如果您真的想创建一个内容引人入胜的引人入胜的网站，您需要回答以下问题：
- 什么内容最能吸引访问者？
- 您的网站流量来自哪里（广告、社交媒体网站、来自其他网站的链接）？
- 您(Are)的访问者主要使用台式机还是移动设备？
- 一个典型的访问者会在您的网站上停留多长时间？
当您收集有关您网站的访问者行为的相关数据时，它可以帮助您做出重要的决定，例如：
- 您如何才能更明智地为您的网站分配预算？
- 哪些优化值得提高转化率？
谷歌分析(Google Analytics)是网站智能领域的大腕。它是免费的、流行的并且非常强大。
在本文中，您将通过向您展示如何将Google Analytics添加到您的Squarespace网站来了解如何利用Google Analytics提供的所有见解。(Google Analytics)
你需要什么开始
您需要两件事来利用来自Google Analytics的所有商业智能、指标和报告。
- 连接到域 的Squarespace网站。(Squarespace)
- 谷歌分析(Google Analytics)帐户。如果您在创建Google Analytics帐户时需要帮助，可以按照本文中的说明进行操作(follow the instructions in this article)。
为您的网站(Your Website)创建Google Analytics 跟踪 ID(Google Analytics Tracking ID)
在将 Google Analytics(Google Analytics)集成到Squarespace网站 之前，您需要创建并记下您的Google Analytics跟踪 ID。(Google Analytics)
- 登录您的Google Analytics（分析(Google Analytics)）帐户后，选择左侧菜单底部的 管理员图标。(Admin )
- 现在选择创建属性(Create Property)。
- 输入属性名称(Property Name)（例如，您的网站名称或网站的URL）并选择显示高级选项(Show Advanced Options)。
- 激活切换开关以创建 Universal Analytics 媒体资源(Create a Universal Analytics property)。
- 接下来，输入您网站的URL（包括“www”），然后选择仅创建 Universal Analytics 媒体资源(Create a Universal Analytics property only)。
- 接下来是您的业务信息。选择下一步(Next)按钮并输入所有详细信息。
- 输入所有业务信息后，选择创建(Create)按钮。
- 您现在拥有来自Google Analytics的(Analytics)跟踪 ID(Tracking ID)！它看起来像这样：UA-999999999-0。选择您的跟踪 ID 并将其复制( copy your Tracking ID )到剪贴板。
现在您已准备好将Tracking ID添加到您的Squarespace网站。
将您的Squarespace 网站(Squarespace Website)连接到Google Analytics
好消息是Squarespace提供了与(Squarespace)Google Analytics的内置集成，因此您无需向您的网站添加任何代码。按照以下步骤将您的Google Analytics 跟踪 ID(Tracking ID)添加到您的Squarespace网站。
- 从Squarespace站点的仪表板中，选择设置。(Settings.)
- 接下来，选择高级(Advanced)。
- 选择外部 API 密钥(External API Keys)。
- 将您网站的Tracking ID(Tracking ID)粘贴到标有Google Analytics Account Number的字段中。
- 选择保存(Save )按钮。
注意(Note)：您网站的统计信息可能需要一两天时间才能显示在您的Google Analytics（分析(Analytics)）仪表板中，但相关数据通常会在几个小时内提供。
你接下来应该做什么？
既然Google Analytics已在您的网站上启动并运行，接下来您应该做什么？许多Google Analytics（分析(Google Analytics)）用户报告说，在将跟踪 ID 添加到他们的网站后，他们感到有点迷茫和不确定该怎么做。以下是您可以选择的几个后续步骤：
- 您可以使用 Google Tag Manager(use Google Tag Manager)添加标签、定义规则和部署代码片段。
- 开始(Start)认真考虑在您的网站上执行一些技术搜索引擎优化(Search Engine Optimization)( SEO )。从学习优化技巧(learning optimization tips)开始，例如进行审计、改善服务器响应时间、针对移动设备优化您的网站、使用对 SEO 友好的URL(Get)等等(URLs)。
如果您遵循上述建议，您将顺利使用数据分析来增加网站流量并加深网站访问者的参与度。
将Google Analytics添加到Squarespace可以帮助您提高网站的投资回报率。很快(Soon)，您将了解哪些对您的特定网站目标有效，哪些无效。让数据成为您的指南！
How to Add Google Analytics to Squarespace
If you’rе ѕerious about creating an engaging website with compelling content, you’ll need answers to questions like:
- What content attracts the most visitors?
- Where is your website traffic coming from (ads, social media sites, links from other websites)?
- Are your visitors mostly on desktop or mobile?
- How long does a typical visitor stay on your site?
When you collect relevant data about your website’s visitor behavior, it can help with making important decisions like:
- How can you be smarter about allocating the budget for your website?
- What optimizations are worth making to increase your conversion rate?
Google Analytics is the biggest name in website intelligence. It’s free, popular, and extremely robust.
In this article you’ll learn how to take advantage of all the insights Google Analytics has to offer by showing you how to add Google Analytics to your Squarespace website.
What You Need to Get Started
You’ll need two things to take advantage of all the business intelligence, metrics, and reports from Google Analytics.
- A Squarespace website that’s connected to a domain.
- A Google Analytics account. If you need help creating a Google Analytics account, you can follow the instructions in this article.
Create a Google Analytics Tracking ID for Your Website
You’ll need to create and make a note of your Google Analytics tracking ID before you can integrate Google Analytics into your Squarespace website.
- After signing into your Google Analytics account, select the Admin icon at the bottom of the left menu.
- Now select Create Property.
- Type in a Property Name (e.g., the name of your website or the website’s URL) and select Show Advanced Options.
- Activate the toggle switch to Create a Universal Analytics property.
- Next, enter in the URL to your website (include the “www”), and select Create a Universal Analytics property only.
- Your business information is next. Select the Next button and enter all the details.
- Once you’ve entered all your business information, select the Create button.
- You now have a Tracking ID from Google Analytics! It will look like this: UA-999999999-0. Select and copy your Tracking ID to the clipboard.
Now you’re ready to add the Tracking ID to your Squarespace website.
Connecting Your Squarespace Website to Google Analytics
The good news is that Squarespace provides a built-in integration with Google Analytics, so you don’t have to add any code to your site. Follow the steps below to add your Google Analytics Tracking ID to your Squarespace site.
- From your Squarespace site’s dashboard, choose Settings.
- Next, select Advanced.
- Select External API Keys.
- Paste your site’s Tracking ID into the field marked Google Analytics Account Number.
- Select the Save button.
Note: It can take a day or two for your site’s statistics to show up in your Google Analytics dashboard, although relevant data will usually become available within a couple hours.
What Should You Do Next?
Now that Google Analytics is up and running on your site, what should you do next? Many Google Analytics users report feeling a bit lost and uncertain about what to do after they’ve added the tracking ID to their site. Here are a few next steps you can choose from:
- You can use Google Tag Manager to add tags, define rules, and deploy code snippets.
- Start thinking seriously about performing some technical Search Engine Optimization (SEO) on your site. Get started by learning optimization tips to do things like conduct an audit, improve server response time, optimize your site for mobile devices, use SEO-friendly URLs and more.
If you follow the recommendations above, you’ll be well on your way to using data analytics to increase traffic to your website and deepen the engagement of your website’s visitors.
Adding Google Analytics to Squarespace can help you increase your website’s return on investment. Soon you’ll learn what works and what doesn’t for your particular website goals. Let the data be your guide!
