黑色星期五(Black Friday)是大肆宣传的时期。有些是编造的，有些是有根据的。以最小的挫折和最大的收益度过今年的活动是艺术与科学(art and science)的结合。我们想提供一些建议，我们鼓励您在文章末尾的评论中添加您的想法。让我们开始讨论在2016 年黑色星期五(Black Friday 2016)购买产品的最佳方式：
黑色星期五(Black Friday)：多少炒作，多少现实？
黑色星期五 201(Black Friday 201) 6 即将到来。今年是11 月 25 日(November 25th)，每个零售商和狂热的购物者都已经开始为这次活动做好准备。虽然传统销售一直在实体店(brick and mortar stores)进行，但在线正在迎头赶上。在一年中最大的销售活动发生时，亚马逊(Amazon)并没有闲着，许多交易只能在亚马逊(this portal made by Amazon)为此活动制作的门户网站等网站上提供。
黑色星期五(Black Friday)一开始可能是一个合法的销售折扣活动(discount event)，以刷新现有库存。今天，这是一个更有计划的活动，其中交易，尤其是出售的物品，都是提前考虑好的。古老的格言“一分钱一分货”往往是正确的，从长远来看，零售商已经适应了提供大折扣的压力。
首先要检查的事情之一是出售的产品的详细信息。广告将重点关注电视屏幕(TV screen)的大小，但销售的产品可能采用旧技术。另一个趋势是获得专门为黑色星期五(Black Friday)设计的产品，这些产品具有更便宜的组件，以便为大折扣留出空间。因此，请务必检查您所购买产品的规格。如果像电视这样的设备看起来太实惠而不是真的，那么很可能它的规格根本就不是很好，而且电视不值得购买。
多个项目捆绑在一起使交易难以判断。花点时间做数学。您可能会发现实际折扣很小，您最好购买单件商品，特别是因为捆绑包中通常包含不太理想的产品和理想的产品。
确切地知道您想购买什么对于为您获得合适的交易至关重要。提前制定购物清单并研究价格。好的交易将很快消失。一旦您在计算机上进入商店或在线，您将几乎没有时间拿起您的产品并完成交易。
2016 年黑色星期五什么时候开始？
黑色星期五(Black Friday)交易过去开始于......星期五(Friday)。周五早上(Friday morning)更准确。时间几乎不断地被推得更早。从早上 6 点到凌晨 5 点，甚至在午夜。下一项创新将于周四下午(Thursday afternoon)开始。有什么比去购物更好的方式来结束家庭感恩节大餐？当然，星期四早上(Thursday morning)是下一个前沿。
对此有强烈反对，您需要检查您选择的商店，了解2016 年黑色星期五(Black Friday 2016)交易的开始时间。这对于在线(online and brick)交易和实体交易都是如此。
现实情况是，大量宣传的最优惠商品在几小时甚至几分钟内就售罄。商店外排队是很常见的现象，这取决于您对优惠的热情程度。在网上(Online)，体验有些相似，大量购物者坚持使用电脑，按下网络浏览器上的刷新按钮。(Refresh)一小时后，通常足以看到您梦寐以求的产品交易(dream product deal)消失了。
黑五买什么？
鉴于您在黑色星期五(Black Friday)可能会找到产品的质量，这是获得预算项目(budget item)的好时机。您想要在儿童房中使用的电视或用于在网上快速浏览的备用平板电脑都是您可以轻松找到且价格合理的物品。此外，接近销售窗口(selling window)的智能手机通常在黑色星期五(Black Friday)以非常优惠的价格出售。一些很好的例子是三星 Galaxy S6 Edge 或华硕 ZenFone Max(Samsung Galaxy S6 Edge or ASUS ZenFone Max)。
视频(Video)游戏也是寻找交易的好项目(item s)，因为您不会在黑色星期五(Black Friday)获得精简版。其他软件交易也是如此。无论有什么生产力、安全性或娱乐性交易(security or entertainment deal)，它都可能是一个很好的选择。安全(Security)供应商做得很好，并在黑色星期五(Black Friday)为其防病毒产品提供(job and offer)大幅折扣。
小厨房电器和其他炊具套装可能会有很大的折扣。大型电器需要更多的准备，因为它们在您家中的使用寿命很长，并且您的厨房中会出现任何失误，以不断提醒您。我个人发现，当我看冰箱时，我不在乎它是 2011 年还是 2012 年制造的。反正我不记得了:)。毕竟去年的模型可能很划算。
购物的最大票品(ticket item)是汽车。汽车(Car)经销商加入了黑色星期五的行列(Black Friday bandwagon)，您会发现不错的折扣。公平地说，这是经销商希望开始摆脱今年的车型并为 2017 年车型腾出空间的时候。这些优惠可能不会仅限于黑色星期五，随着我们接近(Black Friday)12 月 31(December 31st)日，优惠会越来越好。请记住，可用的模型将越来越少。如果您想要的汽车正在出售(sal e)并且您有钱，那么现在购买它可能是个好主意。
这是完成您的圣诞玩具(Christmas toys)购物的时刻。如果您发现黑色星期五(Black Friday)的优惠不那么有吸引力，请记住网络星期一(Cyber Monday)即将来临。然而，在即将到来的交易结束后，玩具价格可能会开始上涨，直到圣诞节(Christmas)。
电子产品通常出现在黑色星期五(Black Friday)广告的顶部。零售商经常将他们视为损失领导者，希望让购物者进入他们的商店或网站(web site)。由于您无法确定商店将出售哪些商品，因此最好将您想要购买的商品范围缩小到 3-4 种符合您需求的不同商品。2016年黑色星期五(Black Friday 2016)购物开始后，您可以查看其中哪些折扣最优惠，并且您有更好的机会获得您想要的东西。
