无论您是一个有抱负的在线影响者，需要为您的品牌建立一个大本营，还是一个需要作品集来展示您的作品的专业人士，或者是一家试图将您的产品和服务传播到您开设商店的城镇之外的小企业，建立一个很棒的网站对您的成功至关重要。
好处包括提高您在当今以数字为导向的社会中被发现的可能性，以及提高您作为一个足够关心不仅建立在线形象而且花时间创建一个美观的门户来了解您为他人提供的东西的人的可信度。
像Wix(Wix)这样的基于云的 Web 开发平台的美妙之处在于，它让您能够以实惠的价格轻松完成所有这些工作，甚至更多。虽然其他平台类似，但它们不一定那么直观。
其他人可能提供更多的潜力，但他们也需要更多的技能，即编码知识。通常(Often)，频谱两端的平台最终会花费更多，而为那些不是程序员但想要一个看起来像程序员构建的站点的人提供的好处却相对较少。
在尝试了多个网络平台来构建我自己的投资组合网站(portfolio
site)之后，这就是我喜欢Wix的原因，以及您如何也可以利用它的技术为您或您的企业构建一个很棒的网站。
自由或自由
第一件事是第一：你在你的网站上寻找什么？答案可能取决于您对设计和组织网站的舒适程度。
如果您完全不适应或时间紧迫，Wix 人工设计智能(Wix Artificial Design Intelligence)( ADI ) 可以为您构建一个免费网站。但是，如果您有技能或想要构建它们并有时间，Wix还为您提供了使用(Wix)Wix 编辑器(Wix Editor)
完全控制设计的选项。
蜡 ADI
Wix ADI不仅提供通用模板供您选择；它收集有关您和您的需求的信息，并根据您告诉它创建的内容合法地构建定制空间。一旦生成了网站的骨架，并且您在主题选择上提供了一些额外的输入，Wix会将控制权交给您，以开始添加其他页面并更改主题、字体、颜色等。
好处是您可以在一个基本网站中获得所需的一切，而实际设置需要零努力——而且它是免费的。您需要担心的是为您的网站提供内容并确保它看起来像您想要的那样。
缺点是您可能会发现自己希望使用Wix ADI(Wix ADI)无法获得的功能或选项，例如使用您自己的域的能力。此功能和其他高级功能需要高级计划。在这里，您可以真正体验设计自由。
拖放编辑器
如果您像我一样决定为使用Wix Editor构建的网站付费，那么
您的选择将大大扩展。有几种高级选项可供选择，从每月 5 美元到每月 25 美元不等，每种都提供额外的服务。但是，每个高级计划都包括：
- 免费托管
- 域连接
- 500MB+ 存储空间
- 谷歌分析
- 高级支持
- 无安装费
首先，其他用户创建了几个Wix模板，您可以利用这些模板进行自己的设计。例如，我建立的网站最初是其他人发布的设计供其他人使用的布局。现在，它看起来与原版完全不同，因为我在美学和流程上都进行了一些更改。
一旦您在网站中找到了您想要的布局，无论您是从头开始还是构建其他人的可用设计，您都可以使用Wix提供的拖放编辑器真正开始将您的网站转变为独特的东西。
添加元素
(Move)在页面上移动文本和设计元素。只需单击几下即可创建新页面和菜单。(Create)添加大量创意元素，使任何页面不仅仅是文本，从矢量艺术到号召性用语按钮和音乐到在线商店。
还有更多选择，Wix通过在您悬停/选择每个元素时提供有关每个元素的详细信息，帮助您确定某些内容是否对您的网站有用。
几乎所有你能想象到的合法网站都需要既美观又高度专业，Wix让您可以简单地选择、访问和移动。
这个过程非常直观和反复，很容易在您的网站上尝试不同的设计或逻辑元素，预览它们，然后决定保留或删除，除了决定将某些东西放在哪里之外，您几乎不需要做任何工作。
添加应用
Wix 编辑器(Wix Editor)的另一个重要功能是能够添加应用程序，其中一些是免费的。有 300 多种可供选择——Wix 本身提供了 100 多种内部开发的应用程序——从社交工具到聊天应用程序再到商业工具。
将这些应用程序添加到您的网站就像添加您拖放的任何其他设计元素一样简单。有一种简单的方法可以让您的网站减少静态、更动态、更具交互性，从而真正吸引访问者的注意力，让您看起来像一个完整的网络开发专家。
使其移动友好
