自 2003 年推出以来，LinkedIn已经从一个单纯的社交网络业务平台(networking business platform)发展成为一个名副其实的复杂服务结构，专业人士和企业可以通过各种网络和移动应用程序访问。
无论您是使用LinkedIn来建立网络、找工作、招聘人才、营销您的业务还是进行销售，都可以从LinkedIn 获得丰富的价值——其中大部分(LinkedIn–much)是免费的。
但是，LinkedIn 的一些最强大的服务和功能只能通过LinkedIn Premium访问，该网站的订阅级别变体。
四个 LinkedIn 高级级别
LinkedIn Premium有四个等级：
- Career – $29.99/month: 适用于希望通过增加招聘人员找到并雇用他们担任竞争职位的机会来加速职业生涯的专业人士
- Business – $59.99/month: 适用于希望通过关键联系扩展和发展网络以促进业务的专业人士
- Sales Navigator – $79.99/month: 适用于希望与客户建立关系并扩大潜在客户网络的企业和销售专业人士
- Recruiter Lite – $119.95/month: 适用于希望找到并雇用与其公司有针对性的高素质人才的企业和招聘人员
虽然 Sales Navigator 和 Recruiter Lite(Navigator and Recruiter Lite)
当然对专业人士有用，但这些是公司可以让员工利用的更多企业级优质服务。
LinkedIn Career and Business是旨在供个人专业人士通过自己的方式利用的服务。
尽管如此，根据Kinsta.com的数据，在为(Kinsta.com)LinkedIn Premium 付费的 39% 的(LinkedIn Premium)LinkedIn用户中，很容易假设LinkedIn Career是人们根据价格和需求(price and need)升级到的最常见的服务。因此，我们将重点在此处更深入地探索此LinkedIn Premium 选项(LinkedIn Premium option)，以帮助您了解每月花费 30 美元是否值得。
职业生涯
您已经通过 LinkedIn 获得了什么
如果您在LinkedIn(LinkedIn)上花费大量时间，您就会知道只需与您认识的人或与您的网络相关的人建立联系，您就可以建立一个多么全面的专业网络。您还可以通过包括高级过滤在内的极其精确的搜索找到特定的工作列表。
从本质上讲，LinkedIn提供了强大的二合一产品，将专注于专业精神的社交媒体平台的最佳特性与Glassdoor等网站上的最佳职位列表和职位搜索功能(job listing and job search functionality)相结合。那么，您为什么要开始为LinkedIn 职业(LinkedIn Career)付费？
领英职业生涯的收获
由于 LinkedIn 的免费访问已经如此强大，您可能想知道LinkedIn Career可以做得更好。从本质上讲，LinkedIn Career就像是打了兴奋剂的LinkedIn “基础版”。
申请人见解
首先，LinkedIn Career就您如何与其他您感兴趣的职位申请者进行比较提供了深入的匿名见解。
LinkedIn Premium 的竞争情报不会盲目地申请(blind applying)工作，而是会根据您的经验、技能和目前的工作。它还将向您显示其他申请人目前拥有的资历水平、他们的教育水平以及他们所在的位置。
通过LinkedIn Premium(LinkedIn Premium)获得这种竞争洞察力
，可以帮助您了解自己的对手和对手，从而在其他申请人中占得先机。通过衡量您与他人的竞争力，您可以更有效地确定要申请哪些工作，并了解在获得面试时需要采取何种策略来突出您的优势或加强您的弱点。
扩展的“个人资料视图”可见性
LinkedIn与其他社交媒体平台有很大不同的有趣之处之一
是，当有人查看您的个人资料时，您会收到提醒。根据偏好，人们可以保留这些信息：
- Public，允许其他人在查看个人资料时看到他们的姓名、角色、公司等
- 私人，通过掩盖他们的名字并限制其他人只能看到他们的公司和角色(company and role)
- 匿名，隐藏所有启示性信息
当您查看其他人的个人资料时，您如何选择让其他人看到您也决定了您在其他人查看您的个人资料时看到的内容。但是，无论您选择如何公开或私密，LinkedIn只会为您提供有限的个人资料查看历史记录，即查看您个人资料的最后几个人。
虽然这肯定会有所帮助，但不如LinkedIn Premium提供的那样有用，LinkedIn Premium 提供了无限的个人资料视图历史记录。您可以回溯数周和数月，查看谁查看了您的个人资料。
您还可以更深入地了解多个人可能从哪些公司查看了您的个人资料，哪些视图被认为是“有趣的”，以及是否有人在查看您是否有利于您获得工作，例如招聘人员或招聘经理(recruiter or hiring manager)。
优质教育
LinkedIn(LinkedIn isn)不仅仅是一个与他人联系和找工作的地方；这也是一个学习的好地方。人们不断地根据自己的经验或通过文章、视频、电子书等精选内容分享专业建议，这些内容揭示了行业、角色和专业精神的重要方面。
但是，获取这些信息并提取(information and extract)可能适用于您当前目标或职业道路的特定信息可能很困难。毕竟，人们分享的内容实际上并不是为您量身定制的。
这就是LinkedIn 职业(LinkedIn Career)帮助的地方。一个名为LinkedIn Learning的特色功能让您可以通过专家创建的内容，根据您的职业、技能和目标轻松学习特定事物。
当您通过点播课程学习新事物时，您可以在个人资料中添加新技能，以帮助您增加获得特定工作面试的机会或帮助您加速您的职业生涯，而今天，职业发展通常取决于关于你不断学习和提高的能力。
邮件天堂
LinkedIn是关于网络的，但它也很容易被滥用。如果您是平台的频繁用户，您可能熟悉与您的行业或兴趣(industry or interests)无关或仅半相关的影响者或其他专业人士要求联系的做法，目的是增加他们的追随者数量，在您的供稿中获取他们的内容，或者如果您的消息被与您没有联系的人阻止，则向您发送消息。这些连接并不是真正有用，只会给您的网络添加混乱。(add clutter)
鉴于这种糟糕的做法，
LinkedIn明智的做法是限制用户直接向他人发送消息的能力，除非他们已连接或除非用户启用与他们没有联系的人的消息传递。但是，LinkedIn Premium通过InMails提供了一个网关。InMail(InMails)的强大之处在于它们允许您向任何人发送消息，即使您没有连接。
这很强大，因为它使您能够接触到与您感兴趣的工作或公司相关的人员——员工、招聘经理、招聘人员。(job or company)您可能知道，与他人建立个人联系会增加您审核申请、获得面试机会并在当今竞争异常激烈的工作环境(job landscape)中找到工作的可能性。
