如果您尝试过订购披萨外卖或就应用程序的问题联系技术支持，您可能遇到过聊天机器人。他们可能会接受您的订单或回答您的问题，有时甚至会根据您的要求为您提供建议等等。
通过采用机器人，小型和大型企业通过处理日常查询和呼叫来降低成本，从而取代此类任务所需的员工数量。
他们还能够与更多的受众建立联系，这意味着与客户的互动更多。最后，他们提供更好的 24/7 服务而无需休息，并以可靠的准确性立即响应。
但这并不意味着人的因素被完全取代。总是有代理可以处理机器人未经训练可以回答的复杂问题。
如果您有一个网站或Facebook页面，并想为您的个人或企业品牌创建自己的聊天机器人，我们将向您展示如何获得一个。
为网站创建聊天机器人
首先要做的是定义你的目标：
- 为什么需要聊天机器人？
- 你的目标受众是谁？
- 你的最终目标是什么？
您对这三个问题的回答将决定您将使用哪种聊天机器人——例如，支持、电子商务或新闻机器人。您的最终目标可能是新的销售、客户参与，或者只是为客户创建简化的用户体验。
为您的网站构建简单聊天机器人的最简单方法之一是使用聊天机器人软件(chatbot software)。这些带有预先构建的机器人模板，或者您可以从头开始创建自己的。对于本指南，我们选择了Botsify，这是一个无需编码知识即可创建自己的聊天机器人的平台。
在创建你的机器人之前，制定一个计划。如果您准备好常见问题解答(FAQ)文档，您可以为聊天机器人与您网站访问者的对话类型制定计划。这样，您可以对其进行编程以提供某些操作，以帮助他们在网站上实现目标。
Botsify提供免费试用版，您可以使用它来创建和测试启动您的机器人，看看它准备好后如何工作。点击右上角的免费(Sign up for free)注册，注册并使用平台。
选择您希望聊天机器人在您的网站上执行的操作。您可以选择以下任一意图：
- 自动化网站(Automate)LiveChat的客户支持。
- 自动化(Automate)Facebook页面的客户支持。
- (Generate)从网站为您的业务生成潜在客户。
- (Generate)从Facebook(Facebook)为您的业务产生潜在客户。
- 为Facebook 营销建立 Messenger 受众。
- 创建Slack机器人。
- 单击继续下一步(Proceed to next step)以设置要自动执行的问题。根据您的常见问题解答(FAQ)列表输入每个问题及其相应的答案。(Type)
- 回答完所有问题后，单击Test & Launch。
- 在自定义(Customizations)页面中，为您的聊天机器人命名(name)，添加问候信息(greeting message)，然后选择头像(avatar)和主题颜色(colors)（它们可以是您的品牌颜色或您最喜欢的颜色组合）
- 当您自定义设置时，您可以从窗口右侧的预览中看到它的外观。单击(Click) 保存并继续(Save & Continue)。
- 系统将提示您单击小部件以在屏幕右侧测试您的聊天机器人。(click the widget to test your chatbot)通过输入常见问题(FAQ)列表中的一个问题来测试它，看看机器人如何响应。
- 如果您对自己的创作感到满意，请点击发布(Publish)以在您的网站上进行设置。在您的平台上对其进行测试，以确保它符合您的期望。
为Facebook页面创建聊天机器人(Chatbot)
您可以选择使用开发人员快速入门指南为您的( developers quick start guide)Facebook页面创建聊天机器人，也可以使用我们在上面创建网站聊天机器人时所做的软件。后者更容易，因为您不需要编码知识即可使用它。
对于本指南，我们将使用Chatfuel，因为它是最容易使用的工具之一，您可以在 7 分钟内部署您的机器人。以下是创建聊天机器人的步骤。
- (Sign)通过单击免费开始(Get Started for Free)注册一个Chatfuel帐户。授予 Chatfuel(Grant Chatfuel)访问您的Facebook电子邮件和个人资料的权限。
- 链接您的Facebook页面。确认登录后，您将被重定向到Chatfuel仪表板。
- 单击连接(Connect)以添加您的 Facebook 页面。
- 创建您的页面访问者或客户在启动Messenger会话时看到的欢迎消息。(welcome message)它会告诉他们期待什么以及如何前进。
- 在您的 Facebook 页面中，单击Settings>Messaging并将Show a messenger greeting设置为ON。
- 单击更改(Change)，输入欢迎信息，然后单击保存(Save)。
- 转到您的Chatfuel仪表板，然后单击欢迎消息(Welcome Message)。输入您想要的消息 - 更改将自动保存。
- 通过单击“消息”(Message)按钮测试来自Facebook页面的消息。
- 在您的Chatfuel(Chatfuel)仪表板中创建一个默认答案，告诉用户下一步该做什么，例如电子邮件支持、呼叫帮助台或改写问题。
- 在您的仪表板上，选择Set up AI>Add AI Rule。
- 在“如果用户说了类似的话”(If User Says Something Similar To)框中输入访问者可能会使用的关键字，例如“帮助(Help)”。
- 在带有文本的机器人回复(Bot Replies with Text)框中输入有用的回复，例如帮助文章(Help articles)或知识库(knowledgebase)或帮助部分(Help section)，其中包含指向您的帮助页面的链接。
- 对尽可能多的关键字执行此操作。您可以咨询您的客户支持团队，了解使用哪些关键字来设置您的AI。在添加响应时测试它们。
- 通过单击添加(Add a Button)按钮在您的Facebook页面上添加消息(Message)按钮。
- 点击 Contact You>Send Message
- 选择Messenger作为将人员发送到的默认位置，然后单击完成(Finish)。
- 发送消息(Send Message )按钮现在将出现在您的页面上。单击它以测试并启动您的Facebook聊天机器人。
How To Create a Chatbot For a Website Or Facebook Page
If you’ve tried ordering a pizza for delivery or contаcted tech support аbоut an issυe with an app, yoυ’ve probably encounterеd a chatbot. They may take your order or answer your question, sometimes even giνe you suggestіons based on what уou’re аsking, and more.
