当涉及到您网站的即插即用分析跟踪时，谷歌分析(Google Analytics)是首选解决方案。只需几分钟的设置以及复制和粘贴几行代码，您就大功告成了——Google将开始免费跟踪大量分析数据。
然而，谷歌分析(Google Analytics)并不完美。虽然它确实为访问您网站的用户的深入细节提供了有价值的见解，但由于Google Analytics在该领域的主导地位，Google Analytics(Google Analytics)的替代品很少得到应有的关注。
在本文中，让我们看看您可能从未听说过的Google Analytics（分析）的五种免费替代品，并了解每种替代品的好处。(Google Analytics)
虽然Clicky不是这个列表中最全面的解决方案，但它绝对值得作为一个简单的入门级分析软件。
Clicky的主要吸引力在于其直观的界面，这使得它的所有报告都易于消化。主页可让您一目了然地了解您的访问者、操作、跳出率、正常运行时间、Twitter和搜索分析等。Spy、Visitor(Visitors)、Content、Searches、Links、Platforms、Locale、Goals、Campaigns和其他页面上还有更多可用视图。
Clicky 的免费版本允许您跟踪具有多达 3,000 次每日浏览量的单个网站，提供引荐来源数据、内容分析、细分、iOS 和Android分析等分析。实时分析和更深入的功能保留给付费版本。
Heap与(Heap)Google Analytics不完全一样，但它有点像产品分析的Google Analytics。Heap的卖点在于，虽然Google Analytics是在网站主要由静态页面组成时创建的，但Heap更适合于跟踪按钮、功能、CTA(CTAs)和用户流的分析。
Heap 的免费版本每月提供多达 5,000 个会话、三个月的数据历史记录、单一用户许可证和项目，以及银级支持。他们所有的付费计划还包括 14 天免费试用和无限制的虚拟活动。
Inspectlet背后的想法是，它从找出访问者为什么做他们正在做的事情而不是简单地做他们正在做的事情的角度来处理分析。虽然Google Analytics非常擅长告诉您用户在您的网站上停留的时间、跳出率等等，但 Inspectlet(Inspectlet)看起来更深入。
Inspectlet带来了会话记录、动态热图、A/B 测试、表单分析、错误记录等等。它的核心功能是记录访问者会话以分析所采取的所有操作，特别是使用鼠标。然后可以将其作为访问者会话视频处理，它可以让您准确地看到您网站的哪些部分受到关注。
Inspectlet 的免费版本可以记录 1,000 次会话和 A/B 测试访问者，以及每月 10,000 次页面浏览量。最多有一个网站和一个月的存储空间，免费版本支持会话回放、热图和移动设备。
与此列表中的许多其他Google Analytics替代品一样， (Google Analytics)Leadfeeder与(Leadfeeder)Google Analytics并不完全相同，但它满足了非常相似的需求。作为为数不多且在我们看来最容易操作的同类网络服务之一，Leadfeeder允许用户根据访问过的公司来监控和分析他们的网站。
Leadfeeder 可以配置为与流行的第三方集成一起使用，例如Pipedrive、Mailchimp、Salesforce、Google Data Studio、Zapier等。它将允许您整合自己的营销数据，甚至提供自己的专有CRM。
Leadfeeder的工作原理是根据访问者的 IP 地址监控您的网站，分析此数据以确定属于相关公司的人何时执行特定操作。这是在内部跟踪的，甚至可以设置为触发某些公司的电子邮件。
Lite版本是免费的，提供最后 7 天的数据保留、无限用户、公司详细信息以及最多 100 条记录的潜在客户。
总体而言，Woopra是此列表中Google Analytics最全面的替代品。与Leadfeeder一样，它支持与超过 50 种第三方服务的集成，并提供一整套工具来跟踪整个站点的用户体验，包括产品、营销、销售和支持。
Woopra专注于基于接触点的跟踪分析，尤其是与现场元素的交互，例如当用户通过电子邮件点击进入您的网站时的实时聊天和行为跟踪。
Woopra 的免费版本支持 50 万次操作、90 天的数据保留、所有核心分析和报告，以及 30 多种与第三方服务的一键式集成。
即使您多年来一直对Google Analytics（分析(Google Analytics)）感到满意，也值得查看其中一些Google Analytics（分析(Google Analytics)）替代方案。您可能会发现一些您从未知道的东西可以更好地为您的网站服务或满足非常小众的需求。
对上述五项服务中的任何一项有疑问，或者您想分享我们未涵盖的替代方案？在下面的评论中给(Drop)我们留言！
5 Free Alternatives to Google Analytics
When it comes to plug-and-play analyticѕ tracking for your webѕite, Google Analytics is the go-to solution. All it takes is a few minutes of setup and copying and pasting a few lines of code and you’re done—a wealth of analytics data will begin being tracked by Google, for free.
