成为Twitter 影响(Twitter Influencer)者绝非易事——但如果您想获得权力并成为Twitter 上(Twitter)的影响者,您应该了解和遵循一些技巧。大多数成熟的影响者不会宣传它们。这里有一个帖子可以帮助你!
成为Twitter影响(Influencer)者的秘诀
Twitter 影响(Twitter Influencer)者拥有设定趋势、创建对话和推动巨大流量的独特能力。以下是可以帮助您确立自己在Twitter 上(Twitter)的影响者的先决条件。
- 建立您的个人资料
- 带照片的推文
- 获得大量追随者
- 成为意见领袖
- 保持高参与率。
1]建立您的个人资料
在您开始“关注”任何人或获得大量关注甚至开始发推文之前,请确保您已选中列表中的以下项目,从而创建一个有吸引力、引人入胜的个人资料:
- Twitter 句柄(Twitter Handle):您的句柄最多可包含 15 个字符。使其独一无二,以代表您的个性或您想要推广的品牌。在末尾添加数字,例如,@Hemant 8711,不会让它看起来很酷。相反,在句柄的开头使用“the”会增加尊严,并使其听起来有些温文尔雅,例如@TheWindowsClub;)
- 照片(Photo):Twitter 喜欢笑脸,所以用一张这样的。此外,它不应该有深色背景(黑色)并且看起来很模糊。
- 简介(Bio):Twitter提供了 160 个字符的豪华空间,可以向全世界介绍您、您是谁等等。试着简单地容纳所有信息。向他们证明“简洁是智慧的灵魂”。它可以包括您想要推广的URL(URLs)和其他Twitter句柄。(Twitter)
- 链接(Link):成为导游,通过添加您的网站、博客的链接,让他们知道您打算带他们去哪里。
- 背景图片(Background image):巧妙地使用它,因为没有大小限制,因此有机会通过添加相关的视觉内容来推广您的品牌。
2] 推特照片
尽管它们只占已发布内容的一小部分,但带有照片的推文获得了几乎一半的参与度。为什么?因为它们在图像中巧妙地展示了您的品牌。因此,强烈建议创建强大的视觉内容。然而,很少有Twitter图片的“做”和“不做”。这是最重要的一个——避免(Avoid)使用枯燥的库存图片。
背景中显得冷淡且模糊的图像不得用于创建强烈的视觉内容。相反,请使用色彩鲜艳且看起来很原始的图像。接下来,为了最大化您的原始图像输出,请尝试创建有吸引力的模板。这些模板可以包括简单的单词、幽默的单行字或来自某个特别的人的有力引用。我们知道,无论是好是坏,文字都有巨大的力量来体现变化!
3]获得大量追随者
没有人愿意关注一个拥有 0 个关注者的新Twitter帐户。因此,获得大量追随者是可取的,但在Twitter 上(Twitter)产生大量追随者也并非易事。它需要意图和策略!所以-
- 使用(Use Hashtags)主题标签——开始在你的推文中添加主题标签,以找到更有趣的对话并产生有意义的追随者。
- 发布突发新闻(Tweet breaking news)– 为此,您可以关注Google 快讯(Google Alerts)以接收您可以发布的最新信息。
- 利用您在其他社交媒体网络上的知名度(Leverage your popularity on other social media networks)– 如果您是Twitter新手,但已经在另一个社交网络上拥有强大的影响力,请让您的朋友和关注者开始在Twitter 上(Twitter)关注您。
- 关注 Twitter 趋势(Follow Twitter Trends)-发现(Discover)Twitter上的趋势,如果您发现与您的利基或兴趣相关的内容,请加入并加入对话。
- 推文激励或励志名言(Tweet motivating or inspirational quotes)——作为人类,我们有情感,所以人们喜欢分享励志/励志内容。利用这一点,通过分享这些引语来扩大您在Twitter 上的影响力。(Twitter)它为您提供了获得转发的最佳机会之一!
4]成为意见制造者
没有影响者,对话就不存在。他们提供触发追随者响应的推文素材(好的或坏的陈述)。因此,发表意见是影响者的关键组成部分。您在Twitter(Twitter)社交领域中导航的能力越强,您成为Twitter影响者的机会就越高。话虽如此,在(Having)Twitter 上(Twitter)拥有大量追随者以产生这种趋势同样重要。
阅读(Read):微博的最佳 Twitter 提示(Best Twitter tips for microblogging)。
5] 保持高敬业度
沟通不能是单向的流量。它是双向的。因此,如果没有反馈,任何对话都不能被认为是富有成果的。因此,必须回复这些消息,甚至开始关注其他一些顶级影响者。取消关注那些不关注您的影响者。这将有助于为您创造足够的空间来继续关注您的人。谁知道,通过这种交流方式进行的信息或知识交流可以超越更有价值的东西——智慧!
