进入谷歌(Google)首页并不是一件容易的事，因为全世界有超过 19 亿个网站。但是，如果您遵循搜索引擎优化(Search Engine Optimization)技术中列出的方法，您可能会有更好的机会。
基本的 SEO 技巧
这些是获得高搜索引擎结果页面(Search Engine Results Page)或SERP排名的最常见的SEO 技巧和方法。(SEO tips)但是请记住，一夜之间没有任何变化，您需要努力工作！
1.内容为王(CONTENT is King)：无论你做什么，无论你做了多少搜索引擎优化，如果你没有好的内容是一文不值的。为您的用户提供独特而新鲜的内容将帮助您参与竞争。But then again, these days a better saying would be “Content + SEO is King”!
2.关键词的力量( The Power of Keywords)：大部分SEO专家都会建议你使用搜索最多的词作为你的关键词，但我宁愿使用与搜索最多的关键词相似的关键词。假设您选择了一个竞争非常激烈的特定关键字，那么对于该特定关键字，您可能最终不会出现在 Google 的第一页上。因此，对您应该选择的最能定义您的博客的关键字进行深入的关键字研究，并且是用户可能输入的最常见的搜索词。这听起来可能很困难，但是一旦您将其灌输为一种习惯，您就会发现它来了容易地！
3.让您的博客被索引(Get your blog indexed)：不要等待Google、Bing、Yandex、百度(Baidu)或DuckDuckGo自行抓取您的网站，将您的博客 URL 提交(Submit your blog URL)给Google、百度和Bing。这将帮助您更快地获得索引。尝试每天至少写一篇文章，以使您的文章经常被索引。
4.分析您的博客以查找搜索词(Analyze your blog for search term)：这是非常重要的一步，请持续监控您的搜索查询流量。您可以使用谷歌站长(Google Webmaster)、必应站长(Bing Webmaster)和雅虎(Yahoo)站长进行分析。
5.提交站点地图(Submit Sitemap)：不要忘记将站点地图提交给谷歌(Google)、雅虎(Yahoo)、必(Bing)应和百度(Baidu)。
6.建立高质量的反向链接(Build quality backlinks)：尝试建立尽可能多的反向链接，通过链接交换、访客发布、论坛签名链接等。来自搜索引擎的有机反向链接需要时间来生成，所以继续尝试这些技术以获得更快的结果。
7.修改您的永久链接结构(Modify your permalink structure)：在您的URL中包含数字和查询（如id=?123#4SEO不利。修改您的永久链接结构，使其与您的内容相关。最好的结构是包含您的博客名称后跟帖子标题的结构，就像TWC一样。它们被称为绝对 URL(absolute URLs)。
8. 使用rel=nofollow到您所有的附属链接；这将帮助您“保存”您的 PR 或所谓的防止Link Juice的传递。
9.使用谷歌分析(Use Google Analytics)：谷歌分析(Google Analytics)是查看您的流量来自何处、使用什么关键字、来自何处的最佳方式。您可以从Google Analytics(Google Analytics)获得关于您博客的大部分有价值的信息。
10.使用最有针对性的关键词作为锚文本(Use most targeted keywords as Anchor text)：在你的博客中进行链接肯定会有所帮助，但是当你使用最有针对性的关键词的超链接链接你的博客时，它会更有帮助。
11.链接你的博客(Interlinking your blog)：链接你的博客的最大优势是搜索引擎爬虫和你的读者将花费更长的时间在你的博客上导航到那些相互链接的内容。
12.提高页面加载时间(Improve Page load time)：谷歌已经宣布页面加载时间也是决定你的搜索(Search) 排名(Rankings)的因素之一。所以尽量使用更少的脚本，如果可能的话，在页面末尾加载它们。还要尝试优化您的图像。
13.在进行链接交换之前重新考虑(Rethink before doing link exchange)：虽然(Though)链接交换会给您提供大量反向链接，但切勿与被Google列入黑名单的赌博网站或博客或具有成人内容的网站进行链接交换，链接到它们会损害您的利益搜索引擎优化(SEO)。坚持(Stick)你的利基；例如，如果您的博客是技术博客，请与技术博客交换链接。
14.框架(Frames)：如果可能，让框架远离你的博客。框架(Frames)和SEO不能混用！
15.主题选择(Theme Selection)：选择一个很好的SEO优化博客主题，没有错误。Woo、ThemeForest等的主题是优化好的主题；不仅适用于SEO，还适用于流量和读者的观点。
16.重复内容(Duplicate Content)：谷歌对重复内容有非常严格的政策，你不想因此而失去你所有的辛勤工作，所以请确保你不再发布重复的内容。
17.失效链接(Broken Links)：它们对SEO 不利(SEO)。因此，在发布您的帖子之前，请再次检查它。为WordPress(WordPress)使用Broken Link Checker插件
18.在 URL 中有关键字或有短 URL ：在(Have Keywords in URL or have short URL)URL中保留关键字是您可以为SEO做的最好的事情。但是，如果您无法做到这一点，请尝试使用短URL。查看这篇文章的网址(URL)；它包含三个最具针对性的关键字。始终尝试在帖子标题中保留关键字
19.关于元标签(About meta tags)：关键字和博客描述的元标签已经出来。包括谷歌(Google)在内的大多数都不考虑它。据说Bing仍然会考虑它——但重量会很小。
20. 我再说一遍！内容为王(Content IS King)：无论你做什么，无论你做了多少搜索引擎优化，如果你没有好的内容，那是一文不值的。
21. 如果您是WordPress博主，请使用Yoast SEO 插件(Yoast SEO Plugin)。很好！
您应该记住的一件事是SEO需要时间。您可能不会在一夜之间看到任何变化，因此不要放弃或尝试过度使用或在您的帖子中添加大量关键字。尽你最大的努力，有一些信心，给一些时间，你会在谷歌(Google)或其他搜索引擎的第一页或第二页。只要(Just)保持专注。
接下来查看我们关于新博主有用提示的帖子。(Useful tips for new bloggers)(Useful tips for new bloggers)
您可能也会对Google 的搜索引擎优化入门指南感兴趣。
(Google’s Search Engine Optimization Starter Guide may also interest you.)
