你(Are)对某个特定的爱好或领域充满热情吗?您喜欢与周围的人分享您的DIY工艺创意吗?如果您可以创建令人兴奋的内容并且可以与人联系,那么您也可以在互联网上出名。有可能接触到数百万有着共同兴趣和热爱创造力的人。是的,您也可以成为社交(Social) 媒体影响(Media Influencer)者。
社交媒体(Social Media)是实现知名度和成名的好方法。互联网为想要探索自己在任何特定领域的兴趣和能力的个人打开了可能性之门。社交媒体(Social Media)最重要的方面之一是它不受审查,其影响范围广泛且多维。最近,社交媒体影响者获得了很多认可,如今人们正凭借他们的在线形象和个性获得全职收入。
谁是社交媒体影响者?
我们大多数人已经在任何社交媒体网站上。脸书(Facebook)就是其中之一。社交媒体影响(Media Influencer)者是在特定领域或行业中具有较高信誉和影响力的个人。他们在Facebook(Facebook)、Instagram、Twitter、Reddit等社交媒体网站上获得了良好的关注;他们以帖子的形式分享他们的想法、观点和意见。影响者的追随者信任他们所做的代言。它是由当地或特定圈子中的名人进行的最新形式的品牌推广和广告宣传。大(Big)品牌和本地企业依赖影响者,因为他们拥有现实和目标受众。
使用Facebook 帐户(Facebook Account)成为成功的社交媒体影响者
以下是使用Facebook成为社交媒体影响者并取得成功的一些技巧。
- 建立您的个人资料
- 找到你的利基
- 保持帖子真实
- 了解你的观众
- 利用(Make)最新(Latest)的病毒(Viral Techniques)技术
- 建立个人联系
- 保持活力
- 享受你正在做的事情
- 使用分析了解您的影响力
- (Use Paid) 一次(Time)又一次地(Again)使用付费服务(Services) 来突出您的关注
- 谨防虚假付费服务
- 了解自己的长处并有耐心。
让我们详细看看这些技巧中的每一个。
1]建立您的个人资料(1] Build Your Profile)
社交媒体影响者的个人资料不仅仅是个人详细信息和一些图片。要创建活跃且“值得关注”的个人资料,您需要确保仔细添加与您要定位的利基或领域重叠的功能。好主意是张贴图片并添加有关利基和专业领域的详细信息。假设您想成为美容影响者,那么您的个人资料应该包含专注于美容产品和提示的照片和内容。在您的个人资料描述中选择正确的关键字和主题标签是吸引相关关注者的绝佳方式。请记住(Remember),社交媒体影响者的成功不仅取决于追随者的数量,还取决于参与度。
- 您的个人资料应该看起来真实且有影响力。如果您想创建旅游博主的个人资料,那么您的图片和个人资料描述应该看起来相应。
- 使用正确的标签。
- 在有趣的地方和活动中使用Facebook 直播(Facebook Live)
- 分享(Share)最新产品的评论
- 让你的声音被听到
- 在 Facebook 上创建民意调查
- 使用Facebook Live(Facebook Live)进行互动会话
- 主持观看派对
- 加入兴趣相似的小组
- 创建参与组
- 分享有趣的病毒式新闻故事
2]找到你的利基(2] Find Your Niche)
找到您想要建立追随者的特定领域或主题至关重要。您可以一次谈论多个主题或领域;但是,它们之间需要有联系。就像时尚一样,美容和化妆齐头并进。然而,谈论化妆和人工智能(Artificial Intelligence)的人有点不同。
最成功的旅行影响者在社交媒体上保持简单和令人兴奋。他们发布有关他们所访问的地方的图片和游记,并向人们提供廉价和有利可图的旅行的提示。
那是你的成功信条。您需要让您的追随者保持参与并了解情况。你传递的信息越多,他们就越喜欢你。
3]保持帖子现实(3] Keep Posts Realistic)
社交媒体生活是不真实的,很多人发布他们没有做的事情。但是,观众很聪明。最终,追随者将识别虚假帖子,最后,他们将停止参与。最好的方法是分享好的想法,让你的观众了解和娱乐。有些旅行影响者有时会将照片发布到他们从未去过的地方。这可能会吸引他们的追随者,但不会吸引忠实的追随者。
当成为社交媒体影响者时,真诚对观众非常有帮助。
4]了解你的观众(4] Understand Your Audience)
发布信息和图片应由受众类型及其需求驱动。旅行影响者广泛前往目的地。美容影响者尝试产品并分享他们的第一手经验。健身影响者分享技巧和锻炼视频。那是因为他们的观众正在关注他们以获取相应领域的信息。
5]利用最新的病毒技术(5] Make use of Latest and Viral Techniques)
有时,社交媒体上的热销趋势是最能接触到潜在影响者的趋势。想象一下(Imagine),健身制度面临着一场病毒式的挑战。作为一个可能的健身影响者,您应该尝试挑战并分享您的视频,在相关页面上发布并使用主题标签。
然后,您可以挑战您网络中的其他人也这样做。使用这种方法,您可以与相关人员接触并获得曝光。
6]建立个人联系(6] Make Personal Connections)
当您对名人或品牌大使的帖子发表评论时,他们会直接回复您的评论,您会有什么感受?你问一个问题健身博主的视频,他们会给你个人回复或提示。你会很感激的,对吧?同样,如果您想打造出色的社交媒体影响者形象,您应该与观众互动。尝试向他们发送个性化的提示,当他们赞美你时,不要忘记感谢他们。
7]保持活力(7] Keep It Alive)
很少有帖子不会使您成为出色的社交媒体影响者。你需要有很好的时间感,并在确切的时间发布正确的帖子。要成为合适的影响者,您应该定期发帖。这些帖子应该既鼓舞人心又有趣。此外,正确的想法是从其他人的个人资料中分享有趣的东西。告诫(Word):每当分享别人的材料时,一定要给予他们信任。
您也可以尝试在多个实例中上线。这使您的追随者可以实时参与您的生活。
8]享受你正在做的事情(8] Enjoy what you are doing)
当您在社交媒体上享受生活时,您的关注者也会这样做。保持时间线上的生动性和信息丰富的内容是吸引互联网上正确人员注意力的好方法。
9]使用分析来了解您的影响力(9] Use Analytics to Know Your Reach)
如今,有几种工具可以让您深入了解您的社交媒体促销和帖子的效果。您可以使用它们来查看关于有多少人查看了您的帖子以及它的趋势如何的报告。社交媒体(Media)就是触及范围。利用(Make)这些工具和技术来了解您可能需要在帖子中进行的调整。
10]一次又一次地使用付费服务来强调您的以下内容:(10] Use Paid Services Time and Again to accentuate your following:)
