学习如何找到最好的主题标签可能是您Instagram 帐户(Instagram account)成功的关键。在您的照片上使用正确(right hashtags)的主题标签，您可以让更多的观众看到您的内容。您还可以增加照片在您包含的每个主题标签的“顶部”部分获得吸引力的机会。(’ section)
您可以使用某些提示和技巧来为您的内容找到合适的主题标签，我们将在本指南中介绍这些内容。我们将提供两种(offer two)可靠的策略来查找主题标签，以及一些确保您找到的标签有效的一般指导。
Instagram Hashtags(Instagram Hashtags – Rules)上的提示–坚持的规则(Stick)
在我们开始之前，您在使用Instagram 主题标签(Instagram hashtags)时必须遵守三项规则。一，您不能使用超过 30 个主题标签。第二，您需要找到与您的内容相关的主题标签。这很容易。
例如，如果您制作游戏内容，则与视频游戏相关的任何主题标签都可以使用。但是，该利基市场中的不同类别将不起作用。如果你玩某个游戏，比如俄罗斯方块(Tetris)，#tetris 会起作用，但 #pacman 不会。
最后，您需要尝试找到相当受欢迎的主题标签。当您点击主题标签时，您会看到有多少关于该主题标签的帖子。这会告诉你很多关于它有多大的信息。例如，#gaming 有 2900 万个帖子。#instagamer 拥有#300 万。我建议在三个不同类别中查找主题标签 -
- 100,000 或更少
- 500,000 或更少
- 500万或更少
您应该在每个类别中找到 8 个主题标签。每次发帖时都会有一些变化的空间。稍后再谈。
这样，您就有更多机会在较小的主题标签上被看到，但在较小的受众中，创建了一个安全网(safety net)。较大的主题标签不太可能让您的照片或视频(photo or video)被看到，但如果您确实获得了一些牵引力，由于有更多的观众可用，结果可能会好得多。
您还应该考虑制作视频，因为通常视频在Instagram 上(Instagram)的参与度更高，并且如果他们获得更多参与度，您的内容将有更好的机会进入“顶部”部分。(’ section)
通过关联(Association)查找标签(Hashtags)
解释了上述信息后，是时候找到我们的第一组主题标签了。我们将使用一种方法，首先找到一个流行的标签，然后通过相关区域分支到不太流行的标签。
很容易找到流行的主题标签。对于时尚帐户，请使用(fashion account use)#fashion，对于篮球迷帐户(basketball fan account)，请使用#basketball。对于口袋妖怪粉丝(Pokemon fan)页面，请使用#pokemon。你明白了。对于本指南，我们将使用#gaming。正如我解释的那样，打开一个电子表格来收集你自己的标签集。
正如你所看到的，游戏太受欢迎了，我们现在无法获得牵引力，但有很多“相关”标签。我们可以点击其中的每一个来查看受欢迎程度。您可以滚动浏览相关部分以查找不太受欢迎的部分。
例如，我们向下滚动并找到#instagaming，它有 100k 个帖子。因此，我们可以将其添加到电子表格中。现在我们在一个鲜为人知的标签上，我们可以再次滚动浏览相关部分以查找更多相关标签。
在短短几分钟内，您将开始引入越来越多的相关主题标签，这些标签适合三个流行类别之一。用不了多久，您就会填写完整的清单。如果您有一个与您无关的主题标签，最好跳过，还有更多标签可供查找。
最终，您将拥有 24 个主题标签的完整列表，您可以将它们复制并粘贴到社交媒体上发给朋友的消息中，以便在您的手机上更轻松地使用。
从热门帐户复制标签
另一种方法是从流行帐户复制主题标签。这可以工作，但我发现它的效果不太好。
有时(Sometimes)这些帐户已经很受欢迎，因此他们使用的主题标签并不重要。最好浏览一个更受欢迎的标签，例如#gaming，然后找到热门的帖子。
尝试找到一个比您预期的关注者规模(follower size)更受关注的页面。例如，上面显示的页面。您可以点击他们的任何帖子并查找他们使用的主题标签。您可以直接复制它们并删除任何与您无关(t relevant)的内容。
如何避免您的内容(Content)未显示在标签结果中(Hashtag Results)
您现在应该有近 30 个主题标签，但现在是时候将其混合一下了。有时，如果您过多地使用相同的主题标签，您的照片将根本不会出现。因此，将剩余的位置用于可能与您发布的照片超级相关的任何主题标签。
例如，如果您有烹饪帐户(cooking account)，则可以使用#doublechocolatemuffin。然后，您还可以为非常大的标签节省一两个位置。进入#gaming 或#cooking 之类的标签顶部的机会非常小，但如果它确实以某种方式发生，它将获得难以置信的回报。
有时，将事情混为一谈可能是值得的。如果您发现自己没有得到太大的牵引力，那么返回并找到一组新的主题标签可能是值得的。您还应该考虑在不同时间发帖，或者尝试更频繁地发帖，以查看新关注者、喜欢和对您帖子的评论的持续增长。
最后，请确保使用一些实际文本来扩展您的帖子。对照片包含的内容或背后的故事的简短描述将确保Instagram 不会(Instagram doesn)将其误认为是垃圾邮件。它也可能有助于提高参与度。
概括
总之，您可以使用我们上面列出的两种标签方法之一来找到合适的标签。确保您发布的(t post)
标签不超过 30 个，并仔细检查您使用的所有标签是否相关，您应该一切顺利。
如果您对在Instagram 上(Instagram)查找主题标签有任何疑问，请务必发表评论，我会尽快回复。
How to Find the Best Hashtags for Instagram
Learning how to find thе best hashtags can be
the key to success for your Instagram account. With the right hashtags on your
phоtos, you can get your content seen by a mυсh larger audience. Yоu also
increase the chance of уour photos gaіning tractіon on the ‘top’ section of
each individual hashtag you include.
