虽然Twitch是一个很棒的流媒体平台，但新的主播很难产生影响。有这么多流媒体可供选择，要说服新观众留下来可能是一项艰巨的工作，即使他们首先设法找到了您的流媒体。只有这么长时间，您才能激励自己流式传输到零观众。
如果您正在建立一个新的 Twitch 频道(building a new Twitch channel)，或者您只是想建立您现有的受众群体，您需要考虑一些久经考验的方法来建立您的个人资料并增加关注者和订阅者的数量。如果您想知道如何在Twitch上吸引更多观众，这些想法应该可以帮助您入门。
有效使用社交媒体(Use Social Media Effectively)
当你开始一个新的Twitch频道时，最困难的部分是没有大量观众（或根本没有观众）的流媒体。但是，如果您拥有合理的社交媒体形象，那么您没有理由不能从第一天开始就利用它来吸引观众。
家人、朋友，甚至是您在网上认识的其他游戏玩家——通过谨慎的社交媒体营销策略让他们都参与进来并了解您的频道。在您的 Twitter、Instagram和Facebook订阅源上发帖，让人们知道您正在直播（以及您正在玩或在做什么）。
不要忘记更多不寻常的社交广告方法。例如，如果您通过回答有关您玩的游戏的问题来帮助Quora ，您可以鼓励用户有机地关注您的频道。(Quora)只是(Just)不要做得过火——提供帮助高于一切，也不要过度宣传，否则用户可能会离开，无论如何。
与其他流媒体连接(Connect with Other Streamers)
(New)每天都有新的主播出现在Twitch上，但大多数都没有产生影响。(Twitch)如果他们这样做了，他们可能没有利用他们所有人中最大的网络机会——其他低观众流媒体。
例如，如果您决定突袭 Twitch(raid on Twitch)，您将帮助另一个流媒体通过借出自己的观众来扩大他们的观众（即使它很小）。这是一个免费、轻松的交流机会，可以结识并帮助其他新的主播，他们将（希望）通过与他们的观众一起突袭您的流媒体来报答您的青睐。
您还应该通过加入他们的频道、观看他们的直播并与他们聊天来了解其他主播。您知道的流媒体越多，您的网络就越大。您可能还会看到受众之间的交叉，类似的用户通过付费或Prime Gaming 订阅(Prime Gaming subscriptions)观看和订阅您的流。
投资优质的流媒体设备(Invest in Good Streaming Equipment)
黑暗卧室中的像素化流带有噼啪作响的麦克风是让Twitch新观众关闭您的流的可靠方式。毕竟，当这么多Twitch主播（即使观众很少）拥有专业级的流媒体设备时，为什么还要看业余爱好者呢？
如果您使用正确的流媒体软件(right streaming software)，例如OBS 或 XSplit(OBS or XSplit)，您将需要匹配的设备。这将有助于给新观众留下您是专业主播的印象。我们不是在谈论价值千元的设备，而是使用提供高清质量流的(HD-quality)廉价网络摄像头(budget webcams)，您无需花钱。
您需要一台可以处理流媒体的 PC，以及足够好的互联网连接来处理流媒体（尽管您可以调整比特率(tweak the bitrate)）。您还需要高清质量的(HD-quality)网络摄像头和照明、良好的流媒体麦克风(good streaming microphone)或耳机，如果您从控制台进行流媒体传输，则需要像Elgato HD60S这样的采集卡。
您不需要花大价钱，但如果您正在认真考虑在 Twitch 上进行流媒体播放，为了在Twitch上(Twitch)吸引更多观众，您需要从一开始就以正确的制作质量脱颖而出（但不是顶级） -tier) 设备会有所帮助。扩大受众群体后，您还可以设置捐款(set up donations)以帮助进一步构建您的设备。
不要害怕尝试不同的事情(Don’t Be Afraid to Try Different Things)
当您想知道如何在Twitch上吸引更多观众时，该过程中最困难的部分是弄清楚哪些有效，哪些无效。在周五(Friday)下午 2 点进行流式传输可能非常适合您，但可能不适合您的目标人群。
您需要找到适合您的正确流媒体策略，同时也适合您的潜在受众。不要(Don)害怕改变事物并尝试新事物，无论是新风格的游戏、尝试不同的社区建设活动（如赠品），还是改变直播的时间（和频率）。
你不会马上知道什么有效，什么无效。通过在开始时让自己有机会改变路线，您可以找到一种方法来建立一个真正符合您的兴趣、价值观和（最重要的）用您的声音说话的渠道。
毕竟，你是为你的观众流媒体，也是为你自己。你可能每天都致力于流媒体，但如果你还没有观众，如果你不喜欢你正在做的事情，你可能会冒着精疲力竭的风险。如果事情对您不起作用，请改变路线并找到适合您的策略。
使用 YouTube 促进增长(Use YouTube to Build Growth)
如果Twitch很难，那么建立一个YouTube频道可以说更难，但是有一个很好的理由说明为什么在Twitch频道旁边建立一个YouTube频道是有意义的。您正在为现场观众创建内容，但Twitch并不是一个很好的视频播放平台，所以为什么不重复使用该内容并创建匹配的YouTube视频。
您发布的视频越多，您的YouTube频道就越有可能被新的观众注意到。如果他们喜欢您的内容，可能会鼓励他们在Twitch上直播您。
这有助于建立您的品牌，吸引新的观众和订阅者，并创造新的收入来源（一旦您达到最低4000 YouTube 小时的获利时间）。(4000 YouTube hours)它还可以为您提供另一个创意渠道，让您的直播和编辑视频(editing the videos)在不同的平台上赋予内容新的生命。
以独创性和一致性建立自己的品牌(Build Your Own Brand with Originality and Consistency)
当您尝试成长为新的Twitch主播时，您的品牌很重要。无论是你的名字、你的标志还是你的直播风格——它们都是观众会将你与你联系起来的识别元素。如果您没有原创品牌，那么您不太可能在Twitch上取得成功。
做到这一点的最好方法就是做你自己。不要(Don)试图复制其他主播（尤其是大牌主播），因为您不太可能成功。通过创建自己的流媒体风格，您会更舒服，更有可能吸引更多的观众和订阅者。