您可以使用Facebook和Instagram等的付费服务或赞助内容服务来为您的帖子和个人资料创建更重要的受众。它对于试图建立自己的品牌和业务的影响者特别有用。
11]提防虚假付费服务(11] Beware of Fake Paid Services)
作为网红购买假粉丝是最糟糕的做法。这些服务通常以追随者的形式出售Bot(Bots)和恶意帐户,它们既不活跃也没有任何用途。作为一个有影响力的人,您应该以使用数字营销技术和有机地吸引追随者和曝光为目标。
12]了解自己的长处并有耐心(12] Know your strengths and have patience)
耐心是任何领域成功的关键。社交媒体影响(Media Influencers)者可能会立即成名,或者有时可能需要一段时间才能建立您的个人资料并创建成功的活动。你必须要有耐心和坚持。你越有机地扩大你的观众,它就越重要和长期。因此,如果您有才华或对某事充满热情,请尝试在Facebook 上(Facebook)大展拳脚。社交媒体(Social Media)可以为您提供广泛的影响力,您可以享受属于您自己的明星。
接下来阅读:(Read next:)
- 如何成为 Twitter 上的影响者(How to become an Influencer on Twitter)
- 如何成为领英影响者(How to become a LinkedIn influencer)
- 如何成为 YouTube 影响者(How to become a YouTube Influencer)
- 如何成为 Pinterest 影响者(How to become a Pinterest Influencer)
- 如何成为Pinterest影响者
- 如何成为 Instagram 上的影响者(How to become an Influencer on Instagram)。
How to use Facebook to become a Social Media Influencer
Are yоu paѕsionate аbout a pаrticular hobby or a field? Do you love sharing your DIY craft ideas with people around you? If you can create content which is exciting and сan connect with people, you too can be internet famous. It is possible to reach out to millions of peоple who share common interests and love creativity. Υes, you too, can be a Social Media Іnfluencer.
Social Media is a great way to achieve visibility and get famous. The internet has opened doors of possibilities for individuals who want to explore their interest and prowess in any given field. One of the most vital aspects of Social Media is that it is beyond censorship, and its reach is broad and multidimensional. In recent times social media influencers have gained much recognition, and today people are earning full time with their online presence and personality.
Who is a Social Media Influencer?
Most of us are already on any of the social media sites. Facebook is the one. Social Media Influencer is an individual having high credibility and influence in a particular field or industry. They have attained good following on social media networking sites like Facebook, Instagram, Twitter, Reddit, and so on; where they share their ideas, views, and opinion in the form of posts. The followers of the influencers trust the endorsements done by them. It is the latest form of branding and advertising done by people famous in the local or specific circles. Big brands and local businesses rely on the influencers as they have a realistic and targeted audience.
Using Facebook Account to become a successful social media influencer
Here are a few tips for using Facebook to become a social media influencer and also be successful at it.
- Build your profile
- Find Your Niche
- Keep Posts Realistic
- Understand Your Audience
- Make use of Latest and Viral Techniques
- Make Personal Connections
- Keep It Alive
- Enjoy what you are doing
- Use Analytics to Know Your Reach
- Use Paid Services Time and Again to accentuate your following
- Beware of Fake Paid Services
- Know your strengths and have patience.
