在考虑使用哪种在线工具来构建调查和收集回复时，SurveyMonkey和Google 表单(Google Forms)都具有有用的功能。两者都提供免费和付费版本以及用于协作和收集调查数据的类似方法。
然而，两者之间有几个重要的区别。您要构建的调查的复杂性以及您的预算和设计技能决定了选择哪种调查工具。
此外，请务必查看我们在YouTube 上的简短视频，我们将引导您完成在(YouTube)Google表单中创建简单调查的步骤：
SurveyMonkey(Do SurveyMonkey)和Google 表单的费用(Google Forms Cost)是多少？
虽然SurveyMonkey免费提供一些功能，但如果价格是您的主要考虑因素，那么Google 表单(Google Forms)无疑是赢家。与许多Google应用程序一样，Google Forms向用户免费提供所有功能。您可以根据需要构建任意数量的表单，而您可以接收、查看和保存的回复数量没有上限。
SurveyMonkey 的基本计划(Basic Plan)是免费的。在此计划下，您可以创建不超过十个元素的调查，包括问题、图像和描述性文本。虽然您可以收集的回复数量没有限制，但从 2021 年1 月 1(January 1)日开始，每个调查最多只能看到 40 个回复。
根据您创建 SurveyMonkey 帐户的时间，您目前可以通过基本计划看到每个调查最多 100 个回复，但到(Basic)2021(January 2021)年 1 月将减少到 40 个。
SurveyMonkey 为个人和企业用户提供付费计划。个人计划的价格从每月 32 美元到每月 99 美元不等。商业计划起价为 25 美元/用户/月，最少三个用户。
如果您无法预测您将获得多少回复，您始终可以从基本计划开始，并在需要时升级到 SurveyMonkey 的付费计划之一。
升级将允许您查看和保存所有回复。收到的回复超出您的计划限制的调查会在“我的调查(My Surveys)”页面上显示。
入门有多容易？
(Google Forms)在易于上手方面，Google Forms胜过SurveyMonkey 。访问forms.google.com，然后选择开始一个新的空白表单或从他们的模板库(Template gallery)中的一个模板开始。
同样，在SurveyMonkey上，您可以从头开始创建新调查、复制过去的调查或从模板开始(Start from template)。
SurveyMonkey在更广泛的类别中提供比(SurveyMonkey)Google 表单(Google Forms)更多的模板，包括学术、商业、客户反馈、教育和活动等。
但是，SurveyMonkey 的某些模板不是免费的，而且您无法按价格过滤模板，因此您可能会找到完美的模板，却发现必须付费。
如果您不想从头开始，在决定使用哪个工具之前，值得探索每个平台的模板。
哪个有更好的功能？
Google Forms和SurveyMonkey都提供了要求答案和重新排序问题等常见功能。此外(Additionally)，无论您选择哪种工具，您都可以通过上传徽标并选择颜色和字体来自定义调查的外观。
问题类型(Question Types)
Google Forms和SurveyMonkey都提供了各种各样的问题类型。在Google 表单(Google Forms)上，您可以选择：简答、段落、多项选择、复选框、下拉列表、文件上传、线性比例、多项选择网格、复选框网格、日期选择器和时间选择器。
SurveyMonkey 提供与Google 表单(Google Forms)和其他问题类型相同的问题类型：矩阵/评级量表、排名、多个文本框和联系信息。
SurveyMonkey的付费用户还可以创建点击地图问题和 A/B 测试，随机显示问题、图像或文本的不同版本，并允许您指定受访者看到每个版本的百分比。
跳过逻辑(Skip Logic)
在Google Forms(Google Forms)和SurveyMonkey之间进行选择时，您可以控制跳过逻辑（有时称为“分支逻辑”或“条件逻辑”）的程度可能是最重要的考虑因素。
跳过(Skip)逻辑是根据受访者如何回答特定问题或在完成部分或页面问题后将他们发送到调查的不同部分的过程。
(Skip)Google 表单中的(Google Forms)跳过逻辑简单明了。对于每个可能的问题回复，您可以指定受访者接下来应该被发送到调查的哪个部分，或者您可以将受访者直接发送到调查结束以提交表格。
同样，当受访者完成一个部分时，您可以将他们发送到另一个部分或调查结束。
跳过(Skip)特定问题的逻辑是SurveyMonkey的亮点，但您需要付费帐户才能访问该功能。根据受访者对问题的回答，您不仅可以将他们发送到调查的不同页面/部分，还可以将他们发送到该页面上的特定问题。
如您所料，当受访者在SurveyMonkey上完成调查的一部分时，您可以将他们发送到另一部分或调查结束，就像您在Google Forms上一样。
在对调查的跳过逻辑进行精细控制时，SurveyMonkey胜过Google Forms。
响应收集(Response Collection)
这两种工具都提供了类似的响应收集器。您可以通过电子邮件发送调查、将其嵌入网站或共享链接。SurveyMonkey提供了一些其他收集器，例如移动SDK和信息亭(kiosk)调查，但是，正如您可能已经猜到的那样，仅针对付费用户。
合作 (Collaboration )
您是否需要其他人协作完成调查？Google 表单(Google Forms)让您可以轻松地与其他编辑者合作。您可以邀请特定的人来编辑您的表单。您还可以创建一个适用于任何人的链接，或者一个仅限于您指定的编辑者的链接。
SurveyMonkey提供了类似的协作方法，但同样仅限于付费用户。基本(Basic)计划的用户只能与其他人共享预览链接，然后他们可以向调查添加评论。
结论是什么：SurveyMonkey 或 Google 表单？
如果您的调查需求很复杂并且(and)您不介意为服务付费，SurveyMonkey提供了一个功能丰富的软件包，可能会满足您的所有需求。
如果您不介意一些限制，请使用Google 表单(Google Forms)。我们的视频，如何进行调查：使用 Google 表单(How to Make a Survey: Using Google Forms)，将引导您了解您需要了解的所有内容。或者您可能有兴趣阅读10 个最佳 Google 表单模板(10 Best Google Forms Templates)、如何在 Google 表单中设置响应验证(How to Set Up Response Validation in Google Forms)或如何在您的网站上嵌入 Google 表单(How to Embed Google Forms on Your Website)。
SurveyMonkey vs. Google Forms: Which Is Better?
