TikTok正处于社交媒体爆炸的边缘。出于许多相同的原因，它拥有Vine所拥有的动力。(Vine)但与Vine不同的是，TikTok将继续存在。
TikTok是 2019 年唯一进入(TikTok)全球(spot worldwide)下载量前 5 名的非 Facebook 应用。更令人高兴的是，迅速的成功来得很快，这意味着对于任何试图推销任何东西的人来说，它都是一座金矿。
为什么？好吧，TikTok周围仍然存在这种奇怪的污名。它以“儿童口型同步应用程序”而闻名，但说实话，它的发展已经远远超过了这一点。这意味着，如果您现在进入，您将领先于仍然害怕接触它的数千家企业。
但你不会有多久——从Will Smith 和 Post Malone到像(Will Smith and Post Malone)Gary Vee这样的互联网企业家，精通社交的名人已经看到了 TikTok 的营销价值，用不了多久，他们的影响力就会让全世界都参与进来。
TikTok营销真的是个好主意吗？(Is TikTok Marketing Really a Good Idea?)
我们假设您已经对TikTok以及如何使用它有一些基本的了解。如果没有，请务必先复习 TikTok(TikTok)的基础知识。
在我们进入TikTok 营销(TikTok marketing)之前，必须回答这个问题。现在TikTok(TikTok right)上可能有更年轻的观众，但其中有难以想象的价值。
今天联网的孩子为想要定义一代人的企业提供了疯狂的价值。(insane value)例如，看看Fortnite游戏有多受欢迎。年轻一代非常擅长在网上与同龄人 分享他们最喜欢的内容。(content amongst)
TikTok的年龄范围(age range)也可能没有你想象的那么糟糕。据报道，41% 的TikTok用户年龄在 16 至 24 岁之间。
最重要的是，TikTok作为一个平台对于营销您的业务或产品(business or product)非常强大。大多数用户在平台上观看内容和视频(content and videos)，而不是上传自己的内容。在一个月的时间里(month period)，68% 的TikTok用户观看了另一个视频，而实际上只有 55% 的用户上传了一些内容。
对于希望让他们的业务或产品(business or product)出现在新眼前的任何营销人员来说，这都是一个强大的数字。因此，希望我们已经就您为什么应该跳上TikTok以及为什么现在需要这样做提出了一个有效的论据。
TikTok已经实施了自己的广告平台，但在本指南中，我们将专注于通过 100% 有机覆盖进行营销，因为目前这是我们认为最有价值的地方。
如何在 TikTok 上有效地推销自己(How To Market Yourself Effectively On TikTok)
在开始使用TikTok 营销(TikTok marketing)之前，您需要做的第一件事就是去您的应用商店(app store)，下载TikTok（iOS、Android）并消费内容。通过这种方式，您可以了解平台上的内容。
使用TikTok，您会立即投入到视频内容中。它被称为“为你”页面。这是TikTok的算法(s algorithm)将推送它认为人们会喜欢的内容的地方，也是大多数TikTok用户使用该应用程序的地方。
您应该花 1-2 小时观看“为您推荐”页面上的内容，因为您可以了解哪些内容有效。您会发现TikTok热门视频通常很短，它们会立即吸引您的注意力，并且使用当前流行的音乐。
您可能还会注意到TikTok 视频是如何在后台自由(TikTok videos) 使用音乐(use music)的——如果您使用过其他平台，您可能会觉得很奇怪，但TikTok允许所有用户免费从各种歌曲中进行选择。预计TikTok会为此与大艺术家和唱片公司签订许可协议。
您将很快看到成功所需在TikTok上使用的公式。所以现在是时候开始制作自己的视频了。
如何在 TikTok 上制作好视频(How to Make Good Videos on TikTok)
要在TikTok(TikTok)上制作视频，您需要遵循上述规则——简短、快速吸引注意力并使用流行音乐。您需要创造性地思考以找到适合您特定业务的想法。
对于食谱网站(recipe website)，您可以展示引人注目的菜肴，然后是 10 秒的操作指南。对于旅游公司(travel company)来说，你应该展示一些好的观光景点的短片。您将最了解您的业务，但您能做的最好的事情就是尝试使用您可以创建的任何内容 - 任何内容都比没有内容好。
直接从手机录制内容更容易，但您也可以上传视频。如果您选择编辑视频并稍后将其上传到手机，则必须遵循这些规范(follow these specifications)。
我们将指导您如何上传您的第一个视频并选择所有正确的选项以获得最佳成功。
- 要开始使用，请点击主页上的+ 按钮。(button)
- 选择在此处录制或从(Choose)手机存储(phone storage)中上传视频。
- 录制或上传后，点击声音(sounds)按钮
下一部分几乎与视频内容(video content)本身一样重要。我们将在下一节中更详细地解释，但现在了解选择病毒或流行音乐可以帮助您的视频获得更多观看次数，因为它使用的是TikTok认为当时流行的歌曲。
您可以选择TikTok Viral来查找目前表现良好的声音——通常是流行歌曲的 10-30 秒剪辑。您可以选择此列表中的任何一个。但是，如果您想成为TikTok 营销大师，您应该消费足够的内容以立即识别(TikTok master)TikTok病毒列表中 的所有歌曲。
您可能会了解到某些歌曲专门用于重现流行的TikTok模因，这可能意味着它们不适合您的视频。如果您不了解(t understand)，请花更多时间观看更多视频——了解TikTok很重要，您只有在消费更多内容后才会了解。
选择一首歌曲后，点击下一步(next)。您现在可以输入主题标签和简短描述。作为一般经验法则，请始终使用#foryou 没有人(– nobody)真正知道它是否可以帮助您访问“为你推荐”页面，但几乎TikTok上的每个帖子都使用它。
之后，选择一些与您的品牌相关的主题标签。您可以开始输入主题标签以查看它的受欢迎程度。在TikTok上，(TikTok)标签竞争(Hashtag competition)似乎并不那么重要，所以只需选择那些使用最多的。
接下来，点击选择封面(cover)并在视频中找到一个引人注目的时刻——这就是观众将在您的个人资料和TikTok上的其他页面的缩略图视图中看到的内容。
最后，将选项设置为公开、允许评论、允许二重奏和反应(duet and react)，然后点击发帖( post )按钮。是时候观看您的观点了。
TikTok算法如何工作？(How Does the TikTok Algorithm Work?)