完成网站的最后润色后，请使用 Wix 的移动编辑器检查以确保它在移动界面上正确显示。这一点变得越来越重要，因为如今大多数人通过手机访问网站和服务的次数多于其他任何设备。
确保您提供从约 13 英寸无缝过渡到约 5 英寸显示器的优雅用户体验 (UX) 至关重要。糟糕(Bad UX)的用户体验可能会破坏您从网站访问者那里获得信心的机会。
您将失去他们的注意力或他们的业务，最终会增加跳出率，这是衡量某人访问和离开您网站的速度的指标。跳出率越高，您出现在Google搜索中的可能性就越小。
进入Wix移动编辑器后，您可以重新排列图像和文本并隐藏您不想显示的元素，以确保您的网站的用户体验在手掌中就像在平板电脑或显示器上一样优雅。在点击发布之前只需几分钟即可清理内容。
电子邮件营销
Wix提供的最酷的附加功能之一是电子邮件营销。一旦你建立了你的网站，你可能想要推广它——特别是如果你是一个有抱负的影响者，试图吸引追随者；一个有创意的专业人士试图找到一份新工作或拥有一个新的投资组合的自由职业者；或试图吸引新客户的企业。
与所有事情一样，Wix让这一切变得超级简单，为您提供了一个华丽的电子邮件模板，只需要您输入信息并对其进行调整以适应您的品牌。除此之外，您最大的工作是提供您发送电子邮件的联系人列表。
您可能已经有数百个联系人可以推广您的新网站。如果没有，您可以从那里购买电子邮件列表的数据收集公司（这听起来很粗略，但这就是当今世界的运作方式）。
就是这样。单击(Click)发送并观察您的网站统计数据在接下来的几天内飙升。顺便说一句，请确保您在网站的某处有一个提交表单，访问者可以使用它与您联系。如果您像这样把自己放在那里，您肯定希望为访问者提供一种与您交流的方式。
Wix还提供了一个应用程序，如果这对您的网站有意义，可以帮助您增加订阅者列表。这是使您自己或您的业务成为关注焦点的好方法，联系人列表不断增加，从而提高您的知名度并潜在地提高您的利润或地位。
查看统计信息并建立 SEO
我们已经讨论了一些关于使您的品牌（无论是个人品牌还是企业品牌）在具有出色网站的在线世界中更加可见的重要性。但建立一个伟大的网站只能带你到此为止。
很多艰苦的工作涉及玩搜索引擎优化 ( SEO ) 游戏。谷歌(Google)和其他搜索引擎使用算法来决定哪些结果首先出现在搜索中。如果您希望Google和其他搜索引擎将您的网站放在搜索索引中的更高位置，则可以遵循特定的最佳实践。
学习这些最佳实践并了解如何有效地应用它们需要时间和反复试验。对于Wix(Wix)用户来说幸运的是， Wix SEO Wiz让这变得更容易。它为您提供了一个循序渐进的过程，以确保您的网站得到正确优化，甚至允许您将其连接到Google以便在搜索中被索引和排名——谈论尽职调查！
连接到Google后，Wix将带您进入您的SEO计划，您可以在其中继续优化网站的其余部分。你永远不会孤单；Wix SEO Wiz继续为您提供要完成的项目清单，以帮助您的网站更好地执行。
当您准备好查看您的网站的运行情况时，您可以将其连接到Google Analytics ，这是可用于衡量自然搜索引擎优化和付费(Google Analytics)搜索引擎优化(SEO)的最强大的分析平台，并开始监控页面时间、点击率和网站流量以及许多其他指标。
结束您的网站搜索
如果您正在寻找一个包罗万象的基于云的 Web 开发平台，Wix可以提供您所需的一切，而无需掌握技术技能以从中获得最大价值。无论您的个人或商业网站需要大量或少量，Wix绝对是您正在寻找的。
How to Build an Awesome Website with Wix
Whether уou’re an aspiring online influencer
in need of a homebase for your brand, a professional who needs a portfolio to
show off your work, or a small business trying to spread word of your products
and serνices beyond the town yoυ set up shop in, building an аwеsome website is
crucial to your success.
