随着数字时代的发展，内容创作仍然至关重要。特别是，视频制作的重要性持续增长——无论是对于在以社交媒体为中心的世界中努力成为影响者的个人而言，还是对于现在利用视频的 63% 的企业以及其中 82% 的企业来说他们战略的重要组成部分。与此同时，播客正在蓬勃发展，预计将继续下去。
但仅仅制作这种音频和/或视频内容是不够的。内容营销的工作延伸到帮助人们找到你创造的东西。
除了利用社交媒体之外，这也是SEO（搜索引擎优化）发挥重要作用的地方，即提供关键字并使用其他最佳实践来帮助Google等搜索引擎发现您的内容。
为什么转录很重要
一个好的转录工具可以在提升SEO和您的整体内容量方面产生重大影响。通过利用自动化转录过程或提供可以手动转录音频的高级平台，您可以立即通过更丰富的内容增加您的网络存在 - 在这种情况下，与您的音频或视频内容直接相关的内容希望人们发现——不费吹灰之力。
当然，您使用转录工具可能还有其他原因，例如转录您为撰写具有准确引用和故事情节的文章而进行的录音对话。
或者，也许您已经记录了与已逝去的亲人的对话，并希望以您和其他人可以返回和阅读的格式保存这些时刻。
无论(Regardless)您出于何种原因制作基于音频的内容，转录它都是明智之举。如果这对您来说听起来很有价值，那么有大量可用的转录工具，从免费到基于订阅，供您选择。
以下三个具有独特优势，因此值得立即研究
亚马逊转录
类型：(Type:)自动转录
( Automatic Transcription)用户：(User: )企业；开发商；营销人员
(Businesses; Developers; Marketers)成本：(Cost:)现收现付( Pay-as-you-go)
在亚马逊(Amazon)继续扩大其在各行各业的影响力的同时，其子公司亚马逊网络服务(Amazon Web Services)( AWS ) 继续扩大其按需云计算平台的广度和深度，提供大约 120 种独特而先进的解决方案，从开发人员工具到分析，再到自动转录和更多的。这就是让Amazon Transcribe如此值得的原因。
应用程序开发人员的 ASR
乍一看，您可能想知道为什么一家为开发人员提供工具的公司会提供像Amazon Transcribe这样的自动语音识别 ( (Amazon Transcribe)ASR ) 服务。当您考虑在我们的数字时代构建智能应用程序的重要性时，这很有意义。
AWS Transcribe使开发人员能够在其应用程序中构建语音转文本功能。亚马逊(Amazon)表示，这对企业来说可以派上用场，比如转录与客户的通话或为音频和视频生成字幕。
同样，这对于试图增加丰富内容量并需要一种方法来获取现有音频内容并将其转换为文本的营销人员来说也将派上用场，然后可用于创建关键字丰富的博客文章、文章等。
自动化一切
将一般流程自动化是一回事，但事后仍会留下一些零碎的东西供用户管理。AWS 对Amazon Transcribe的目标是通过一系列高级功能为用户留下尽可能少的工作，包括但不限于：
- 已编辑的转录：(Edited Transcriptions: )Amazon Transcribe不会给您提供文本转储，而是利用机器学习来了解需要标点符号的位置并格式化文本输出，使其易于准备并且几乎不需要编辑。
- 时间戳：(Timestamps: )转录工具包含每个单词的时间戳，只需搜索文本即可识别原始录音中的音频。
- 自定义词汇表：(Custom Vocabulary: )您可以扩展和自定义AWS Transcribe识别的词汇表，以确保不会误解特定单词。这有助于转录工具非常准确。
- 多说话者识别：(Multiple-Speaker Recognition: )如果您的音频包含多个说话者，Amazon Transcribe可以识别新人说话的时间并将这种理解应用到其转录中，从而帮助您在进行编辑时节省正确识别说话者的时间。
- 实时转录：(Real-Time Transcription: )您无需等待录音即可使用此转录工具进行转录。如果您正在直播音频，您可以通过HTTP 2
协议通过安全连接将其发送到Amazon Transcribe，并取回转录音频的实时流。
它是一种高级转录工具，可能需要深厚的技术知识才能利用所有可用的特性和功能，但Amazon Transcribe同时非常简单，任何人都可以利用它来提高生产力。这是一个更详细的视频：
