成为Instagram 影响(Instagram influencer)者似乎是当今您可以拥有的最好的工作之一。你会在做你每天花费数小时的事情的同时赚钱——在Instagram 上(Instagram)发帖(— posting)和滚动。然而，成为Instagram 上(Instagram isn)的真正影响者并不像看起来那么容易。
让我们分解一下Instagram 上(Instagram)的影响者是什么，他们做什么，以及如何成为其中的一员。
什么是 Instagram 影响者？(What’s an Instagram Influencer?)
与流行的看法相反，作为Instagram 影响(Instagram influencer)者工作不同于简单地在Instagram 上(Instagram)分享内容。影响者是影响其他人（他们的追随者）做出的决定的社交媒体用户。Instagram 影响(Instagram influencer)者是在平台上围绕某个主题或“利基”而享有盛誉的人。您也可以说，影响者被认为是其利基市场的专家，或者至少对此有所了解。
作为Instagram 上(Instagram)的影响者，您有权改变公众舆论。如果您有 1-2k 用户的一小部分追随者，那么您对他们意见的影响可能看起来微不足道。但是，与随机广告商相比，您与追随者的个人联系更多，您对某事的看法在他们眼中将具有更大的价值和权威性(value and authority)。
您作为 Instagram 上的影响者获得报酬吗？ (Do You Get Paid as an Influencer on Instagram? )
Instagram被所有主要品牌视为最佳影响者营销平台。(influencer marketing platform)已经建立的社交媒体影响者还指出，Instagram为他们提供了所有平台中最好的参与率。那么作为Instagram 影响(Instagram influencer)者，你能赚多少钱？
确切的金额无法计算，因为您是设定费用的人。Instagram影响者每条帖子收取 70 到 3000 美元之间的任何费用。不要(Reels)忘记(t forget)您还拥有Instagram Stories、Reels和IGTV——您也可以将它们全部(Don)转化(IGTV —)为收入来源。
如何成为 Instagram 上的影响者(How To Become an Influencer on Instagram)
因此，您决定成为Instagram 上(Instagram)的影响者。现在您必须考虑将您的内容放在Instagram 上(Instagram)，以便对您的关注者社区产生影响并推动他们的行为。虽然每个有影响力的人的路径都不同且对他们自己的品牌来说是独一无二的，但您可以从遵循我们的简单指南开始。
选择你的利基(Choose Your Niche)
无论您是否已经拥有个人品牌，您需要做的第一件事就是在Instagram 上(Instagram)选择您的利基市场。利基市场将是您对某些事物充满热情或知识渊博（或两者兼而有之）。你有什么擅长的吗？它可以是从专业滑雪到在你的后院种植有机蔬菜的任何东西。
你的利基也可能是混合的东西。例如，如果您是一名英语老师和两个孩子的父亲，您可以将您的帖子集中在您在这两个领域的知识上，然后选择和混合您的内容。
制作有吸引力的 Instagram 个人资料 (Make an Attractive Instagram Profile )
在Instagram 上(Instagram)找到您的新用户首先会看到您的个人资料的外观(s appearance)。如果您已经有Instagram帐户，请务必整理一下。有时删除旧帐户(deleting your old account)并从头开始创建新帐户可能会更容易。
您要在这里关注的是您的简历和提要。你的简历需要吸引人，但它也应该讲述你的故事。想(Think)办法使用这些有限的符号以及表情符号来展示您在您选择的利基市场中的专业知识。
*03_instagram 简介*
当您开始发布照片和视频时，您不仅需要考虑它们的外观，还要考虑它们在您的供稿中的显示方式。选择特定的样式或配色方案(color scheme)在这里效果很好。
一致性是关键(Consistency Is Key)
下一步是设置发布时间表并坚持(posting schedule and stick)下去。您可能想立即开始每天甚至每天多次发布，但实际上，最好先评估您愿意投入多少时间和精力。(time and effort)Instagram 算法(Instagram algorithm)重视一致性。最好设定切合实际的目标并缓慢开始，而不是一开始就做大并很快筋疲力尽。
使用所有 Instagram 工具(Make Use of All Instagram Tools)
请记住(Bear)，如果您想在Instagram 上(Instagram)成为有影响力的人，您不能只发布照片。如果您想赢得追随者的信任，您需要与他们分享您的故事和专业知识，您可以通过为您的帖子写标题来做到这一点。
最重要的是，您可以而且应该使用 Instagram 为内容制作者提供的所有工具：(Instagram) Instagram Stories(Instagram Stories)、Reels、IGTV。所有这些都允许您在同一个Instagram 帐户(Instagram account)上发布不同类型的内容，以便您的关注者始终参与并回来获得更多。
您还可以做一些其他事情来为您在Instagram 上(Instagram)发布的内容带来更多多样性。它们包括举办比赛和赠品，在Stories中使用民意调查，使用在您的利基市场中流行的相关主题标签，包括标题中的号召性用语。
