今年的网络星期一(Cyber Monday)是11 月 30 日(November 30)，预计它将成为电子商务有史以来最大的购物日。(shopping day)尽管去年销售额增长了 17%，但Adobe Digital Index ( ADI ) 预测 2015 年将再次增长 12%，达到 30 亿美元。让我们看看人们准备好花这么多钱，以及我们如何准备好在这个网络星期一(Cyber Monday)获得最佳体验：
什么会变大，什么时候变大？
网红法也适用于网络(Internet celebrity)星期一购物(Cyber Monday shopping)。流行的东西会更加流行。通常，我们将大约 65% 的钱花在我们购买的 1% 的产品上。在这个购物季(shopping season)，前 1% 的销售产品将获得我们支出的 76%。这种集中的影响之一是缺货标签将在本周开始显示，但它们将在网络星期一(Cyber Monday)达到最大数量。因此，请密切关注最畅销的商品，并准备好在它们持续时抢购折扣。
网上购物的好处之一就是让货物直接送到您家门口。我们往往会忘记运费会增加账单。好消息是预计网络星期一(Cyber Monday)将提供非常好的运费优惠。当您比较不同商店之间的价格时，请确保您检查交付将添加到总账单中的金额。鉴于所有零售商都试图挤压利润空间(profit margin)，报价之间的差异可能是由运输成本造成的。
社交媒体将成为今年购物的中心舞台。(center stage)实际的直销将非常低（低于 3%），因此这与冲动购买无关。社交媒体将成为购物决策的主要影响者。社交媒体上讨论的产品，正是今年销量榜首的产品。
这个网络星期一(Cyber Monday)可能非常受欢迎的产品
让我们看看人们在谈论什么。
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玩具(Toys)：星球大战新的可爱机器人BB-8将跟随R2-D2的脚步，成为新电影《原力觉醒》(Force Awakens)中最受欢迎的角色之一。这个小机器人将成为本季最畅销的玩具。(selling toy)Sphero在让角色栩栩如生方面做得非常好。在此处查看更多详细信息。芭比娃娃和美国女孩娃娃(Barbie and American Girl Doll)加入了畅销书的领奖台。即使BB-8不适合您，网络星期一(Cyber Monday)也是购买玩具的最佳日子。折扣在周一(Monday)达到最高数字，预计价格将在圣诞节(Christmas)后稳步上涨。
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可穿戴设备、视频流和平板电脑(Wearables, video streaming and tablets)：苹果在所有这些类别中占据了主导地位。Apple Watch将销售大部分可穿戴产品，其次是GoPro 和 FitBit(GoPro and FitBit)。Apple TV将在Roku 和 Chromecast(Roku and Chromecast)加入的视频流媒体(video streaming)服务中名列前茅。iPad 是最畅销的平板电脑(selling tablet)，其次是Kindle和 iPad Mini。
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游戏机(Gaming consoles)：索尼(Sony)在游戏机大战中的领先地位将在未来一段时间内保持。Playstation 4将引领游戏硬件的销售。微软(Microsoft)将获得安慰奖(consolation prize)，因为Minecraft和Halo 5是最畅销的游戏。
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电视机(TV sets)：索尼(Sony)在 4K电视竞赛(TVs race)中也以强势领先优势获胜，紧随其后的是LG 和三星(LG and Samsung)。
服装在(Apparel)网络星期一(Cyber Monday)不打折。实际上预计价格会在圣诞节(Christmas)前下降，因此，如果没有紧急需求，推迟购买可能是个好主意。
如何为网络星期一做好准备？
尽管您似乎只需要坐在电脑前就可以了，但热心的Cyber Monday 购物者(Cyber Monday shopper)仍有很多准备工作。
预计社交媒体将成为本季销售交易的主要提供者。确保您关注您最喜欢的在线零售商。时事通讯仍然是一个很好的信息来源。例如，亚马逊(Amazon)建议您在购物活动之前订阅他们的Daily Deals 。
另一个大趋势是使用移动设备检查产品和折扣并做出决定。今年将有超过 50% 的购物者这样做（这是第一次），29% 的交易将在智能手机和平板电脑上进行。为了做好准备，请确保从您最喜欢的商店安装应用程序。
在移动设备上购物被评为压力体验（最多 7 个中的 6 个）。对于许多购物者来说，好的旧台式机或笔记本电脑(desktop or laptop)可能是更好的选择。如果您在那里需要帮助，可以使用浏览器扩展程序来帮助您更快地购物。亚马逊(Amazon)提供亚马逊助手(Amazon assistant)，可以安装在Firefox、Chrome 和 Internet Explorer(Chrome and Internet Explorer)上。有关其他准备和注意事项，请查看此材料。
最后但并非最不重要的一点是，确保您的用户帐户已在您打算在“网络星期一(Cyber Monday)”访问的网站上创建并保持最新状态。如果您的信用卡(credit card)已过期，请确保新的信用卡已在您的帐户中注册。验证送货的实际地址，特别是如果您想将一些购买的商品作为礼物送出。如果您因为忘记密码而需要重置任何密码，请立即执行。所有这些都将在周一(Monday)花费宝贵的时间在因创纪录的流量(record traffic)而放缓的网站上，而您的最优惠价格则处于缺货状态(stock status)。
结论
与去年相比，本季估计有 25% 的购物者会有更好的体验。进行购买所花费的时间和其中所涉及的压力正在下降。让我们按照上面写的建议确保我们适合这一类。
您还如何为网络星期一(Cyber Monday)做好准备？在下面发表评论并提出您的建议。
How to get ready for Cyber Monday 2015
This уear, Cyber Monday is on November 30, and it is forecаst as the biggest ѕhopping day ever for e-commеrce. Despite the jump in sales volume last year of 17%, Adobе Digital Index (ADI) predicts for 2015, another climb of 12%, getting to a total of 3 billion dollars. Let's have a look on what people are ready to spend so much money аnd how wе can be prepared to get the best experіence this Cyber Monday:
What is going to be big and when?
