如果你拥有一个博客或为一个博客写作，很容易被你所写的内容迷住，而忘记了一个真实的人需要阅读和理解你所写的内容。
为学校写论文或制作小说与为网络读者写内容有很大不同。
在本文中，我们将为您提供 6 个关键的博客写作格式提示，以确保您的读者在到达文章的最后一行之前不会点击“返回”按钮
6个关键博客写作格式提示
当我们浏览此列表时，我们将突出显示该站点中成功使用这些技巧的实际文章。以下是您在撰写博客文章时要牢记的关键事项。
- 从简单开始(Start simple)：首先给你的读者简单的答案，然后再扩展它。
- 可读性(Readability)：项目符号列表、小段落和大量标题。
- 逻辑标题(Logical headers)：您的标题应该从头到尾都有一个自然的思考过程。
- 大量图形(Lots of graphics)：图片真的值一千个字，所以到处使用它们！
- 使用关键字(Use keywords)：不，不是关键字垃圾邮件。实际上，提及您的文章实际上是太多作者忘记做的事情！
- 吸引人(Be engaging)：像在向最好的朋友解释某事一样写作。
您可能会注意到本文(this)中已经使用了其中一些东西。这才是重点。现在，对于那些想要的不仅仅是一个简单列表的人，让我们更详细地了解每个提示。
1.用简单的解释开始你的文章
当人们在Google上搜索某些内容时，他们想要快速得到答案。这实际上就是谷歌(Google)推出“特色片段”的原因，它本质上是搜索顶部的特殊框，可以快速回答用户的问题。
这些是直接从您的文章部分中提取的答案，答案很简单。例如，Elsie 关于如何重新打开关闭的浏览器选项卡(how to reopen a closed browser tab)的文章使用了一种完美的博客写作格式，该格式从您可以用来完成此操作的方法列表开始。
这不仅对Google有好处，对您的读者也有好处。将最简单的信息放在文章顶部可以让不需要所有详细信息的读者无需过多滚动即可获得他们想要的答案。
这会让读者很高兴，他们更有可能为您的网站添加书签并稍后再次访问。它还可以帮助其他需要更多详细信息的读者识别您的文章是否包含他们需要的详细信息。如果您列出了他们正在寻找的内容，他们会继续滚动。
2. 让你的格式可读可笑(Formatting Ridiculously Readable)
使博客的写作格式具有可读性的三个核心要素：
- 列表（编号或项目符号）
- 图片（相关图片或截图显示步骤）
- 标题（组织思考过程）
- 一口大小的小段落
这个想法是，您不会强迫读者的注意力集中在需要 5 分钟阅读的巨大文字墙上。人类的大脑喜欢变化，一次只喜欢一小段信息。
例如，我们其中一位擅长于此的作者是Elsie。例如，在她关于最佳来电显示应用程序(best caller ID apps)的文章中，她按平台组织主要标题，然后为每个列表项编号标题。
每个列表部分都包含应用程序的项目符号列表、快速浏览的小段落，当然还有漂亮的大屏幕截图。
这里的要点是，您可以快速浏览以这种方式布局的文章，并且您的大脑仍然可以吸收所有重要点。
标题提供上下文，子标题细化上下文，图片提供清晰的示例，列表提供快速消化的细节。
当它做得正确时，可读性(Readability)是一件美丽的事情。
3. 订单标题让它们有意义
当你第一次开始写你的文章时，最好先用标题来格式化博客文章。从头到尾完成您要编写的内容的逻辑，并相应地对标题进行排序。
例如，像您正在阅读的文章这样的列表文章具有列表中项目的编号标题。而且，如果您使用“简单”列表创建了一个开头部分，读者将确切地知道向下滚动到哪里以获得他们想要的信息。
对于操作方法文章，显然您会将每个标题作为一个编号的步骤。或者，就像 Patrick 关于如何更改 Minecraft 皮肤(how to change Minecraft skins)的文章一样，您可能有每个平台的部分和该平台上每个方法的子标题。
这里的重点是使用标题作为文章的思考过程。不要乱七八糟地从一个主题跳到下一个主题，否则你会一路失去读者。
更糟糕的是，你可能会让一些人头疼，因为他们无法跟随你杂乱无章的思路。
4.不要吝啬视觉
您会惊讶地发现，使用图片或图表来解释某事的频率远低于您使用文字时的空间。
对于操作方法文章，这很简单。截图是关键。对于涵盖更复杂主题的“解释器”文章，有时您需要花时间为您的读者实际绘制图表。
悉尼关于什么是光线追踪(what ray tracing is)的文章就是一个很好的例子。在他描述光栅化概念的部分下方，Sydney提供了一个图表，显示如果您的显示器屏幕是一个窗口，计算机如何计算出 3D 世界应该是什么样子。
尝试在没有图表的情况下解释一些复杂的东西，你最终可能会写一整页。而且你会一路失去你的读者。
(Use)尽可能在任何地方使用这样的视觉效果。
5.关键词？人们还在使用(Use)那些吗？
这是一个简单的概念。当您将文章发布到网络时，您认为人们如何真正找到您的文章？
谷歌(Google)仍然保持着大约 95% 的搜索引擎市场。尽管多年来Google的搜索算法变得越来越复杂和难以理解，但一个概念从第一天起就没有改变：说出你在写什么。
如果你仔细阅读这篇文章，我已经以多种方式提到了“博客写作格式”，并不是用同一个短语来填充文章十几次，而是因为我实际上是在写关于那个主题的文章。所以说我在写什么是常识。
在Google 上搜索(Search Google)一些随机主题，例如“如何建造木筏”。第一个结果是来自生存技能杂志的一篇文章。
您会注意到作者实际上在主标题中使用了短语“build a raft”，并在第一段中再次提到了它。Google会突出显示与您的搜索匹配的字词。
事实上，谷歌(Google)将文章的该部分突出显示为特色片段。
作者用各种替代短语提到了这个话题，比如“make a raft”、“building a raft”等……
转到Google结果第 5 页上列出的网站，您会看到巨大的差异。
事实上，这是一篇关于如何建造木筏的文章。它也是一个生存网站。作者提到了一次造筏的概念。
这是一篇关于建造木筏的整篇(entire)文章，没有任何标题，没有编号的步骤，而且主题只提到了一次。
使用(Use)常识。如果你要写一些东西，最好至少提几次这个话题，你不觉得吗？
6. 像我是你最好的朋友一样向我解释
如果你想让读者和你在一起，你需要让他们信任你。你可以通过友好和非正式的方式做到这一点。
一个很好的例子是 Maggie 关于开始使用 Raspberry PI 4(getting started with a Raspberry PI 4)的文章。大多数人会认为这是一个像沙漠中的岩石一样干燥的话题。但玛吉(Maggie)抛出了一些诙谐的评论来保持读者的参与。