还有其他与Amazon Transcribe类似的转录工具（Google Speech、Temi、IBM Watson等），但事实是，AWS已经提供了大多数企业已经在付费使用的大量服务和工具-as-you-go 基础，您可以使用一个AWS账户访问所有这些 - 包括Amazon Transcribe。
因此，它很可能成为企业、开发人员和营销人员的出色工具。
真相：用户怎么说
“Amazon Transcribe 很棒而且速度很快，但它并不完美，您或其他人应该回去仔细检查音频中的文本。烦人，是的，但比手动输入要少得多……如果您也是一个聪明的编码员，这可能是一个非常简洁且节省时间的过程。但如果你只是像我这样一个简单的视频小哥，这个过程仍然可以为你工作。”(“Amazon Transcribe is fantastic and
fast but its not perfect, you or someone else should go back and double check
the text to the audio. Annoying, yes, but way less so than having to type it all
up manually … if you are also a clever coder this could be a really neat and
time saving process to look in to. But if you are just a simple video dude like
myself, this process can still work for you.”)
o转录
类型：(Type:)手动转录
( Manual Transcription)用户：(User: )记者；营销人员；非专业人员
(Journalists; Marketers; Nonprofessionals )费用：(Cost:)免费( Free)
仅仅因为您可以自动化某些事情并不意味着您总是应该这样做。有时，转录就是这种情况。
虽然有像Amazon Transcribe这样的高级自动转录工具可以节省您的时间和精力，但有时使用基于浏览器的开源手动转录工具（如oTranscribe ）会更聪明。
获取个人信息
手动转录工具的好处很多，从提高单词识别的准确性到更好地辨别说话者和音频重叠。不仅如此，手动转录音频还可以让人们更加熟悉内容。
这可以派上用场，例如，如果您是一名记录采访的记者，并且需要深入了解您正在撰写的内容以及您的主题的洞察力或缺乏洞察力将如何为故事做出贡献。
控制播放速度
当然，手动转录的最大挑战是在输入时与音轨保持同步，同时保持单词和句子的准确性以及对话的实际结构。
例如，了解对话何时属于一个段落，或者对话的主题何时发生变化并需要一个新的部分。所有这些都会提高您以后阅读和编辑成绩单的效率。
oTranscribe 的一个重要功能是其音频速度调节器，通过单击并拖动或使用转录工具指示的功能键，您可以向左移动调节器的切换以减慢或向右移动以加快音频速度。
这种灵活性使您在转录时更容易与音频保持同步，但在单词或短语可能以较慢或更快的速度更好地通过的情况下，它也可以实现更高的清晰度。
转录+编辑+存储
oTranscription 的一大好处是您可以在应用程序内完成所有操作，在您准备好导出结果之前无需离开。上传音频并设置播放速度后，您可以立即开始利用其他标准文本编辑器功能来提高转录质量。
从粗体和斜体文本到包含时间戳，再到查看您的转录本当前有多少字，oTranscribe 为您提供转录工具所需的基础知识。
在您转录时，oTranscribe 会每秒自动将您的工作保存到浏览器的存储中。它还提供转录历史记录，您可以在其中查看每五分钟保存一次的以前版本，转录工具始终最多保存 100 个。
当您准备好导出时，您可以将文件下载为 markdown、文本或 oTranscribe 文件，或者您可以将其作为文件上传到Google Drive，从而使从转录工具到另一个平台的过渡相当无缝。
真相：用户怎么说
“我使用 oTranscribe。我省略了'ums'并修复了任何在阅读时没有意义的语法错误。”(“I use oTranscribe. I leave out ‘ums’ and fix any syntax errors that won’t make sense when being read.”)