There are certain tips and tricks you can use
to find suitable hashtags for your content, and we will be going over these in
this guide. We’ll offer two solid strategies for finding hashtags and some
general guidance on making sure the tags you find are effective.
Tips on Instagram Hashtags – Rules to Stick By
Before we begin, there are three rules you must stick by when using Instagram hashtags. One, you cannot use more than 30 hashtags. Two, you need to find hashtags relevant to your content. It’s quite easy.
For example, if you make gaming content, any hashtags related to video games would work. Different categories within that niche won’t work though. If you play a certain game, like Tetris, #tetris would work, but #pacman wouldn’t.
Finally, you need to try to find hashtags that
are reasonably popular. When you tap on a hashtag, you’ll see how many posts
have been made about that hashtag. That will tell you a lot about how big it
is. #gaming has 29 million posts, for example. #instagamer has #3 million. I
would suggest finding hashtags in three different categories –
- 100,000 or less
- 500,000 or less
- 5 million or less
You should find 8 hashtags in each category.
That leaves space for a bit of variety each time you post. More on that later.
This way, you have more of a chance to be seen
on smaller hashtags, but from a smaller audience, creating a safety net. The
larger hashtags have less of a chance for your photo or video to be seen, but
if you do get some traction, the result can be much better due to a larger
audience being available.
You should also consider making videos,
because generally videos get better engagement on Instagram, and your content
will have a better chance of getting in the ‘top’ section if they get more
engagement.
Finding Hashtags through Association
With the above information explained, it’s
time to find our first set of hashtags. We’ll use a method that starts by
finding a popular hashtag, then branching into less popular tags via the
related area.
It’s quite easy to find a popular hashtag. For
a fashion account use #fashion, for a basketball fan account, use #basketball.
For a Pokemon fan page, use #pokemon. You get the idea. For this guide, we’ll
use #gaming. Open up a spreadsheet to collect your own set of hashtags as I
explain.
As you can see, gaming is too popular for us
to gain traction on for now, but there are plenty of ‘related’ tags. We can tap
on each of these to see the popularity. You can scroll through the related
section to find less popular ones.
For example, we scrolled down and found
#instagaming, which has 100k posts. So, we can add that to our spreadsheet. Now
that we are on a lesser known hashtag, we can once again scroll through the
related section to find more related tags.
In just a few minutes, you will start to bring
in more and more related hashtags that fit into one of the three popularity
categories. It won’t be long before you have filled out your entire list. If
you have a hashtag that isn’t relevant to you, it’s best to skip, there are
plenty more tags to find instead.
Eventually, you’ll have a full list of 24
hashtags, you can copy and paste them into a message to a friend on social
media to make it easier to use on your phone.
Copy Hashtags from Popular Accounts
Another method would be to copy hashtags from
popular accounts. This can work, but I found it to have less effective results.
Sometimes these accounts are already very popular, so the hashtags they use
don’t matter as much. It’s best to browse a more popular tag, like #gaming, and
find posts that hit the top section there.
Try to find a page that is getting more
attention than you’d expect for their follower size. For example, the page
shown above. You can tap on any of their posts and find which hashtags they
have used. You can copy them directly and remove any that aren’t relevant to
you.
How to Avoid Your Content Not Showing in Hashtag Results
You should now have close to 30 hashtags, but it’s time to mix it up a little. Sometimes, if you use the same hashtags too much, your photos won’t appear at all. So, use the remaining spots for any hashtags that may be super relevant to the photo you are posting.
For example, if you have a cooking account, you could use #doublechocolatemuffin. Then, you could also save a spot or two for very large tags. The chance of getting in the top section of a tag like #gaming or #cooking is very small, but if it does somehow happen, it will pay off incredibly.
Sometimes, it may be worth mixing things up.
If you notice you’re not getting much traction, going back and finding a new
set of hashtags may be worth it. You should also consider posting at different
times, or trying to post more regularly, to see continued growth in terms of
new followers, likes, and comments on your posts.
Finally, make sure to bulk out your post with
some actual text. A small description of what the photo includes, or a story
behind it, will make sure Instagram doesn’t mistake it for spam. It may also
help to boost engagement.
Summary
In summary, you can use one of the two hashtag
methods we have listed above to find suitable tags. Make sure you don’t post
more than 30 tags, and double check all of the tags you use are relevant, and
you should be good to go.
If you have any questions about finding
hashtags on Instagram, make sure to leave a comment and I will answer back as
soon as I can.
