虽然成为Instagram(Instagram)、Twitter、Facebook甚至YouTube上的影响者相对容易，但成为LinkedIn(influencer on LinkedIn)上的影响者则完全不同。在这些社交平台上，您被消费者包围，LinkedIn是为专业人士服务的，而在(LinkedIn)LinkedIn上则更难或更具挑战性。在这篇文章中，我列出了一些您可以在LinkedIn上使用的策略。
如何成为领英影响者
虽然可能有很多，但这里有一些实用的技巧，可以成为LinkedIn上的影响者：
- 建立人们可以信任的个人资料(Profile)
- 分享你的想法，但要深思熟虑。
- 发展技能和认可
- 建立关系
- 选择领英高级版。
当你开始经常使用它时，你会学到更多的技巧。
1]建立(Build)一个人们可以信任的个人资料(Profile)
LinkedIn是一个专业平台，人们主要是为了专业工作而联系，而不是为了娱乐。因此，关于您行踪的细节最少的个人资料永远不会让人们信任您。
Linked 提供了一个个人资料页面，您可以在其中详细谈论自己。它清楚地说明了你是谁、你在哪里工作、你拥有什么样的技能等等。你应该有一个写得很好的、完整的Bio。个人资料图片和有关您自己的详细信息，包括工作经验、技能等。
由于您的个人资料是任何专业人士都会看到的面孔，因此最好是最好的，以便他们可以信任。如果您的个人资料没有很好地建立，品牌将不会与您联系，也不会有任何专业人士愿意进一步联系。
2]分享(Share)你的想法，但要深思熟虑。
LinkedIn不是一个普通的社交媒体，你可以在这里对任何事情大惊小怪。环境专业，以商业为导向。是专业人士听到你的声音，如果你谈论的是职业或商业，你很可能会在LinkedIn上获得更多的关注，并影响更多的人。
LinkedIn上的人很聪明，他们不希望这个平台被毁掉。最重要的是，您所代表的是您的职业。确保(Make)经常分享你的想法，但要始终小心分析它会产生什么样的影响。
阅读(Read)：如何在 Microsoft Word 中使用 LinkedIn 简历助手(use LinkedIn Resume Assistant in Microsoft Word)。
3] 发展技能和认可
随着你工作的进展，得到提示，结识更多的人，确保你拥有列出的技能。您拥有的技能越多，人们找到您的机会就会大得多。LinkedIn提供按技能搜索，这将很有用。
您在LinkedIn(LinkedIn)上获得的第二个非常重要的功能是背书(Endorsement)。当您与更多与您共事过的人建立联系时，请获得他们的建议。随着越来越多的人开始推荐您，个人资料会变得更强大。
但是，这是关于背书的一件事。确保(Make)获得详细的认可，然后是几句话。当你要求任何背书时，请对方写下详细的经历，也许你也可以建议加点提醒他。
4]建立金钱关系
除非您有客户和追随者，否则您无法赚钱。因此，即使您在LinkedIn上最终获利，也不能只是开始这样做。就像在任何企业中一样，您需要与客户、企业，最重要的是与人建立关系，您需要在这里遵循类似的模式。执行此操作分为三个步骤：
- Talk Sense：当您开始发布良好且有用的信息时，与更多人建立联系会更容易。交流可以采用多种方式，从帖子到图像再到视频。
- 参与：(Engage:)第二部分是与他人互动并发表具有影响力的评论。最好不要发表随意的评论或互动。
- 让它成为一种习惯： (Make it a habit: )互联网(Internet)是不稳定的，人们会更频繁地追随讲道理的人。即使你每个月做几次，也不要停止做。
随着您的关系变得更好，机会将开始跟随您，这将变成金钱和利润。
5]选择LinkedIn Premium
LinkedIn提供可用于运营商(Carrier)或商业(Business)的高级计划。根据您计划如何营销您的个人资料，您可以在它们之间进行选择。每个都有其好处，但随着您的参与度增加，您可能需要它。
当您切换到运营商(Carrier)时，您可以查看有关已发布工作、薪水、观看点播视频的更多信息。您还可以查看与其他应用程序的比较情况，并学习新技能。它可以帮助您建立联系并找到工作。
在业务(Business)方面，您可以访问 15条 InMail消息，以及在(InMail)LinkedIn上联系任何人的选项，即使您没有联系，查看业务见解，查看任意数量的人员，以及他们的个人资料等等。
还有两个高级计划 - 销售和招聘(Hiring)。如果您喜欢他们，最好选择这些个人资料。
关键是您可以访问更多数据和更多人，尤其是搜索。它比标准配置文件更容易帮助您找出连接。
接下来阅读：(Read next:)
- 如何成为 Twitter 上的影响者(How to become an Influencer on Twitter)
- 如何成为 YouTube 影响者(How to become a YouTube Influencer)
- 如何成为 Pinterest 影响者(How to become a Pinterest Influencer)
- 如何成为 Instagram 上的影响者(How to become an Influencer on Instagram)。
How to become a LinkedIn influencer
While it’s comparatively easy to become an influencer on Instagram, Twitter, Facebook and even on YouTube, being an influencer on LinkedIn is completely different. While on those social platforms, you are surrounded by consumers, LinkedIn is for professionals, and it’s much harder or rather challenging on LinkedIn. In this post, I am listing a few strategies which you can use on LinkedIn.
