欧内斯特·海明威， (Ernest Hemingway)《太阳照常升起》(The Sun Also Rises )、《老人与海》(The Old Man and the Sea)等经典著作的作者，以其简洁直接的写作风格(writing style)而闻名。但作为一个有影响力和令人信服的讲故事的人，他的语法(grammar wasn)并不总是相得益彰。
当谈到现在分词时，海明威(Hemingway)
喜欢离开他的 e，就像“love ing(e) ”和“mov e ing”一样。他对编辑的借口？“好吧，这就是你被雇来纠正的！” 并不是说语法错误使他无法成为伟人之一，但写得像他一样好肯定并不容易：
“写作(Writing)是一件你永远无法做到的事情，就像它可以做到的那样。这是一个永恒的挑战，而且比我做过的任何事情都更难——所以我就这么做了。当我做得好时，这让我很高兴，”他说。
如果海明威(Hemingway)能够使用当今可用的一些现代在线编辑(online editing)工具，他可能会更轻松地将历史上最伟大的小说作品之一拼凑在一起。
对我们来说幸运的是，像Hemingway Editor、Grammarly和Headline Analyzer这样的免费编辑工具让您不仅可以轻松地使用 Hemingway 的简洁和直接(concision and directness)进行写作，而且可以使用完美的语法进行写作，并了解一篇文章将如何与我们的观众产生共鸣。
海明威编辑
无论(Whether)海明威(Hemingway)是否喜欢编辑，他都明白这个过程的重要性：“大多数作家放弃了他们行业中最重要的部分——编辑他们的东西。”
我们手头并没有真正的编辑或编辑团队(editor or editorial team)来告诉我们我们所写的内容是否尽可能好或容易阅读——但有了海明威编辑(Hemingway Editor)，您就可以做到。
大胆，清晰的写作
这个编辑工具的核心功能(core function)是帮助你写出清晰直接的散文，就像海明威(Hemingway)一样。通过该工具运行写作的过程很简单：复制和粘贴(copy and paste)。您也可以直接在Hemingway Editor中编写。无论哪种方式，编辑工具都会立即标记使您的写作不(un)符合海明威的事物：
- 太多副词软化你的写作
- 使用(Use)被动语态代替主动语态
- 具有更简单替代的复杂短语
- 不同程度的难读句子
编辑工具还会根据年级水平(grade level)告诉
您写作的可读性水平(readability level)，以及阅读时间(reading time)和字数、句子、段落等详细信息。您可以在线免费访问所有这些，或购买桌面应用程序(desktop app)，可让您在没有互联网连接的任何地方使用海明威编辑器。(Hemingway Editor)
我把这篇文章的原始介绍放到了网络应用程序(web app)中，这就是海明威编辑器(Hemingway Editor)回来帮助我做一些小的改动：
没有人期望您像海明威(Hemingway)那样花费数小时将句子编辑到接近完美的程度，但是使用这个同名的编辑工具，您将能够快速改进，帮助您轻松地磨练您的信息。
语法
虽然Hemingway Editor确实会发现语法错误，但它的大部分功能都来自于帮助您保持易于阅读的风格。对于语法错误的高级检查，您需要在您的编辑工具包中使用 Grammarly 。(Grammarly)您可以通过Chrome 扩展程序(Chrome extension)或访问Grammarly.com来访问它。
设立目标
无论您是直接在
Grammarly 中写作还是复制(Grammarly or copying)和粘贴文本，您都将首先设置一些目标，以便编辑工具在提示任何错误之前了解您的消息的上下文。
定制水平令人印象深刻。你可以告诉 Grammarly 你写这篇文章的意图，你正在为谁写作，你使用什么样的风格，以及你在整篇文章中所利用的情感。
基于此，Grammarly会提出准确的建议，帮助您对文本进行有价值的改进。您可以随时更改这些目标，例如当您开始一个新项目时。
语法检查
这就是你使用 Grammarly 的原因。在将文本输入或粘贴到编辑工具后，它会立即指示拼写错误和其他语法错误，例如缺少逗号或不应该出现逗号的地方。
不仅如此，Grammarly还会在有意义的时候为您提供纠正选项，帮助您保持作为作者的一些灵活性和控制力。它还将为您解释为什么它建议您更改某些内容。
检查性能
在Grammarly中完成编辑后，您可以检查自己的表现，以了解您的写作与Grammarly在您之前设定的目标的相同范围内检查的其他文本相比有多好。
您可以获得总体百分比排名(percentage ranking)，但您还可以深入研究重要的细节，例如阅读时间和口语时间(reading time and speaking time)，以及类似于Hemingway Editor的统计数据，例如字符、单词和句子。
最后，您可以查看可读性，包括与 Hemingway Editor 的得分非常吻合，这表明这两种编辑工具都在利用先进技术为您提供基于真实数据的准确结果。
标题分析器
已故的伟大广告人大卫奥格威(David Ogilvy)说：“平均而言，阅读标题的人数是阅读正文的人数的五倍。当你写好标题时，你已经花掉了 80 美分。”
这就是为什么CoSchedule的标题分析器(Headline Analyzer)对于帮助您编写出色的、对 SEO 友好的标题至关重要的原因；也就是说，标题与出色的搜索引擎优化(search engine optimization)的最佳实践相一致，可以为您的帖子增加流量并增加分享的可能性。
Headline Analyzer的核心功能(core function)是对您的标题进行评分，并让您了解它的表现如何，从而使人们更有可能阅读文章的其余部分。
