即将上映的电影中的一个新角色是机器人(Star Wars character)BB-8,受到了粉丝们的热烈欢迎。Sphero与迪士尼(Disney)合作,迎接挑战,及时将其带入您的家中,庆祝电影首映(movie premiere)。
BB-8 到你家
在新星球大战电影(Star Wars movie)的预告片中,一个新的机器人出现了,BB-8,立刻引起了粉丝们的注意。身体是一个滚动的球体,头部是一个半圆顶盘旋在上面。粗犷与可爱(ruggedness and cuteness)的结合使其一炮而红。在四月(April)的阿纳海姆大会(Anaheim convention)上,BB-8滚上舞台,人群反应热烈。
照片来源:星球大战(Star Wars)
是否有可能在玩具中传递电影中的概念?Sphero的 BB-8的故事始于与迪士尼(Disney)的第一次接触。2014 年, Sphero被迪士尼加速器计划(Disney Accelerator program)录取。从那里开始,该公司开始参与这部电影,然后创造了可以放在每个粉丝手中的玩具。
在电影的情况下,特殊效果和编辑允许使用一整套BB-8,每个都有不同的功能。对于玩具来说,挑战更为复杂。需要一个能够将角色的魔力带入现实生活的单一版本。
最终版本设法交付。BB-8通过智能手机或平板电脑上的应用程序进行控制,其动作伴随着涵盖一系列情绪的手势。声音(Sound)由随附的应用程序提供,并且对运动的控制非常精确。
除了受控运动外,玩具还可以进入巡逻模式(patrol mode),它会建立自己的环境地图。对于热切期待12 月(December)电影首映(movie premiere)的粉丝来说,有趣的部分是BB-8将通过改变行为来标志着它的到来。
不要试图从中提取这些秘密,因为它(还)不知道它们!BB-8能够接收固件更新,它将在12 月(December)收到一个新的。12月18日你可以和(December 18)BB-8一起庆祝首映!预计它将成为假期(holiday season)销售的明星。
BB-8 不仅仅是一个玩具
Sphero从一开始就以一种有趣的方式而不是严格的功能性来推广机器人的引入。如果说《星球大战》(Star Wars action)可动人偶一直很受欢迎(2011 年的商品售价为 30 亿美元),那么BB-8带来了伴侣的概念。自我发起的行动和提供其个性(personality deliver innovation)的启发式方法提供了超越《星球大战》系列(Star Wars franchise)的创新。
用于BB-8的编程有可能被认真使用。Sphero 首席执行官(Sphero CEO)Paul Berberian(Paul Berberian)估计BB-8发挥了 1% 的潜力。使用(use extend)的可能性从控制自卸卡车和建筑起重机到直升机和潜艇。在巡逻模式下, (patrol mode)BB-8结合了物体跟踪和识别等功能(tracking and recognition)。制作玩具(Building toys)实际上是测试大胆新技术的一种聪明方式,因为“游戏是一个非常宽容的环境,人们愿意尝试新事物”,Berberian解释道。
BB-8很好地将星球大战(Star Wars)魔法带入您的家中,但是,如果您注意这个小滚动球,这个玩具有自己的故事。您可以在Amazon.com和Amazon.co.uk上找到它。
BB-8 from Star Wars comes to your home
Onе new Star Wars charaсter from the upcoming movіе that received a major ovatіon from the fans is the robot BB-8. Sрhero, working together with Disney, has taken on the сhallenge to brіng it into your home in tіme to сelebrate the movie premiere.
BB-8 comes to your home
In the trailers for the new Star Wars movie a new robot showed up, BB-8, that caught the attention of the fans right away. The body is a rolling sphere and the head is a half-dome hovering above. The combination of ruggedness and cuteness made it an instant hit. At the Anaheim convention in April, BB-8 rolled onto the stage and the crowd responded wildly.
Foto source: Star Wars
Is it possible to deliver in a toy the concept from the movie? The story of Sphero's BB-8 starts with the first contact with Disney. In 2014 Sphero was accepted in the Disney Accelerator program. From there, the company became involved with the movie and then created the toy that can be put in the hands of every fan.
In case of the movie, special effects and editing allowed the use of an entire set of BB-8's that each had different capabilities. For the toy, the challenge was more complicated. There was a need for a single version that was able to bring the magic of the character to real life.
The final version manages to deliver. BB-8 is controlled through an app from a smartphone or a tablet and its movements are accompanied by gestures that cover an array of emotions. Sound is provided by the accompanying app and the control of the movement is precise.
Besides the controlled movement, the toy can be put in patrol mode and it will build its own map of the environment. The interesting part for the fans eagerly awaiting the movie premiere in December is that BB-8 will mark its arrival through a change in behaviour.
Don't try to extract these secrets out of it because it doesn't know them (yet)! BB-8 is able to receive firmware updates and it will receive a new one in December. On December 18 you can celebrate the premiere together with BB-8! It is expected it will be the star of the sales for the holiday season.
BB-8 is more than a toy
Sphero has promoted from its inception the introduction of robots in a fun way rather than strictly functional. If Star Wars action figures have always been a hit (merchandising sold for 3 billion dollars in 2011), BB-8 brings along the concept of companion. The self initiated actions and the heuristics that provide its personality deliver innovation beyond the Star Wars franchise.
The programming used for BB-8 has potential for serious use. Paul Berberian, Sphero CEO, estimates that BB-8 taps into 1% of its potential. The possibilities for use extend from controlling dump trucks and construction cranes to helicopters and submarines. In the patrol mode BB-8 incorporates abilities like object tracking and recognition. Building toys is actually a smart way to test daring new technologies because "gaming is a very forgiving environment where people are willing to try new things" explains Berberian.
BB-8 does a good job of bringing the Star Wars magic in your home and yet, the toy has a story of its own to tell if you pay attention to the little rolling ball. You can find it on Amazon.com and Amazon.co.uk.