当您听到搜索引擎(Search Engine)这个词时，您会想到什么？对我来说，正是这种经历促使我相信产品胜过其他任何事情。
我们生活在这样一个时代，搜索引擎在以最精确的方式提供最相关的信息时速度极快——但代价是什么？有没有想过Google是如何对您如此了解的？例如，您最喜欢的足球队(Football)、名人或餐厅。谷歌(Google)如何对你的个人最爱如此了解，以至于它可以在你最喜欢的球队同时面对对手时用更新轰炸你？这很简单：您在Google上的搜索活动并不像您想象的那么私密。(not as private)
微软必(Microsoft Bing)应与谷歌搜索——隐私(Google Search – Privacy)
Google会跟踪您执行的所有活动，以便向您投放与您的兴趣和偏好更相关的广告。因此(Hence)，对于Google来说，跟踪您的活动更为重要，因为它们决定了向您展示的广告的相关性。安全和隐私是(Security)Microsoft Bing显着压倒Google的两个主要领域。在本文中，我们将讨论Bing 如何比 Google 更加私密和安全(Bing is more private and secure than Google)。
我们将Bing 与 Google 的隐私(Bing vs Google privacy)辩论分为两个部分。首先(First)，我们将讨论就非企业用户而言，隐私对Microsoft Bing意味着什么。(Microsoft Bing)其次，我们还将讨论一些使Microsoft Bing比Google更安全和私密的企业功能。首先(First)，谷歌(Google)收集的用户数据揭示了很多关于你的兴趣和偏好的信息。然后，这些数据会在不同的Google应用和服务之间共享。微软必(Microsoft Bing)应相对于谷歌(Google)的唯一优势是前者没有后者那样广泛的应用程序和服务。
Bing 作为谷歌的替代品
如果您担心 Google 的位置跟踪在Android生态系统中的扩张程度，并且您还没有准备好放弃某些标准搜索引擎功能，那么Microsoft Bing是最安全的选择！然后是谷歌分析(Google Analytics)，这是一种强大的管理工具，被全球数百万个网站使用。它允许用户在搜索(Search)中跟踪指向网站的趋势关键字。鉴于Google Analytics能够跟踪用户的个人数据，您更有理由小心使用Google 搜索(Google Search)。
相比之下，微软(Microsoft)和必(Bing)应在跟踪用户搜索活动的服务之间都没有如此深入的集成。仅出于隐私原因，网络基础设施公司Cloudflare还为用户提供Google Analytics 的私有替代方案。一些企业搜索功能使Bing比Google更具优势。例如，Microsoft Search使用HTTPS通过Bing安全地处理搜索请求。这样，用户和Bing之间的连接是端到端加密的，以增强安全性。
阅读(Read)：HTTPS 与 HTTP。(HTTPS vs HTTP.)
对Microsoft(Microsoft Search)必(Bing)应搜索的有限安全访问
Microsoft对(Microsoft)Microsoft Search和Bing之间的连接进行身份验证。搜索(Search) 用户将在(users)Bing标题中找到登录选项。他们可以登录企业帐户（工作和学校）。如果用户(users)身份验证失败或Bing无法确定搜索参与者的资格，用户(users)将在导航到“探索 Microsoft 搜索(Explore Microsoft Search)”页面后自动重定向到其组织的登录页面。也就是说，对Microsoft 搜索(Microsoft Search)功能的访问仅限于用户(users)使用工作或学校帐户，该帐户还验证对Office 365(Office 365)服务（如SharePoint或Outlook ）的安全访问。
阅读(Read)：谷歌与必应(Google vs Bing)。
单点登录
Microsoft(Microsoft Search)必(Bing)应搜索使用单点登录方法来安全访问服务，而不会影响便利性。例如，如果用户已经在另一个Office 365服务（包括Outlook或SharePoint ）中通过其企业帐户进行了身份验证，他们将在同一浏览器中使用Bing时直接进入该帐户。(Bing)同样，当用户退出其工作或学校帐户时，同样的逻辑也适用。他们还将自动从同一浏览器中的所有其他Microsoft Office服务中注销，包括(Microsoft Office)Bing中的Microsoft Search。
微软(Microsoft)不与Bing共享企业数据(Bing)
Bing将必要的客户端库下载到浏览器以启用Microsoft 搜索(Microsoft Search)结果。当用户在Bing中输入查询时，浏览器内代码会调用Office 365 云(Office 365 cloud)以获取工作结果。Microsoft 搜索(Microsoft Search)使用专用API来防止必(Bing)应访问工作结果和工作数据，以实现最大程度的隐私保护。这正是为什么用户身份验证被赋予最重要的原因。
阅读(Read)：Microsoft Bing 搜索优于 Google 的领域。(Areas where where Microsoft Bing Search outperforms Google.)