If you know any more tips that we can add here, let us know them in the comments section below!
接下来阅读:(Read next:)
- 如何成为领英影响者(How to become a LinkedIn influencer)
- 如何成为 Pinterest 影响者(How to become a Pinterest Influencer)
- 如何成为 Instagram 上的影响者(How to become an Influencer on Instagram)
- 如何成为 YouTube 影响者(How to become a YouTube Influencer)
- 如何使用 Facebook 成为社交媒体影响者(How to use Facebook to become a Social Media Influencer)。
How to become an Influencer on Twitter
There is nothing easy about beсoming а Twitter Influencer – but if you want to rise to a position of power and become an influencer on Twitter, there are few tips you should know and follow. Most established influencers don’t publicize them. Here’s a post that can help you!
Tips to Become an Influencer on Twitter
A Twitter Influencer possesses the unique ability to set trends, create conversations, and drive huge traffic. Following are the prerequisites that can help you establish yourself as an influencer on Twitter.
- Establish your profile
- Tweet with Photos
- Gain a large following
- Be an opinion maker
- Maintain high engagement ratio.
1] Establish your profile
Before you start ‘following’ anyone or gain a large following or even start tweeting, create an attractive, engaging profile by ensuring you have the following items in the list checked:
- Twitter Handle: Your handle can be up to 15 characters long. Make it unique so that it represents your personality or a brand you are looking to promote. Adding numbers to the end, like., @Hemant 8711, does not make it look cool. Instead, using ‘the’ at the beginning of your handle adds dignity and makes it sound somewhat, suave, e.g., @TheWindowsClub ;)
- Photo: Twitter likes smiling faces, so use one such. Moreover, it should not have a dark background (black) and appear as blurred.
- Bio: Twitter affords luxurious space of 160 characters to tell the world about you, who you are and more. Just try to accommodate all the information in brief. Prove to them ‘BREVITY IS THE SOUL OF WIT’. It can include URLs and other Twitter handles you want to promote.
- Link: Be the tourist guide and let them know where you intend to take them by adding a link of your website, blog.
- Background image: Use it smartly as there’s no size limit and therefore, an opportunity to promote your branding by adding relevant visual content.
2] Tweet with photos
Although they represent a small minority of published content, Tweets with photos get almost half of all engagement. Why? Because they subtly feature your branding in the images. As such, it is highly recommended to create strong visual content. However, there are few do’s & don’t’ of Twitter images. Here’s the most important one – Avoid using boring stock images.
Images that appear cold and blurred into the background are not to be used for creating strong visual content. Instead, use images that are colorful and look original. Next, to maximize your original image output try creating attractive templates. The templates can include simple words, humorous one-liners, or a powerful quote from someone special. We know, words have colossal power to manifest change, whether it’s good or bad!
3] Gain a large following
No one would like to follow a new Twitter account with 0 followers. So, it is advisable to gain a large following but generating a large following on Twitter is again not easy. It requires intention and strategy! So-
- Use Hashtags – start adding hashtags in your tweets to find more interesting conversations and generate meaningful followers.
- Tweet breaking news – For this, you can follow Google Alerts to receive up-to-date info you can tweet out.
- Leverage your popularity on other social media networks – If you are new to Twitter but already have a strong presence on another social network, ask your friends and followers there to start following you on Twitter.
- Follow Twitter Trends – Discover what’s trending on Twitter, and if you find something relevant to your niche or interest, jump in and join the conversation.
- Tweet motivating or inspirational quotes – As humans, we have emotions, and so people love sharing inspirational/motivational content. Use this to your advantage and expand your reach on Twitter by sharing such quotes. It gives you one of the best chances to get retweets!
4] Be an opinion maker
Conversations don’t exist without influencers. They provide tweet fodder (good or bad statements) that triggers a response from followers. So, opinion-making is a critical component of an influencer. The more capable you are of navigating the Twitter social sphere, the higher are the chances of you becoming an influencer on Twitter. Having said that, it is equally important to have a large following on Twitter to generate this trend.
Read: Best Twitter tips for microblogging.
5] Maintain high Engagement ratio
Communication can’t be one-way traffic. It goes both ways. So, any conversation can’t be considered fruitful if there’s no feedback. As such, it is essential to respond to the messages and even start following some other top-tier influencers. Unfollow those influencers who do not follow you back. This will help in creating enough space for you to continue with the people following you. Who knows, exchange of information or knowledge taking place via this way of communication can transcend into something more valuable – WISDOM!
If you know any more tips that we can add here, let us know them in the comments section below!
Read next:
- How to become a LinkedIn influencer
- How to become a Pinterest Influencer
- How to become an Influencer on Instagram
- How to become a YouTube Influencer
- How to use Facebook to become a Social Media Influencer.