通过您的博客或网站获利的一种常见方法是使用Google AdSense。这不是一个快速致富的计划，可能需要很长时间才能赚取大量金钱。
但是，从长远来看，知道如何使用Google Adsense也可以带来巨大的回报。
什么是 AdSense？(What Is AdSense?)
Google AdSense是一个广告平台，供博主和网站所有者（发布商）通过在其网站上展示(Google AdSense)Google广告来赚钱。作为发布商，您可以选择所需的广告类型，例如图片、链接广告、文字和视频。
您还可以选择在您的网站上放置广告的位置以及要包含的广告数量。
通过AdSense(AdSense)赚钱的两种方式来自：
- 点击次数(Clicks)：每个广告的点击次数。
- 展示次数(Impressions)：帖子或带有广告的页面的浏览量。
使用 Google AdWords计划的企业会生成广告。它们使用AdSense(AdSense)代码输入您的网站。
Google Adsense 是如何工作的？(How Does Google Adsense Work?)
创建您的AdSense帐户并获得Google批准后，您将代码添加到您的网站，然后广告就会出现。Google将在您的网站上展示的广告是有针对性的，并且会与您的内容相关联。
AdSense 有严格的指导方针(stringent guidelines)。出版商有责任理解和遵守规则。Google会找到广告商，收款，然后将您赚到的钱付给您。
Google AdSense 有哪些好处？(What Are Some Of The Benefits Of Google AdSense?)
- 很容易获得资格。即使是新网站也可以免费加入。
- 您可以自定义广告的外观和风格，并从各种广告格式选项中进行选择。
- 使用同一个AdSense帐户在多个网站上投放广告。
- 广告也在RSS 提要(RSS feeds)和移动设备上运行。
- 达到 100 美元的门槛后，您将获得Google每月支付的费用。(Google)
- 一旦您的 YouTube 帐户拥有至少 1,000 名订阅者和 4,000 小时的观看时间，发布商就可以在其 YouTube 帐户上使用AdSense 。
缺点是什么？(What Are The Drawbacks?)
- 出版商需要流量才能赚钱。
- 如果您违反任何规则或准则，Google将迅速终止您的帐户。
- 赚大钱需要时间，而且并不适合所有人。
- 对于同时宣传自己或联属营销产品的发布商，AdSense广告可以在您的网站上与您的其他高收入产品或服务展开竞争。
现在您已经了解了AdSense是什么，让我们向您展示如何开始使用它。
注册一个免费的 Google AdSense 帐户(Sign Up For a Free Google AdSense Account)
- 注册一个免费帐户(free account)以开始使用。您需要有一个Gmail或Google帐户。如果你没有，现在打开一个(open one now)。
- 通过添加您希望展示广告的网站(URL of your site)的 URL 来填写表单。您需要成为网站的所有者。
- 输入您的电子邮件地址(Your email address)并决定是否要在收件箱中接收其他提示和信息。
- 输入您的电子邮件地址后，Google会要求您登录您的Google帐户以继续设置过程并验证您的身份。
- 阅读条款和条件(Conditions)，同意它们，然后单击继续使用 ADSENSE(CONTINUE TO ADSENSE)。
将 AdSense 代码添加到您的网站(Add AdSense Code To Your Website)
在接受您加入该计划之前， Google(Google)会检查您的网站是否符合他们的指南。从您帐户的广告页面(Ads)获取(Get)并复制代码。
将代码放在您网站的<head>HTML源代码中。所有网页的代码都是相同的。
如果您需要有关如何将代码添加到站点的更多信息，请阅读 Google 的代码实施指南(Code implementation guide)。
在您的帐户获得批准之前，默认情况下会隐藏广告。获得批准后，广告将开始展示。
设置付款信息(Set Up Payment Information)
- 登录(Sign)您的AdSense帐户，然后点击付款(Payments)>管理付款方式(Manage payment methods)>添加付款方式(Add payment method)。
- (Enter)在添加付款方式(Add a payment method)部分输入您的银行帐户信息。勾选设置为主要付款(Set as primary payment)旁边的框（如果这是您想要的），然后点击保存(Save)。
- 确保(Make)您用于AdSense的名称与您银行帐户上的名称完全一致。
- 在收到AdSense的任何付款之前，Google会向您的实际地址发送一个确认码。
发布广告(Publishing Ads)
在您的帐户获得批准、验证和激活后，请选择您希望Google在何处以及如何投放广告。
- 登录您的帐户，然后单击左侧导航栏中的广告。(Ads)
- 您可以选择按网站(by site)或按广告单元(by ad unit)。请按照以下说明按站点(by site)使用。
自动广告(Auto Ads)
AdSense 为您提供了为您放置广告的选项。作为发布者，您只需在所有页面上添加一段代码。
使用智能技术，Google将扫描您的网站并自动将广告放置在最有可能表现最佳和产生最多收入的位置。