The law of Internet celebrity applies to Cyber Monday shopping as well. What is popular is going to be even more so. Usually, we spend about 65% of our money on 1% of the products we buy. During this shopping season the top 1% of products sold will get 76% of what we spend. One of the effects of this concentration is that the out of stock labels will start showing this week, but they will hit the maximum number on Cyber Monday. So keep an eye on the top sellers and be ready to snatch the discounts on them while they last.
One of the perks of shopping online is getting the goods delivered right to your door. We tend to forget that shipping can add to the bill. The good news is Cyber Monday is predicted to have very good offers on shipping costs. When you compare prices between different stores make sure you check how much the delivery is going to add to the total bill. Given that all retailers try to squeeze the profit margin, the difference between offers may be made by the shipping costs .
Social media is going to take center stage on shopping this year. The actual direct sales will be quite low (less than 3%) so this is not about impulse buying. Social media will act as a major influencer in shopping decisions. The products that are discussed on social media are exactly the products that will top the sales charts this year.
Products that might be very popular this Cyber Monday
Let's have a look at what people are chatting about.
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Toys : The Star Wars new cute robot, BB-8 , will follow in the steps of R2-D2 and become one of the favorite characters of the new movie, The Force Awakens. The little robot will be the top selling toy this season. Sphero has done a pretty good job of bringing the character to life. Check more details here. Barbie and American Girl Doll join the podium of top sellers. Even if BB-8 is not your thing, Cyber Monday is the best day to do toy shopping. The discounts hit the highest numbers on Monday and the prices are expected to rise steadily afterwards until Christmas.
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Wearables, video streaming and tablets : Apple takes the cake in all these categories. Apple Watch will sell most wearable products followed by GoPro and FitBit. Apple TV will top the video streaming services joined by Roku and Chromecast. iPad is the top selling tablet followed by Kindle and iPad Mini.
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Gaming consoles : Sony's lead in the console war will be maintained in the coming period. Playstation 4 will lead the sales in gaming hardware. Microsoft will get a consolation prize with Minecraft and Halo 5 being the top selling games.
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TV sets : Sony also wins the 4K TVs race with a strong lead followed by LG and Samsung.
Apparel is not hot on discounts on Cyber Monday. The prices are actually expected to decline towards Christmas so, if there is no urgent need, delaying your purchases might be good idea.
How to get ready for Cyber Monday?
Although it seems that sitting down in front of your computer is all you have to do, there is quite a lot of preparation to be done by the keen Cyber Monday shopper.
Social media is predicted to be a top provider of sales deals this season. Make sure you follow your favorite online retailers. The newsletters remain a good source of information. For example, Amazon recommends that you subscribe to their Daily Deals ahead of the shopping event.
Another big trend is the use of mobile devices to check on products and discounts and make decisions. More than 50% of the shoppers will do so this year (which is a first) and 29% of the transactions will be made on smartphones and tablets. In order to get ready, make sure you install the apps from your favorite shops.
The shopping on mobile devices is rated as a stressful experience (6 out of a maximum of 7). For many shoppers, the good old desktop or laptop may be the better option. In case you want help there, there are browser extensions that help you shop faster. Amazon offers Amazon assistant that can be installed on Firefox, Chrome and Internet Explorer. For other preparations and watch outs check this material.
Last, but not least, make sure your user accounts are created and up to date on the web sites you intend to visit for Cyber Monday. In case your credit card has expired , make sure the new one is registered on your account. Verify the physical addresses for shipping, especially if you want to deliver some of the purchases as presents. If you need to reset any passwords because you forgot them, do it now. All of these will take precious time on Monday on web sites slowed by record traffic while your best deals hit the out of stock status.
Conclusion
An estimated 25% of shoppers will have a better experience this season compared to last year. The time spent to make the purchases and the stress involved in that are going down. Let's make sure we fit into this category by following the advice written above.
How else you get ready for Cyber Monday? Leave a comment below with your advice.
