随着技术的不断发展，越来越多的交易发生在网上(place online)。如今，企业发展和培养(business develop and foster)其品牌的在线形象几乎是必不可少的。这不仅是为了通过在线商务获得即时利润，也是为了在利基市场(niche market)建立强大的影响力。
更精通网络的个人长期以来一直在投资建立在线形象。他们甚至想出了多种方法来通过各种工具和手段来改进它。但这如何帮助不太精通网络的人建立在线品牌(online brand)？
对于成千上万在这个主题上需要指导的个体企业，我们为您提供了一个很好的起点。
如何建立和改进在线状态(How To Build and Improve Upon An Online Presence)
您不仅需要知道如何建立在线形象，还需要知道如何改进已经建立的形象。这是保持关注您的品牌并继续培养对您的产品的信任和持续整体增长的关键。
这一切都始于战略。
制定战略，设定一些目标(Develop A Strategy, Set Some Goals)
首先(Start)写下你的短期和长期目标。跟踪您设定的目标的一个好方法是应用SMART方法。这意味着制定目标并制定：
具体(S)- 保持重点和重点。确切地知道(Know)你想要实现什么。
(M)可衡量的——想出一种方法，通过沿着成功之路绘制点来(Come)衡量这个目标是如何实现的。把你的大目标分解成更小的、更容易在短期内实现的目标。
一个(A)可实现的——这个目标甚至可能吗？将执行计划付诸行动。
相关(R)- 目标必须与您的业务的总体主题相关。如果这个目标无助于建立在线形象(online presence)，它的目的是什么？
(T)有时限——考虑(– Think)完成的最后期限并坚持(accomplishment and stick)下去。时间敏感性(Time sensitivity)对进步至关重要。不要为需要更长时间(Don)投资(time investment)的事情设定一个不可能的时间框架来达到你的最终目标。
只有设定了目标并制定了行动计划，您才能开始将品牌的各个部分组合在一起。
选择平台，打造您的品牌(Select a Platform, Build Your Brand)
适合您业务的平台将取决于您既定的目标。
您需要一个无限自由的商业网站吗？(business website)WordPress提供了创造力的自由和各种成功的工具。还有很多其他网站可以帮助不太懂技术的人上路。
社交参与是您业务的核心吗？不再需要网站，而是为您的企业创建一个Facebook 页面(Facebook page)。您将能够在与关注者积极互动的同时保持最新的帖子。
您的品牌与商业相关吗？使用Shopify在线开展业务。
在决定了一个平台之后，内容将是你的下一个障碍。通过提供有关您的业务的明确信息，让您的受众更容易了解品牌。将(Adding) 联系信息(contact information)直接添加到平台和其他有意义的内容将使您的品牌吸引观众参与(audience engagement)。
参与，扩大观众(Engagement, Grow An Audience)
拥有内容很棒，但除非它脱颖而出，否则它很可能会被类似文章的海洋所吞噬。这就是创意和引人入胜的 SEO 定制帖子、文章和博客的艺术发挥作用的地方。
一流的SEO技术的应用可以使您的东西在第一页(page one)或第十(page ten)页上有所不同。您的文章越接近第一名(number one)，您对它们的关注就越多。这反过来又创造了更多的观众参与其中。在线展示的全部目的是让其他人注意到这一点，而 SEO(notice and SEO)是您颤抖的重要箭头。
大多数人不是SEO专家。值得庆幸的是，有很多在线工具(plenty of online tools)，无论是免费的还是不那么免费的，都可以提供帮助。Moz和BuzzSumo之类的工具可能很昂贵，但会为建立在线形象提供宝贵的(online presence)SEO 帮助(SEO aid)。
增加受众的另一种方法是参与利基相关网站上的论坛聊天。做出明智的贡献是让人们倾听你所说的话并培养追随者 的可靠方式。(fire way)
(Build rapport)与您的观众以及具有类似倾向的其他知名品牌(well-known brands with similar leanings)建立融洽的关系。建立(Create)联系以促进增长并成为您所在领域的重要声音。总的来说，要社交和参与。
优化、耐心和一致性(Optimization, Patience, & Consistency)
鉴于搜索引擎算法(search engine algorithms)处于不断变化的状态，因此保持您的文章优化和最新对于保持在线兴趣(interest online)至关重要。对于您建立品牌(brand upon)的平台也是如此。
确保(Make sure)您发布的内容正在为您的品牌创造价值。随处可见的绒毛片很好，但你会想要保持在正确的位置以达到你的目标。您还需要继续更新您的目标。
保持在线形象是一场持续的战斗。规则可能会改变，但一致性是关键。确保您当前的观众总是期待回到您身边，同时创造新的东西来吸引更多的观众。
如果您刚刚开始，耐心将是您最大的优势之一。不要指望一夜成名。你在网上发布的任何东西都不会是完美的，所以不要流连忘返(t linger)。如果您拥有的内容没有达到您希望的数字，请更改游戏并进行一些实验。Google Ads 关键字规划师(Google Ads Keyword Planner)可以帮助您发现要关注的关键字。但始终保持一致。
保持专注，保持跟踪(Stay Focused, Keep Track)
很容易走神并尝试推广新的或更糟糕的东西，利用太多的平台。是的，与观众互动的多种方式可能是一件好事，除非您的观众变得太大而无法跟上。现在，您正被从一个平台拉到另一个平台，以试图让您的追随者感到高兴。
专注(Focus)于工作的单一工具，直到你觉得你可以开始分支。开枪只会导致你看到你所建造的东西在你眼前崩溃。在您为简单的“犯罪”（即对您的受众不活跃）建立业务之前，无处不在的在线可能会破坏您的业务。
建立品牌后，您可能想知道如何提高在线形象(online presence)，以及所有辛勤工作是否有回报。对此，我们说“保持跟踪。(Keep track.)” 跟踪所有内容(” Track everything)，从最新的关注者到评论的最新“赞”。您的存在是否继续(presence continue)增长？您(Are)的受众喜欢哪些可能需要改变策略的事情？
随时了解您的进展，而不是简单地“遵循流程”，这将使您在成功的道路上坚定不移。
How To Build and Improve Upon An Online Presence
Aѕ technology continues to evolve, more and more transaсtions are taking place online. Nowadays, it’s almost essential that a business develop and foster an online рresence for their brand. This is not only for the sake of immediate profits via online commerce but also for establishing a strong presence in a niсhe market.