Twitch频道品牌的一个被低估且经常被遗忘的部分是一致性。如果您是随机流式传输，通常很少注意到，那么专门的观众和粉丝不太可能出现。您需要按照一致的时间表进行流式传输，让您的观众清楚地知道您何时以及多久进行一次流式传输。
这并不意味着您在直播时不能改变，但是您的观众越多，一致性就变得越重要。如果您从一开始就以这种心态建立您的Twitch频道，那么一旦您的观众每次直播时都愿意观看您的流媒体，遵循此策略将成为第二天性。
在 Twitch 上建立成功的频道(Building a Successful Channel on Twitch)
成功(Success)不会一蹴而就，因此，如果您想弄清楚如何在Twitch上吸引更多观众，请不要指望这些策略会立即奏效。社交媒体上的一些帖子和新的流媒体网络摄像头(new streaming webcam)可能会在短期内有所帮助，但您需要保持一致才能真正成长，定期流媒体和观众互动。
如果您在Twitch上没有取得成功，请不要害怕尝试主要的 Twitch 替代品，例如YouTube或Facebook Gaming。无论(Whether)您是在Twitch还是Facebook上直播，都不要忘记在(Facebook)Discord(platform like Discord)等平台上建立您的社区，在那里您可以与您的关注者互动并免费推广您的频道。
How to Get More Viewers on Twitch
While Twitch is a great platform fоr streaming, new streamers can find it difficult to make an impаct. With so many streamers to choose from, it can be a hard job to convince new viewers tо stick around, even if they manage to find your stream in the first place. There’s only so long you can motivate yoursеlf to stream to zero viewers.
If you’re building a new Twitch channel, or if you’re just looking to build up your existing audience, you’ll need to consider some tried-and-tested methods for building your profile and increasing the number of followers and subscribers. If you want to know how to get more viewers on Twitch, these ideas should help you get started.
Use Social Media Effectively
When you start a new Twitch channel, the hardest part is streaming without a large audience (or any audience at all). If you have a reasonable social media presence, however, there’s no reason why you can’t leverage it to get viewers on your stream from day one.
Family, friends, even other gamers you’ve met online—get them all on board and aware of your channel through a careful social media marketing strategy. Post on your Twitter, Instagram, and Facebook feeds, letting people know that you’re streaming (and what you’re playing or doing).
Don’t forget more unusual methods of social advertisement, too. For instance, if you’re helpful on Quora by answering questions about the games you play, you could encourage users to follow your channel organically. Just don’t overdo it—be helpful above all else, and don’t over promote, or users might stay away, regardless.
Connect with Other Streamers
New streamers are popping up on Twitch every day, but most fail to make an impact. If they do, they’re probably not taking advantage of the biggest networking opportunity of them all—other low-viewer streamers.
For instance, if you decide to raid on Twitch, you’ll be helping another streamer grow their audience by lending your own (even if it is small). This is a free, easy networking opportunity to meet and help other new streamers, who will (hopefully) repay the favor by raiding your streams with their audience.