Benefits range from improving your likelihood
of being discovered in today’s digital-oriented society to boosting your
credibility as someone who cares enough to not only build an online presence
but also take time to create an aesthetically pleasing portal into what you’re
offering others.
The beauty of a cloud-based web development platform like Wix is that it gives you the ability to accomplish all of this and more with incredible ease at an affordable price. While other platforms are similar, they aren’t necessarily as intuitive.
Others may offer more potential, but they also require more skill, i.e., coding knowledge. Often, platforms on both ends of the spectrum can end up costing more while offering relatively fewer benefits to those who aren’t programmers yet want a site that looks like a programmer built it.
After trying multiple web platforms to build
my own portfolio
site, here’s why I’ve come to love Wix and how you too can leverage
its technology to build an awesome website for you or your business.
Free or Freedom
First thing’s first: what are you looking for
in your website? The answer could depend on how comfortable you are with
designing and organizing a site.
If you’re not at all comfortable or are short
on time, Wix Artificial Design Intelligence (ADI) can build a free website for
you. But if you have the skills or want to build them and have the time, Wix
also gives you the option to have full control over design with the Wix Editor.
Wix ADI
Wix ADI doesn’t just give generalized
templates to choose from; it gathers information about you and your needs and
legitimately builds a customized space based on what you tell it to create.
Once the skeleton of the site is produced, with some additional input from you
on thematic choices, Wix hands over control to you to start adding additional
pages and making changes to themes, fonts, colors, and more.
The upside is you get everything you need in a
basic website that requires zero effort on your end to actually set up–and
it’s free. All you need to worry about is providing the content for your site
and making sure it looks how you want it to.
The downside is you might find yourself
wishing for functionality or options you don’t get with Wix ADI, such as the
ability to use your own domain. This and other advanced features require a
premium plan. Here’s where you can really experience design freedom.
Drag and Drop Editor
If you decide to pay for a site you build with
Wix Editor, like I did, your options expand considerably. There are several
premium options available, ranging from just $5/month to $25/month, with each
offering additional services. However, each premium plan includes:
- Free hosting
- Domain connection
- 500MB+ storage
- Google Analytics
- Premium support
- No setup fee
To begin with, there are several Wix templates
other users have created that you can leverage for your own design. The site I
built, for instance, was originally a layout from someone else who had
published their design for others to use. Now, it looks nothing like the
original, as I’ve made several changes both aesthetically and to the flow.
Once you have the layout you’re looking for in
a website, whether you start from scratch or build off someone else’s available
design, you can really start transforming your site into something unique with
the drag and drop editor Wix offers.
Add Elements
Move text and design elements around on the page. Create new pages and menus with a couple clicks. Add a slew of creative elements to make any page more than just text, from vector art to call-to-action buttons and music to an online store.
There’s way more to choose from, and Wix helps you identify whether something might be of good use for your site by providing detailed information about each element when you hover over/select it.
Almost anything you can imagine a legitimate site requiring to be both aesthetically appealing and highly professional, Wix makes it available to simply select, drop in and move around.
