到目前为止，很少有行业没有感受到数字化转型的巨大影响，但乍一看，有些行业似乎无法通过代码和技术^{(code and tech)}进行改变。酒精^(Alcohol)当然是这些领域之一。

鉴于其主要目的——消费——人们可能会问，一种完全依赖于身体过程（饮用）的饮料如何可能得到改进或数字化增强。毕竟，我们无法真正改变我们消耗液体的方式。但我们可以改变的是当我们将玻璃或瓶子带到唇边的那一刻周围的一切。

与饮酒^{(drinking alcohol)}直接或间接相关的活动是我们看到数字化转型发生的地方，从酒精的制造方式到它如何影响交通以及我们饮用或不饮用酒精的方式^{(t consume)}。以下是帮助人们喝得更聪明的新技术的四个关键例子。

IntelligentX：人工智能啤酒

精酿啤酒市场^{(craft beer market)}已接近饱和，但对于因品牌过多而引起的任何嗡嗡声，其中许多品牌现在都在酿造类似口味的混合物，答案可能已经在这里：IntelligentX。

IntelligentX是一个智能酿造程序^{(brewing program)}，它收集有关您喜欢喝哪种啤酒的数据，并使用人工智能算法^{(AI algorithm)} 根据您和其他人的反馈调整啤酒的酿造方式。这是一个基于订阅的程序，通过该程序，一箱 10 种特别酿造并巧妙命名的啤酒——Pale AI、Black AI、Golden AI和Amber AI——^{(Amber AI–are)}定期交付给您。

但这些只是基本口味。当 IntelligentX通过其应用程序收集您的反馈时，人工智能算法^{(AI algorithm)}将学习您的口味偏好，并在其系统中找到具有相似偏好的其他客户，以组合出更个性化的新食谱，同时引入您可能从未尝试过的新口味。这提供了丰富的 品尝体验^{(tasting experience)}。

请注意，目前交付仅限于英国大陆，但IntelligentX计划在不久的将来扩展到该地区以外。这种人工智能啤酒的首批交付预计将于^{(AI beer)}2019 年 5 月^{(May 2019)}到达客户家门口。您可以设置交货频率以及随时取消订阅。

虽然IntelligentX不会取代您最喜欢的任何啤酒厂，但它的AI 方法^{(AI approach)}可以酿造不断改进的啤酒，这无疑可以成为改变传统啤酒厂运营方式并争夺严肃啤酒鉴赏家忠诚度的催化剂。

优步的醉酒“仪表”

如果你到了可以合法饮酒的年龄，你应该有足够的责任知道你什么时候不能开车。近年来，像优步这样的^(Uber)交通网络^{(transportation network)}公司已经决定不让驾驶更容易，优步^(Uber)声称它实际上通过其服务减少了酒后驾车。

当你受到影响时，向某人支付合理的费用让他们带你去你需要去的地方比自己开车要安全得多。但这并不意味着每位醉酒的Uber 乘客^{(Uber passenger)}都像司机希望的那样和蔼可亲——远非如此，已经有无数公开的醉酒乘客吵架和不守规矩的事件。

优步^(Uber)现在正在申请一项应用程序功能专利，该功能将使用机器学习^{(machine learning)}来根据某人使用优步应用程序的方式来确定他们的状态——例如^{(Uber app–e.g.)}，如果他们打错字或不精确地点击按钮或不正常地握住他们的设备——以及他们走路的速度等因素。

虽然Uber没有直接说明他们对这个功能的意图，但它有很多正确的假设，它可以帮助司机提前知道他们是否要接一个喝醉的人。如果应用程序用户^{(app user)}的心态似乎发生了严重变化，他们可能只会与在处理这些情况方面有适当经验的司机匹配。这些人也可能被禁止拼车。

到处，似乎希望这个新的应用程序功能^{(application functionality)}能够改善优步的服务，让所有人的事情变得更安全：喝酒的人，不喝酒的人，以及打车的人。

但优步^(Uber) 需要担心的不仅仅是醉酒的乘客。也有司机利用这些人的事件。至于保护乘客免受这些不幸情况的影响，优步^(Uber)还必须回答其他问题，可能是通过实施技术。

BACtrack 智能手机呼气测醉器

现实情况是，有时很难判断您是否处于或超过法定醉酒限制^{(intoxication limit)}驾驶，达到这一点可能因人而异，具体取决于他们的身体。了解您的限制非常重要，无论是您的感受，还是您在驾驶车辆时法律允许的情况。

