Microsoft的Cortana作为最终RTM 产品(RTM product)在iPhone 和 Android(iPhone and Android)上可用。Cyanogenmod是(Cyanogenmod)Android的定制版本,将嵌入Cortana作为其核心系统(core system)的一部分。在试图从封闭的墙后吸引智能手机用户使用其Windows Phone 平台后,(Windows Phone platform)微软(Microsoft)已经退出并决定追随他们今天居住的用户。那就是Android和i OS。为什么要在这些平台上安装Cortana ?让我们(Let)在这篇文章中探索答案:
微软(Microsoft)现在在iOS 和 Android上运行(iOS and Android)
微软在(Microsoft)萨蒂亚纳德拉(Satya Nadella)的领导下改变了方向,并开始在其竞争对手的平台上部署其最好的软件作为智能手机应用程序。(smartphone apps)Microsoft Office是今年早些时候的第一次猛烈齐射。历史上最常用的Office 套件(Office suite)一直保留到今年,作为仅在Windows Phone 平台(Windows Phone platform)上的智能手机上可用的珍贵财产。“构建它,他们就会来”的整个策略并没有产生预期的结果,微软(Microsoft)决定在他们今天使用的智能手机上追逐用户。Windows Phone的全球% market share不到 3 %不允许对其服务进行足够大的试用,无论它们多么好。
Cortana被认为是Siri 的一个有价值的替代品,微软(Siri and Microsoft)在广告上投入了大量资金,展示了他们与 iPhone 和Windows Phone的竞争。将Cortana直接安装在 iPhone 上的举动使挑战变得更加大胆,并显示了对Cortana 对抗(Cortana)Siri的能力的信心。
值得一提的是,谷歌(Google)在Google Now中有自己的数字助理替代品。(assistant alternative)谷歌(Google)似乎缺少的一件事是与个性的关联。虽然Siri 和 Cortana(Siri and Cortana)建立了从数字到个人的感知,但Google Now 似乎更像是设备中的一项功能。公平地说,这就是所有三个数字助理的特点,但谷歌(Google)似乎在打造品牌形象(brand image)方面做得不够。
既然我们谈到了谷歌和安卓(Google and Android),那值得一提的是Cyanogenmod 的作品(Cyanogenmod piece)。这种定制的Android风格最初是使用嵌入的Google Apps构建的。(Google Apps)由于Cyanogenmod是开源的,Google要求移除Google Apps(如Gmail、地图(Maps)等)。从那时起,Cyanogenmod一直在交付其操作系统(operating system),并要求单独安装Google Apps。Cyanogen的CEO柯特麦克马(Kirt McMaster)斯特,在他希望摆脱“谷歌的暴政(Google's tyranny)”的愿望中一直颇为直言。在这种情况下,他表达了他希望交付一个没有任何谷歌应用程序的(Google apps)安卓系统(Android system)的愿望。将 Cortana(Cortana)嵌入核心Cyanogenmod对(Cyanogenmod)Cyanogen 和 Microsoft(Cyanogen and Microsoft)来说都是一个大胆的举措。
Cortana 提供什么?
微软(Microsoft)在其他平台上安装Cortana的卖点(selling point)是需要有从 PC 到智能手机的持续体验。虽然智能手机由苹果和谷歌(Apple and Google)主导,但在 PC 方面,微软(Microsoft)仍然占据主导地位。这种持续的体验是什么(experience look)样的?
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提醒(Reminders)。在这个信息过载的时代,我们记忆事物的能力需要它所能得到的一切帮助。当我们坐在办公桌前时,提醒列表是内置的和平与安静。然而,智能手机是随身携带的设备,它能够在适当的时候进行干预。您可以获得基于时间的提醒,这是所有日历都可以做的。更有趣的是,当你与特定的人交谈或到达某个地方时,Cortana 会发出提醒。这可以更好地利用智能手机的功能。
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未接来电(Missed calls)。有时,即使是智能手机的振动在会议中听起来也很粗鲁和破坏性。Cortana 在您的 Windows 10 PC 上接听未接来电,甚至可以让您直接从 PC 回复短信。所有这一切都发生在智能手机可以安全静音并隐藏起来的情况下。
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跟踪(Tracking)。您可以跟踪包裹或航班,从智能手机和 PC 添加或访问您的跟踪列表。
有些事情Cortana不会在Android 和 iPhone(Android and iPhone)上做。由于这不是它的本机平台,它无权为您更改设置,并且您无法使用“ Hey Cortana ”免提调用她。另一方面,Cortana与Cyanogenmod的紧密集成意味着访问安静(Quiet) 时间(Hours)等设置或调用“ Hey Cortana ”在此Android 模块(Android mod)中有效。Cortana今天可在美国和中国(US and China)下载,适用于 iPhone(iOS 8 及更高版本)和 Android 4.1.2。一加一智能手机将获得无线更新(air update)(Cyanogenmod)本月晚些时候Cyanogenmod 12.1.1。
你会在智能手机上下载Cortana吗?(Cortana)
加剧数字助理的竞争对我们来说是个好消息。既然 Cortana(Cortana)不仅限于Windows智能手机,谷歌和苹果(Google and Apple)都会觉得有必要加强他们的游戏。您在智能手机上使用数字助理吗?你用它做什么?您打算在iPhone 或 Android 智能手机上试用(iPhone or Android smartphone)Cortana吗?请在下面的评论中告诉我们。
You can now get Cortana on iPhone and Android. It's also built into Cyanogenmod!