更重要的是，LinkedIn仍然管理InMail(InMails)以确保它们不被滥用。您每月只能使用有限数量的InMail ；(InMails)但是，这些InMail(InMails)也会逐月累积 90 天，如果需要，您还可以购买更多InMail 。(InMails)总之，您将配备理想数量的InMail(InMails)，可用于帮助您改善求职(job search)或网络流程。
您需要领英高级版吗？
归根结底，您是否需要
LinkedIn Premium来帮助您提升职业生涯是基于您的财务状况和您作为个人的需求水平的个人决定。如果您在获得下一份梦寐以求的工作(dream job)方面几个月没有太多运气
，那么投资可以让您获得优势的技术可能是值得的。
好消息是，LinkedIn为您提供了为期一个月的Premium免费试用期，看看它是否适合您。这是试用期(trial period)的最佳时间，以确定LinkedIn Career 或(LinkedIn Career–or)任何其他
高级(Premium)服务是否是您需要擅长的。
只是不要假设为LinkedIn Premium 付费(LinkedIn Premium)
会自动改变您的结果。这些是工具；你必须愿意学会很好地使用它们。但是，一旦这样做，您很有可能会看到结果有所不同。试一试！
Top Benefits of LinkedIn Premium. Is It Worth the Price?
Since launching in 2003, LinkedIn has evolved from a mere social networking business platform to a veritable structure of intricate services professionals and businesses can access through an assortment of web and mobile apps.
Whether you’re using LinkedIn to build a network, find a job, hire talent, market your business, or make a sale, there’s an abundance of value to be derived from LinkedIn–much of it free to access.
However, some of LinkedIn’s most powerful services and features are only accessible through LinkedIn Premium, the subscription-level variant of the site.
Four LinkedIn Premium Tiers
There are four tiers of LinkedIn Premium:
- Career – $29.99/month: For professionals who want to accelerate their career by increasing their chances of recruiters finding and hiring them for competitive positions
- Business – $59.99/month: For professionals who want to expand and develop their network with key connections to promote their business
- Sales Navigator – $79.99/month: For businesses and sales professionals who want to build relationships with customers and widen the net for potential customers
- Recruiter Lite – $119.95/month: For businesses and recruiters who want to find and hire high-caliber talent that is a targeted match for their company
While Sales Navigator and Recruiter Lite
certainly could be useful for professionals, these are more enterprise-level
premium services a company would enable employees to take advantage of.
LinkedIn Career and Business are services intended for individual professionals
to take advantage of through their own means.
Even so, of the 39% of LinkedIn users who are paying for LinkedIn Premium, according to Kinsta.com, it’s easy to assume LinkedIn Career is the most common service people will upgrade to, based on price and need. Therefore, we’ll focus on exploring this LinkedIn Premium option in more depth here to help you understand if it’s worth shelling out $30 a month for.
LinkedIn Career
What You Already Get with
LinkedIn
If you spend a lot of time on LinkedIn, you
know how comprehensive of a professional network you can build just be
connecting with people you know or with people who are relevant to your
network. You can also find specific job listings through extremely precise
searches that include advanced filtering.
