(Bob Parsons)GoDaddy的创始人Bob Parsons曾经说过：“衡量(Measure)所有重要的事物。我发誓这是真的。任何被衡量和观察的东西都会得到改善。” 他了解在任何业务领域收集和分析数据的重要性，尤其是有关网站使用情况的数据。
如果您想发展业务、提高转化率并增加收入，收集有关网站访问者特征和行为的数据至关重要。只有当您收集数据然后对其进行分析时，您才能做出相应的反应。
网站(Website) 分析(Analytics)可以为您做什么
知识(Knowledge)就是力量！网站分析可以：
- 为您提供有关您最受欢迎的内容以及访问者如何与您的网站互动的数据。
- 让您深入了解访问者、他们如何发现您的网站以及他们到达那里后的用户体验。
- 告诉(Tell)您访问者使用哪些设备连接到您的网站，以便您针对这些设备进行优化。
- 帮助您网站的搜索引擎优化。
- 向您展示(Show)您的电子商务指标，以便您可以调整您提供的服务和产品以实现更好的整体收入。
现在您已经了解了网站分析可以帮助您提高投资回报率 ( ROI ) 的一些方式，让我们学习如何开始收集有关您的Wix网站访问者、这些访问者是谁以及他们如何与您的网站互动的信息。
本关于如何将Google Analytics添加到Wix的指南假定您已经在Wix上创建了一个网站，但如果您需要帮助，我们会为您提供帮助。这是在 Wix 上建立一个很棒的网站的方法(how to build an awesome website on Wix)。如果您在创建Google Analytics帐户时需要帮助，可以参考本指南(refer to this guide)。
从Google Analytics(Google Analytics)获取您的跟踪 ID
在将Google Analytics集成到您的Wix网站之前，您需要创建和检索专门为您的Wix网站创建的(Wix)Google Analytics跟踪 ID 。
- 登录(Sign)您的Google Analytics帐户，然后选择管理员(Admin )图标。
- 然后选择创建属性(Create Property)。
- 输入属性名称(Property Name)，例如您的网站名称或其URL，然后单击Show Advanced Options。
- 滑动切换按钮以激活创建 Universal Analytics 属性(Create a Universal Analytics property)。
- 输入您网站的网址(URL)（不要忘记“www”），然后选择仅创建 Universal Analytics 媒体资源(Create a Universal Analytics property only)。
- 下一个屏幕将显示您的Google Analytics 跟踪 ID(Tracking ID)。它将是这种格式的数字：UA-999999999-0。复制您的跟踪 ID(Copy your Tracking ID)。
现在您已准备好在Wix上将(Wix)Tracking ID添加到您的网站。
将您的Google 跟踪 ID(Google Tracking ID)添加到您的Wix 网站(Wix Website)
接下来，您需要按照以下步骤将跟踪 ID 代码添加到您的Wix网站。(Wix)
- 转到您的Wix 仪表板(Wix Dashboard)并导航到Marketing & SEO > Marketing Integrations。
- 选择Google Analytics 下的连接按钮。(Connect)
- 接下来，单击右上角的连接 Google Analytics(Connect Google Analytics)按钮。
- 添加您的跟踪 ID 并选中“IP 匿名化”旁边的框。（这将阻止Google保存您网站访问者的 IP 地址。）然后选择Save。
注意：在撰写本文时，Wix报告说他们不支持Google Analytics版本 4 ( GA4 ) ID 格式，但是如果您使用上述使用Universal Analytics代码 (UA) 的过程，Google Analytics与Wix的集成将起作用。
你已经做到了！您已将Google Analytics添加到您的Wix网站。但请注意，所有内容可能需要几天时间才能更新，并且您可能需要在Google Analytics（分析(Analytics)）仪表板上查看您网站上的数据。
一旦您看到数据从您的网站流入您的Google Analytics（分析(Analytics)）仪表板，您就可以利用数据为您提供的洞察力。
不要现在停止！
接下来，考虑更多地了解Google Analytics及其功能，以及如何使用数据来提高您网站的投资回报率(ROI)。你会发现它并没有你想象的那么难。
事实上，还记得鲍勃·帕森斯(Bob Parsons)吗？他对你的建议是永远不要放弃，专注于你想要发生的事情(never give up and focus on what you want to have happen)。如果您的目标是一个内容引人入胜、流量增加和销售更好的网站，那么按照本指南，您已经取得了一些重大进展！
How to Add Google Analytics to Wix
Bob Parsons, founder of GoDaddy, once said, “Meаsure everything of ѕignificance. I swear this is true. Anything that is measured and watched improves.” Hе understood the importance of thе collection and analysis of data in any area of buѕiness, but especially data about website usage.