单击Get Code ，将其复制并放在(Get Code)<head></head>标记之间的每个网页上。Google会自动在您网站的最佳位置展示广告。
这对初学者来说是一个不错的选择，因为Google会为您完成所有工作。但是，对于那些不想使用自动广告(Auto Ads)的人来说，还有另一种选择。
自定义广告单元(Custom Ad Units)
如果您想更好地控制Google在您的网页上展示广告的位置，您可以创建自定义广告单元。
- 在您的AdSense帐户中，点击按广告单元(by ad unit)选择您要使用的广告类型。
- 从Square、Horizontal或Vertical中选择。Google 建议使用自适应(Responsive)广告尺寸。
- 在某些情况下，发布商可能希望使用固定尺寸的广告。有关详细信息，请阅读固定尺寸展示广告单元指南。(Guidelines for fixed-size display ad units)
- 为您的广告单元命名，然后点击创建(Create)。AdSense将为您提供JavaScript代码，以便您将其插入您希望展示广告的网页上。
使用 Google AdSense 的提示(Tips For Using Google AdSense)
- 在您网站上的不同位置进行试验，让广告出现，以确定哪个位置的转化效果最好。
- 不要点击自己的广告或让家人和朋友点击它们。谷歌(Google)将使用它的算法来检测这种模式并将你排除在程序之外。
- 请务必遵守并遵守 Google 的规则。
- 为您的目标市场提供(Provide)有价值和有用的内容。
- 使用 SEO 优化(Use SEO optimization)为您的网站带来流量。
- 请记住，大多数人都是通过移动设备访问网络的。您希望您的广告具有响应性，以便Google发送的广告尺寸在所有设备上都看起来很棒。
- 跟踪和监控您的结果以产生最大的收入。
- 在您的收件箱中查看来自Google的电子邮件。如果您的网站有问题，他们会向您发送消息或警告。如果您不接受他们的投诉，Google将终止您的帐户。
要有(Have)耐心。需要时间来测试不同的位置和广告类型，以了解最适合您网站的内容。
How to Use Google Adsense for Beginners
A common waу to monetize your blog or websіte is to use Google AdSense. It’s not a get rich quick scheme and can take a long time to earn a significant amount of money.
However, knowing how to use Google Adsense can also pay off big time in the long run.
What Is AdSense?
Google AdSense is an advertising platform for bloggers and website owners (publishers) to earn money by displaying Google ads on their sites. As the publisher, you get to choose the type of ads you want, such as image, link ad, text, and video.
You can also select where on your site to place the ads and how many you want to include.
The two ways to make money with AdSense are from:
- Clicks: the number of clicks per ad.
- Impressions: the number of pageviews on posts or pages with ads.
Businesses that use Google’s AdWords program generate the ads. They feed into your site using AdSense code.
How Does Google Adsense Work?
After creating your AdSense account and Google approves it, you add the code to your website, and then ads will show up. The ads Google will display on your site are targeted and will be contextually related to your content.
AdSense has stringent guidelines. It is the publisher’s responsibility to understand and follow the rules. Google finds the advertisers, collects the money, and then pays you the money you earn.
What Are Some Of The Benefits Of Google AdSense?
