我是一名Instagram 影响(Instagram influencer)者，我花了 3 年的时间才达到 10 万粉丝。成为社交媒体上的影响者，无论是Instagram、Facebook、Twitter还是任何其他社交媒体平台，说起来容易做起来难。要成为Instagram 上(Instagram)的成功影响者并赚钱，需要付出很多努力、努力、坚持和奉献。
在这篇文章中，我将分享我为成为影响者并达到这个水平所遵循的一切。Instagram都是关于图片的，但仅仅放图片不会让你成为有影响力的人，你需要遵循某些策略来获得大量忠实的追随者并在你的帖子中获得良好的参与度。
如何成为Instagram 上(Instagram)的影响者(Influencer)
这 10 个技巧将帮助您成为成功的Instagra 影响(Instagran Influencer)者并在线赚钱(make money online)：
- 下定决心
- 选择利基市场
- 开设企业账户
- 有效生物
- 好内容
- 了解你的听众
- 标题和标签
- 标记品牌
- 与关注者互动
- 关注您最喜欢的影响者。
1]下定决心(1] Make up your mind)
这是非常重要的事情。不要只是潜入Instagram；您首先需要下定决心要成为Instagram 上(Instagram)的影响者。你必须接受这样一个事实，即它不会很容易或很快。在最初的几年里，您必须耐心且始终如一地工作，才能在Instagram 上(Instagram)获得良好而忠诚的追随者。
2]选择一个利基(2] Select a niche)
一旦你下定决心，选择你的利基。想，想，再想。什么可能是你的利基？你最擅长什么？你能给你的追随者什么？什么人会追随你？这些问题将帮助您确定您的利基市场。
不要从你只想做的事情开始。确保你擅长这一点，因为Instagram 上(Instagram)没有平均水平。如果不是很好，你至少必须很好。选择(Select)你可以坚持的东西。不要从时尚开始，然后跳到食物、旅行或科技上。擅长自己喜欢做的事情并不总是很重要，所以，好好思考，然后选择你的利基。
举个例子，我喜欢化妆，但我不擅长，所以我不应该选择美容作为我的主要利基。
说得通？(Makes sense?)
3]创建一个企业帐户(3] Make a business account)
Instagram有两种类型的帐户，私人/个人帐户和企业帐户。如果您想在Instagram 上(Instagram)以网红的身份开始您的职业生涯，您需要一个企业帐户。别担心，它是免费的。您只需在Instagram 上(Instagram)创建帐户时选择企业帐户(Business Account)。但是，您也可以将现有的个人帐户更改为企业帐户。
为什么是企业账户？(Why a business account?)
因为只有在企业帐户中，您才能查看您的所有见解，例如您的关注者是谁、他们的性别、年龄等。您的关注者在Instagram 上(Instagram)最活跃的时间是什么时候，您的关注者来自哪个城市或国家，等等.
这些见解将帮助您更多地了解您的受众，并且肯定会帮助您获得更多的帖子参与度。发布您的受众喜欢的内容，并查看他们最活跃的时间，这应该是您在Instagram 上(Instagram)发布的时间。
此外，通过企业(Business)帐户，您可以更好地使用您的个人信息、添加CTA按钮、投放广告并获得更多关注者和参与度。
注意(Note)：您不能通过您的私人或个人Instagram帐户投放广告。
您在Instagram(Instagram)或任何其他社交媒体平台上的简历是您的数字介绍，使其尽可能有效。Instagram只允许您使用 30 个字符，因此不要通过使用花哨的单词或符号来浪费空间。让你的简历简短明了。
保持简单直接，最能描述你和你的工作的东西。没有人对你什么时候第一次切蛋糕或你第一次哭是什么时候感兴趣，所以避免这些愚蠢的句子，写下你是谁，你做了什么。
5] 好内容(5] Good Content)
如果你喜欢时尚，你可以发布一些造型技巧，如果你喜欢“美容”，你可以发布一些美容技巧，或者如果你是一个科技博主，你可以为你的追随者发布你对各种小工具的评论。
发布适合您的个人资料和受众的内容，尽管有时可以偶尔用离题的内容给受众带来惊喜。最好的办法是与您的追随者分享您的日常生活。在某个好地方吃早餐，分享你的故事，尝试一些新衣服，录制试穿视频，然后发布。你的追随者只想知道你做什么，你去哪里，你吃什么，你穿什么等等。给他们最好的。
6]了解你的听众(6] Know your audience)
了解你的听众非常重要。他们属于什么年龄组，他们的兴趣是什么，地点在哪里。您可以通过分析您自己的帖子来检查他们的兴趣。查看哪种类型的帖子获得最佳参与度，并发布更多此类帖子。发布您的观众想要看到的内容，让他们停下来、参与、保存和分享您的帖子。查看这些Instagram 提示和技巧(Instagram Tips and Tricks)，让您的帖子获得更多参与度。
7]吸引标题和相关标签(7] Engaging Caption and Relevant Hashtags)
不要太长，但试着为每篇文章写一个好的和引人入胜的标题。在标题中向(Ask)关注者提出问题和意见；这将迫使他们参与您的帖子。基本上(Basically)，您需要在帖子中添加CTA（号召性用语），但请确保您的标题与您的帖子相关。Instagram允许在一篇帖子中使用 30 个主题标签，最初使用它们。一旦获得大量关注者和定期参与，您就可以停止使用全部 30 个。
不要忘记在您的简历中列出您的电子邮件 ID，以便品牌和公司可以联系您进行合作。此外，请准备好分享您的见解，因为大多数品牌都要求您提供有关您推广内容的见解。
我建议您推广您真正喜欢和欣赏的产品或服务。不要(Don)让您的Instagram成为商店。提供您诚实的评论和意见，以使您的听众受益。
开始(Start)标记品牌以引起他们的注意。如果您的帖子足够好，该品牌可能会在他们的页面上转发它，从而为您带来更多曝光率。您还可以将他们直接发送给与您的利基相关的品牌进行合作。
9]积极参与故事(9] Be Active on Stories)