黑色星期五如何在线购买？
在Digital Citizen，我们有很多指导内容。为了保持我们提供有用、可操作的内容的传统，我们还想分享一些关于如何在黑色星期五(Black Friday)在线购买产品的建议：
- (Sign)在黑色星期五(Black Friday)到来之前注册您感兴趣的在线商店。
- 研究您感兴趣的产品并将它们添加到您正在查看的每个商店的购物车中。这样，您可以比较黑色星期五之前的价格，并查看哪家商店在(Black Friday)黑色星期五(Black Friday)为您提供最优惠的折扣。
- 当黑色星期五(Black Friday)优惠在网上发布时，回到您的商店，查看优惠并仅购买您想要的产品，并享受最优惠的折扣。
结论
黑色星期五(Black Friday)是一个混乱的时期，它可能会给许多购物者带来太多的不适。如果您讨厌在商店过道中使用肘部，那么在线体验会更好。您可能会感到沮丧，因为在线商店(online store)可能会像蜗牛一样刷新页面，甚至有时会关闭。至少你可以手拿一杯茶，坐在舒适的扶手椅上经历这一切。
黑色星期五(Black Friday)确实提供了不错的优惠。零售商将依靠潜伏在您内心的冲动买家。关键是要考虑您的需求并提前研究市场。您很可能会获得一笔好交易，尤其是网络星期一(Cyber Monday)提供了第二次机会，以防黑色星期五(Black Friday)过于忙碌。
How to buy products on Black Friday 2016?
Black Friday is a time of great hype. Ѕome of it is made up whіle some of it іs warranted. Getting through this year's event with minimum frustration and maximum benefits is а combination of art and science. We would like to offer a few pointers and we encouragе you to add your thoughts in comments at the end of it. Let's get started and debate on the best way to buy products on Black Frіday 2016:
Black Friday: How much hype, how much reality?
Black Friday 201 6 is upon us. This year it is on November 25th and every retailer and avid shopper has already started to get ready for this event. While the traditional sales have been in brick and mortar stores, online is catching up. Amazon is not standing idle while the biggest sales event of the year takes place and there are many deals that will be available only on websites like this portal made by Amazon for this event.
Black Friday may have been at its inception a legitimate sales discount event to refresh existing stocks. Today this is a much more planned event where the deals and especially the items sold are thought out well in advance. The old adage "you get what you pay for" tends to be true and, in the long run, retailers have adapted to the pressure of offering big discounts.
One of the first things to check are the details of the product offered on sale. The advertisement will focus on things like the size of the TV screen and, yet, the product on sale may have old technology. Another trend is to get products specifically designed for Black Friday that have cheaper components to allow room for the big discounts. Therefore, always check the specs for what you are buying. If a device, like a TV seems too affordable to be true, most probably its specs are not great at all and the TV isn't worth buying.