By adopting bots, small and large enterprises reduce costs by handling routine queries and calls, thus replacing the number of staff needed for such tasks.
They’re also able to connect with a larger audience, which means even more engagement with customers. Finally, they provide better service 24/7 without taking breaks, and respond instantly with reliable accuracy.
This isn’t to mean that the human element is completely replaced, though. There are always agents available to handle complex issues that bots aren’t trained to answer.
If you have a website or Facebook page and want to create your very own chatbot for your personal or business brand, we’re going to show you how to get one.
Create a Chatbot For a Website
The first thing to do is to define your goals :
- Why do you need a chatbot?
- Who’s your target audience?
- What’s your end goal?
Your answers to these three questions will determine the kind of chatbot you’ll use – for example, support, e-commerce or news bots. Your end goal would be something like new sales, customer engagement, or simply creating a streamlined user experience for customers.
One of the easiest ways to build a simple chatbot for your website is by using chatbot software. These come with pre-built bot templates or you can create your own from scratch. For this guide, we picked Botsify, a platform that lets you create your own chatbots without coding knowledge.
Before creating your bot, map out a plan. If you have a FAQ document ready, you can create a plan for the kind of conversations the chatbot will have with your website’s visitors. This way, you can program it to offer certain actions that’ll help them reach their goals while on the site.
Botsify offers a free trial you can use to create and test launch your bot to see how it’ll work once it’s ready. Click Sign up for free at the top right side to register and use the platform.
Select what you want the chatbot to do on your website. You can select either of the following intents:
- Automate customer support for website LiveChat.
- Automate customer support for Facebook page.
- Generate leads for your business from website.
- Generate leads for your business from Facebook.
- Build Messenger audience for Facebook Marketing.
- Create Slack bot.
- Click Proceed to next step to set the questions you want to automate. Type in each question with its corresponding answer based on your FAQ list.
- Once you have all the questions covered, click Test & Launch.
- In the Customizations page, give your chatbot a name, add a greeting message, and then pick an avatar as well as the theme colors (they can be your brand colors or your favorite color combo)
- As you customize your settings, you can see how it’ll look from the preview on the right side of the window. Click Save & Continue.
- You’ll be prompted to click the widget to test your chatbot on the right side of your screen. Test it by typing in one of the questions from your FAQ list and see how the bot responds.
- If you’re satisfied with your creation, hit Publish to set it up on your website. Test it on your platform to ensure it’s working up to your expectations.
Create a Chatbot For a Facebook Page
You can choose to create a chatbot for your Facebook page using the developers quick start guide, or you can use software like we did when creating the website chatbot above. The latter is easier as you don’t need coding knowledge to use it.
For this guide, we’ll use Chatfuel as it’s one of the easiest tools to use, and you can deploy your bot in just 7 minutes. Below are the steps to create your chatbot.
- Sign up for a Chatfuel account by clicking Get Started for Free. Grant Chatfuel access to your Facebook email and profile.
- Link your Facebook page. Once the login is confirmed, you’ll be redirected to your Chatfuel dashboard.
- Click Connect to add your Facebook page.
- A welcome message will appear confirming the successful linkage.
- Create a welcome message that your page visitors or customers see when they launch a Messenger session. It’ll tell them what to expect and how to move forward.
- In your Facebook page, click Settings>Messaging and set Show a messenger greeting to ON.
- Click Change, type in the welcome message and then click Save.
- Go to your Chatfuel dashboard, and click Welcome Message. Type your desired message – the changes will be saved automatically.
- Test the message from your Facebook page by clicking the Message button.
- Create a default answer in your Chatfuel dashboard, which tells users what to do next like email support, call helpdesk, or rephrase question.
- On your dashboard, select Set up AI>Add AI Rule.
- Enter a keyword your visitors are likely to use like Help in the If User Says Something Similar To box.
- Enter a useful reply in the Bot Replies with Text box like Help articles or knowledgebase or Help section with a link to your Help page.
- Do this for as many keywords as possible. You can check with your customer support team for ideas on which keywords to use to set up your AI. Test the responses as you add them.
- Add Message button on your Facebook page by clicking Add a Button.
- Click Contact You>Send Message
- Select Messenger as the default place to send people to and click Finish.
- The Send Message button will now appear on your page. Click it to test and launch your Facebook chatbot.