Collecting data about the characteristics and behavior of your website visitors is crucial if you want to grow your business, increase your conversion rate, and boost your revenue. It’s only when you collect data and then analyze it that you are able to react accordingly.
What Website Analytics Can Do for You
Knowledge is power! Website analytics can:
- Provide you with data on your most popular content and how visitors are interacting with your site.
- Give you insights into your visitors, how they are discovering your website, and their user experience once they get there.
- Tell you which devices your visitors use to connect to your website so you can optimize for those devices.
- Help your website’s search engine optimization.
- Show you your eCommerce metrics so you can adjust the services and products you’re offering to achieve better overall revenue.
Now that you know some of the ways website analytics can help you improve your return on investment (ROI), let’s learn how to start collecting information about visitors to your Wix website, who those visitors are, and how they interact with your site.
This guide on how to add Google Analytics to Wix assumes you have already created a website on Wix, but we’ve got you covered if you need help. Here’s how to build an awesome website on Wix. If you need help creating a Google Analytics account, you can refer to this guide.
Get Your Tracking ID from Google Analytics
Before you can integrate Google Analytics into your Wix website, you’ll need to create and retrieve your Google Analytics tracking ID specifically created for your Wix website.
- Sign into your Google Analytics account, and select the Admin icon.
- Then select Create Property.
- Enter a Property Name like the name of your website or its URL and click on Show Advanced Options.
- Slide the toggle button to activate Create a Universal Analytics property.
- Enter your website’s URL (don’t forget the “www”), and choose Create a Universal Analytics property only.
- Select the Next button and enter your business information.
- Then select the Create button.
- The next screen will display your Google Analytics Tracking ID. It will be a number in this format: UA-999999999-0. Copy your Tracking ID.
Now you’re ready to add the Tracking ID to your website on Wix.
Add Your Google Tracking ID to Your Wix Website
Next, you’ll need to add the tracking ID code to your Wix website, following the steps below.
- Go to your Wix Dashboard and navigate to Marketing & SEO > Marketing Integrations.
- Select the Connect button under Google Analytics.
- Next, click the Connect Google Analytics button in the top-right corner.
- Add your Tracking ID and check the box next to “IP Anonymization.” (This will prevent Google from saving your website visitors’ IP addresses.) Then select Save.
Note: As of this writing, Wix reports that they don’t support Google Analytics version 4 (GA4) ID format, however if you use the process above which uses the Universal Analytics code (UA), Google Analytics integration with Wix will work.
You’ve done it! You’re finished adding Google Analytics to your Wix website. Be warned, though, it may take a few days for everything to update and for you to see data from your website on your Google Analytics dashboard.
Once you see data streaming in from your website to your Google Analytics dashboard, you’ll be able to take advantage of the insights that data provides you.
Don’t Stop Now!
Next, consider learning more about Google Analytics, its features, and how to use data to improve your website’s ROI. You’ll find that it’s not as difficult as you might imagine.
In fact, remember Bob Parsons? His advice to you is to never give up and focus on what you want to have happen. If your goal is a website with compelling content, increased traffic, and better sales, then by following this guide you’ve already made some serious progress!
