如今，每个人都想成为社交媒体的影响者。互联网(Internet)名声、免费赠品、轻松赚钱——有什么不喜欢的，对吧？
错误的。从零开始建立一个成功的个人品牌绝非易事。能够在互联网上大放异彩需要奉献精神、努力工作，当然还有很多运气。
话虽如此，这也不是不可能的。如果您投入工作并采用制胜策略，您当然可以成为受欢迎的社交媒体影响者并通过它赚钱。这是有关如何开始的指南。
1. 找到合适的利基市场
大多数想要成为社交媒体影响者的人犯的一个常见错误是复制那里最受欢迎的影响者。当然，以玩电子游戏为生听起来很有趣，但除非你在主题上引入新的转折，否则你不会让它变得大。
影响者，无论你是否意识到，最终都是内容创造者。要建立庞大的社交媒体追随者，您首先需要制作高质量的内容。内容类型应该是您热衷的内容，因为您需要制作大量内容。
与其与成功的社交媒体影响者竞争，不如寻找一个相对未开发的利基市场。您的内容策略必须围绕建立对特定利基市场的信任，并经常发布内容。
2.找到合适的平台
一旦您确定了自己的利基市场，就该决定使用社交媒体平台了。什么，您不只是尝试将您的内容发布到尽可能多的社交媒体渠道吗？
不。成功的社交媒体营销的关键是了解您的目标受众。您需要将外展重点放在最有可能欣赏您的内容类型的人群上，这意味着要找到正确的社交网络发布。
例如，如果您的目标是制作长视频内容，那么Youtube或Twitch应该是您选择的平台。另一方面，美食或时尚博主会发现TikTok和Instagram帖子更符合他们的喜好。
3. 保持相关性
影响(Influencer)者营销就是为您的受众提供他们想要的东西。当您开始发布内容时，很难判断哪些内容会做得很好。这就是使用分析工具和SEO 研究(SEO research)变得重要的地方。
找到与您的受众产生共鸣的主题，并围绕它们制定营销策略。您发布的每条内容都应仅使用相关的主题标签来提高参与度并吸引算法的注意。
社交媒体应用程序喜欢推荐更有价值的内容，而不是针对所有内容的散漫帖子。无论是视频还是播客，创建引人入胜的内容（如教程或有用的推荐）是与观众保持相关性的可靠方法。
4. 一致性很重要
许多崭露头角的影响者从未超过最初的几个帖子。开始时反应不冷不热是很自然的。你需要耐心等待最终的回报。
仅仅(Simply)拥有一堆零星发布的社交媒体资料是不够的。您需要定期制作高质量的内容，以保持兴趣并增加关注者数量。这是任何形式的数字营销的基本原则。
我们的想法是与您的粉丝建立个人联系，并使您的频道成为他们互联网生活中不可或缺的一部分。无论您想成为Linkedin还是Instagram 影响(Instagram influencer)者，一致性是打入大联盟的唯一途径。
5. 伸出援手
就像生活中的大多数任务一样，如果没有他人的支持，建立一个强大的网红营销平台就不会发生。虽然循序渐进地增加您的追随者当然是必要的，但与其他人接触也很重要。
首先(First)，与您的观众互动。影响者文化的很大一部分是由寻求更多个人联系的人驱动的，而不是冷酷的企业品牌。通过回应粉丝的评论和问题，变得平易近人。
另一个方面是协作。与其他有影响力的人合作是扩大受众群体的好方法，因为它为您的频道提供了急需的曝光率。尝试联系与您具有相似地位的社交媒体帐户，因为这些影响者将最适合一起工作。
6. 建立品牌合作伙伴关系
如果您一直在努力发展您的网络，那么您有望达到可以开始考虑品牌赞助的地步。
领先品牌通常会开展影响者营销活动(influencer marketing campaigns)，在这些活动中，他们会吸引流行的社交媒体影响者来推广他们的产品和服务。如果您一直想知道如何通过您的社交网络赚钱，那么就是这样。
除了Patreon(Patreon)捐赠或商品销售之外，赞助帖子可能是您收入的最大部分。为了吸引良好的品牌合作伙伴关系，请改善您频道的统计数据，因为大多数品牌会根据他们的频道表现寻找有影响力的人。如果您可以为他们的品牌增加价值，您将很容易吸引赞助。
成为社交媒体影响者(Media Influencer)容易(Easy)吗？
成为一名成功的社交媒体影响者有很多好处，拥有大量粉丝和有价值的品牌合作伙伴关系。但达到这一点比你想象的要难。
强大的在线形象不是一天建成的。您需要长时间的持续努力才能达到可以赚钱或吸引赞助商作为影响者的地步。
最好的方法是找到一个没有太多竞争的利基市场，并将自己确立为该领域的领先影响者。如果您可以保持相关性并保持一致，那么您没有理由不能成为成功的社交媒体影响者。
How to Become a Social Media Influencer in 6 Not-So-Easy Steps
Everyone wants to be a social media influencer thesе days. Internet fame, freebieѕ, easy money – what’s not to likе, right?