正如你所看到的，我为这篇文章写的第一个标题并不是那么好。虽然它可能已经足够好，但Headline Analyzer提供了一些提示来帮助我改进它。
通过一些小的改变，我的分数提高了几分，现在我对它的表现感到更加自在。
当您根据分数调整标题时，标题分析器(Headline Analyzer)将列出您创建的每个选项及其分数。这为您提供了一种简单的方法来比较您的标题变化并最终选择得分最高的一个。此编辑工具还将告诉您您的标题是否：
- 太短或太长
- 很好地解释了你的作品的目的
- 传达(Conveys)积极或消极的情绪
- 使用相关关键字
预览 Google 搜索和电子邮件
写一个好的标题(headline isn)不仅仅是把正确的词串起来。您的标题如何在不同的上下文中出现同样重要——博客页面(blog page)上的大H1 标题可能会比在(H1 headline)Google 搜索(Google search)页面或电子邮件中看起来或多或少引人注目。标题分析器可以很好地向您展示标题在这些不同设置中的显示方式。
如您所见，我的第一个标题在Google(Google)中被截断了。我的新标题交易会更好。当然，如果您知道如何操作，您可以更新元数据，例如，将出现在Google 搜索中的(Google search)博客文章(blog post)并重新编写标题以符合Google的理想长度。
但是，如果您想要全面优化标题，标题分析器(Headline Analyzer)是一个很好的编辑工具，可以帮助您确定要进行哪些更改。
写作很困难，尤其是当我们在这样一个世界里写作时，人们希望以一种不需要他们付出多少努力就能理解信息的格式快速获得高质量的信息。(quality information quick)
在你做了一段时间之后，你可能会在这方面做得很好，但是如果你想要一些指导和改进整个写作过程中(writing process)决策的途径，这三个编辑工具可以为你创造奇迹。
How to Be the Next Hemingway: Three Editing Tools for Writers
Ernest Hemingway, the author of classics like The Sun Also Rises and The Old Man and the Sea, is famous for
his terse and direct writing style. But as influential and compelling the
storyteller he was, his grammar wasn’t always on par.
When it came to present participles, Hemingway
loved to leave his e’s, as with “loveing”
and “moveing.” His excuse to editors?
“Well, that’s what you’re hired to correct!” Not that grammatical errors kept
him from becoming one of the greats, but writing as well as he did certainly
wasn’t easy:
“Writing is something that you can never do as
well as it can be done. It is a perpetual challenge and it is more difficult
than anything else that I have ever done – so I do it. And it makes me happy
when I do it well,” he said.
If only Hemingway had been given access to
some of the modern online editing tools available today, he may have had an
easier time pulling together one of history’s greatest oeuvres of fiction.
Fortunately for us, free editing tools likeHemingway
Editor, Grammarly and Headline Analyzer make it easy to not
only write with Hemingway’s concision and directness but also write with
flawless grammar and with an understanding of how well a piece will resonate
with our audience.
Hemingway Editor
Whether or not Hemingway was a fan of editors, he understood the importance of the process: “Most writers slough the most important part of their trade – editing their stuff.”
We don’t all have an actual editor or editorial team on hand to tell us if what we’re writing is as good or as easy to read as it could be–but with Hemingway Editor, you do.