为了准确确定您的血液酒精浓度^{(blood alcohol concentration)}( BAC )，您需要一个呼气测醉器。你可能会认为这些是留给警察在他们拦下醉酒的司机时使用的，或者是为那些在被指控酒后驾驶或其他与酒精有关的事件导致定罪后必须证明自己节制的人使用的；但BACtrack为想要确定自己在饮酒后可以驾驶车辆的个人提供个性化的呼气测醉器选项。^{(breathalyzer option)}

BACtrack提供了几个紧凑型呼气测醉器，可同步到移动应用程序以指示您的BAC。在其他情况下，您可能想要跟踪其他人的BAC。BACtrack的ZeroLine 功能^{(ZeroLine functionality)} 将提供您的BAC恢复正常的估计时间范围。最终，实时获取这些数据^{(data real-time)}可以帮助您和您身边的其他人做出更明智的决策。

但BACtrack不仅可以告诉您或其他人的BAC。您还可以在BAC分数上附上注释，以记录您的饮食、您在哪里、与谁在一起，以及您在进行酒精测试时的感受。

拥有这些历史记录可以帮助您做出更好的决策，从而获得更健康或更安全的结果^{(healthier or safer outcomes)}。拥有像BACtrack这样能够满足我们数字时代需求的紧凑型便携式呼气测醉仪可能意味着安全的夜晚和结局糟糕的夜晚之间的区别。

清醒的网格社交网络

尽管所有伟大的技术渗透到酒类行业^{(alcohol industry)}，让那些为了品味而^{(taste and safer)}喝酒的人更享受，让那些为娱乐而喝酒的人更安全，但喝酒并不适合所有人——对某些人来说，它不能成为生活的一部分. 清醒^(Sobriety)并不容易，但Sober Grid是一款帮助人们保持清醒的社交网络应用程序，它正在让它变得更易于管理。^{(networking app)}

截至 2019 年，Sober Grid 拥有超过 130,000 名用户，是最大的基于移动的清醒人群社区，并且完全免费。该应用程序的主要功能之一是“燃烧的欲望”按钮。如果用户有强烈的吸食欲望，可以按下它，Sober Grid 社区中的其他人可以伸出手来提供支持。

与其他社交网络类似，Sober Grid用户可以使用所谓的 The ^{(Sober Grid)}Grid 创建个人资料并通过新闻源与当地和世界各地的其他人联系、聊天和共享。除了加入其他头脑清醒的个人社区外，Sober Grid用户还可以使用经过培训和认证的 24/7认证同伴教练^{(Certified Peer Coaches)}，以帮助人们保持清醒和保持清醒。

在与寻求保持无酒精并获得支持教练的其他人建立这些关系时，用户可以在他们完全戒酒的旅程任务中找到信心、鼓励和团结。

负责任地享受

技术正在改变酒类行业^{(alcohol industry)}，从人们喝或不喝饮料^{(t consume)}的方式到他们在这些环境中做出的选择。重要的是正在引入的技术正在帮助人们更聪明地管理他们与酒精的关系，最终创造一种更负责任的饮酒文化^{(drinking culture)}。您是否知道有其他技术正在改变酒类行业^{(alcohol industry)}？让我们在评论中知道。

Enjoy Responsibly: New Tech That’s Helping People Drink Smarter

Thеre are few іnduѕtries that haven’t felt the seismic impact of digital transformation by now, but some seem inсapable of being сhanged with code and tech at first glance. Alcohol is certainly onе of thosе areas.

Given its primary purpose–consumption–one might ask how a beverage that is wholly dependent on a bodily process (drinking) could possibly be improved upon or digitally enhanced. After all, we can’t really change how we consume liquids. But what we can change is everything that surrounds the moment we bring a glass or a bottle to our lips.

The activities directly and indirectly associated with drinking alcohol are where we’re seeing digital transformation occur, from how alcohol is made to how it impacts transportation and the ways we do or don’t consume it. Here are four key examples of new tech that’s helping people drink smarter.

IntelligentX: AI Beer

The craft beer market is nearing saturation, but the answer to any buzzkill caused by an overload of brands, many of which are now brewing similar-tasting concoctions, may already be here: IntelligentX.

IntelligentX is a smart brewing program that collects data on what kind of beer you enjoy drinking and uses an AI algorithm to tweak how the beer is brewed based on yours and others’ feedback. It’s a subscription-based program through which a case of 10 specially brewed and cleverly named ales–Pale AI, Black AI, Golden AI, and Amber AI–are delivered to you on a regular basis.

But these are just base flavors. As IntelligentX collects your feedback through its app, the AI algorithm will learn your taste preferences and find other customers in its system with similar preferences to pull together new recipes that are more personalized but also introduce new flavors you may not have tried. This provides an enriched tasting experience.

