每月( 400 million people read WordPress sites and view more than 20 billion pages every month)有超过4 亿人阅读 WordPress 网站并查看超过 200 亿页。
最受欢迎的问题之一是使用什么插件来安装新的WordPress。大多数网站所有者希望他们的网站看起来独特或与其他网站不同。但是，每个新的WordPress(WordPress)安装都应该有一些必须有的插件，以帮助您从一开始就启动并运行您的网站。
大多数 WordPress 网站所有者安装的最受欢迎的SEO 插件是(SEO plugin)Yoast SEO。该插件使您更容易理解您网站的关键SEO问题。它只是作为一个指南，所以它不能保证您的网站会获得更多的流量。
Yoast 可以提供更好的元(Meta)描述、元(Meta)标记和其他SEO基础知识。该插件适用于大多数WordPress网站，您无需将其连接到您的Google Search Console。
该插件还具有红色、橙色和绿色子弹，可作为您的SEO 和内容优化(SEO and content optimization)的指路明灯。重点不应该是盲目地寻找绿色子弹，而应该更多地关注关键字策略、内容策略和网站结构。
使用该插件的免费版本，您每页只能获得一个关键字或关键词。此外，您不会获得内部链接的实时建议，或任何需要更新的过时页面的警报。
Yoast 高级(Yoast Premium)版没有广告，为内部链接和社交媒体页面预览提供实时建议。它还可以帮助您防止和修复重定向管理器的死链接，以及其他好处。
拥有您可以控制 的WordPress网站的异地备份非常重要。
虽然您可以使用托管服务(hosting service)提供商的备份，但当发生安全漏洞或黑客攻击等不良事件时，您可能无法挽救您的网站。
UpdraftPlus是一款出色的备份插件，适用于任何WordPress安装。该插件提供免费和付费版本，您可以将其连接到云存储(cloud storage)服务，如Google Drive、Dropbox或Amazon S3。
没有人喜欢在他们的网站上接收垃圾邮件，但这是管理网站的挑战之一。事实上，在您的WordPress网站上线的那一刻，垃圾评论就会出现，这些评论是由无数自动机器人生成的，或者只是人类在您的网站上搭载以推广他们的网站。
但是，如果您安装了Akismet插件，您就不必处理垃圾评论。(deal with spam comments)Akismet是官方WordPress插件，旨在处理垃圾邮件，这些垃圾邮件会填满您的网站并破坏读者在浏览您的网站和内容时的体验。
Akismet阻止垃圾评论，这些评论可能会损害您的品牌声誉或大大减少您的读者群。您可以使用插件的免费版本或升级到高级版本以获得更多高级功能。
反馈(Feedback)是任何网站的重要组成部分。它不仅可以帮助您与读者互动，还可以为您提供更多关于下一步要写什么或需要改进的领域的想法。
如果您希望您的读者轻松与您联系，向您的网站添加联系表格(adding a contact form)比在联系页面上添加电子邮件地址要好。您还可以创建时事通讯注册表单来添加订阅者并增加您的电子邮件列表。
WPForms插件提供了一种向您的站点添加联系表单的简单方法。该插件还允许您为姓名、电子邮件、电话号码（可选）添加字段，以及为读者输入查询或消息给您的空间。
您可以获取Lite或Pro版本，以便从可用的预构建模板为您的站点创建联系表格。(Contact Forms)
大多数网站所有者在Facebook(Facebook)、Instagram、Pinterest、Twitter等平台上都有其企业或品牌的社交媒体页面。如果您希望您的访问者与其他人分享您的内容，(share your content with others) Mediavine插件为(Grow)他们提供了一种实现方式。(Mediavine)
在您的网站上安装并激活Grow by Mediavine后，您的读者将在您的帖子和页面上看到所有社交分享图标，从而更轻松地分享您的内容。
Grow by Mediavine插件提供了两个选项供您选择社交共享按钮的位置：浮动侧边栏(Sidebar)或内联内容(Inline Content)。
社交分享插件有免费和付费版本。在大多数情况下，免费版本特别适用于新的WordPress安装，但它不提供WhatsApp和Telegram按钮。
无脚本社交分享(Scriptless Social Sharing)插件使您的读者可以轻松地在他们的社交媒体网络上分享您的内容。它易于使用，并且不会减慢您的网站速度。
该插件使用一组简单的共享链接将社交共享按钮添加到您的帖子和页面。
您可以选择哪些内容类型应具有共享按钮、要添加的按钮以及按钮的位置（内容之前或之后）。您还可以选择按钮的顺序，并选择是否要使用插件样式。
Scriptless Social Sharing和Grow by Mediavine的区别在于前者是免费的，并且提供了更多的社交分享按钮，包括WhatsApp和Telegram。
此外，无脚本社交共享(Scriptless Social Sharing)不提供社交共享计数，众所周知，这会减慢网站加载时间。
Wordfence Security可帮助您处理恶意软件和黑客。与所有其他WordPress网站一样，您的新WordPress安装是黑客的目标，因此您需要确保您的网站安全。
Wordfence Security通过使用其恶意软件扫描程序、端点防火墙、阻止、登录安全、实时流量分析等来确保您的新WordPress安装是安全的。(WordPress)此外，它还从其威胁防御源(Threat Defense Feed)接收最新的恶意软件签名、防火墙规则和恶意 IP 地址，以确保您的站点安全。
该插件有免费和高级版本。高级版具有更高级的功能，如实时 IP 黑名单、恶意软件签名、防火墙规则、国家阻止、更频繁的扫描、高级支持、垃圾邮件广告和垃圾邮件检查。
网站速度慢(slow site speed)的主要原因之一是大图像和/或全尺寸图像。要解决这个问题，最好有一个插件可以将图像文件大小(reduce the image file size)减少到 100kb 或更小。
ShortPixel是WordPress最好的图像优化插件之一。无论您上传多少张图片，它都能确保您的网站快速加载。
对于新的WordPress安装，您可以免费下载ShortPixel并每月获得 100 个图像积分。这允许每月上传大约 10 张图片，因为对于您上传的每张图片，都会创建更多的缩略图。