“+1 for oTranscribe, that service is gold.”
选择工具
在转录播客剧集时，使用自动化该过程的转录工具是有意义的。但是，在撰写文章时，您正在拼凑一个故事并寻找出色的引语，您可能会从手动转录音频中受益更多。
至于您使用哪些工具来完成这些任务，个人偏好、技术能力和成本可能是最大的因素。
Two Transcription Tools for Transforming Audio into Text
As the digitаl age progresses, content crеation continues to be vitally important. In particular, video production continueѕ to grow in importance – both for individuals striving to rise as influencers in a world that revolves around social media and for the 63% of businesseѕ now leveraging vіdeo and, of that sliсe, the 82% finding it to be an important part of their strategy. Meanwhile, podcasting is booming аnd еxpected to continue.
But simply producing this audio and/or visual content isn’t enough. The job of content marketing extends to helping people find what you create.
Beyond leveraging social media, this is where SEO (search engine optimization) plays an important role, i.e. serving up keywords and using other best practices that help search engines like Google discover your content.
Why Transcription Matters
A good transcription tool can make a major difference in boosting SEO and your overall volume of content. By leveraging one that either automates the transcription process or provides an advanced platform on which you can manually transcribe audio, you can instantly increase your web presence with more rich content – in this case, content that is directly related to the audio or video content you want people to discover – with little effort.
Of course, there could be other reasons for which you use a transcription tool, such as transcribing recorded conversations you’ve had for the purpose of writing articles with accurate quotes and storylines.
Or, perhaps you’ve recorded conversations with loved ones who have since passed and want to preserve those moments in a format you and others can go back to and read.
Regardless of your reasoning for producing audio-based content, transcribing it can be a smart move. If that sounds like something worthwhile to you, there is a plethora of available transcription tools ranging from free to subscription-based for you to choose from.
Here are three that offer unique advantages and, therefore, are worth investigating right away
Amazon Transcribe
Type: Automatic Transcription
User: Businesses; Developers; Marketers
Cost: Pay-as-you-go
While Amazon continues to expand its presence across industries, its subsidiary Amazon Web Services (AWS) continues to expand its breadth and depth of on-demand cloud computing platforms, offering around 120 unique and advanced solutions ranging from developer tools to analytics to automatic transcription and more. Here’s what makes Amazon Transcribe so worthwhile.
ASR for App
Developers
Upon first thought, you may wonder why a company
that provides tools to developers would offer an automatic speech recognition
(ASR) service like Amazon Transcribe. It makes a lot of sense when you consider
the importance of building smart applications in our digital age.
AWS Transcribe enables developers to build
speech-to-text capability into their applications. Where this could come in
handy for a business is in transcribing calls with customers or generating
subtitles for audio and video, Amazon says.
Again, this would also come in handy for
marketers who are trying to increase rich content volume and need a way to take
existing audio content and transform it into text, which can then be used to
create keyword-rich blog posts, articles, etc.
Automate Everything
It’s one thing to automate a general process but
still leave bits and pieces for the user to manage after the fact. AWS’s goal
for Amazon Transcribe is to leave as little work as possible for the user with
a slew of advanced features, including, but not limited to:
- Edited Transcriptions: Rather than giving you
a dump of text, Amazon Transcribe leverages machine learning to understand
where punctuation is necessary and to format the text output so that it’s easy
to ready and requires little to no editing.
- Timestamps: The transcription tool includes a
timestamp for each word, making it possible to identify audio in your original
recording simply by searching the text.
- Custom Vocabulary: You have the ability to
broaden and customize the vocabulary AWS Transcribe recognizes to ensure
specific words aren’t misinterpreted. This helps the transcription tool be
incredibly accurate.
- Multiple-Speaker Recognition: If your audio
includes multiple speakers, Amazon Transcribe can recognize when a new person
is speaking and apply this understanding to its transcription, helping save you
time in properly identifying speakers when you go to edit.
