成为网红(Influencer)并不容易。它可能看起来很简单，听起来很有趣，但它要求很多。无论是Instagram、Facebook、Twitter还是YouTube，成为影响者都需要一件基本的事情，那就是奉献。如果你愿意，你可以成为其中的一员。我已经写了一篇关于如何在Instagram 上(Instagram)成为网红的帖子，今天我将讨论如何在YouTube 上(YouTube)成为网红。
YouTube是未来，因为今天的人们更喜欢看视频而不是阅读内容或查看图片。在过去的几年里，视频(Videos)在全球范围内广受欢迎。此外，现在创建YouTube频道、拍摄视频和编辑变得前所未有的简单。
全球有数百万YouTube 主播(YouTubers)，但并不是每个人都能赚到数百万美元。我有一个拥有 45000 名订阅者的YouTube频道，但我仍然没有赚到我想要的钱。我正在努力学习更多以充分利用它，并将在这篇文章中分享我所知道的一切。
如何成为 YouTube 影响者
好吧，如果您想成为YouTube 上(YouTube)的影响者并赚钱，则必须牢记某些事情-
- 选择你的利基
- 创建和装饰您的频道
- 制作优质内容
- 缩略图
- 计划您的内容策略
- 优化您的内容
- 与品牌交谈。
1]选择你的利基(1] Pick Your Niche)
科技、时尚、美容和健康等特定领域被认为是有利可图的，但同样重要的是你擅长什么。选择您认为可以提供优质内容的利基市场。在选择你的利基之前进行彻底的研究，检查你的竞争对手的渠道，并尝试了解它是如何运作的。只(Just)知道主题是不够的，您应该知道如何将您的主题转换为有趣的视频。当我开始我的 YouTube 频道时，我只知道那位女士的小猫派对，因此，我选择了它作为我的利基市场，幸运的是，我是第一个选择这个利基市场的人。不过，我现在正在尝试扩大我的利基市场并添加更多类别。
一旦你决定了你的利基，就创建一个YouTube频道。您可以查看此免费指南，了解如何创建YouTube频道以及其他YouTube提示和技巧。
创建一个新的YouTube频道不是火箭科学。您只需要一个Google帐户即可登录YouTube。单击(Click)“上传视频”(Upload video’)，您将收到创建频道的提示。选择您的用户名，您就可以开始了。下一个重要的事情是用好的和相关的频道艺术来装饰你的频道。为频道艺术使用一些好的图形，并确保它与您的频道和内容相关。我的频道艺术不是很好，我很快就会得到一个新的。此外，不要忘记在“关于”部分为您的频道添加一个很好的介绍，这有助于您的用户更好地了解您和您的频道。
3] 制作优质内容(3] Produce Quality Content)
是的，内容为王。创造(Create)好的内容，不是为了谷歌(Google)，而是为了用户。尝试制作有用的内容，这将增加您在用户中的可信度，他们会定期访问您的频道。谷歌(Google)也喜欢好的内容，一旦你的内容开始被索引，就没有回头路了。在这里，我们谈论的是成为影响者，因此只有当您真正擅长时才能影响他人。因此，制作令人信服的内容非常重要。影响者拥有巨大的力量，而强大的力量总是伴随着巨大的责任；您的追随者正在关注您。因此，赋予它们价值是你的责任。
4]缩略图(4] Thumbnail)
缩略图(Thumbnail)非常重要。这可以让您立即了解您的视频是关于什么的。确保为每个视频创建一个好的缩略图。您可以使用 clickbait 来获得更多的点击次数和观看次数。
5]计划您的内容策略(5] Plan your content strategy)
内容策略没有固定的模板。并非每种策略都适用于所有人，据我所知，这完全是关于反复试验。您必须检查各种策略并确定可行的策略。对我来说，每天上传一个新视频效果最好，但对你来说可能不一样。因为我认为这是一个人满为患的市场，我们必须制作越来越多的内容才能引起注意，实际上频率很重要。
6] 互动和建立社区(6] Interact and build community)
无论是任何社交媒体平台，与您的关注者互动总是非常重要的。使您成为影响者的是观众/粉丝/追随者/订阅者，因此请与他们进行良好的互动。向他们提问以及他们希望在您的频道上看到更多内容并关注它。回复他们的评论并尝试解决他们的疑问（如果有的话）。
7]与品牌交谈(7] Talk to brands)
一旦您的频道准备好拥有大量视频和订阅者，请开始联系品牌并宣传您的个人资料。选择适合您的利基市场的品牌并通过电子邮件与他们联系。让他们知道您的受众可能对他们的产品感兴趣。最初，您必须就易货条款达成一致，但是一旦您拥有良好的订阅者基础，您就可以收取高额费用以在您的频道上展示他们的产品。
这些是我成为YouTube影响者的几件事，希望对您有所帮助。
如果您还有更多要补充的地方，请在下面留下您的评论。(Do leave your comments below if you have some more points to add on.)