另一种避免为ShortPixel付费的方法是使用免费的压缩工具(free compression tools)。只需(Just)通过压缩工具运行图像，然后将压缩图像上传到您的WordPress网站。
ShortPixel 也有自己的图像压缩(image compression)工具。如果您需要更多图片积分，只需 4.99 美元即可购买 5,000 个图片积分。
缓慢的网站会导致糟糕的用户体验，让访问者感到沮丧，并损害转化率。减少新WordPress安装加载时间的方法之一是添加缓存插件。
缓存通过对站点上的页面进行快照来临时存储数据。这意味着更快的加载时间、改进的SEO和更高的转化率。
WP Rocket是一款高级缓存插件，可让您的网站更快。安装并打开插件后，它会立即激活页面缓存(page caching)。
此外，该插件改进了搜索引擎对您网站的索引，减少了CSS、JavaScript和HTML文件的重量，并且仅在访问者向下滚动页面时加载图像。这改善了页面的加载时间并减少了 Web 服务器上的负载。
让您的网站启动并运行(Get Your Site Up and Running)
有一种误解认为您不应该使用太多的WordPress插件。但是，您的WordPress站点不受插件数量的影响，它受它们对您的站点所做的事情和为您的站点所做的影响。WordPress还有其他必备插件，但这 9 个足以让您入门。
我们还有其他WordPress指南可帮助您在域上手动设置 WordPress(manually set up WordPress on a domain)，并在您不再需要插件时删除所有插件痕迹。(remove all traces of a plugin)
9 Must Have Plugins For New WordPress Installs
More than 400 million people read WordPress sites and view more than 20 billion pages every month.
One of the most popular questions is what plugins to use for a new WordPress install. Most site owners want their site to look unique or different from other sites. But there are some must have plugins every new WordPress install should have to help you get your site up and running right from the start.
The most popular SEO plugin most WordPress site owners install is Yoast SEO. This plugin makes it easier to understand critical SEO issues with your site. It just acts as a guide, so it doesn’t guarantee that your site will get more traffic.
Yoast can provide better Meta descriptions, Meta tags, and other SEO basics. The plugin works out of the box for most WordPress sites, and you don’t need to connect it to your Google Search Console.
The plugin also has red, orange, and green bullets that act as guiding lights for your SEO and content optimization. The focus shouldn’t be on mindlessly hunting for the green bullets, but more about keyword strategy, content strategy, and site structure.
With the free version of the plugin, you only get one keyword or keyphrase per page. Plus, you won’t get real-time suggestions for internal links, or alerts for any outdated pages that need to be updated.
Yoast Premium version is ad-free, offers real-time suggestions for internal links, and social media page previews. It also helps you prevent and fix dead links with the redirect manager, among other benefits.
It’s important to have offsite backups of your WordPress site that you can control.
While you could use your hosting service provider’s backups, you may not be able to salvage your site when something bad like a security breach or hacking happens.
UpdraftPlus is an excellent backup plugin for any WordPress install. The plugin is available in a free and paid version, and you can connect it to a cloud storage service like Google Drive, Dropbox, or Amazon S3.