- Real-Time Transcription: You don’t have to
wait to have a recording to transcribe with this transcription tool. If you’re
live streaming audio, you can send it with a secure connection over the HTTP 2
protocol to Amazon Transcribe and get back a real-time stream of transcribed
audio.
It’s an advance transcription tool that could
require deep technical knowledge to take advantage of every feature and
function available, but Amazon Transcribe is simultaneously simple enough for
anyone to leverage for increased productivity. Here’s a video that goes into
more detail:
There are other comparable transcription tools to Amazon Transcribe (Google Speech, Temi, IBM Watson, et. al.), but the fact is, AWS already provides a vast range of services and tools that most businesses are already taking advantage of on a pay-as-you-go basis, and you get access to all of them with one AWS account--including Amazon Transcribe.
Therefore, it’s likely to become the standout tool for businesses, developers and marketers.
The Truth: What Users Say
“Amazon Transcribe is fantastic and
fast but its not perfect, you or someone else should go back and double check
the text to the audio. Annoying, yes, but way less so than having to type it all
up manually … if you are also a clever coder this could be a really neat and
time saving process to look in to. But if you are just a simple video dude like
myself, this process can still work for you.”
oTranscribe
Type: Manual Transcription
User: Journalists; Marketers; Nonprofessionals
Cost: Free
Just because you can automate something doesn’t mean you always should. At times, this is the case with transcription.
While there are advanced automated transcription tools like Amazon Transcribe save you time and energy, sometimes it’s smarter to use a browser-based, open source, manual transcription tool like oTranscribe.
Get Personal
The benefits of manual transcription tool are
many, from improved accuracy of word recognition to better discernment of
speakers and audio overlap. Not only that, but manually transcribing audio
enables a person to become much more familiar with the content.
This can come in handy if, for instance, you’re
a journalist transcribing a recorded interview and need to understand a deep
level what it is you’re writing about and how your subject’s insight, or lack
thereof, will contribute to the story.
Control Playback Speed
Of course, the biggest challenge to manual transcription is keeping pace with the audio track as you type it out while also maintaining accuracy with regard to words and sentences as well as the actual structure of the conversation.
For example, understanding when dialogue belongs together in one paragraph or when the subject matter of the conversation shifts and requires a new section. All of this plays into the efficiency with which you can read and edit the transcript later.
An important feature of oTranscribe is its audio speed adjuster, either by clicking and dragging or using the transcription tool’s indicated function keys, you can move the adjuster’s toggle left to slow down or right to speed up the audio.
This flexibility makes it easier to keep pace with audio as you transcribe, but it also makes it possible to achieve more clarity in cases where words or phrases may come through better at a slower or faster speed.
Transcription + Editing + Storage
A great benefit of oTranscription is that you
can do everything within the app, never having to leave until you’re ready to
export your results. Once you upload your audio and set the playback speed, you
can start leveraging other standard text-editor functions to enhance the
quality of your transcription right away.
From bolding and italicizing text to including timestamps to seeing how many words your transcript currently is, oTranscribe gives you the basics you need in a transcription tool.
As you’re transcribing, oTranscribe automatically saves your work to your browser’s storage every second. It also provides a transcript history where you can view previous versions that are saved every five minutes, with the transcription tool saving up to 100 of these at all times.
When you’re ready to export, you can download
the file as markdown, text or an oTranscribe file, or you can upload it as a
file to Google Drive, making the transition from the transcription tool to
another platform fairly seamless.
The Truth: What Users Say
“I use oTranscribe. I leave out ‘ums’ and fix any syntax errors that won’t make sense when being read.”
“+1 for oTranscribe, that service is gold.”
Choosing a Tool
When transcribing a podcast episode, it would make sense to use a transcription tool that automates the process. But when it comes to writing an article, where you’re piecing together a story and looking for standout quotes, you might benefit more from manually transcribing the audio.
As for which tools you use to accomplish those tasks, personal preference, technical aptitude and cost are probably the biggest factors.