In essence, LinkedIn provides a powerful two-in-one offering, combining the best characteristics of a social media platform focused on professionalism with the best job listing and job search functionality found on sites like Glassdoor. So, why would you start paying for LinkedIn Career?
What You Get with LinkedIn Career
With LinkedIn’s free access already being so
powerful, you might wonder what LinkedIn Career could do much better. In
essence, LinkedIn Career is like LinkedIn “basic” on steroids.
Applicant Insights
To begin with, LinkedIn Career provides in-depth, anonymous insights on how you measure up against other applicants of jobs you’re interested in.
Rather than going in blind applying to a job, LinkedIn Premium’s competitive intelligence will help you understand how much more or less qualified you are than others (e.g., you’re in the top 10% of applicants) based on your experience, skills, and current job. It will also show you what level of seniority other applicants currently hold, what level of education they have, and where they’re located.
Gaining this competitive insight through
LinkedIn Premium gives you a leg up on other applicants by helping you
understand who and what you’re up against. By measuring your competitiveness
against others, you can more effectively determine which jobs to apply for as
well as understand what kind of strategy you need to pull together to highlight
your strengths or bolster your weaks spots in the event you secure an
interview.
Expanded ‘Profile Views’
Visibility
One of the interesting things about LinkedIn
that makes it much different than other social media platforms is that you’re
alerted when someone views your profile. Depending on preference, people can
keep this information:
- Public, allowing others to see their
name, role, company, etc. when they view a profile
- Private, by masking their name and
limiting others to only seeing their company and role
- Anonymous, hiding all revelatory
information
How you choose for others to see you when you
view their profile also determines what you see when others view your profile.
But, regardless of how public or private you choose to be, LinkedIn only gives
you a limited history of profile views, i.e., the last few people who have
viewed your profile.
While this certainly can be helpful, it’s not as helpful as what LinkedIn Premium offers, which is an unlimited history of profile views. You can go back weeks and months to see who has viewed your profile.
You can also delve deeper to see from which companies multiple people may have viewed your profile, which views are deemed “interesting,” and whether you’re being viewed by someone who could tip the scales in your favor of securing a job, like a recruiter or hiring manager.
Premium Education
LinkedIn isn’t just a place to connect with others and find a job; it’s also an excellent place to learn. People are constantly sharing professional advice based on their experience or through curated content like articles, videos, eBooks and more that shed a light on important aspects of industries, roles, and professionalism.
It can be difficult to take this information and extract specific information that may be applicable to your current goals or career path, though. After all, the content people are sharing isn’t actually tailored to you.
That’s where LinkedIn Career helps. A featured called LinkedIn Learning gives you an easy way to learn specific things based on your career, skills, and goals through content created by experts.
As you learn new things through on-demand courses, you can add new skills to your profile to help you increase your chances of landing an interview for a particular job or to help you accelerate your career, the advancement of which, today, often rests on your ability to continuously learn and improve.
InMail Heaven
LinkedIn is all about networking, but it’s
also easy to abuse. If you’re a frequent user of platform, you’re probably
familiar with the practice of influencers or other professionals who are
irrelevant or only semi-relevant to your industry or interests asking to
connect, with the intention of either increasing their number of followers,
getting their content on your feed, or messaging you if your messaging is
blocked from people you aren’t connected with. These connections aren’t really
useful and only add clutter to your network.
Given this poor practice, it was smart of
LinkedIn to limit users’ ability to direct message others unless they’re
connected or unless users enable messaging from people they aren’t connected
with. However, LinkedIn Premium offers a gateway through InMails. InMails are
powerful in that they allow you to message anyone, even if you aren’t
connected.
This is powerful in that it gives you the
ability to reach out to people–employees, hiring managers, recruiters–associated
with a job or company you’re interested. As you probably know, making personal
connections with others increases the likelihood of you having your application
reviewed, securing an interview, and landing a job in today’s incredibly
competitive job landscape.
What’s more, LinkedIn still governs InMails to
ensure they aren’t abused. You’re given a limited number of InMails per month
to use; however, these InMails will also accumulate from month to month for 90
days, and you can also purchase more InMails if you need them. In sum, you’ll
be equipped with an ideal number of InMails that can be used to help you
improve your job search or networking process.
Do You Need LinkedIn Premium?
Ultimately, whether you do or don’t need
LinkedIn Premium to help you boost your career is a personal decision based on
your financial circumstances and the level of need you have as an individual.
If you haven’t had much luck for a few months in regard to securing your next
dream job, it might be worthwhile to invest in technology that gives you an
advantage.
The nice thing is LinkedIn gives you a
one-month free trial of Premium to see if it’s for you. It’s the perfect amount
of time for a trial period to determine if LinkedIn Career–or any of the other
Premium services for that matter–are what you need to excel.
Just don’t assume paying for LinkedIn Premium
will automatically change your outcomes. These are tools; you have to be
willing to learn to use them well. However, once you do, there’s a good chance
you’ll see a difference in results. Give it a try!