However, Google Analytics is not perfect. While it does offer valuable insights on the in-depth details of the users who visit your website, there are alternatives to Google Analytics that rarely get the attention they deserve because of how dominant Google Analytics is in this space.
In this article, let’s check out five free alternatives to Google Analytics that you’ve probably never heard of and go over the benefits of each.
While Clicky isn’t the most comprehensive solution on this list, it definitely deserves its spot as a simple, entry-level analytics software.
The main draw to Clicky is its intuitive interface, which makes all of its reporting easy to digest. The homepage offers a glance at your visitors, actions, bounce rate, uptime, Twitter and search analytics, and more. There are many more views available on the Spy, Visitors, Content, Searches, Links, Platforms, Locale, Goals, Campaigns, and other pages.
Clicky’s free version allows you to track a single website with up to 3,000 daily views, offering analytics such referrer data, content analytics, segmentation, iOS and Android analytics, and more. Real-time analytics and deeper features are reserved for the paid version.
Heap isn’t exactly like Google Analytics, but it’s kind of like the Google Analytics of product analytics. Heap’s selling point is that while Google Analytics was created when websites consisted mostly of static pages, Heap is more geared towards tracking analytics for buttons, features, CTAs, and user flows.
Heap’s free version offers up to 5,000 sessions per month, three months of data history, a single user license and project, and Silver-level support. All of their paid plans also include a 14-day free trial and unlimited virtual events.
The idea behind Inspectlet is that it approaches analytics from the perspective of figuring out why visitors are doing what they’re doing instead of simply what they’re doing. While Google Analytics is great at telling you how long users stay on your website, what the bounce rate is, and more, Inspectlet looks to dive deeper.
Inspectlet brings session recording, dynamic heatmaps, A/B testing, form analytics, error logging, and much more to the table. Its core functionality is recording visitor sessions to analyze all actions taken, specifically with the mouse. This can then be processed as a visitor session video, which can let you see exactly which parts of your website receive attention.
Inspectlet’s free version can record 1,000 sessions and A/B test visitors, and 10,000 page views per month. There is a max of one website and one month of storage, and the free version supports session playbacks, heatmaps, and mobile devices.
Like many other alternatives to Google Analytics on this list, Leadfeeder isn’t quite the same as Google Analytics, but it fulfills a very similar need. As one of the few and, in our opinion, easiest to operate web services of its kind, Leadfeeder allows users to monitor and analyze their website based on which companies have visited it.
Leadfeeder can be configured to work with popular third-party integrations such as Pipedrive, Mailchimp, Salesforce, Google Data Studio, Zapier, and more. It will allow you to integrate your own marketing data and even offers its own proprietary CRM.
Leadfeeder works by monitoring your website based on the IP address of visitors, analyzing this data to determine when someone belonging to a relevant company performs a certain action. This is tracked internally and can even be set to trigger an email for certain companies.
The Lite version is free, offering the last seven days of data retention, unlimited users, company details, and a maximum of 100 recorded leads.
Overall, Woopra is the most comprehensive alternative to Google Analytics on this list. Like Leadfeeder, it supports integrations with many third-party services—over 50—and offers a full suite of tools to track user experience across your site, including product, marketing, sales, and support.
Woopra specializes in touchpoint-based tracking analytics, notably for interactions with on-site elements such as live chat and behavioral tracking for when users click through to your website from an email.
Woopra’s free version supports 500k actions, 90 days of data retention, all core analytics and reports, and 30+ of their one-click integrations with third-party services.
Even if you’ve been content with Google Analytics for years, it’s worth checking out some of these Google Analytics alternatives. You may find something you never knew existed that can better serve your website or fit a very niche need.
Have a question about any of the five services above, or maybe you’d like to share an alternative that we didn’t cover? Drop us a message in the comments below!