Wrong. Building a successful personal brand from scratch is no walk in the park. It takes dedication, hard work, and of course, a lot of luck to be able to make it big on the internet.
That being said, it is not impossible either. If you put in the work and employ a winning strategy, you can certainly become a popular social media influencer and make money through it. Here is a guide on how to get started.
1. Find the Right Niche
A common mistake most wannabe social media influencers make is to copy the most popular influencers out there. Sure, playing video games for a living sounds fun, but unless you introduce a new twist on the theme, you aren’t going to make it big.
Influencers, whether you realize it or not, are ultimately content creators. To build a sizable social media following, you first need to produce high-quality content. The type of content should be something you are passionate about, as you will need to produce a lot of it.
Instead of competing with successful social media influencers, find a different niche that is relatively untapped. Your content strategy must revolve around establishing trust in a specific niche, and posting content frequently.
2. Find the Right Platform
Once you have zeroed in on your niche, it is time to decide upon a social media platform. What, don’t you just try to get your content out to as many social media channels as possible?
No. The key to successful social media marketing is to understand your target audience. You need to focus your outreach to the demographic most likely to appreciate your type of content, and this means finding the correct social network to post in.
For example, if you aim to produce long-form video content, then Youtube or Twitch should be the platforms of your choice. On the other hand, food or fashion bloggers will find TikTok and Instagram posts more to their liking.
3. Stay Relevant
Influencer marketing is all about giving your audience what they want. When you begin putting out content, it is hard to gauge what will do well. This is where using analytics tools and SEO research becomes important.
Find topics that resonate with your audience, and build your marketing strategy around them. Every piece of content that you release should use only the relevant hashtags to improve engagement rate and catch the eyes of the algorithm.
Social media apps like recommending valuable content that see more use engagement, rather than scattershot posts that aim at everything. Be it videos or podcasts, creating engaging content like tutorials or useful recommendations is a sure-fire method of staying relevant to your audience.
4. Consistency Is Important
Many budding influencers never go past the initial few posts. It is natural for the response to be lukewarm in the beginning; you need to be patient and stay in the game for the eventual payoff.
Simply having a bunch of social media profiles that post sporadically is not enough. You need to keep producing quality content regularly, to keep the interest alive and increase the follower count. This is the basic tenet of any form of digital marketing.
The idea is to establish a personal connection with your fans and make your channel an indispensable part of their internet life. Whether you want to become a Linkedin or an Instagram influencer, consistency is the only way to break into the big leagues.
5. Reach Out
Like most tasks in life, building a strong influencer marketing platform will not happen without the support of others. While following a step-by-step approach toward growing your following is certainly necessary, it is also important to reach out to others.
First of all, engage with your audience. A large part of influencer culture is driven by people looking for more personal connections, rather than cold-hearted corporate brands. Be approachable, by responding to fan comments and questions.
The other aspect of this is collaboration. Partnering with other influencers is a great way to grow your audience, as it gives your channel much-needed exposure. Try reaching out to social media accounts with similar standing to your own, as these influencers will be the most amenable to working together.
6. Build Brand Partnerships
If you have been growing your network diligently, you have hopefully reached a point where you can start considering brand sponsorships.
Leading brands will often run influencer marketing campaigns in which they rope in popular social media influencers to promote their products and services. If you’ve been wondering how to make money through your social network then this is it.
Sponsored posts will probably be the biggest chunk of your revenue, apart from things like Patreon donations or merchandise sales. To attract good brand partnerships, improve the statistics of your channel, as most brands will seek out influencers based on their channel performance. If you can add value to their brand, you will easily attract sponsorships.
Is It Easy to Become a Social Media Influencer?
There are many perks of being a successful social media influencer with a large fan following and valuable brand partnerships. But reaching that point is harder than you think.
A powerful online presence is not built in a day. It takes consistent effort over a long period of time to get to a point where you can make money or attract sponsorships as an influencer.
The best path is to find a niche without much competition and establish yourself as the leading influencer in that field. If you can stay relevant and be consistent, there is no reason why you cannot become a successful social media influencer.
