无论您属于哪个行业，电子邮件营销都是成功的关键。无论您是独立作者(SAAS)、独立作者，还是销售自制肥皂，跟踪您的客户并让他们回来购买更多商品都可以成就或破坏您的业务。
另一方面，您不想因为支付电子邮件营销服务而破产。我们根据订阅者限制、发送限制等编制了一份最佳免费电子邮件营销服务列表。本指南将帮助您确定其中哪一项服务最适合您的需求。
7种最佳(Best)免费电子邮件营销(Email Marketing)服务
从纯粹以数字为导向的角度来看，Omnisend是迄今为止最好的选择。免费计划不仅允许您每月发送多达 15,000 封电子邮件，而且还允许您每天发送多达 2,000 封电子邮件。您可以拥有的订阅者数量也没有限制。
Omnisend有很多电子商务集成，允许您将在线商店中的产品直接拉到电子邮件中，以及发送折扣码、刮刮卡等。您可以轻松地执行 A/B 测试以找出具有最高转化率的副本。
为了方便移动用户（当今大多数人阅读电子邮件的地方），Omnisend提供了适合移动设备的电子邮件模板。您可以制作有创意的注册表单和登录页面，甚至发送电子邮件以确认订单和放弃购物车。
如果您通过Shopify或类似的服务经营电子商务商店，Omnisend绝对值得考虑。您也可以尝试所有高级功能的 14 天免费试用。
Sendinblue是另一个很棒的免费电子邮件营销服务，它已经具有内置保护。该公司位于法国(France)，这意味着您通过Sendinblue 所做(Sendinblue)的任何事情都将遵守GDPR准则。免费计划功能强大，有多种选择可以吸引您的订阅者。
首先，您没有订阅者限制。您每月最多可以发送 9,000 封电子邮件，但每天最多只能发送 300 封。如果您想发送大量电子邮件，Sendinblue不是最佳选择，但它非常适合滴灌活动。(Sendinblue)它还有一个令人印象深刻的拖放编辑器，用于设计营销电子邮件。
Sendinblue使用热图来跟踪读者的关注点，并提供 A/B 测试选项来帮助您更好地优化营销活动。它通过Shopify和Salesforce轻松集成，甚至允许将SMS营销链接到您的主要活动。
如果您使用 WordPress，Sendinblue是一个很棒的选择，这要归功于一个WordPress 插件(WordPress plugin)，它可以让您轻松管理仪表板中的所有内容。如果您决定升级，第一个付费层每月只需 25 美元，可接收 40,000 封电子邮件，而且没有每日发送限制。
Hubspot对任何企业主来说都是一项很棒的服务。您会在网站上找到大量可用的内容和教育材料、一套电子邮件营销工具、SEO 信息(SEO information)等等。Hubspot可以帮助企业主立即开始。
电子邮件营销系统是免费的，但也有付费等级。免费套餐每月提供多达 100 万订阅者和多达 2,000 封电子邮件。由于强大的拖放编辑系统，它非常易于使用。即使您不是平面设计师，您也可以通过一些练习来创建精美的电子邮件表单。
如果您不想尝试自己制作任何东西，还有很多预制模板。甚至还有一个“电子邮件健康”工具来管理您的发送声誉并确保您没有被标记为垃圾邮件发送者(flagged as a spammer)。
免费Hubspot(Hubspot)服务的唯一缺点是他们的品牌将包含在从免费层发送的所有电子邮件中。如果您升级，您可以获得更多电子邮件列表并访问大量分析工具，以帮助衡量您的活动是否成功。
尽管Sender没有无限的订阅者数量，但它为用户提供了多达 2,500 个免费计划订阅者——对于刚起步的人来说已经足够了。免费计划还允许每月最多 15,000 封电子邮件，没有每日发送限制。
如果您决定在某个时候升级，第一层每月只需 10 美元，每月最多可容纳 5,000 名订阅者和 60,000 封电子邮件。一点也不坏。然而，使Sender真正强大的是它的兼容性。(Sender)
该服务具有适用于大多数流行内容管理系统的插件，并且可以轻松地将视频转换为电子邮件中的GIF以减小其大小。(GIFs)Sender 使用强大的分析工具让您了解您的营销活动的效果，您也可以将Google Analytics与其中联系起来。
Sender 是一个不错的选择，因为它功能强大，而且随着时间的推移升级成本非常低。如果您发现自己需要高级套餐，则价格会随着您的增长而保持在较低水平。
Mailchimp是最受欢迎的免费电子邮件营销服务之一，并且通常是用户第一个求助的服务。免费的Mailchimp计划为您提供 2,000 名订阅者和每日 2,000 封电子邮件的发送限制，以及每月 10,000 封电子邮件的限制。
免费用户还可以访问 7 个营销渠道、单个电子邮件自动化、5 个不同的电子邮件模板和一个营销CRM。A/B 测试和自定义品牌等功能仅限付费用户使用，但如果您决定升级第一个计划，起价为每月 10 美元。
Mailchimp 的创建平台使设计吸引读者注意力的有吸引力的电子邮件变得容易，但请注意，您通过免费计划发送的每封电子邮件中都有一个小的横幅广告。另一方面，您可以自动发送电子邮件以处理订单确认或放弃购物车提醒等内容。
MailerLite 的免费计划的订阅者限制较低，仅为 1,000 封电子邮件，但每月最多允许 12,000 封电子邮件。使MailerLite 成为(MailerLite one)最好的免费电子邮件营销服务之一的原因是免费计划附带的大量功能。
该平台为发送调查、创建登录页面和设计电子邮件活动提供了强大的工具。拖放编辑器以易于理解的方式标记各个元素，例如“2 个按钮”、“3 个产品”、“间隔”等。它还包括一个小缩略图，以说明插入广告系列后的外观。
免费计划可以访问大多数基本功能，但热图和 A/B 测试等高级工具仅限于高级计划。第一层是每月 10 美元，用于无限制的电子邮件（您可以按年而不是按月支付以节省 30%。）
当您注册Mailjet时，它会提示您输入信用卡，并警告没有登记卡的帐户仅限于免费计划：每月 6,000 封电子邮件，每天仅 200 封电子邮件，但没有订阅者限制。
Mailjet引导新用户完成创建过程的每一步，并提出建议以提高活动的成功率。例如，该服务建议用户对其域进行身份验证以避免被自动标记为垃圾邮件。
电子邮件生成器提供了很多种类。用户可以从众多模板和新闻通讯中选择一种作为电子邮件的基础，也可以使用自己的模板。也可以用HTML对电子邮件进行编码，以便精确、准确地控制您希望电子邮件的显示和行为方式。
电子邮件营销成功的秘诀(Tips For Email Marketing Success)
