您刚刚启动了您的第一个 Facebook 页面(launched your first Facebook page)。也许是为了你的小企业，或者是为了你想要推广的事业。制作页面本身非常简单，但是您如何真正让人们喜欢它并与之互动呢？
尽管您可能不知道从哪里开始，但您可以采取一些具体步骤来提高页面的知名度并扩大其受众。作为世界上最大的社交媒体平台之一，Facebook是吸引人们注意力的好地方。您将在下面找到有关如何执行此操作的最佳提示。
1.经常和可靠地发布(Post Often and Reliably)
当你第一次创建你的页面时，尽可能多地在页面上发布是很重要的。一个好的起点是每天一次。这样，经常看到您帖子的人更有可能参与进来。但是，您也不想用帖子轰炸人们的提要，所以如果您打算发布更多帖子，每天不要超过 2 个帖子。
Hubspot的一项研究发现，点赞数少于 10,000 且每月发布超过 60 次或每天发布 2 次的页面，其帖子的点击量会减少。如果您在一周内分散您的帖子也更好，每周大约 3 次。一旦您获得超过 10,000 个关注者，更频繁地发帖将是有益的。
2.邀请人们喜欢页面(Invite People to Like the Page)
一开始，您最好的选择是邀请朋友和家人等人喜欢您的页面。特别是如果您的Facebook(Facebook)页面上已经有大量朋友，如果您邀请他们，他们将更有可能查看您的页面。您可以使用此方法轻松获得前 100-200 个赞，具体取决于您邀请的人数。
您还可以在您的个人Facebook个人资料上发布指向您页面的链接，让已经与您互动的朋友可以轻松点击并点赞。
3.在群组中发布为您的页面(Post as Your Page in Groups)
增加页面受众的另一个好方法是在相关Facebook 群组(Facebook group)中作为页面发布。例如，如果您运行一个展示您的艺术作品的页面，则在与艺术相关的Facebook群组中作为您的页面发布是一种吸引更多关注您的页面的好方法，这些页面更有可能点击它。
尝试发布与小组相关的内容，或分享一些信息，而不是仅仅发布链接并等待人们出现。还要确保您阅读了您打算发布的任何组的规则，因为其中一些人不希望人们宣传他们的业务。如果一切顺利，请创建一个引人入胜的帖子，最好包含照片、视频和号召性用语（请参阅下面的提示六。）
4.使用有针对性的广告(Use Targeted Ads)
Facebook广告是任何商业页面的绝佳资源。这家社交媒体巨头以在将广告定位到相关受众方面的效率极高而闻名。您可以使用Facebook(Facebook)的Audience Insight工具查看哪些类型的人喜欢并与您的页面互动。这将向您显示喜欢您的页面的人的年龄、位置、兴趣和社交媒体行为。
利用对受众群体的了解，您可以投放有针对性的广告，Facebook将向该范围内的人展示该广告。通过这种方式，您的广告更有可能接触到将与您的页面互动的人，从而轻松增加您的受众。
5.向您的目标受众发布相关帖子(Make Relevant Posts to Your Target Audience)
如果您的页面在某个年龄段的人中很受欢迎，您会希望将您的帖子迎合他们。例如，如果您的页面似乎获得了 18-25 岁年龄段人群的更多参与，您将需要使用能引起年轻群体共鸣的语言。但是请记住，您不想假装出来。如果您真的不确定某个人群会如何回应您的帖子，您可能希望通过直接与相似的人交谈来进行一些研究。
想想你的目标受众可能面临的问题或限制，并考虑到它们来调整你的帖子。如果您的受众由没有太多时间的人组成，例如父母，请保持您的帖子简单，并包含一张图片或短视频(or short video)，以便快速传达要点。
6.添加号召性用语(Add a Call to Action)
号召性用语是一种简单的声明，可以鼓励您的受众参与(engage with )您的帖子或页面。您可以要求人们用他们的意见对帖子发表评论，或者使用某些Facebook反应来进行民意调查（请记住，某些类型的反应，例如Love反应，会增加您的Facebook页面在人们的提要中的可见度。 )
从长远来看，包括号召性用语可以极大地提高参与度并有助于增加页面的受众，并且是您可以采取的更简单的步骤之一。您不需要在每篇文章中都包含一个，但一定要经常这样做。
7.将您的页面添加到您的电子邮件签名中(Add Your Page to Your Email Signature)
您可能已经在您的品牌网站或其他社交媒体网站上链接到您的Facebook页面，但电子邮件也是链接页面的好地方。如果您经常与人联系，此链接可能是吸引更多喜欢的好方法。
为此，请前往您的电子邮件设置并查找“签名”(Signature)选项。在Gmail中，这将位于常规(General)设置页面上。从这里，您可以添加链接，甚至添加可从Exclaimer等网站获得的可点击图标。
8.在 Facebook 上直播(Go Live on Facebook)
当您在Facebook 上(Facebook)直播(go Live)时，您将向您的页面观众直播，人们将能够在会话期间与您的直播视频互动。这种内容格式越来越受欢迎，Facebook发现人们观看(Facebook)直播(Live)视频的 可能性是流媒体的三倍。
当您开始直播(Live)时，视频也会在人们的新闻源中显示得更高，而不是已经结束的直播流。(Live)因此，这是让人们关注您并增加参与度的好方法。请记住，Facebook现在更喜欢作为实际镜头的实时(Live)视频，而不仅仅是图形。
扩大您的 Facebook 受众(Growing Your Facebook Audience)
社交媒体是发展企业或组织的最佳工具之一。当您知道使用这些平台的正确方法时，您的受众群可以成倍增加。在评论中让我们知道您如何使用社交媒体来宣传您的品牌。
8 Ways to Grow Your Facebook Page Audience
You’ve just launched your first Facebook page. Maybe it’s for your small business, or for a cause you want to promote. Making the page itself is pretty straightforward, but how do you actually get people to like it and interact with it?