Let’s look at each of these tips in detail.
1] Build Your Profile
The profile of a social media influencer is much more than just personal details and some pictures. To create an active and ‘following-worthy’ profile, you need to make sure that you carefully add features that overlap with the niche or field you want to target. The good idea is to post pictures and add details around the niche and area of specialization. Supposedly you want to be a beauty influencer, and then your profile should have photos and content that focus on beauty products and tips. Selecting the right keywords and hashtags in your profile description is an excellent way to attract related followers. Remember, a social media influencer’s success depends not only on the number of followers but also engagement.
- Your profile should look real and influential. If you want to create a profile of a travel blogger, then your pictures and profile description should look accordingly.
- Use correct hashtags.
- Go Facebook Live at interesting places and events
- Share reviews of the latest products
- Make your voice heard
- Create polls on Facebook
- Do interactive sessions with Facebook Live
- Host watch parties
- Join groups with similar interest
- Create engagement groups
- Share interesting and viral news stories with your take on it
2] Find Your Niche
Finding a specific field or subject in which you want to build your following is essential. You can speak about several topics or areas at a time; however, there needs to be a connection in them. Like fashion, beauty and makeup go hand in hand. However, someone talking about makeup and Artificial Intelligence is a little disparate.
The most successful travel influencers keep it simple and exciting on social media. They post pictures and travelogues about the places they visit and give tips to people on cheap and lucrative travel.
That is your success mantra. You need to keep your followers engaged and informed. More information you pass, better they like you.
3] Keep Posts Realistic
Social media life is not real, and a lot of people post things that they are not doing. However, audiences are smart. Eventually, the followers will identify fake posts, and finally, they would stop engaging. The best way is to share good ideas and keep your audiences informed and entertained. There are travel influencers who, at times, post pictures to places they have never been to. That may get them followers but not the loyal ones.
Being genuine is extremely helpful for the audience when being a social media influencer.
4] Understand Your Audience
Posting information and pictures should be driven by the type of audience and their needs. Travel influencers travel extensively to destinations. The beauty influencers try products and share their first-hand experience of things. Fitness influencers share tips and workout videos. That’s because their audience is following them for the information in the respective field.
5] Make use of Latest and Viral Techniques
Sometimes the hot selling trends on social media are the ones that give most exposure to the potential influencers. Imagine there is a viral challenge going on for a fitness regime. You, as a possible fitness influencer, should try that challenge and share your video, post on related pages, and use the hashtags.
You can then challenge other people in your network to do the same. With this method, you get involved with related people and get exposure.
6] Make Personal Connections
How would you feel when you comment on a celebrity or a brand ambassadors post, and they reply directly to your comment? You ask a question fitness bloggers video, and they give you a personal reply or a tip. You would appreciate that, right? Similarly, if you want to create an excellent image as a social media influencer, you should engage with the audience. Try sending them personalized tips and do not fail to thank them when they bestow you with compliments.
7] Keep It Alive
Few posts do not make you an excellent social media influencer. You need to have a wonderful sense of timing and make correct posts at the exact instance. To become the right influencer, you should keep posting regularly. The posts should be both encouraging and entertaining. Also, the right idea is to share interesting stuff from other people’s profiles. Word of Caution: Whenever sharing someone else’s material, never fail to give them credit.
You can also try out going live in several instances. That gives your followers real-time involvement in your life.
8] Enjoy what you are doing
When you enjoy your life on social media, your followers also do. Keeping up the liveliness and informative content on your timeline is a great way to catch the attention of correct people on the internet.
9] Use Analytics to Know Your Reach
There are several tools available these days that give you a great insight into how your social media promotions and posts have done. You can use them to see the reports of how much people viewed your posts and how well it is trending. Social Media is all about reach. Make use of these tools and technology to understand the tweaks that you may need to make in your posts.
10] Use Paid Services Time and Again to accentuate your following:
You can use paid services or sponsored content services from Facebook and Instagram etc. to create a more significant audience for your posts and profile. It is especially useful for influencers trying to build their brand and business.
11] Beware of Fake Paid Services
As an influencer buying fake followers is the worst practice. These services generally sell Bots and malicious accounts as followers, which are neither active nor of any use. As an influencer, you should target getting followers and exposure using digital marketing techniques and organically.
12] Know your strengths and have patience
Patience is the key to success in any field. Social Media Influencers may get instant fame, or at times it may take a while to build your profile and create successful campaigns. You have to be patient and persistent. The more organically you grow your audience, the more critical and long term it is. So if you are talented or passionate about something, try acing it on Facebook. Social Media can give you extensive reach, and you can enjoy stardom that’s all your own.
Read next:
- How to become an Influencer on Twitter
- How to become a LinkedIn influencer
- How to become a YouTube Influencer
- How to become a Pinterest Influencer
- How to become a Pinterest Influencer
- How to become an Influencer on Instagram.