When cоnsiderіng whіch online toоl to use for building surνeys and collecting responses, both SurveyMonkey and Google Forms have useful features. Both offer free and paid versіons and similar methodѕ for collaboration and collecting survey data.
There are, however, several important differences between the two. The complexity of the survey you want to build, as well as your budget and skills with design, determine which survey tool to choose.
Also, be sure to check out our short video on YouTube where we walk you through the steps to create a simple survey in Google Forms:
How Much Do SurveyMonkey and Google Forms Cost?
While SurveyMonkey offers some functionality for free, if price is your main consideration, Google Forms is the clear winner. Like many Google applications, Google Forms offers all its features to users for free. You can build as many forms as you want with no cap on the number of responses you can receive, view, and save.
SurveyMonkey’s Basic Plan is free. Under this plan, you can create a survey with no more than ten elements including questions, images, and descriptive text. While there’s no limit to the number of responses you can collect, starting on January 1, 2021, you’ll only be able to see up to forty responses per survey.
Depending on when you created your SurveyMonkey account, you may currently be able to see up to 100 responses per survey with the Basic Plan, but that will decrease to forty in January 2021.
SurveyMonkey offers paid plans for both personal and business users. Personal plans range from $32/month to $99/month. Business plans start at $25/user/month with a minimum of three users.
If you can’t predict how many responses you’re going to get, you can always start off with the basic plan and upgrade to one of SurveyMonkey’s paid plans if needed.
Upgrading will allow you to view and save all of the responses. Surveys that have received responses in excess of your plan’s limit are indicated on the My Surveys page.
How Easy Is It to Get Started?
Google Forms beats SurveyMonkey when it comes to ease of getting started. Visit forms.google.com, and choose to start a new blank form or begin with a template in their Template gallery.
Similarly, on SurveyMonkey you can create a new survey from scratch, copy a past survey, or Start from template.
SurveyMonkey offers many more templates than Google Forms in a wider variety of categories including academic, business, customer feedback, education, and events, among others.
However, some of SurveyMonkey’s templates aren’t free, and you can’t filter templates by price, so you may find the perfect template only to discover that you have to pay for it.
If you don’t want to start from scratch, it’s worth exploring each platform’s templates before you decide which tool to use.
Which Has Better Features?
Common features such as the ability to require answers and reorder questions are available on both Google Forms and SurveyMonkey. Additionally, no matter which tool you choose, you can customize the appearance of your survey by uploading a logo and choosing colors and fonts.
Question Types
Google Forms and SurveyMonkey both offer an assortment of question types. On Google Forms, you can choose from: short answer, paragraph, multiple choice, checkboxes, dropdown, file upload, linear scale, multiple choice grid, checkbox grid, a date picker, and a time picker.
SurveyMonkey offers the same question types as Google Forms plus others: a matrix/rating scale, ranking, multiple textboxes, and contact information.
Paying users of SurveyMonkey can also create click map questions and A/B Tests that randomly display different versions of a question, image, or text and allow you to specify what percentage of respondents will see each version.
Skip Logic
The degree to which you can control skip logic (sometimes called “branch logic” or “conditional logic”) may be the most important consideration when choosing between Google Forms and SurveyMonkey.
Skip logic is the process of sending respondents to different parts of the survey based on how they answer a particular question or after completing a section or page of questions.
Skip logic in Google Forms is simple and straightforward. For each possible response to a question, you can specify which section of the survey the respondent should be sent to next, or you can send the respondent straight to the end of the survey to submit the form.
Similarly, when respondents complete a section, you can either send them to another section or to the end of the survey.
Skip logic for specific questions is where SurveyMonkey shines, but you will need a paid account to access that feature. Depending on a respondent’s answer to a question, not only can you send them to a different page/section of the survey, you can send them to a specific question on that page.
As you would expect, when respondents complete a section of a survey on SurveyMonkey, you can send them to another section or to the end of the survey just like you can on Google Forms.
When it comes to granular control over your survey’s skip logic, SurveyMonkey has Google Forms beat.
Response Collection
Both tools offer similar response collectors. You can send your survey by email, embed it on a website, or share a link. SurveyMonkey offers a few other collectors like mobile SDK and kiosk survey, but, as you might have guessed, only to paid users.
Collaboration
Do you need other people to collaborate on the survey? Google Forms allows you to easily work with other editors. You can invite specific people to edit your form. You can also create a link that will work for anyone or a link that is restricted to only the editors you designate.
SurveyMonkey offers similar collaboration methods, but, once again, only to paid users. Users on the Basic Plan are restricted to sharing a preview link with other people who can then add comments to the survey.
What’s the Verdict: SurveyMonkey or Google Forms?
If your survey needs are complex and you don’t mind paying for the service, SurveyMonkey offers a feature-rich package that is likely to meet all your needs.
If you don’t mind a few limitations, go with Google Forms. Our video, How to Make a Survey: Using Google Forms, will walk you through everything you need to know. Or you might be interested in reading about the 10 Best Google Forms Templates, How to Set Up Response Validation in Google Forms, or How to Embed Google Forms on Your Website.