Bold, Clear Writing
The core function of this editing tool is to
help you write clear and direct prose, just like Hemingway. The process for
running your writing through the tool is simple: copy and paste. You can also
write directly within Hemingway Editor. Either way, the editing tool will
immediately flag the things that make your writing un-Hemingway:
- Too many adverbs that soften your
writing
- Use of passive voice instead of
active
- Complex phrases with simpler
alternatives
- Varying degrees of hard-to-read
sentence
The editing tool also tells you the
readability level of your writing in terms of grade level, as well as details
like reading time and the number of words, sentences, paragraphs, etc. You can
access all of this for free online, or purchase the desktop app that allows you
to use Hemingway Editor anywhere without internet connection.
I dropped the original intro of this article
into the web app, and this is what Hemingway Editor came back with to help me
make a few minor changes:
No one is expecting you to spend hours upon
hours editing sentences to near perfection like Hemingway would, but with this
namesake editing tool, you’ll be able to make quick improvements that help you
hone your messages with little effort.
Grammarly
While Hemingway Editor does spot grammatical errors, most of its power comes through in helping you maintain an easy-to-read style. For advanced checking for grammatical errors, you want Grammarly in your editing toolkit. You can access it through a Chrome extension or just by visiting Grammarly.com.
Set Goals
Whether you’re writing directly within
Grammarly or copying and pasting text in, you’ll start by setting some goals so
the editing tool understands the context of your message before suggesting
anything is wrong with it.
The level of customization is impressive. You
can tell Grammarly your intent for the piece of writing, who the audience is
that you’re writing for, what kind of style you’re using and the emotion you’re
leveraging overall throughout the piece.
Based on this, Grammarly makes accurate
suggestions that help you make worthy improvements to your text. You can change
these goals at any time, such as when you start a new project.
Grammar Check
This is why you use Grammarly. Immediately
upon typing or pasting your text into the editing tool, it will indicate
misspellings and other grammatical errors, such as where a comma is missing or
shouldn’t be.
Not only that, but Grammarly will feed you
corrective options when it makes sense, helping you preserve some flexibility
and control as the writer. It will also give you an explanation for why it’s
suggesting you change something.
Check Performance
When you’re done making edits in Grammarly,
you can check your performance to get a sense of how good your writing is
compared to other text Grammarly has checked within the same bounds of the
goals you previously set.
You get an overall percentage ranking, but you can also delve into important details like reading time and speaking time as well as stats similar to Hemingway Editor, like characters, words and sentences.
Lastly, you get a view into readability, including a score that aligns well with Hemingway Editor’s, indicating both editing tools are leveraging advanced technology to give you accurate results based on real data.
Headline Analyzer
The late and great ad-man David Ogilvy said,
“On average, five times as many people read the headline as read the body
copy. When you’ve written your headline, you’ve spent 80 cents out of your
dollar.”
That’s why Headline Analyzer from CoSchedule is essential to helping you write great, SEO-friendly headlines; that is, headlines that align with best practices for great search engine optimization to drive traffic to your posts and increase the likelihood of it being shared.
The core function of Headline Analyzer is to score your headline and give you a sense of how well it will perform, thereby making it more likely people will read the rest of the piece.
As you can see, my first headline for this article wasn’t so great. While it may have been good enough, Headline Analyzer offered a few tips to help me improve it.
With a few small changes, I improved my score
by several points and now feel more comfortable with how I can expect it to
perform.
As you adjust your headline based on the
score, Headline Analyzer will list each option you’ve created with its score.
This gives you an easy way to compare your headline variations and ultimately
choose the one with the highest score. This editing tool will also tell you
whether your headline:
- Is too short or too long
- Explains the purpose of your piece
well
- Conveys positive or negative
sentiments
- Uses relevant keywords
Preview Google Search and Email
Writing a great headline isn’t just about
stringing together the right words. How your headline appears in different
contexts matters just as much–a large, H1 headline on a blog page could appear
more or less compelling than on a Google search page or in an email. Headline
Analyzer does a great job showing you how your headline will appear in these
different settings.
As you can see, my first headline gets cut off in Google. My new headline fairs better. Of course, if you know how, you can just update the metadata for, say, a blog post that’s going to appear in a Google search and reword the headline to meet Google’s ideal length.
But if you want an optimized headline across the board, Headline Analyzer is a great editing tool to help you determine what changes to make.
Writing is tough, especially when we’re doing it in a world where people want quality information quick in a format that requires little effort on their part to understand the message.
You might get pretty good at this after you’ve been doing it for a while, but if you want some guidance and a path to improving your decision-making throughout the writing process, these three editing tools can do wonders for you.