这 7 种免费的电子邮件营销服务可以帮助您开始接触客户，但在开始之前，您还应该记住一些额外的事情。
首先，确保您的发件人地址（收件人在“发件人”字段中看到的那个）是您的公司帐户。从Gmail帐户或其他免费电子邮件帐户发送可能会导致您的邮件被标记为垃圾邮件。
了解你的听众(Know your audience)。研究(Research)其他活动的运作方式以及电子邮件的发送频率。在一天或一周内发送太多电子邮件会使读者流失，并导致订阅者流失增加。
测试不同的活动风格(Test different campaign styles)。您不太可能立即找到成功的公式。利用 A/B 测试工具在您的广告系列中尝试不同的标题、格式和其他元素，直到您发现最能引起读者共鸣的内容。
利用自动化(Take advantage of automation)。如果您经营一家电子商务商店，提醒用户放弃购物车的自动电子邮件可以增加销售额。发送给新订阅者的欢迎电子邮件可以建立忠诚度。使用(Use)自动化服务确保无需您付出巨大努力即可接触到客户和读者。
7 Best Free Email Marketing Services (September 2020)
No mattеr whаt industrу you’re part of, email marketing is essential to success. Whether you’re in ЅAAS, an indie author, or you sell homemade soaps, kеeping trаck of your customers and keepіng them coming back for more purchaѕes can make or break your business.
On the other hand, you don’t want to go bankrupt paying for email marketing services. We have compiled a list of the best free email marketing services based on their subscriber limits, their send limits, and much more. This guide will help you figure out which one of these services best fits your needs.
7 Best Free Email Marketing Services
From a purely numbers-oriented standpoint, Omnisend is by far the best option out there. Not only does the free plan allow you to send up to 15,000 emails per month, but it allows you to send as many as 2,000 per day. There is also no limit to the number of subscribers you are allowed to have.
Omnisend has a lot of eCommerce integrations that allow you to pull products from an online store straight into the email, as well as send out discount codes, scratch cards, and more. You can easily perform A/B testing to find out what copy has the highest conversion rates.
In order to make it easy on mobile users (which is where most people read their email today), Omnisend offers mobile-friendly email templates. You can make creative signup forms and landing pages and even send out emails for order confirmations and abandoned carts.
If you run an eCommerce shop through a service like Shopify or something similar, Omnisend is definitely worth considering. You can try a 14-day free trial of all of the premium features, too.
Sendinblue is another great free email marketing service that already has built-in protections. The company is based in France, which means anything you do through Sendinblue will comply with GDPR guidelines. The free plan is powerful, with numerous options for reaching your subscribers.
To start with, you have no subscriber limit. You can send up to 9,000 emails per month, but you are limited to only 300 per day. While Sendinblue isn’t the best option if you want to send out a huge email blast, it’s fantastic for drip campaigns. It also has an impressive drag-and-drop editor for designing marketing emails.
