找的确切产品的广告。
谷歌动态再营销
谷歌说：
- 再营销允许您向以前访问过您的网站或使用过您的应用的人展示广告
- 动态(Dynamic)再营销领先一步，因为它显示了他们使用Windows笔记本电脑或 Android 设备在您的网站或Internet上的任何地方查看的确切产品
- 最好的是，谷歌(Google)可以跨设备使用搜索信息——无论是基于 Windows 的设备还是Android(Android one)设备；如果用户下载任何移动应用程序，Google可以在使用相同(Google)Google帐户的任何其他设备上展示与该移动应用程序的目的/服务/产品相关的广告
Google Remarketing是一个将用户搜索信息存储在其DoubleClick cookie 中并从其数据库中提取目标广告并将其呈现给Internet用户的过程。对于Google Adword用户来说，这个过程很容易。他们所要做的就是创建一个他们的产品列表，并以CSV文件的方式将该列表提交给Google Adwords ，或者手动将其上传到Google Merchant Center。
再营销系统还确定这些广告的大小和位置。根据网站格式，Google 动态再营销(Google Dynamic Remarketing)会考虑放置哪个广告以及放置在何处。它还考虑使用哪种格式，即使网站仍在加载，所有这些都已完成。该方法速度快，并向广告商保证他们的资金回报率更高。
Google再营销与普通 PPC 有何不同(Does Google Remarketing Differ From Normal PPC)
普通PPC广告是根据用户访问网站时使用的搜索词显示的。例如，如果用户键入“200 美元以下的最佳(Best) 平板电脑(Tablets)”，则该网站将包含与平板电脑和电子产品相关的广告。如果用户键入“如何排除Windows故障”，则该广告很可能是与排除Windows故障或注册表清理器(Registry Cleaner)相关的书籍等。
当涉及到Google 动态再营销(Google Dynamic Remarketing)时，它不是基于用于访问网站的搜索词。这取决于您计算机上的Doubleclick cookie，其中包含您在Google广告合作伙伴网站和移动应用程序上搜索的产品。因此，它会记住用户正在寻找的内容并使用有关该产品的广告。例如，如果您在任何网站、在线商店、YouTube甚至移动应用程序上寻找 5.1 扬声器，则该网站会在不同的网站上显示扬声器广告，而不是使用普通的PPC技术。
选择(Opt)退出Google定向广告
尽管Google允许您在不同的浏览器和设备上选择退出有针对性的广告，但很难避免再营销。您的计算机上会有 Double-Click cookie，广告网络将利用该 cookie 在Internet上展示您一直在搜索的产品的相关广告。
您可以访问Google 广告设置页面(Google ad settings page)来设置您的选项。您还可以使用Google 的此浏览器插件(this browser plugin from Google)永久保存您的选择退出偏好，并选择退出DoubleClick cookie。它适用于Internet Explorer、Firefox和Chrome网络浏览器。
以下是您可以遵循的几个步骤：
- 使用隐私浏览(Private Browsing)，以便在会话关闭时删除所有 cookie；我不确定在InCognito模式下会话关闭时是否会删除 Google Adwords 的 Doubleclick cookie，因此我建议使用第三方产品手动删除 cookie
- 使用第三方产品删除 Flash cookie
- 使用我们在Windows 俱乐部(Windows Club)中提到的免费 VPN之一进行购物，这样您的 IP 地址就会被屏蔽，以防止网站知道您是谁。
- 您还可以使用NAI 退出工具(NAI Opt-out Tool)来防止广告网络跟踪您。
互联网(Internet)真的可以免费吗？看看网络的未来以及冲浪者、在线广告商、广告拦截器和网站所有者之间的斗争(fight between Surfers, Online Advertisers, Ad blockers & Website Owners)。
How to opt out of targeted advertising - Google Dynamic Remarketing
In this post wе will sеe how Google gives away your shopping details to others, what is Google Dynamic Remarketing and how to opt out of Google targeted advertising. Βy implementing the Google Dynamic Remarketing process, it shows to everyone using your computer, what you have been shopping around. For example, if you check out something on the Amazon store, you can see advertisements related to that “something” on all the websites that display advertisements – from The Windows Club to Facebook to any other website. Thus, if anyone uses your computer, they know what you have been shopping on the Internet.
Have you not experienced the Amazon syndrome on your computer? Not only the online store can give you recommendations based on what you have been looking around on the web, it also gives you ads for the exact product you have been looking for – using Google Search.
Google Dynamic Remarketing
Google says:
- Remarketing allows you to show adverts to people who have previously visited your website or used your app
- Dynamic remarketing is a step ahead as it shows the exact product they have been looking at on your website or at any place on the Internet, using a Windows laptop or an Android device
- The best thing is that Google can use the search information across devices – be it a Windows-based device or an Android one; if users download any mobile app, Google can display ads related to that mobile app’s purpose/service/product on any other device that employs the same Google account
Google Remarketing is a process that stores user search information in its DoubleClick cookie and pulls up targeted ads from its database and presents them before the users of the Internet. The process is easy for Google Adword users. All they have to do is to create a list of their products and submit the list to Google Adwords in way of a CSV file or upload it manually to the Google Merchant Center.
The remarketing system also determines the size and location of these advertisements. Based on the website format, Google Dynamic Remarketing thinks about which ad to place and where to place it. It also thinks about which format to use and all of it is done even as the website is still loading. The method is fast and assures advertisers, of higher returns on their money.
How Does Google Remarketing Differ From Normal PPC
Normal PPC ads are displayed based on search terms used by users to reach a website. For example, if the user types “Best Tablets Under $200”, the website will contain ads related to tablets and electronics. If the user typed “how to troubleshoot Windows”, most probably, the ad could be a book related to troubleshooting Windows or a Registry Cleaner and likes.
When it comes to Google Dynamic Remarketing, it is not based on search terms used to reach the website. It depends on the Doubleclick cookie residing on your computer that contains what products you were searching on Google ad partner sites and mobile apps. Thus, it remembers what the user was looking for and employs ads about that product. For example, if you were looking for a 5.1 speaker on any website, online store, YouTube or or even on a mobile app, the website displays speaker ads on different websites instead of using the normal PPC techniques.
Opt out of Google targeted advertising
Though Google allows you to opt out of targeted advertising on different browsers and devices, it is hard to escape remarketing. There will be Double-Click cookies on your computer and ad networks will make use of that cookie to show relevant ads about products you have been searching for, on the Internet.
You can visit the Google ad settings page to set your options. You can also save your opt-out preference permanently, with this browser plugin from Google and opt out of the DoubleClick cookie. It is available for Internet Explorer, Firefox and Chrome web browsers.
Here are a few steps you may follow:
- Use Private Browsing so that all cookies are deleted upon session close; I am not sure if the Google Adwords’ Doubleclick cookies are removed upon session close in InCognito mode so I recommend manual cookie removal using a third party product
- Delete Flash cookies using a third party product
- Use one of the free VPNs we mentioned on The Windows Club to shop so that your IP address is masked to prevent websites from knowing who you are.
- You can also use the NAI Opt-out Tool to prevent advertising networks from tracking you.
Can the Internet really be free? Take a look at the future of the web and the fight between Surfers, Online Advertisers, Ad blockers & Website Owners.
