如果你告诉人们你使用Bing作为你的主要搜索引擎^{(search engine)}，很多人会嘲笑你说“没有人使用Bing。你为什么这样做？” 虽然这个搜索引擎^{(search engine)}的公众形象不是很积极，但事实是这个搜索引擎^{(search engine)}已经在美国^(USA)和其他一些市场得到了广泛的使用。此外，最近微软^(Microsoft)在Twitter 上^(Twitter)吹嘘Bing并向我们展示了它比我们想象的要大。你想猜猜必^(Bing)应在搜索领域的全球市场份额吗？^{(market share)}

Bing的全球市场份额^{(market share)}（等等）只有9%！

微软在^(Microsoft)推特上^(Twitter)吹嘘，后来又在其Bing Ads 网站^{(Bing Ads website)}上吹嘘，信息图表显示“Bing 比你想象的要大”。^{("Bing is bigger than you think.")}

首先，微软发布了这张图片^{(this image)}，它吹嘘它在哪些国家拥有相当大的市场份额^{(market share)}。我们了解到，它在美国拥有 33 ^(USA)% market share，在英国拥有23% 或 25%（取决于您在哪里看），在台湾拥有 26%，在^(Taiwan)香港^{(Hong Kong)}拥有20%，在加拿大^(Canada)拥有16%和澳大利亚^(Australia)12% 。该公司还列出了其市场份额^{(market share)}远低于 20%，甚至低于 10% 的重要欧洲国家，如意大利^(Italy)或丹麦^(Denmark)。

是的，在一个由谷歌^(Google)主导的世界里，拥有超过 20%的市场份额^{(market share)}是一个很好的结果，但我们在少数国家看到了这一点。

为了完成这张图片，微软^(Microsoft)随后发布了另一条推文^{(posted another tweet)}，其中包含更详细的统计数据，按地区划分。该公司表示，其全球市场份额^{(worldwide market share)}仅为 9%。在下图中，您可以看到它在两个美洲大陆和西欧^{(Western Europe)}的数字。在拉丁美洲^{(Latin America)}，它似乎表现不佳，市场份额^{(market share)}仅为 5% 或更少，具体取决于国家/地区。

接下来是亚太地区^{(Asia Pacific)}的图片。在该地区，必^(Bing)应的市场份额^{(market share)}仅为 4%。您可以在下面按国家/地区查看统计数据。

我在哪里可以看到更详细的数字和全球搜索引擎市场份额^{(search engine market share)}？

如果您想查看Microsoft提供的更详细的数字，请查看此 PDF以及^{(check this PDF)}Bing在其Bing 广告网站^{(Bing ads website)}上提供的交互式数据。如果你想要一些关于谷歌^(Google)全球搜索引擎市场份额^{(search engine market share)}的数据并比较这些数字，你可以试试NetMarketShare。

Bing的问题：它不像全球搜索引擎^{(search engine)}那样行动和思考！

如果你看一下微软^(Microsoft)提供的数据，很明显Bing 不能像全球搜索引擎那样工作和思考^{(Bing doesn't work and think like a global search engine)}。世界上有很多地区以一种有意义的方式“不存在”它，比如东欧和非洲^{(Eastern Europe and Africa)}。即使在拉丁美洲^{(Latin America)}，它也只有5 % market share。甚至还有像葡萄牙或卢森堡^{(Portugal or Luxembourg)}这样的西欧国家，没有关于Bing使用情况的数据。很可能是因为那里很少有人使用必^(Bing)应。此外，在亚洲^(Asia)，有像土耳其或巴基斯坦^{(Turkey or Pakistan)}这样的大国，那里没有关于Bing的“数据”^(Bing)正在使用。甚至日本或菲律宾^{(Japan or Philippines)}似乎都没有以一种能转化为有意义的市场份额的方式使用这个^{(market share)}搜索引擎^{(search engine)}。