没有人知道TikTok 算法(TikTok algorithm)的工作原理，但我们可以根据视频发布后的表现做出一些很好的猜测。
发布视频后，它会随机显示给一小部分观众(random audience)——即使您是该平台的新手，没有追随者，这种情况仍然会发生。然后， TikTok(TikTok)将寻找性能指标。
我们可以猜测这包括视频观看时长(video watch length)、重播、分享、关注和点赞等典型内容。我们不知道这些东西的权重有多少，但基本上，如果您的视频至少有点吸引人，那么预计该视频会向新人展示，并且观看次数会上升。
现在，创建一个新的TikTok 帐户(TikTok account)并在第一周看到您的视频获得数千次观看非常容易。相比之下，这种影响力在Instagram、Twitter和Facebook上几乎是不可能的。因此，有了这个解释，这只留下了一个问题。
您应该多久发布一次到 TikTok？(How Often Should You Post to TikTok?)
您可能会在网上看到许多不同的答案，但我们可以给出的最佳答案是尽可能多地发布( post as much as you can)。您发布的越多，您被新人发现的机会就越大。即使这意味着您可以每天发布 10 次，也可以每天发布 10 次。
当您第一次为自己出名时，由于发布过多而失去的追随者数量永远不会超过出现在“为您”页面中的新视频带来的好处。
为自己建立一个名字(Building a Name for Yourself)
确保(Make)访问您的个人资料以添加个人简介和个人资料图片。TikTok在添加链接方面更为宽松。您可以添加两个按钮——一个链接到您的Instagram，一个链接到YouTube。如果您有足够的关注者，您可能有资格申请验证，这将使您也可以在您的简历中放置一个可点击的链接。
概括(Summary)
希望我们提供了有关如何在TikTok上进行营销以及为什么要这样做的综合指南。本指南提供了管理您自己的TikTok 帐户(TikTok account)所需的工具，因此虽然我们有时含糊其辞，但这里的知识足以让您自己 应对TikTok的挑战。(TikTok)
Top TikTok Marketing Tips: How To Grow Big Before It’s Too Late
TikTok is on the verge of a sоcial mеdia explosion. It has the momentum behіnd it that Vine had, for many of the sаme reasons. But unlike Vine, TikΤok is here to stay.
TikTok was the only non-Facebook app in 2019 to hit the top 5 downloads spot worldwide. What’s even sweeter is that meteoric success has come quickly, which means it’s a goldmine for anybody trying to market absolutely anything.
Why? Well, TikTok still has this strange stigma surrounding it. It’s notoriously known as “that lip-syncing app for kids” but truth be told, it’s evolved far past that point. This means that if you get in now, you’ll be ahead of the thousands of businesses still scared to touch it.
But you don’t have long – social-savvy celebrities from Will Smith and Post Malone to internet entrepreneurs like Gary Vee are already seeing TikTok’s marketing value, and it won’t be long before their influence brings the whole world on board.
Is TikTok Marketing Really a Good Idea?
We’ll assume you already have some basic understanding of TikTok and how to use it. If not, make sure to brush up on the basics of TikTok first.
Before we get into TikTok marketing, this question has to be answered. There may be a younger audience on TikTok right now, but there’s unimaginable value in that.
The internet-connected kids of today provide insane value for businesses wanting to define a generation. Look at how popular the game Fortnite is, for example. The younger generations are amazing at sharing their favorite content amongst peers online.
The age range for TikTok may not be as bad as you think, either. It’s been reported that 41% of TikTok users are between the age of 16 and 24.