(Instagram)与Instagram(Instagram)帖子相比， Instagram故事有时会为您提供更多的影响力和参与度。在您的Instagram(Instagram)故事中非常活跃。保持真实；与您的追随者建立联系，并与他们进行良好的互动。
10]关注您最喜欢的影响者(10] Follow your favorite influencers)
我正在关注所有我最喜欢的生活方式和时尚影响者；你也应该这样做。找到你所在领域的一些伟大而成功的影响者并关注他们。尝试从他们的Instagram帖子、他们的帖子风格、他们的标题、他们的故事等中学习。此外，继续评论你喜欢的他们的帖子并尝试与他们互动。你永远不知道，他们可能会给你一个大喊大叫，你可能会得到一些额外的追随者和风头。
如何通过 Instagram 赚钱？
Instagram是最好和最受欢迎的数字广告模式之一。品牌希望在数字媒体上展示他们的系列，而当涉及到Instagram时，我们的影响者就是广告的模式。我在我的个人资料上宣传各种品牌，品牌为此付钱给我。
新手最常问的问题之一是，我们什么时候可以开始向品牌收费，我回答说，你可以在Instagram 上(Instagram)的 20-25K 粉丝之后开始要钱。它会随着你的粉丝群的增长而增加。在 20K 关注者之前，您可以进行易货合作，在Instagram 上(Instagram)获得产品以换取促销活动，这同样是一笔不错的交易。
这还不是全部，开始您作为Instagram影响者的旅程，您将逐步了解所有内容。我有 106K 的追随者，并且仍在学习并努力使我的个人资料越来越好。简而言之，成为有影响力的人！
接下来阅读：(Read next:)
- 如何使用 Facebook 成为社交媒体影响者(How to use Facebook to become a Social Media Influencer)
- 如何成为领英影响者(How to become a LinkedIn influencer)
- 如何成为 YouTube 影响者(How to become a YouTube Influencer)
- 如何成为 Twitter 上的影响者(How to become an Influencer on Twitter)。
How to become an Influencer on Instagram
I am an Instagram influencer, and it took me good 3 years to reach 100K followers. Being an influencer on social media, be it Instagram, Facebook, Twitter, or any other social media platform is easier said than done. It requires a lot of efforts, hard work, consistency, and dedication to become a successful influencer on Instagram and make money.
In this post, I will share everything I followed to become an influencer and to reach this level. Instagram is all about pictures, but just putting the pictures will not make you an influencer, you need to follow certain strategies to gain a good number of loyal followers and get good engagement on your posts.
How to become an Influencer on Instagram
These 10 tips will help you become a successful Instagran Influencer and make money online:
- Make up your mind
- Select a niche
- Make a business account
- Effective bio
- Good content
- Know your audience
- Captions and Hashtags
- Tag the brands
- Interact with followers
- Follow your favorite influencers.
1] Make up your mind
This is something very important. Do not just dive into Instagram; you first need to make up your mind that you want to become an influencer on Instagram. You have to accept the fact that it’s not going to be easy or quick. You have to work patiently and consistently for a few initial years to get good and loyal followership on Instagram.
2] Select a niche
Once you have made up your mind, select your niche. Think, think, and think again. What could be your niche? What are you best at? What can you give to your followers? What would anyone follow you? These are a few questions which will help you decide your niche.