Microsoft Search + Bing提供更多隐私
(Microsoft Search)必(Bing)应中的Microsoft 搜索会触发两个搜索请求：组织的内部资源和必(Bing)应Web 搜索的公共结果。Microsoft 搜索(Microsoft Search)还实施了一组信任措施，用于确定应如何处理来自Bing的公共结果。它进一步加强了工作数据的隐私和安全性。
必应中(Bing)Microsoft 搜索(Microsoft Search)的隐私和安全功能
- 所有Bing搜索日志都与您的工作场所身份解除关联。
- 为了增加隐私，Bing确保搜索查询与隐私声明的(Privacy Statement)搜索(Search)和人工智能部分一起编译。
- 不符合限制集的查询将与公共流量分开存储。
- Bing 不会根据用户的工作场所身份为用户提供有针对性的广告。
与Google不同，Bing与庞大的数据收集基础设施的连接太少了。公平地说，Bing可能不是唯一的 Google 替代品(the only Google alternative)，但它显然是目前最合乎逻辑、最可靠、功能最齐全的Google替代品。
阅读下一篇(Read next)：如果隐私对您很重要，您应该使用的顶级私人搜索引擎。(Top Private Search Engines)
How Microsoft Bing is more secure and private than Google Search
What comеs to уour mind when you hear the words Search Engine? For me, it’s the experience that motivates me to рυt my faith in a product over аnything else.
We are living in an era where search engines are painstakingly faster when offering the most relevant piece of information with utmost precision — but at what cost? Ever wondered how Google knows so much about you? For example, your favorite Football team, celebrity, or a restaurant. How does Google know so much about your personal favorites so that it can bombard you with updates while your favorite team is facing its opponents at the same time? It’s pretty simple: Your search activities on Google are not as private as you might like to think.
Microsoft Bing vs Google Search – Privacy
Google tracks all the activities you perform so that it can deliver ads to you that are more relevant to your interests and preferences. Hence, for Google, tracking your activities is far more important because they determine the relevancy of ads shown to you. Security and privacy are the two main areas where Microsoft Bing significantly overpowers Google. In this article, we will discuss how Bing is more private and secure than Google.
We are splitting our Bing vs Google privacy debate into two segments. First, we will discuss what privacy means to Microsoft Bing as far as non-enterprise users are concerned. Secondly, we will also discuss some of the enterprise features that make Microsoft Bing more secure and private than Google. First up, Google collecting data on its users reveals a lot about your interests and preferences. The data is then shared across different Google apps and services. The only advantage that Microsoft Bing has over Google is that the former doesn’t have such a vast range of apps and services as the latter.
Bing as a Google alternative
If the extent to which Google’s location tracking has spread its wings across the Android ecosystem concerns you and you are still not ready to let go of some of the standard search engine features, Microsoft Bing is the safest option! Then there’s Google Analytics, a powerful management tool used by millions of websites around the world. It allows users to track the trending keywords in Search leading to websites. And given Google Analytics’ ability to track personal data on users, you have all the more reasons to be careful about Google Search.
In contrast, neither Microsoft nor Bing has such deep integrations between services that track uses’ search activities. For privacy reasons alone, web infrastructure company Cloudflare also provides users with its private alternative to Google Analytics. Some of the enterprise search features give Bing an edge over Google. For instance, Microsoft Search uses HTTPS to securely handle search requests over Bing. This way, the connection between users and Bing is end-to-end encrypted for enhanced security.
Read: HTTPS vs HTTP.
Limited, secure access to Microsoft Search in Bing
Microsoft authenticates the connection between Microsoft Search and Bing. Search users will find sign-in options in the Bing header. They can either sign in to an enterprise account (work and school). In case users fail at authentication or Bing fails to determine the eligibility of search participants, users will be automatically redirected to their organization’s sign-in page after navigating to the Explore Microsoft Search page. That said, access to Microsoft Search capabilities are limited to users with work or school account, which also authenticates secure access to Office 365 services such as SharePoint or Outlook.
Read: Google vs Bing.
Single sign-on
Microsoft Search in Bing uses a single sign-on method for secure access to the service, without compromising the convenience. For instance, in the event that a user is already authenticated with their enterprise account in another Office 365 service including Outlook or SharePoint, they will be taken directly into that account while using Bing in the same browser. Similarly, the same logic applies when users sign out of their work or school account. They will also be automatically signed out from all other Microsoft Office services in the same browser including Microsoft Search in Bing.
Microsoft doesn’t share enterprise data with Bing
Bing downloads the necessary client libraries to the browser to enable Microsoft Search results. When users enter their queries to Bing, the in-browser code calls the Office 365 cloud to get work results. Microsoft Search uses a dedicated API to prevent Bing from accessing work results and work data for maximum privacy. This is exactly why the user authentication is given utmost importance.
Read: Areas where where Microsoft Bing Search outperforms Google.
Microsoft Search + Bing for additional privacy
Microsoft Search in Bing triggers two search requests: Organization’s internal resources and public results from the Bing web search. Microsoft Search has also implemented a set of trust measures that determine how the public results from Bing should be handled. It further strengthens the work data privacy and security.
Privacy and security features of Microsoft Search in Bing
- All Bing search logs are disassociated from your workplace identity.
- For added privacy, Bing ensures that the search query compiles with the Search and artificial intelligence section of the Privacy Statement.
- Queries that do not meet the set of restrictions will be stored separately from public traffic.
- Bing doesn’t provide users with targeted ads based on their workplace identity.
Unlike Google, Bing is far too less connected to a vast data collection infrastructure. To be fair, Bing may not be the only Google alternative, but it’s clearly the most logical, reliable, and full-featured Google alternative out there.
Read next: Top Private Search Engines you should use if Privacy matters to you.