Though you may not know where to start, there are some concrete steps you can take to increase your page’s visibility and grow its audience. As one of the largest social media platforms in the world, Facebook is a great place to get people’s attention. Below you’ll find the best tips on how to do this.
1. Post Often and Reliably
When you’re first creating your page, it’s important to post on it as often as you can. A good starting point is once a day. This way, people who see your posts often will more likely become engaged. However, you also don’t want to bombard people’s feeds with posts, so if you intend to post more, don’t exceed 2 posts per day.
A study at Hubspot found that pages with less than 10,000 likes that post over 60 times a month, or 2 times a day, get a reduced amount of clicks on their post. It’s also better if you spread your posts out during the week, at around 3 times a week. Once you gain over 10,000 followers, posting more often will be beneficial.
2. Invite People to Like the Page
At the very beginning, your best bet is to invite people, such as friends and family members, to like your page. Especially if you already have a large number of friends on your Facebook page, they will be more likely to look at your page if you invite them. You can easily get your first 100-200 likes with this method, depending on how many people you invite.
You can also post a link to your page on your personal Facebook profile, making it easy for your friends who already engage with you to click on it and give it a like.
3. Post as Your Page in Groups
Another great way to increase your page’s audience is to post as your page in a relevant Facebook group. For example, if you run a page showcasing your art, posting as your page in an art-related Facebook group is a great way to get eyes on your page that are more likely to click on it.
Try to post something relevant to the group, or share a bit of information, instead of just posting a link and waiting for people to show up. Also make sure you read the rules of any group you intend to post on, as some of them won’t want people promoting their businesses. If everything is good, create an engaging post that ideally includes photos, video, and a call to action (see tip six below.)
4. Use Targeted Ads
Facebook ads are a great resource for any business page. The social media giant is well known for being extremely efficient at targeting ads to relevant audiences. You can see what types of people like and engage with your page using Facebook’s Audience Insight tool. This will show you the ages, locations, interests, and social media behaviors of the people who like your page.
Using this knowledge of who your audience is, you can run a targeted ad that Facebook will display to people who are within this bracket. This way your ad is more likely to reach people who will engage with your page, easily growing your audience.
5. Make Relevant Posts to Your Target Audience
If your page is popular among people in a certain age range, you’ll want to cater your posts to them. For example, if your page seems to get more engagement from people in the 18-25 age range, you’ll want to use language that resonates with a younger group. Keep in mind, though, that you don’t want to come off as fake. If you’re really unsure of how a certain demographic would respond to your posts, you might want to do some research by speaking directly to similar people.
Think about the issues or constraints your target audience may be facing, and gear your posts in consideration of them. If your audience consists of people who don’t have much time on their hands, such as parents, keep your posts simple, and include a picture or short video that gets the point across quickly.
6. Add a Call to Action
A call to action is a simple statement that encourages your audience to engage with your post or page. You can ask people to comment on the post with their opinions, or to use certain Facebook reactions to run a poll (keeping in mind that certain types of reactions, such as the Love react, increase the visibility of your Facebook page on people’s feeds.)
Including a call to action can greatly increase engagement and help to boost your page’s audience in the long run, and is one of the easier steps you can take to do this. You don’t need to include one in every post, but be sure to do so more often than not.
7. Add Your Page to Your Email Signature
You may already be linking to your Facebook page on your brand’s website or other social media sites, but email is also a great place to link your page. If you’re regularly contacting people, this link can be a great way to bring in a few more likes.
To do this, head to your email settings and look for the Signature option. In Gmail, this will be on the General settings page. From here, you can add a link and even add clickable icons you can get from sites such as Exclaimer.
8. Go Live on Facebook
When you go Live on Facebook, you are live streaming to your page audience and people will be able to interact with your Live video during the session. This content format is growing in popularity, and Facebook found that people are three times more likely to watch Live videos as they are being streamed.
When you are going Live, the video will also appear higher in people’s newsfeeds as opposed to Live streams that have ended. So, it’s a good way to get people watching you and to increase engagement. Keep in mind that Facebook now favors Live videos that are actual footage, as opposed to only graphics.
Growing Your Facebook Audience
Social media is one of the best tools for growing a business or organization. When you know the right way to use these platforms, your audience base can increase exponentially. Let us know how you use social media to promote your brand in the comments.