Basic SEO Tips to get better Search Engine Ranking
To get on the first page оf Google is not a νery easy јob sincе there are over 1.9 billiоn websites in the world. But if you follow the listed methods іn your Seаrch Engine Оptimization techniques, уou may stand a better chance.
Basic SEO Tips
These are the most common SEO tips & ways to get a high Search Engine Results Page or SERP ranking. But remember nothing changes overnight and you, need to work hard!
1. CONTENT is King: Whatever you do, no matter how much search engine optimization you do, it’s worthless if you don’t have good content. Providing your user with unique and fresh content will help you to be in the race. But then again, these days a better saying would be “Content + SEO is King”!
2. The Power of Keywords: Most of the SEO experts will advise you to use the most searched term as your keyword, but I would rather say use a keyword similar to the most searched one. Say if you choose a particular keyword on which competition is very high then there are chances that for that particular keyword you may not end up on Google’s 1st page. So do deep keyword research on what keyword you should select that best defines your blog and is the most common search term that a user may type in. It may sound difficult, but once you inculcate this as a habit, you will find that it comes easily!
3. Get your blog indexed: Don’t wait for Google, Bing, Yandex, Baidu or DuckDuckGo to crawl your website on their own, Submit your blog URL to Google, Baidu and Bing. This will help you to get indexed faster. Try to write at least one post a day to get your post get indexed frequently.
4. Analyze your blog for search term: This is a very important step, keep monitoring your search query traffic. You can use Google Webmaster, Bing Webmaster and Yahoo webmaster for analyzing.
5. Submit Sitemap: Don’t forget to submit your sitemap to Google, Yahoo!, Bing and also to Baidu.
6. Build quality backlinks: Try to build as much backlinks as you can, by link exchange, guest posting, forum signature links, etc. Organic backlinks from search engines take time to the generate, so keep trying these techniques to get faster results.
7. Modify your permalink structure: Having numbers and queries like id=?123#4 in your URL is bad for SEO. Modify your permalink structure to make it relevant to your content. Best structure is one which contains your blog name followed by the post title like the one TWC has. They are called absolute URLs.
8. Use rel=nofollow to all your affiliates link; this will help you to ‘conserve’ PR with you or what is referred to as preventing the passing of Link Juice.
9. Use Google Analytics: Google Analytics is the best way to see where your traffic is coming from, with what keyword, from where. You can get most of the valuable information on your blog from Google Analytics.
10. Use most targeted keywords as Anchor text: Interlinking within your blog surely helps, but it helps more when you link your blog by using hyperlinks which are the most targeted keywords.
11. Interlinking your blog: The best advantage of interlinking your blog is that search engine crawler and your readers will spend a longer time at your blog navigating to those interlinked content.
12. Improve Page load time: Google has announced that page load time is also one of the factors which will determine your Search Rankings. So try to use fewer scripts and if possible load them at the end of the page. Also try to optimize your images.
13. Rethink before doing link exchange: Though link exchange will give you good number of back-links, never make a link exchange with a gambling sites or blogs who are blacklisted from Google or sites which have adult content, linking to them will harm your SEO. Stick to your niche; for example, if yours is a technology blog, exchange links with tech blogs.
14. Frames: If possible keep frames away from your blog. Frames & SEO don’t mix!
15. Theme Selection: Choose a well SEO optimized blog theme, with no errors. Themes from Woo, ThemeForest, etc. are well-optimized themes; not only for SEO but also for traffic and your reader’s point of view too.
16. Duplicate Content: Google has a very strict policy for duplicate content, you don’t want to loose your all hard work because of it, so make sure you are not posting duplicate content again.
17. Broken Links: They are not good for SEO. So before publishing your post check it once again. Use the Broken Link Checker plugin for WordPress
18. Have Keywords in URL or have short URL: Keeping keyword in URL is the best that you can do for SEO. But if in case you are not able to do that try to have a short URL. Check out URL of this post; it contains three most targeted keywords. Always try to keep a keyword in your post title
19. About meta tags: Meta tags for keywords and blog description are out. Most including Google do not consider it. It is said that Bing still considers it – but will very little weight.
20. I repeat! Content IS King: Whatever you do, no matter how much search engine optimization you do, it’s worthless if you don’t have good content.
21. If you are a WordPress blogger, use Yoast SEO Plugin. It’s good!
One thing you should keep in mind is SEO takes time; you may not see any changes overnight, so don’t give up or try to overdo or stuff your post with a lot of keywords. Do your best, have some faith and give some time and you will be on the first or second page of Google or other search engines. Just stay focused.
Check out our post on Useful tips for new bloggers next.
Google’s Search Engine Optimization Starter Guide may also interest you.