我们是Microsoft产品和服务的大用户，我们多次尝试Bing。虽然它对用英语^(English)进行的搜索查询效果很好，但每次“我们去本地”并试图使用我们的本地语言（罗马尼亚语）进行搜索时，与 Google 相比，它的本地结果很差^{(local results are poor when compared to Google)}。该公司专注于美国^(USA)，几个大市场，仅此而已。一些 Bing 服务在许多国家/地区无法使用，而^{(Some Bing services do not work in many countries,)}Bing 和 Microsoft^{(Bing and Microsoft)}似乎在世界其他地区不存在。不幸的是，同样的问题也困扰着Cortana。

如果您好奇，我们只有 5% 的读者使用 Bing 来接触Digital Citizen。这比微软^(Microsoft)宣传的 9% 的全球市场份额^{(market share)} 要少得多，而且我们 42% 的读者来自美国^(USA)。

您对 Bing 的体验如何？

既然您已经了解了全球搜索市场中^{(search market)}必应使用^{(Bing use)}的数据以及我们对Microsoft方法的看法，请让我们了解您使用必^(Bing)应的经验。你^(Did)试过这个搜索引擎^{(search engine)}吗？它对你有用吗？你认为微软^(Microsoft)应该做些什么来增加它的市场份额^{(market share)}？

Bing has published its global market share. Would you guess what it is?

If you tell people that you use Bing as your main search engine, manу will laugh at you and say "Nobody uses Bing. Why do you do it?" While the public image of this search engine is not νery positive, the truth is that this search engine hаs grown in use, in the USA and a few other markеts. Also, recently Microsoft has bragged about Bing on Twitter and showed us that is bigger than we think. Would you lіke to guess Bіng's global market share in search?

Bing's global market share is (wait for it) only 9%!

Microsoft has bragged on Twitter and then later on its Bing Ads website, with infographics saying that "Bing is bigger than you think."

First, Microsoft posted this image where it brags about the countries where it has a reasonably large market share. We learned that it has 33% market share in the USA, 23% or 25% (depending on where you look) in the UK, 26% in Taiwan, 20% in Hong Kong, 16% in Canada and 12% in Australia. The company also lists important European countries where its market share is way below 20%, in some even lower than 10%, like in Italy or the Denmark.

Yes, having a market share larger than 20% is an excellent result, in a world dominated by Google, but we see this in a tiny number of countries.

To complete the picture, Microsoft then posted another tweet with more detailed statistics, split by regions. The company has shared that it has a worldwide market share of only 9%. In the picture below you can see its numbers for the two American continents and Western Europe. It seems that in Latin America it performs poorly, with a market share of only 5% or less, depending on the country.

Next is the picture for Asia Pacific. In this region, Bing has a market share of only 4%. You can see the stats country by country below.

Where can I see more detailed numbers and the global search engine market share?

If you want to see more detailed numbers from Microsoft, check this PDF and the interactive data that Bing has made available on its Bing ads website. If you want some data on Google's global search engine market share and compare the numbers, you could try NetMarketShare.

The problem with Bing: It doesn't act and think like a global search engine!

If you look at the data presented by Microsoft, it is clear that Bing doesn't work and think like a global search engine. There are large regions of the world where it "doesn't exist" in a meaningful way, like in Eastern Europe and Africa. Even in Latin America, it only has 5% market share. There are even Western European countries like Portugal or Luxembourg, where there's no data about Bing's usage. Most probably because very few people use Bing there. Also, in Asia, there are large countries like Turkey or Pakistan where there's "no data" about Bing being used. Not even Japan or Philippines seem to use this search engine in a way that translates into meaningful market share.

We are big users of Microsoft products and services, and we tried Bing many times. While it fares well for search queries made in English, each time "we went local" and sought to search on it using our local language (Romanian), its local results are poor when compared to Google. The company is focused on the USA, a few big markets and that's it. Some Bing services do not work in many countries, and the rest of the world doesn't seem to exist for Bing and Microsoft. Unfortunately, the same problem also plagues Cortana.

If you are curious, just 5% of our readers use Bing to reach Digital Citizen. That's a lot less than the 9% global market share Microsoft advertises, and 42% of our readers are from the USA.

What is your experience with Bing?

Now that you know the data about Bing use in the global search market and our opinion about Microsoft's approach let us know your experience with Bing. Did you try this search engine? Does it work well for you? What do you think Microsoft should do to increase its market share?

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