- It’s easy to qualify. Even new sites can join for free.
- You can customize the look and feel of the ads and choose from a variety of ad format options.
- Use the same AdSense account to run ads on several websites.
- Ads also run on RSS feeds and mobile devices.
- You get paid monthly by Google after meeting a $100 threshold.
- Once your YouTube account has at least 1,000 subscribers and 4,000 hours of watch time, publishers can use AdSense on their YouTube account.
What Are The Drawbacks?
- Publishers need traffic to make money.
- If you break any of the rules or guidelines, Google will terminate your account quickly.
- It takes time to earn significant dollars and doesn’t work for everyone.
- For publishers who also promote their own or affiliate products, AdSense ads can compete on your site with your other higher-paying products or services.
Now that you understand what AdSense is let’s show you how to get started using it.
Sign Up For a Free Google AdSense Account
- Sign up for a free account to get started. You will need to have a Gmail or Google account. If you don’t have one, open one now.
- Click on Get started in the top right-hand corner.
- Fill out the form by adding the URL of your site where you want the ads to appear. You need to be the owner of the website.
- Input Your email address and decide if you want to receive additional tips and information to your inbox.
- After you put in your email address, Google will ask you to sign into your Google account to continue the setup process and verify your identity.
- Read the Terms and Conditions, agree to them, and click CONTINUE TO ADSENSE.
Add AdSense Code To Your Website
Google will check that your website adheres to their guidelines before accepting you into the program. Get and copy the code from the Ads page in your account.
Place the code in the HTML source code between the <head> tags of your website. The code is the same for all of your web pages.
If you need additional information about how to add your code to your site, read Google’s Code implementation guide.
Until your account is approved, ads are hidden by default. Once approved, ads will start showing.
Set Up Payment Information
- Sign into your AdSense account and click on Payments > Manage payment methods > Add payment method.
- Enter your bank account information in the Add a payment method section. Tick the box next to Set as primary payment (if that’s what you want) and click Save.
- Make sure the name you use for AdSense matches exactly the name on your bank account.
- Before receiving any payments from AdSense, Google will send you a confirmation code to your physical address.
Publishing Ads
Once your account is approved, verified, and active, choose where and how you want Google to place the ads.
- Log into your account and click on Ads from the left-side navigation.
- You can choose by site or by ad unit. Follow the directions below to use by site.
Auto Ads
AdSense offers you the option to place the ads for you. As the publisher, you only have to add one piece of code on all your pages.
Using smart technology, Google will scan your site and automatically place ads where they are most likely to perform the best and generate the most revenue.
Click Get Code, copy it and put it on each of your web pages in between the <head></head> tags. Google will automatically show ads in the best places for your site.
This is a good option for beginners because Google does all the work for you. However, there is another option for those who don’t want to use Auto Ads.
Custom Ad Units
If you want more control over where Google shows ads on your pages, you can create custom ad units.
- From your AdSense account, click on by ad unit to choose what kind of ads you want to use.
- Choose from Square, Horizontal, or Vertical. Google recommends using Responsive ad size.
- There are some circumstances where publishers might want to use fixed-size ads. Read Guidelines for fixed-size display ad units for more information.
- Give your ad unit a name and click Create. AdSense will give you JavaScript code to insert on your web page where you want the ad to show.
Tips For Using Google AdSense
- Experiment with different places on your site for the ads to appear to determine which convert the best.
- Don’t click on your own ads or ask family and friends to click on them. Google will use its algorithms to detect this pattern and throw you out of the program.
- Be sure to abide and adhere to Google’s rules.
- Provide valuable and helpful content for your target market.
- Use SEO optimization to drive traffic to your site.
- Keep in mind that most people are accessing the web via mobile devices. You want your ads to be responsive so that the ad sizes sent by Google will look great on all devices.
- Track and monitor your results to generate the most revenue.
- Watch your inbox for emails from Google. They will send you messages or warnings if there is something not right on your site. If you don’t tend to their complaints, Google will terminate your account.
Have patience. It takes time to test different locations and ad types to learn what works best for your site.