获取专业帐户来监控您的分析和发布广告(Get a Professional Account to Monitor Your Analytics and Post Ads)
一旦您认真考虑成为Instagram 影响(Instagram influencer)者，就应该将您的Instagram 帐户(Instagram account)从个人帐户切换为专业帐户。Instagram 上(Instagram)的专业帐户允许您做两件重要的事情：访问您的Instagram分析和投放广告。
使用Instagram分析，您可以通过研究您的追随者人口统计数据以及人们访问您的个人资料的日期和时间来更好地了解您的受众。可用于与尚不了解您帐户的用户分享推广帖子的广告。这两个功能对于在Instagram 上(Instagram)获得更好的参与度至关重要。
在 Instagram 上联系相关品牌和影响者 (Contact Relevant Brands and Influencers on Instagram )
这可能是最重要的步骤之一，也是在Instagram 上(Instagram)成为影响者的最后阶段。一旦您在Instagram 上(Instagram)获得足够的关注和参与率，您就可以开始通过您的帐户获利。
一种方法是找到与您的利基相关的品牌并在您的帖子中标记它们以使他们注意到您的帐户。如果您在他们的Instagram帐户上获得推荐，那就更好了，因为这会给您更多的曝光率。您还可以通过DM 直接联系品牌并提供合作(DMs and offer collaboration)。
联系您所在领域的其他有影响力的人是另一个好策略。除了接触新用户外，您还可以从中获得有趣的合作交易。
作为影响者，您是否应该将所有精力都集中在 Instagram 上？(Should You Focus All Your Energy on Instagram as an Influencer?)
与其他社交媒体网络相比，人们似乎只是在Instagram 上(Instagram)花费了更多时间，作为未来的影响者，您应该牢记这一点。但是，如果您同时使用多个不同的平台，例如Instagram、Facebook和Twitter ，您可能会接触到更多的受众。
您甚至可以将您的Instagram 帐户(Instagram account)链接到Facebook以进行自动转发。这样您就不必浪费时间在每个网络上分别发布相同的内容。
How To Become an Influencer on Instagram
Being an Instagram influencer seems lіke one of the best jobѕ thаt you could have nowadays. You’d be making mоney while doing ѕomething you already spend hours on daily — posting and scrolling on Instagram. However, becoming an actual influencer on Instagram isn’t as easy as it may seem.
Let’s break down what an influencer on Instagram is and what they do, as well as how you can become one.
What’s an Instagram Influencer?
Contrary to popular belief, working as an Instagram influencer is different from simply sharing content on Instagram. An influencer is a social media user who influences decisions that other people — their followers — make. An Instagram influencer is someone who’s made a reputation around a certain subject or “niche” on the platform. You can also say that an influencer is considered to be an expert in their niche or at the very least knowledgeable about it.
As an influencer on Instagram, you have the power to change public opinion. If you have a small following of 1-2k users your influence on their opinions might seem insignificant. However, you have more personal contact with your followers than random advertisers, and your opinion on something would have more value and authority in their eyes.
Do You Get Paid as an Influencer on Instagram?