You should also get to know other streamers by joining their channel, watching their streams, and chatting with them. The more streamers you know, the bigger your network. You may also see a crossover between your audiences, where similar users watch and subscribe to your stream with paid or Prime Gaming subscriptions.
Invest in Good Streaming Equipment
Pixelated streams in a dark bedroom with a crackly mic are a surefire way to cause new Twitch viewers to switch off your streams. After all, why watch an amateur when so many Twitch streamers (even with few viewers) have professional-grade equipment for streaming?
If you’re using the right streaming software, such as OBS or XSplit, you’ll need equipment to match. This will help give new viewers the impression that you’re a professional streamer. We’re not talking thousand-dollar equipment here, but with budget webcams offering HD-quality streams, you don’t need to break the bank.
You’ll need a PC that can handle streaming, as well as a good enough internet connection to handle a stream (although you can tweak the bitrate). You’ll also need a HD-quality webcam and lighting, a good streaming microphone or headset, and if you’re streaming from a console, you’ll need a capture card like an Elgato HD60S.
You don’t need to spend a fortune, but if you’re thinking seriously about streaming on Twitch, to get more viewers on Twitch you’ll need to stand out with the right production quality from the beginning, where good (but not top-tier) equipment will help. Once you’ve grown your audience, you can also set up donations to help build your equipment further.
Don’t Be Afraid to Try Different Things
When you’re figuring out how to get more viewers on Twitch, the hardest part of the process is figuring out what’s working and what isn’t. Streaming on a Friday at 2pm might be perfect for you, but it might not be appropriate for your target demographic.
You’ll need to find the right strategy for streaming that works for you, but is also something that works for your likely audience. Don’t be afraid to switch things up and try new things, whether it’s a new style of game, trying different community-building events such as giveaways, or changing when (and how often) you stream.
You won’t know what works and what doesn’t straight away. By giving yourself the opportunity to change course at the beginning, you can find a way to build a channel that really matches up to your interests, values, and (most important) speaks with your voice.
After all, you’re streaming for your audience, but also for yourself. You might dedicate yourself to streaming every day, but if you don’t have the audience yet, you can risk burning out if you’re not enjoying what you’re doing. If things aren’t working for you, change course and find a strategy that works for you instead.
Use YouTube to Build Growth
If Twitch is hard, building a YouTube channel is arguably harder, but there’s a good reason why building a YouTube channel alongside a Twitch channel can make sense. You’re creating content for live audiences, but Twitch isn’t a great platform for video playback, so why not reuse that content and create matching YouTube videos.
The more videos you post, the more likely that your YouTube channel will become noticed by a new set of viewers. If they like your content, they may be encouraged to catch you live on Twitch.
This can help to build your brand, grab new viewers and subscribers, and create a new income source (once you reach the 4000 YouTube hours minimum for monetization). It can also give you another creative outlet, taking your live streams and editing the videos to give the content new life on a different platform.
Build Your Own Brand with Originality and Consistency
When you’re trying to grow as a new Twitch streamer, your brand is important. Whether it’s just your name, your logo, or your style of stream—they’re all identifying elements that viewers will associate you with. If you don’t have an original brand, it’s unlikely that you’ll succeed on Twitch.
The best way to do this is simply be yourself. Don’t try and copy other streamers (especially big name streamers) because you’re unlikely to succeed. By creating your own style of stream, you’ll be more comfortable and more likely to attract a higher number of viewers and subscribers.
One underrated and often-forgotten part of a Twitch channel’s brand is consistency. If you’re streaming at random, often with little notice, then dedicated viewers and fans aren’t likely to turn up. You need to stream to a consistent schedule, making it clear to your viewers when and how often you’ll be streaming.
That doesn’t mean you can’t change when you stream, but the bigger your audience gets, the more important consistency becomes. If you build your Twitch channel with this mindset from the beginning, it’ll be second nature to follow this strategy once you have an audience that’s willing to watch your streams each time you’re live.
Building a Successful Channel on Twitch
Success doesn’t appear overnight, so if you’re trying to figure out how to get more viewers on Twitch, don’t expect these strategies to work immediately. A few posts on social media and a new streaming webcam might help in the short term, but you’ll need to be consistent to really grow, with regular streams and audience interaction.
If you’re not finding success on Twitch, don’t be afraid to try major Twitch alternatives like YouTube or Facebook Gaming. Whether you’re streaming on Twitch or Facebook, don’t forget to build up your community on a platform like Discord, where you can interact with your followers and promote your channel off-stream for free.