Nobody likes receiving spam on their websites, but it’s one of the challenges of managing a website. In fact, the moment your WordPress website goes live, spam comments will show up, generated by countless automated bots or just humans piggybacking on your site to promote their sites.
However, you don’t have to deal with spam comments if you install the Akismet plugin. Akismet is the official WordPress plugin designed to deal with spam that fills up your site and ruins your readers’ experience as they navigate your site and content.
Akismet keeps out spam comments that could potentially damage your brand’s reputation or drastically reduce your readership. You can use the free version of the plugin or upgrade to the premium version for more advanced features.
Feedback is an important part of any website. Not only does it help you engage with your readers, but it also gives you more ideas on what to write about next or areas that need improvement.
If you want your readers to reach you easily, adding a contact form to your site is better than just putting an email address on the contact page. You can also create a newsletter signup form to add subscribers and grow your email list.
WPForms plugin offers an easy and simple way to add contact forms to your site. The plugin also allows you to add fields for the name, email, phone number (optional), and a space for the reader to enter their query or message to you.
You can get either the Lite or Pro version to create Contact Forms for your site from the available pre built templates.
Most website owners have social media pages for their businesses or brands on platforms like Facebook, Instagram, Pinterest, Twitter, among others. If you want your visitors to share your content with others, the Grow by Mediavine plugin provides them with a way to do so.
Once you install and activate Grow by Mediavine on your website, your readers will see all the social sharing icons on your posts and pages, making it easier to share your content.
Grow by Mediavine plugin offers two options for you to choose where your social sharing buttons will go: Floating Sidebar or Inline Content.
The social sharing plugin has a free and paid version. In most cases, the free version works fine especially for a new WordPress install, except it doesn’t offer buttons for WhatsApp and Telegram.
The Scriptless Social Sharing plugin makes it easy for your readers to share your content on their social media networks. It’s easy to use and it doesn’t slow down your website.
The plugin adds social sharing buttons to your posts and pages using a set of simple sharing links.
You can choose which content types should have the sharing buttons, what buttons to add, and where the buttons should go (before or after content). You can also choose the order of the buttons, and select whether you want to use the plugin styles or not.
The difference between Scriptless Social Sharing and Grow by Mediavine is that the former is free and offers more social sharing buttons, including WhatsApp and Telegram.
Plus, Scriptless Social Sharing doesn’t provide social sharing counts, which is known to slow website load time.
Wordfence Security helps you deal with malware and hackers. Your new WordPress install, like all other WordPress sites, is a target to hackers, so you need to ensure that your site stays safe.
Wordfence Security ensures that your new WordPress install is secure by using its malware scanner, endpoint firewall, blocking, login security, live traffic analysis, and more. Plus, it receives the newest malware signatures, firewall rules, and malicious IP addresses from its Threat Defense Feed to keep your site safe.
The plugin is available in a free and premium version. The premium version has more advanced features like a real-time IP blacklist, malware signatures, firewall rules, country blocking, more frequent scans, premium support, spamvertising and spam checks.
One of the leading causes for slow site speed is big and/or full-sized images. To resolve this, it’s best to have a plugin that can reduce the image file size down to 100kb or less.
ShortPixel is one of the best image optimization plugins for WordPress. It ensures your site loads fast no matter how many images you upload.
For a new WordPress install, you can download ShortPixel for free and get 100 image credits per month. This allows for about 10 image uploads per month because for each image you upload, a few more thumbnails are created.
Another way to avoid paying for ShortPixel is to use free compression tools. Just run the images through the compression tools and then upload the compressed images to your WordPress site.
ShortPixel has their own image compression tool too. If you need more image credits, you can buy them for as little as $4.99 for 5,000 image credits.
A slow site results in a poor user experience, frustrates visitors, and hurts conversions. One of the ways you can reduce the load time of your new WordPress install is to add a caching plugin.
A cache stores data temporarily by taking a snapshot of a page on your site. This translates to faster load time, improved SEO, and increased conversions.
WP Rocket is a premium caching plugin that makes your site faster. Once you install and turn on the plugin, it immediately activates page caching.
Plus, the plugin improves indexing of your site by search engines, reduces the weight of your CSS, JavaScript, and HTML files, and loads images only as visitors scroll down your pages. This improves the load time of the pages and reduces the load on the web server.
Get Your Site Up and Running
There’s a misconception that you shouldn’t use too many WordPress plugins. However, your WordPress site isn’t affected by the number of plugins, it’s affected by what they do to and for your site. There are other must have plugins for WordPress, but these 9 are enough to get you started.
We have other WordPress guides to help you manually set up WordPress on a domain, and remove all traces of a plugin when you don’t need them anymore.