现在建议人们在等待安装时保持耐心已经足够友好了。但随后Maggie向读者发送了一篇健身文章，这样他们就可以在等待时锻炼身体。经典的！
一起使用所有元素
将所有这些元素添加到您的博客文章中真的不需要火箭科学。关键是要永远记住，你在博客文章中使用的写作格式在保持读者的兴趣、娱乐和与你互动方面都扮演着一小部分角色。
如果你做的很好，他们实际上会写到文章的最后一行。他们甚至可能对此微笑。
你(Did)做到了吗？我希望你做到了。如果你在这里，为什么不多呆一会儿，发表评论，发表你用来让你的博客文章对读者更有趣的其他想法？
The Best Blog Writing Format to Get Your Points Across
If you own a blog or write for one, it’s easy to get carried away with what you’re writing аbout and forget that an actual person needs to read and understand what you’re writing.
Writing essays for school or crafting a fiction novel is very different from writing content for a web audience.
In this article we’ll provide you with 6 key blog writing format tips that’ll ensure your readers don’t hit the “back” button before getting to the last line of your article
6 Key Blog Writing Format Tips
As we go through this list, we’ll highlight actual articles from this site where these tips were used successfully. The following are the key things to keep in mind as you craft your blog posts.
- Start simple: Give your readers the simple answer first, then expand on it later.
- Readability: Bullet lists, small paragraphs, and plenty of headers.
- Logical headers: Your headers should have a natural thought process from first to last.
- Lots of graphics: Pictures really are worth a thousand words, so use them everywhere!
- Use keywords: No, not keyword spamming. Actually mentioning what your writing about is actually something too many authors forget to do!
- Be engaging: Write like you’re explaining something to your best friend.
You may notice some of these things already being used in this article. That’s the point. Now for those of you who want more than just a simple list, let’s move on to each tip in more detail.
1. Start Your Article with Simple Explanations
When people search Google for something, they want quick answers. This is actually why Google launched “featured snippets”, which are essentially special boxes at the top of a search that answers the user’s question quickly.
These are answers pulled directly out of the section of your article with that simple answer. For example, Elsie’s article on how to reopen a closed browser tab uses a perfect blog writing format that starts off with a list of methods you can use to accomplish this.
This isn’t just good for Google, it’s also good for your readers. Placing the easiest information at the top of your article lets readers who don’t need all the details get the answer they want without much scrolling.
That makes a happy reader who’s more likely to bookmark your site and visit again later. It also helps other readers who do want more details recognize whether your article contains the detailed information they need. If you’ve listed what they’re looking for, they’ll keep scrolling.