接下来阅读：(Read next:)
- 如何使用 Facebook 成为社交媒体影响者(How to use Facebook to become a Social Media Influencer)
- 如何成为 Instagram 上的影响者(How to become an Influencer on Instagram)
- 如何成为 Twitter 上的影响者(How to become an Influencer on Twitter)
- 如何成为领英影响者(How to become a LinkedIn influencer)。
How to become a YouTube Influencer
It’s not еasy to become an Influencer. It might look easy and sounds fun, but it asks for a lot. Be it Instagram, Facebook, Twitter, or YouTube, becoming an influencer requires one basic thing, and that is dedication. You can become one if you want to. I have already written a post on how to become an influencer on Instagram, and today I will talk about how to become an influencer on YouTube.
YouTube is the future, the reason being that people today prefer watching videos more than reading the content or checking out the pictures. Videos have gained huge popularity across the globe over the past few years. Also, creating a YouTube channel, shooting the videos, and editing is easy now like never before.
There are millions of YouTubers all across the globe, but not everyone is making millions of dollars. I have a YouTube channel with 45000 subscribers, but I am still not making the kind of money I would like to. I am trying to learn more so as to make the most out of it and will share all I know here in this post.
How to become a YouTube Influencer
Well, if you want to become an influencer on YouTube and make money, you have to keep certain things in mind-
- Pick your niche
- Create and decorate your channel
- Produce quality content
- Thumbnail
- Plan your content strategy
- Optimize your content
- Talk to brands.
1] Pick Your Niche
Some particular niches like tech, fashion, beauty, and health are considered to be lucrative, but again, what all matters is what you are good at. Pick the niche where you believe you can deliver quality content. Do thorough research before you select your niche, check your competitor’s channels, and try to learn how it works. Just knowing the topic is not enough, you should know how to convert your topic into an interesting video. When I started my YouTube channel, all I knew were the lady’s kitty parties, and thus, I picked it as my niche, and to my luck, I was the first one to pick that niche. I now am trying to broaden my niche and add more categories, though.
Once you decide your niche, create a YouTube channel. You can check this free guide to know how to create a YouTube channel and other YouTube tips and tricks.
Creating a new YouTube channel is no rocket science. You just need a Google account and you can sign-in to YouTube. Click on ‘Upload video’ and you will get a prompt to create a channel. Select your username, and you are good to go. The next important thing is to decorate your channel with good and relevant channel art. Use some good graphics for the channel art and make sure it is relevant to your channel and content. My channel art is not great, and I will soon get a new one. Also, do not forget to add a good introduction to your channel in the ‘About’ section, this helps your users knowing you and your channel better.
3] Produce Quality Content
Yes, content is the king. Create good content, not for Google, but the users. Try Producing the useful content, this will increase your credibility among the users, and they will visit your channel regularly. Google, too, loves good content, and once your content starts getting indexed, there is no look back. Here we are talking about becoming an influencer, so you can influence people only when you are really good at it. Thus it is very important to produce content which is convincing. Influencers have great power, and great power always comes with great responsibility; your followers are following you. Thus it’s your duty to give them value.
4] Thumbnail
Thumbnail is very important. This is something that gives an instant idea of what your video is about. Make sure you create a good thumbnail for every video. You can use clickbait to get more clicks and views on your video.
5] Plan your content strategy
There is no fixed template of content strategy. Not every strategy works for everyone, and as far as I know, it is all about trial and error. You have to check various strategies and settle upon the one which works. For me, uploading a new video every day works the best, it might not be the same for you, though. Because I think it is an overcrowded market and we have to produce more and more content to get noticed, actually frequency is important.
6] Interact and build community
It is always very important to interact with your followers, be it any social media platform. It’s the audience/fans/followers/subscribers who make you the influencer, so interact well with them. Ask them questions and what they want to see more on your channel and follow it. Reply to their comments and try solving their doubts, if any.
7] Talk to brands
Once your channel is ready with a good number of videos and subscribers, start contacting the brands and pitch your profile. Select the brand suiting to your niche and contact them via email. Let them know that your audience might be interested in their products. Initially, you have to agree on the barter terms, but once you have a good subscriber base, you can charge a good amount for showcasing their products on your channel.
These are the few things I followed to become an influencer of YouTube, I hope it will help you.
Do leave your comments below if you have some more points to add on.
Read next:
- How to use Facebook to become a Social Media Influencer
- How to become an Influencer on Instagram
- How to become an Influencer on Twitter
- How to become a LinkedIn influencer.