This process is so intuitive and iterative, it’s easy to experiment with different design or logistical elements on your site, preview them, then decide to keep or delete with practically no work on your end other than deciding where to put something.
Add Apps
Another great feature of the the Wix Editor is
the ability to add apps, several of which are fre. There are over 300 to choose
from–Wix itself offers over 100 apps developed in-house–from social tools to
chat apps to business tools.
Adding these apps to your site is as easy as
adding any other design element you drag and drop in. There an easy way to make
your site less static, more dynamic, more interactive to really capture the
attention of visitors–and make you look like a total web dev pro.
Make It Mobile Friendly
Once you’ve made finishing touches to your
website, check to make sure it’s displaying properly on a mobile interface
using Wix’s mobile editor. This is of growing importance, as most people today
access websites and services via their mobile phones more than any other
device.
Ensuring you provide an elegant user experience (UX) that transitions seamlessly from a ~13” to a ~5” display is critical. Bad UX can ruin your chances at securing confidence from a site visitor.
You will lose their attention or their business and end up increasing your bounce rate, a metric that measures how quickly someone visits and leaves your site. The higher the bounce rate, the less likely you are to appear in Google searches.
Once you’re in the Wix mobile editor, you can
rearrange images and text and hide elements you don’t want to display to ensure
your site’s user experience is as elegant in the palm of a hand as it is on
tablet or monitor. It only takes a few minutes to clean things up before
hitting publish.
Email Marketing
One of the coolest extras Wix offers is email
marketing. Once you’ve built your site, you might want to promote
it–especially if you’re an aspiring influencer trying to garner followers; a
creative professional trying to land a new job or freelance gigs with a sharp
new portfolio; or a business trying to attract new customers.
As with everything, Wix makes this super easy, providing you with a flashy email template that only requires you inputting information and tweaking it to fit your brand. Besides that, your biggest job is providing a contacts list to which you send the email.
It’s possible you already have hundreds of contacts you could promote your new site to. If not, there are data-collection companies out there whom you can purchase email lists from (it sounds sketchy, but this is how the world works today).
That’s it. Click send and watch your site
stats spike over the next few days. By the way, make sure you have a submission
form somewhere on your site that visitors can use to contact you. You’ll
definitely want to provide a way for visitors to communicate with you if you’re
putting yourself out there like this.
Wix also offers an app that can help you grow
your subscribers list if that makes sense for your site. This is a great way to
keep yourself or your business in the spotlight with a growing list of contacts,
increasing your visibility and potentially your profit or status.
View Stats and Build SEO
We’ve talked a little about the importance of
making your brand–whether it’s personal or business–more visible to the
online world with a stellar website. But building a great site can only take
you so far.
A lot of the hard work involves playing the
game of search engine optimization (SEO). Google and other search engines use
algorithms to decide what results appear first in a search. There are specific
best practices to follow if you want Google and other search engines to put
your site higher in its search index.
Learning these best practices and
understanding how to effectively apply them takes time and trial and error.
Fortunately for Wix users, Wix SEO Wiz makes this much easier. It gives you a
step-by-step process to follow to ensure your site is optimized correctly
before even allowing you to connect it to Google in order to be indexed and
ranked in searches–talk about due diligence!
Once you’re connected to Google, Wix will take
you to your SEO plan where you can continue to optimize the rest of your site.
You’re never alone in this; Wix SEO Wiz continues to give you a checklist of
items to complete to help your site perform better.
When you’re ready to see how well your site is
performing, you can connect it to Google Analytics, the most powerful analytics
platform available for measuring organic and paid SEO, and start monitoring
things like on-page time, click-through rate and site traffic amongst many
other metrics.
End Your Site Search
If you’re looking for an all-inclusive
cloud-based web development platform, Wix offers quite possible everything you
need without the burden of mastering technical skills to derive the utmost
value from it. Whether you need a lot or a little for your personal or business
site, Wix is definitely what you’re looking for.