The more web-savvy individuals have already long been investing to build an online presence. They’ve even come up with multiple ways to improve it through various tools and means. But how does this help the less web-savvy individuals in their quest to build an online brand?
For the thousands upon thousands of individual businesses out there in need of guidance on this very subject, we’ve provided you a great place to start.
How To Build and Improve Upon An Online Presence
Not only do you need to know how to build an online presence but also how to improve upon an already established one. This is key to maintaining eyes on your brand and continuing to foster both trust in your product and continued overall growth.
It all begins with a strategy.
Develop A Strategy, Set Some Goals
Start by writing down both your short and long-term goals. A great method for keeping track of the goals you set is by applying the SMART method. This means taking your goals and making them:
Specific – Keep it focused and on-point. Know exactly what you want to achieve.
Measurable – Come up with a way of measuring how this goal is achieved by plotting points along the path to success. Take your larger goals and attempt to break them down into smaller, more easily achievable goals in the short-term.
Attainable – Is the goal even possible? Put a plan of execution into action.
Relevant – The goal must be related to the overarching theme for your business. If this goal does not help to achieve in building an online presence, what purpose does it serve?
Time-bound – Think of a deadline of accomplishment and stick to it. Time sensitivity can be crucial to progress. Don’t set an impossible time-frame to reach your endgame for something that requires a lengthier time investment.
Only once your goals have been set and you’ve come up with a plan of action can you begin to put the pieces of your brand together.
Select a Platform, Build Your Brand
The right platform for your business will depend on your established goals.
Do you need a business website with unlimited freedom? WordPress provides the freedom of creativity and an assortment of tools for success. There are also plenty of other websites out there for the less tech-savvy that can help get you on your way.
Is social engagement at the heart of your business? Do away with the need for a website and create a Facebook page for your business instead. You’ll be able to keep up to date posts while actively engaging with your followers.
Is your brand tied to commerce? Use Shopify to open up a business online.
After deciding on a platform, content will be your next obstacle. Make it easier for your audience to get to know the brand by presenting a clear message on what your business is about. Adding contact information directly onto the platform and other meaningful content will open your brand up to audience engagement.
Engagement, Grow An Audience
Having content is great but unless it stands out it will likely be swallowed up in a sea of similar articles. This is where the art of creative and engaging SEO-tailored posts, articles, and blogs comes into play.
The application of stellar SEO techniques can make the difference of your stuff being on page one or page ten. The closer your articles are to number one, the more eyes you’ll have on them. This in turn creates a larger audience for which to engage. The whole purpose of an online presence is for others to take notice and SEO is an important arrow in your quiver when it comes to just that.
Most people are not SEO experts. Thankfully, there are plenty of online tools, both free and not so free, that can help. Tools like Moz and BuzzSumo can be expensive but will provide invaluable SEO aid toward building an online presence.
Another way to increase your audience is to participate in forum chatter on niche-related websites. Making intelligent contributions is a sure fire way to get people to listen to what you have to say and develop a following.
Build rapport with your audience as well as other well-known brands with similar leanings. Create connections to advance growth and become recognized as an important voice in your niche. Overall, be social and engaging.
Optimization, Patience, & Consistency
Seeing as search engine algorithms are in an eternal state of flux, keeping your articles optimized and up-to-date is essential to maintaining interest online. The same can be said for the platform you’ve built your brand upon.
Make sure that the content you’re putting out is creating value for your brand. A fluff piece here and there is fine, but you’ll want to stay on point in order to reach your goals. You’ll also want to continue to update your goals.
Maintaining an online presence is a continuous battle. The rules may change but consistency is key. Ensure that your current audience can always look forward to coming back to you while also creating something new to attract additional viewers.
If you’re just starting out, patience will be one of your greatest strengths. Don’t expect to become an overnight success. Nothing you put out on the web will be perfect, so don’t linger. If the content you have isn’t pulling in the numbers you’ve hoped, change up the game and experiment a little. The Google Ads Keyword Planner can help you discover keywords to focus on. But always stay consistent.
Stay Focused, Keep Track
It’s easy to get sidetracked and attempt to promote something new or worse, utilize far too many platforms. Yes, multiple ways to engage with your audience can be a good thing, except for when your audience has grown too large to keep up with. Now you’re being pulled from one platform to the next in an attempt to keep your followers happy.
Focus on a single tool for the job until you feel you can begin to branch out. Jumping the gun will only result in you watching what you’ve built crumble before your eyes. Being everywhere online can destroy your business long before you’ve built it up for the simple “crime” of being inactive towards your audience.
Once a brand has been established, you’ll likely want to know how to improve an online presence and if all the hard work is even paying off. To this we say “Keep track.” Track everything, from the newest follower to the latest ‘like’ on a comment. Does your presence continue to grow? Are there things your audience prefers that might require a change in strategy?
Staying informed on your progress as opposed to just simply “following the process” will keep you steadfast on the road to success.