Sendinblue uses heat mapping to track where readers are focused and provides A/B testing options to help you better optimize your marketing campaigns. It integrates easily through Shopify and Salesforce and even allows for SMS marketing to be linked to your primary campaigns.
If you use WordPress, Sendinblue is a fantastic option thanks to a WordPress plugin that makes it easy to manage everything from your dashboard. If you do decide to upgrade, the first paid tier is only $25 per month for 40,000 emails and no daily sending limit.
Hubspot is a great service for any business owner. You’ll find a vast amount of content and educational material available on the site, a suite of email marketing tools, SEO information, and more. Hubspot can help business owners get started in no time at all.
The email marketing system is free, although there are paid tiers. The free tier provides up to 1 million subscribers and up to 2,000 emails per month. It’s incredibly easy to use thanks to the robust drag-and-drop editing system. Even if you aren’t a graphic designer, you can create beautiful email forms with just a little practice.
There are also quite a few pre-made templates if you don’t want to try making anything yourself. There is even an “email health” tool to manage your sending reputation and ensure you aren’t being flagged as a spammer.
The only downside to the free Hubspot service is that their branding will be included on all emails sent from the free tier. If you upgrade, you can have many more email lists and access to a lot of analytic tools to help measure the success of your campaigns.
Although Sender doesn’t have an unlimited subscriber count, it gives users up to 2,500 subscribers on the free plan–more than enough for someone just starting out. The free plan also allows up to 15,000 emails per month with no daily sending limit.
If you decide to upgrade at some point, the first tier is only $10 per month and allows for up to 5,000 subscribers and 60,000 emails per month. Not a bad deal at all. What makes Sender truly powerful, however, is its compatibility.
The service has plugins for most popular content management systems, and it makes it easy to convert videos into GIFs inside emails to keep their size down. Sender uses strong analytics tools to allow you to see how your campaigns perform, and you can tie Google Analytics into it, too.
Sender is a great option because of how powerful it is, but also because of how inexpensive it is to upgrade over time. If you find yourself needing a premium tier, the pricing stays low as you grow.
Mailchimp is one of the most popular free email marketing services and often the first one that users turn to. The free Mailchimp plan provides you with 2,000 subscribers and a daily send limit of 2,000 emails, as well as a monthly limit of 10,000 emails.
Free users also have access to 7 marketing channels, single email automations, 5 different email templates, and a marketing CRM. Features like A/B testing and custom branding is restricted to paid users only, but if you decide to upgrade the first plan starts at $10 per month.
Mailchimp’s creation platform makes it easy to design attractive emails that will capture readers’ attention, but be warned that there’s a small banner ad in every email you send through the free plan. On the other hand, you can automate emails for things like order confirmations or abandoned cart reminders.
MailerLite’s free plan has a lower subscriber limit at just 1,000 emails, but it allows up to 12,000 emails per month. What makes MailerLite one of the best free email marketing services is the amount of features that come with the free plan.
The platform offers powerful tools for sending out surveys, creating landing pages, and designing email campaigns. The drag-and-drop editor labels individual elements in an easy to understand way, such as “2 buttons,” “3 prolducts,” “spacer,” and more. It also includes a small thumbnail image to illustrate what it will look like once inserted into the campaign.
The free plan gives access to most all of the essential features, but advanced tools like heat mapping and A/B testing are limited to the premium plan. The first tier is $10 per month for unlimited emails (and you can pay annually rather than monthly to save 30%.)
When you sign up for Mailjet, it prompts you to enter a credit card and warns that accounts without a card on file are restricted to the free plan: 6,000 emails per month and only 200 per day, but there is no subscriber limit.
Mailjet walks new users through every step of the creation process and makes suggestions to improve the success of campaigns. For example, the service recommends users authenticate their domains to avoid being auto-flagged as spam.
The email builder provides a lot of variety. Users can choose from one of numerous templates and newsletters from which to base their email, or they can use their own template. It’s also possible to code the email in HTML for precise, exact control over how you want the email to appear and behave.
Tips For Email Marketing Success
These 7 free email marketing services can help you get started reaching out to customers, but you should also keep a few additional things in mind before you get started.
First, make sure your sender address—the one recipients see in the “From” field—is your business account. Sending from a Gmail account or other free email account can result in your message being flagged as spam.
Know your audience. Research how other campaigns operate and how often emails go out. Sending too many emails in a day or a week will turn away readers and result in an increased loss of subscribers.
Test different campaign styles. It isn’t likely that you’ll hit a winning formula right away. Take advantage of A/B testing tools to try out different headlines, formats, and other elements in your campaigns until you discover what most resonates with readers.
Take advantage of automation. If you run an eCommerce shop, automated emails to remind users of abandoned shopping carts can increase sales. Welcome emails sent to new subscribers can build loyalty. Use automation services to ensure customers and readers are reached without immense effort on your part.