2. Make Your Formatting Ridiculously Readable
There are three core elements that make a blog’s writing format readable:
- Lists (numbered or bulleted)
- Pictures (relevant pictures or screenshots showing steps)
- Headers (organizing the thought process)
- Small bite-sized paragraphs
The idea is that you’re not forcing the reader’s mind to stay focused on a massive wall of text that takes 5 minutes to read. The human mind likes change, and small pieces of information at a time.
For example, one of our authors who is excellent at this is Elsie. For example, in her article on the best caller ID apps, she organizes major headers by platforms, followed by a numbered header for each list item.
Each list section includes a bulleted list of features for the app, small paragraphs that are quick to skim, and of course nice, big screenshots.
The point here is that you can quickly skim through an article that’s laid out in this way and your brain can still take in all of the important points.
The header provides the context, subheaders refine the context, pictures provide clear examples, and lists provide quickly digestible details.
Readability is a beautiful thing when it’s done right.
3. Order Headers So They Make Sense
When you first start writing your article, it’s a good idea to format the blog post by outlining it with headers first. Work through the logic of what you want to write from start to finish and order the headers accordingly.
For example, a listicle like the article you’re reading has numbered headers for items in the list. And if you’ve created an opening section with that “simple” list, readers will know exactly where to scroll down to in order to get the information they want.
For a how-to article, obviously you’d have each header as a numbered step. Or, like Patrick’s article on how to change Minecraft skins, you may have a section for each platform and subheaders for each method on that platform.
The point here is to use headers as the thought process of your article. Don’t jump around from one subject to the next in a disordered way or you’ll lose readers along the way.
Even worse, you may give a few a headache because they can’t follow your disorganized train of thought.
4. Don’t Skimp on Visuals
You’d be surprised just how often it’s possible to use a picture or a diagram to explain something in far less space than you’d use with words.
For how-to articles, this is simple. Screenshots are key. For “explainer” articles covering more complicated topics, sometimes you need to take the time required to actually draw out a diagram for your readers.
A perfect example of this is Sydney’s article on what ray tracing is. Below a section where he describes the concept of rasterization, Sydney then provides a diagram showing how a computer figures out what a 3D world should look like if your monitor screen was a window.
Try explaining something that complex without a diagram, and you’d probably end up writing an entire page. And you’d lose your readers along the way.
Use visuals like this anywhere and everywhere that you possibly can.
5. Keywords? Do People Still Use Those?
Here’s a simple concept. How do you think people actually find your articles when you publish them to the web?
Google still maintains roughly 95% of the search engine market. And while Google’s search algorithm has gotten more complicated and difficult to understand over the years, one concept remains unchanged since day one: say what you’re writing about.
If you look through this article, I’ve said “blog writing format” in a variety of ways, not to stuff the article with the same phrase a dozen times, but because I’m actually writing about that topic. So saying what I’m writing about is common sense.
Search Google for some random topic like “how to build a raft”. The first result is an article from a survival skills magazine.
You’ll notice that the author actually used the phrase “build a raft” in a primary header, and mentioned it again in the first paragraph. Google highlights the words that match your search.
In fact, Google highlighted that section of the article as a featured snippet.
The author mentioned the topic with a variety of alternative phrases, like “make a raft”, “building a raft”, etc…
Go to the sites listed on page 5 of Google results, and you’ll see a dramatic difference.
This is, in fact, an article on how to build a raft. It’s also a survival website. The author refers to the concept of building a raft once.
It’s an entire article about building a raft, without any headers, no numbered steps, and the topic mentioned only once.
Use common sense. If you’re going to write about something, it’s smart to mention the topic at least a few times, don’t you think?
6. Explain It to Me Like I’m Your Best Friend
If you want the reader to stay with you, you need to make them trust you. You can do that by being friendly and informal.
A great example of this is Maggie’s article on getting started with a Raspberry PI 4. It’s a topic that most people would assume would be as dry as a rock in the desert. But Maggie tosses in a few witty comments to keep readers engaged.
Now advising people to be patient while waiting for an install is friendly enough. But then Maggie sends readers to a fitness article so they can exercise while they’re waiting. Classic!
Use All Elements Together
It really doesn’t take rocket-science to pepper all of these elements into your blog posts. The key is to always remember that the writing format you use in your blog posts all play a small part in keeping the reader interested, entertained, and engaged with you.
If you do it all right, they’ll actually make it to the last line of the article. And they may even be smiling about it.
Did you make it? I hope you did. And if you’re here, why not hang around a little longer and post a comment with other ideas you’ve used to make your blog posts more interesting for readers?