Instagram is considered the best influencer marketing platform by all major brands. The already established social media influencers also note that Instagram gives them the best engagement rates of all the platforms. So how much money can you make as an Instagram influencer?
The exact amount is impossible to calculate, as you are the one who sets the fees. Instagram influencers charge anything between $70 and $3000 per post. Don’t forget that you also have Instagram Stories, Reels, and IGTV — you can turn all of them into a source of income as well.
How To Become an Influencer on Instagram
So you’ve decided to become an influencer on Instagram. Now you have to think about putting together your content on Instagram so that it has an impact on your community of followers and drives their behaviors. While every influencer’s path is different and unique to their own brand, you can start by following our easy guidelines.
Choose Your Niche
Whether you already have a personal brand or not, the first thing you need to do is choose your niche on Instagram. A niche would be something you’re either passionate or knowledgeable about (or both). Is there something you’re good at? It could be anything from professional skiing to growing organic vegetables in your backyard.
Your niche could also be a mix of things too. For example, if you’re an English teacher and a father of two, you can focus your posts around your knowledge in both spheres and then pick and mix your content.
Make an Attractive Instagram Profile
The first thing new users that find you on Instagram will see is your profile’s appearance. If you already have an account on Instagram, make sure to tidy it up. Sometimes deleting your old account and creating a new one from scratch might be even easier.
The things you want to focus on here are your bio and your feed. Your bio needs to be catchy but it should also tell your story. Think of a way to use those limited symbols, as well as emojis to showcase your expertise in the niche that you chose.
*03_instagram bio*
When you start posting photos and videos, you need to take into account not only how they’ll look individually but also how they’ll appear in your feed. Choosing a particular style or a color scheme works well here.
Consistency Is Key
The next step is to set a posting schedule and stick to it. You might want to start posting every day or even multiple times a day straight away but in reality, it’s better to assess how much time and effort you’re willing to put into it first. Instagram algorithm values consistency. It’s better to set realistic goals and start slow rather than go big in the beginning and burn out quickly.
Make Use of All Instagram Tools
Bear in mind that if you want to make it on Instagram as an influencer, you can’t just post photos. If you want to earn your followers’ trust, you need to share your stories and expertise with them, and you can do that through writing captions for your posts.
On top of that, you can and should use all of the tools that Instagram offers for content makers: Instagram Stories, Reels, IGTV. All of them allow you to post different types of content on the same Instagram account, so that your followers are always engaged and come back for more.
There are a few other things that you can do to bring more diversity into the content you post on Instagram. They include hosting contests and giveaways, using polls in Stories, using relevant hashtags that are popular in your niche, including a call-to-action in captions.
Get a Professional Account to Monitor Your Analytics and Post Ads
You should switch your Instagram account from personal to professional as soon as you get serious about becoming an Instagram influencer. A professional account on Instagram allows you to do two important things: access your Instagram analytics and run ads.
Using Instagram analytics, you can get to know your audience better by studying your follower demographics and the days and times when people visit your profile. Ads you can use to share promoted posts with users that don’t know about your account yet. Both features are crucial for getting better engagement on Instagram.
Contact Relevant Brands and Influencers on Instagram
This might be one of the most important steps and a final stage of making it on Instagram as an influencer. Once you’ve grown a sufficient following and engagement rate on Instagram, you can start monetizing your account.
One way to do that is to find brands that are relevant to your niche and tag them in your posts to make them notice your account. It’s even better if you get featured on their Instagram accounts, as this gives you more exposure. You can also contact brands directly via DMs and offer collaboration.
Contacting other influencers in your niche is another good strategy. Aside from exposure to new users, you can also get interesting collaboration deals out of it.
Should You Focus All Your Energy on Instagram as an Influencer?
It seems like people simply spend more time on Instagram compared to other social media networks, and that’s something that you should keep in mind as a future influencer. However, you might reach a bigger audience if you use several different platforms simultaneously, for example, Instagram, Facebook, and Twitter.
You can even go as far as to link your Instagram account to Facebook for automatic reposts. That way you won’t have to waste time on posting the same content on each network separately.