Microsoft's Cortana becomeѕ available on iPhone and Android, as a final RTM prоdυct. Cyanogenmod, a custom version of Android, will embed Cortana as part of its core system. After trying to lure the smartphone users onto itѕ Wіndows Phone plаtform from behind closed walls, Micrоsoft has moved out and decided to go after the uѕers where they live today. And that is Android and i OS. Why wоuld you wаnt to get Cortana on these platforms? Let's explorе the answers in this аrticle:
Microsoft lives on iOS and Android now
Microsoft has changed direction under Satya Nadella and started deploying its best software as smartphone apps on the platforms of its competitors. Microsoft Office was the first heavy salvo, earlier this year. The most used Office suite in history has been kept until this year as a prized possession available on smartphones only on the Windows Phone platform. The whole tactic of "build it and they will come" did not deliver the expected results and Microsoft has decided to go after users on the smartphones they use today. Less than 3% market share globally for Windows Phone does not allow a large enough trial of its services, however good they are.
Cortana has been reviewed as a worthy alternative to Siri and Microsoft put money into advertising that showed them competing from an iPhone and a Windows Phone. The move of getting Cortana directly on the iPhone makes the challenge a lot more daring and shows confidence in Cortana's abilities to stand up to Siri .
It is worth mentioning that Google has its own digital assistant alternative in Google Now. One thing that seems to be missing for Google is the association with a personality. While Siri and Cortana built a perception that spans from digital to personal, Google Now seems more of a feature in the device. To be fair, this is what all three digital assistants are, but Google seems to come up short in creating a brand image.
Since we got to Google and Android, it is worth mentioning the Cyanogenmod piece. This custom flavour of Android has been built initially with Google Apps embedded. Since Cyanogenmod is open source, Google requested that Google Apps (like Gmail, Maps, etc.) be taken out. Since then, Cyanogenmod has been delivering its operating system with the request to install Google Apps separately. Cyanogen's CEO, Kirt McMaster, has been quite vocal i n his wish to get rid of " Google's tyranny ". In this context, he expressed his desire to deliver an Android system without any Google apps. Getting Cortana embedded in the core Cyanogenmod is a daring move for both Cyanogen and Microsoft.
What is Cortana offering?
Microsoft's selling point for installing Cortana on other platforms is the need to have a continuous experience from the PC to the smartphone. And while the smartphone is dominated by Apple and Google, when it comes to the PC, Microsoft still reigns supreme. What does this continuous experience look like?
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Reminders. In this age of information overload, our ability to remember things needs all the help it can get. The reminder list is built-in peace and quiet while we sit at our desk. However, the smartphone is the device that travels with us everywhere and it is able to intervene at the right moment. You can get a time based reminder which is what all calendars can do. More interestingly, Cortana can bring up a reminder when you talk to a specific person or when you get to a certain place. This is taking much better advantage of the capabilities of your smartphone.
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Missed calls. Sometimes even the vibration of your smartphone sounds rude and disruptive in a meeting. Cortana gets the missed calls on your Windows 10 PC and it even let s you reply with a text message straight from the PC. All this is happening while the smartphone can be securely on silent and tucked away.
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Tracking. You can keep track of packages or flights, add or access your tracking list from both the smartphone and the PC.
There are some things Cortana will not do on Android and iPhone. Since this is not its native platform, it does not have access to change settings for you and you cannot invoke her hands-free, using "Hey Cortana". On the other hand, the tight integration of Cortana with Cyanogenmod means that accessing settings like Quiet Hours or invoking "Hey Cortana" works in this Android mod. Cortana is available today for download in US and China for iPhones (iOS 8 and up) and Android 4.1.2. One Plus One smartphones will get an over the air update to Cyanogenmod 12.1.1 later this month.
Would you download Cortana on your smartphone?
Heating up the competition on digital assistants is good news for us. Both Google and Apple will feel compelled to up their game now that Cortana is not limited to Windows smartphones. Do you use a digital assistant on your smartphone? For what do you use it ? Do you intend to try out Cortana on an iPhone or Android smartphone? Let us know in comments below.