Do not start with something you just want to. Make sure you are good at that because there is no place for average on Instagram. You at least have to be good if not great. Select something which you can stick on. Do not start with fashion and then jump on to food or travel or tech. It is not always important that you are good at something you like to do, so, think well and then select your niche.
Let me give you an example, I like to do makeup, but I am not good at it, so I should not choose beauty as my primary niche.
Makes sense?
3] Make a business account
Instagram has two types of accounts, private/personal, and business account. If you want to start your career as an influencer on Instagram, you would need a business account. Don’t worry, it’s free. You just have to select Business Account while creating an account on Instagram. You can, however, change your existing personal account into a business account too.
Why a business account?
Because only in a business account, you can check all your insights like who all are your followers, their gender, their age, etc. What time your followers are most active on Instagram, which city or country your followers are from, and much more.
These insights will help you understand your audience more and will certainly help you get more engagements on your posts. Post what your audience likes and also check the time when they are most active, and that should be your posting time on Instagram.
Also, with a Business account, you can use your bio information better, add CTA buttons, run ads, and gain more followers and engagements.
Note: You cannot run ads through your private or personal Instagram account.
Your bio on Instagram or any other social media platform is your digital introduction, make it as effective as possible. Instagram allows you to use only 30 characters, so do not waste that space by using fancy words or symbols. Make your bio short and crisp.
Keep it simple and straight forward, something which describes you and your work the best. Nobody is interested in when did you first cut your cake or when was your first cry, so avoid such silly sentences and write who you are and what you do.
5] Good Content
If you are into fashion, you can post some styling tips, if you are into ‘beauty’, you can post some beauty tips or if you are a tech blogger you can post your reviews of various gadgets for your followers.
Post the content suiting your profile and audience, though it’s okay to surprise the audience sometimes with an off-topic content once in a while. The best idea is to share your day-to-day lifestyle with your followers. Eating breakfast at some good place, share it on your stories, trying some new dresses, record a try-on video, and post it. Your followers just want to know what you do, where you go, what you eat, what you wear etc. Give them the best.
6] Know your audience
It is very important to know your audience well. What age group they belong to, what are their interests, what is the location. You can check their interests by analyzing your own posts. See which type of post gets the best engagement, and do more of such posts. Post what your audience wants to see and make them stop, engage, save, and share your posts. Check out these Instagram Tips and Tricks to get more engagement on your posts.
7] Engaging Caption and Relevant Hashtags
Not too long, but try to write a good and engaging caption with every post. Ask questions and opinions from your followers in your caption; this will force them to engage on your post. Basically, you need to put a CTA (call to action) in your post but make sure your caption is relevant to your post. Instagram allows 30 hashtags in one post, initially use them all. You can stop using all 30 once you gain a good number of followers and regular engagements.
Do not forget to list your email ID in your bio so that the brands and companies can approach you for the collaborations. Also, be prepared to share your insights because most of the brands ask for the insights for your promoted content.
I would suggest you promote the products or services you truly like and admire. Don’t make your Instagram feed a shop. Give your honest reviews and opinions to benefit your audience.
Start tagging the brands to get their attention. If your post is good enough, the brand might reshare it on their page, bringing in more exposure for you. You can also send them direct messages to the brands relevant to your niche for the collaborations.
9] Be Active on Stories
Instagram stories sometimes give you more reach and engagement than Instagram posts. Be very active in your Instagram stories. Keep them real; make a connection with your followers, and interact well with them.
10] Follow your favorite influencers
I am following all my favorite lifestyle and fashion influencers; you should do the same. Find some great and successful influencers of your niche and follow them. Try to learn from their Instagram posts, their style of posts, their captions, their stories, etc. Also, keep commenting on their posts you like and try to interact with them. You never know, they might give you a shoutout, and you may get some extra followers and limelight.
How to make money with Instagram?
Instagram is one of the best and most popular modes of digital advertisements. Brands want to showcase their collection on digital media, and when it is about Instagram, we influencers are the mode of advertisements. I promote various brands on my profile, and brands pay me for that.
One of the most asked questions by the newbies is that when can we start charging money to the brands, to which I answer, you can start asking for money after 20-25K followers on Instagram. It will increase as your fanbase grows. Before 20K followers, you can do the barter collaborations wherein you get the products in exchange for the promotions on Instagram, which again is not a bad deal initially.
This is not all, start your journey as an Instagram influencer, and you will learn everything step-by-step. I am at 106K followers and am still learning and trying to make my profile better and better. In short, be influential to become an influencer!
Read next:
- How to use Facebook to become a Social Media Influencer
- How to become a LinkedIn influencer
- How to become a YouTube Influencer
- How to become an Influencer on Twitter.