The bundling up of several items makes a deal difficult to judge. Take the time and do the math . You may find that the actual discount is quite small and you are better off getting the individual items, especially as the bundles often include often less desirable products alongside desirable ones.
Knowing exactly what you want to buy is essential in getting the right deals for you. Make a shopping list and research prices ahead of time. The good deals will go out quickly. Once you are in the store or online on your computer, you will have little time to pick up your product and complete the transaction.
When does Black Friday 2016 start?
Black Friday deals used to start on... Friday. Friday morning to be more precise. The timing has been pushed earlier almost constantly. From 6 AM to 5 AM then even at midnight. The next innovation was to start Thursday afternoon. What better way to wrap up a family Thanksgiving meal than going shopping? Of course Thursday morning was the next frontier.
There has been backlash on this and you need to check your stores of choice for the timing of the start of their Black Friday 2016 deals. This is true for both online and brick and mortar deals.
The reality is that the best deals that are advertised a lot, sell out in a matter of hours or even minutes. The queuing outside stores is a regular sight and it depends on how much you are keen on a good deal. Online, the experience is somewhat similar, with huge number of shoppers stuck to their computers pressing the Refresh button on their web browsers . One hour later it is often enough to see your dream product deal gone.
What to buy on Black Friday?
Given the quality of the products you are likely to find on Black Friday, this is a great time to get a budget item. A TV that you want in the children's room or a spare tablet for a quick browse on the net are items you will easily find at a good price. Also, smartphones that are close to their selling window are generally sold at very good prices for Black Friday. Some good examples are Samsung Galaxy S6 Edge or ASUS ZenFone Max.
Video games are also a good item s to hunt for a deal as you will not get a trimmed down version for Black Friday. The same is true for other software deals. Whatever productivity, security or entertainment deal is available, it is likely to be a good catch. Security vendors do a good job and offer major discounts for their antivirus products on Black Friday.
The small kitchen appliances and other cookware sets are likely to have big discounts. Large appliances require a lot more preparation as they have a long life in your house and any misstep will be there in your kitchen as a constant reminder. I personally find that when I look at my fridge, I couldn't care less whether it was made in 2011 or in 2012. I don't remember anyway :). Last year's model may be a good deal after all.
The biggest ticket item for shopping is the car. Car dealerships have joined the Black Friday bandwagon and you will find decent discounts. To be fair, it is the time of the year when dealers look to start getting rid of this year's model and make room for the the 2017 one. The deals will likely not be restricted to Black Friday and the deals will get better and better as we approach December 31st. Keep in mind that fewer and fewer models will be available. If your desired car is on sal e and you have the money, it may be a good idea to buy it right now.
This is the moment to complete your Christmas toys shopping. If you find that the deals are not that attractive on Black Friday, keep in mind that Cyber Monday is around the corner. However, after the upcoming deals are over, the prices for toys are likely to start rising until Christmas.
Electronics usually feature on the top of the Black Friday ads. Retailers frequently put them as the loss leaders looking to get shoppers inside their store or on their web site. Since you cannot be sure which items the store will put on sale, it is best to narrow down your desired purchase to 3-4 different items that match your needs. Once the Black Friday 2016 shopping starts, you can see which of them have the best discounts and you have better chances to get what you want.
How to buy online on Black Friday?
Here at Digital Citizen we have a lot of how-to content. To keep our tradition of providing useful, actionable content, we would also like to share a couple of recommendations on how to purchase products online, for Black Friday:
- Sign up to the online shops that interest you before Black Friday arrives.
- Research the products that interest you and add them to your shopping cart in each of the stores that you are looking at. This way, you can compare prices prior to Black Friday and see which store gives you the best discount on Black Friday.
- When the Black Friday deals are posted online, go back to your stores, check the deals and buy only the products that you want, with the best discount.
Conclusion
Black Friday is a chaotic time and it may create too much discomfort for many shoppers. If you hate the elbowing in the store aisles, online is a much better experience. You may get frustrated as the online store may refresh pages like a snail or even go down at times. At least you can go through all this with a cup of tea in your hand and in the comfort of your armchair.
Black Friday does offer good deals though. The retailers will count on the impulsive buyer that's lurking inside of you. The key is to consider your needs and research the market in advance. It is very likely you will secure a good deal especially as Cyber Monday offers a second chance in case Black Friday proves too hectic.