How to become a LinkedIn influencer
While there can be many, here are some practical tips to be an influencer on LinkedIn:
- Build a Profile that people can trust
- Share your thoughts, but be thoughtful about it.
- Develop Skills & Endorsements
- Build Relationships
- Choose LinkedIn Premium.
As you start using it often, you will learn more techniques.
1] Build a Profile that people can trust
LinkedIn is a professional platform where people mostly connect for professional work and less for fun. So a profile with the least details on your whereabouts will never let people trust you.
Linked offers a profile page where you can talk about yourself in detail. It gives a clear idea about who you are, where you work, what kind of skills you carry, and so on. You should have a well-written, and complete Bio. A profile picture and details about yourself, which includes work experience, skills, and more.
Since your profile is the face any professional would see, it better be the best so they can trust. If your profile is not well built, neither the brands will approach you nor any professionals would like to connect further.
2] Share your thoughts, but be thoughtful about it.
LinkedIn isn’t a regular social media where you can fuss about anything. The environment is professional and business-oriented. Its the professionals hearing you, and if you are speaking about which is around profession or business, chances are you will gain more traction on LinkedIn, and influence more people.
People on LinkedIn are smart, and they do not want this platform to get ruined. On top of this, it’s your profession you are representing. Make sure to share your thoughts often, but be always careful to analyze what kind of impact it will make.
Read: How to use LinkedIn Resume Assistant in Microsoft Word.
3] Develop Skills & Endorsements
As you progress through your work, get prompted, meet more people, make sure you have the skills listed. The more skills you have, the chances of people finding you would be a lot better. LinkedIn offers search by skills, and this will be useful.
The second very important featured you get on LinkedIn is Endorsement. As you connect with more people who you have worked with, get their recommendations. As more people start recommending you, the profile becomes stronger.
However, here is one thing about Endorsements. Make sure to get a detailed endorsement, then a couple of words. When you request for any endorsement, ask the person to write detailed experience, and maybe you can also suggest adding a few points as a reminder to him.
4] Build Relationship over Money
You cant make money unless you have customers and followers. So even if you are on LinkedIn to ultimately make a profit, you cannot just start doing that. Just like in any business, you need to build a relationship with customers, businesses, and most importantly, people, you need to follow a similar pattern here. There are three steps in doing it:
- Talk Sense: When you start posting good, and useful information, it will be easier to connect with more people. Communication can be in various ways from posts to images to videos.
- Engage: The second part is to engage with others and make comments which leave an impact. It is rather better to stay away from making a casual comment or interaction.
- Make it a habit: the Internet is volatile, and people follow who talks sense, and more often. Even if you do it a couple of times a month, do not stop doing it.
As your relationship gets better, the opportunities will start following you which will turn into money and profit.
5] Choose LinkedIn Premium
LinkedIn offers premium plans which can be used for Carrier or Business. Depending on how you plan to market your profile, you can choose between them. Each has its benefit, but as your engagement increases, you may need it.
When you switch to Carrier, you get to see additional information on posted jobs, salary, watch on-demand videos. You can also see how you compare to other applications, and learn new skills. It helps you make connections and find a job.
When it comes to Business, you get access to 15 InMail messages, the option to contact anyone on LinkedIn, even if you’re not connected, see business insights, see any number of people, and their profile and so on.
There are two more premium plans — Sales and Hiring. If you are a person into them, it’s best suited to choose those profiles.
The point is that you can get access to more data, and more people, especially the search. It helps you figure out connections a lot more easily than a standard profile.
Read next:
- How to become an Influencer on Twitter
- How to become a YouTube Influencer
- How to become a Pinterest Influencer
- How to become an Influencer on Instagram.