On top of this, TikTok as a platform is very powerful for marketing your business or product. The majority of users are engaging in the platform to view content and videos, as opposed to uploading their own content. In a one month period, 68% of TikTok engagers watched another video, whereas only 55% actually uploaded something.
That’s a powerful number for any marketers looking to get their business or product in front of new eyes. So, hopefully we’ve made a valid argument as to why you should hop on TikTok and why it needs to be done now.
TikTok has already implemented its own ads platform, but for this guide we’ll focus on marketing through 100% organic reach, because for now that’s where we see the most value.
How To Market Yourself Effectively On TikTok
The first thing you need to do before you get started with TikTok marketing is to go to your app store, download TikTok (iOS, Android) and consume content. This way, you can learn about what content works on the platform.
With TikTok, you are thrown into video content straight away. It’s called the ‘For You’ page. It’s where TikTok’s algorithm will push content it thinks people will like and it’s where the majority of TikTok users will engage with the app.
You should spend 1-2 hours watching the content on the For You page, because you can learn what works. What you’ll find is that TikTok trending videos are often short, they grab your attention immediately, and they use music that is currently trending.
You may also notice how TikTok videos use music freely in the background – it may seem strange to you if you’ve used other platforms, but TikTok lets all users choose from a wide range of songs for free. It’s expected that TikTok creates licensing deals with big artists and recording labels for this.
You’ll quickly see the formula you need to use on TikTok to be successful. So now it’s time to get started with making your own videos.
How to Make Good Videos on TikTok
To make videos on TikTok, you need to follow the rules above – be short, grab attention quickly, and use trending music. You’ll need to think creatively to find ideas that work for your specific business.
For a recipe website, you could show eye catching dishes, followed by a 10 second how-to guide. For a travel company, you should show short clips of good sightseeing spots. You’ll know your business best, but the best thing you can do is just try to make do with whatever content you can create – any content is better than no content.
It’s easier to record content straight from your phone, but you can upload videos too. If you choose to edit videos and upload them to your phone later, you must follow these specifications.
We will run you through how to upload your first video and choose all the right options for the most optimal success.
- To get started, tap the + button on the main page.
- Choose to record here or upload a video from your phone storage.
- Once recorded or uploaded, tap the sounds button
This next part is almost as important as the video content itself. We’ll explain in more detail in the next section, but for now understand that choosing viral or trending music could help your video get more views, because it’s using a song that TikTok recognises as popular at that moment in time.
You can choose TikTok Viral to find sounds that are doing well at the moment – usually they are 10-30 second clips from popular songs. You could just choose any on this list. However, if you want to be a TikTok master marketer, you should consume enough content to immediately recognize all of the songs on the TikTok viral list.
You may learn that some songs are specifically used to recreate trending TikTok memes, which may mean they’re not suitable for your video. If you don’t understand, spend more time to watch more videos – it’s important you understand TikTok and you’ll only understand after consuming more content.
Once you’ve picked a song, tap next. You can now enter hashtags and a small description. As a general rule of thumb, always use #foryou – nobody really knows if it helps you get to the For You page, but nearly every post on TikTok uses this.
After that, choose a few hashtags that are relevant to your brand. You can start typing a hashtag to see how popular it is. Hashtag competition doesn’t seem to matter as much on TikTok, so just pick the ones that get the most use.
Next, tap select cover and find a moment in the video that’s eye catching – this is what viewers will see in thumbnail views on your profile and other pages on TikTok.
Finally, set the options to public, allow comments, allow duet and react, and then click the post button. It’s time to watch your views roll in.
How Does the TikTok Algorithm Work?
Nobody knows how the TikTok algorithm works, but we can make some good guesses based on how videos perform once they are posted.
When a video is posted, it will be shown to a small random audience – even if you’re brand new to the platform with no followers, this still happens. TikTok will then look for performance indicators.
We can guess this includes typical things like video watch length, replays, shares, follows, and likes. We don’t know how much these things are weighted, but essentially if your video is at least somewhat engaging, expect the video to be shown to new people and the views will go up.
Right now, it’s quite easy to start a new TikTok account and see your videos in the first week get multiple thousands of views. In comparison, this kind of reach is practically impossible on Instagram, Twitter, and Facebook. So with this explanation out of the way, this only leaves one question.
How Often Should You Post to TikTok?
You may see many varying answers online, but the best answer we can give is to post as much as you can. The more you post, the more chances you’ll get at being spotted by new people. Even if this means you can post 10 times per day, post ten times per day.
When you’re first making a name for yourself, no number of lost followers from posting too much will ever outweigh the benefits that come from new videos appearing in the For You page.
Building a Name for Yourself
Make sure to visit your profile to add a bio and profile picture. TikTok is more lenient on adding links. You can add two buttons – one that links to your Instagram and one to YouTube. If you get enough followers, you may be eligible to apply for verification, which will let you place a clickable link in your bio too.
Summary
Hopefully we have provided a comprehensive guide on how to market on TikTok and why you should do it. This guide has served to provide the tools you need to manage your own TikTok account, so while we’ve been vague at times, the knowledge here is enough to take on the challenge of TikTok on your own.