Note that deliveries are limited to mainland UK at the moment, but IntelligentX plans to expand beyond this region in the near future. The first deliveries of this AI beer are expected to arrive at customers’ doorsteps in May 2019. You can set the frequency of your deliveries as well as cancel your subscription at any time.

While IntelligentX won’t replace any of your favorite breweries, it’s AI approach to brewing a continuously improving beer certainly could be a catalyst for transforming the way traditional breweries operate and compete for the loyalty of serious beer connoisseurs.

Uber’s Intoxication ‘Gauge’

If you’re old enough to drink legally, you should be responsible enough to know when you can’t drive. In recent years, transportation network companies like Uber have made the decision to not drive easier, with Uber claiming it has actually reduced drunk driving through its service.

It’s much safer to pay someone a reasonable fee to have them take you where you need to go when you’re under the influence than it is to drive their on your own. But that doesn’t mean every intoxicated Uber passenger is as congenial as drivers would hope–far from it, there have been countless publicized incidents of inebriated passengers being quarrelsome and unruly.

Uber is now filing a patent for application functionality that would use machine learning to determine the state of someone based on how they’re using the Uber app–e.g., if they’re making typos or imprecisely clicking a button or holding their device abnormally–as well as factoring in things like the speed at which they’re walking.

While Uber hasn’t outright stated their intentions for this functionality, it has many rightly assuming it would be most useful in helping drivers know ahead of time if they’re going to be picking up someone who’s intoxicated. And if an app user seems to be in a seriously altered state of mind, they may only get matched with drivers who have the proper experience in dealing with those situations. These individuals may also be barred from ride-sharing.

All around, the hope seems to be that this new application functionality would improve Uber’s service and make things safer for all: those who are drinking, those who aren’t, and those who are taxiing them around.

But it’s not just intoxicated passengers Uber has to worry about. There have also been incidents where drivers take advantage of these individuals. As for protecting riders from these unfortunate situations, it’s something else Uber is also going to have to answer for, likely through the implementation of technology.

BACtrack Smartphone Breathalyzer

The reality is, sometimes it’s hard to tell if you’re at or above the legal intoxication limit to drive, and reaching that point can vary between individuals based on their bodies. It’s important to understand your limits, both in terms of how you feel and what’s legally permitted if you’re operating a vehicle.

To accurately ascertain your blood alcohol concentration (BAC), you need a breathalyzer. You might think these are reserved for police officers to use when they pull over intoxicated drivers, or for people who must prove their temperance after having been charged with drunk driving or other alcohol-related incidents that result in conviction; but BACtrack offers a personalized breathalyzer option for individuals who want to be certain they’re okay to operate a vehicle after they’ve been drinking.

BACtrack provides several compact breathalyzers that sync to a mobile app to indicate your BAC. In other cases, you may want to track someone else’s BAC. BACtrack’s ZeroLine functionality will then provide an estimated timeframe in which your BAC will return to normal. Ultimately, getting this data real-time can help you and others you’re with make smarter decisions.

But BACtrack isn’t only good for telling yours or someone else’s BAC. You can also attach notes to your BAC scores to keep track of what you ate and drank, where you were and with who, and how you felt when you took a breathalyzer test.

Having this history can help you make better decisions that result in healthier or safer outcomes. And having a compact, portable breathalyzer like BACtrack that meets the demands of our digital age can mean the difference between a safe night and one that ends badly.

Sober Grid Social Network

Despite all of the great technology permeating the alcohol industry to make it more enjoyable for those who drink for the taste and safer for those who drink for fun, drinking isn’t for everyone–and it can’t be a part of life for some. Sobriety isn’t easy, but Sober Grid, a social networking app that helps people stay sober, is making it more manageable.

Boasting over 130,000 users as of 2019, Sober Grid is the largest mobile-based community of sober people, and it’s completely free.One of the app’s key features is the “Burning Desire” button. Users can press it if they have a serious urge to imbibe, and others in the Sober Grid community can reach out to provide support.

Similar to other social networks, Sober Grid users can create profiles and connect, chat, and share over a newsfeed with others in their local area and around the world using what’s called The Grid. In addition to joining a community of other sobriety-minded individuals, Sober Grid users also have access to 24/7 Certified Peer Coaches who have been trained and certified to help people get sober and stay sober.

In building these relationships with others who are on a quest to stay alcohol-free and having access to support coaches, users can find confidence, encouragement, and solidarity on their journey mission to cut alcohol out completely.