您是(Are)TikTok的新手，只是想弄清楚事情是如何运作的吗？或者你在这个平台上已经有一段时间了，但仍然不知道如何在TikTok上增加你的受众？在TikTok(TikTok)上实现它的最佳和最直接的方法是通过 For You 页面（或FYP）。这是包含所有精选内容的应用程序主页。这也是TikTok(TikTok)用户打开应用程序时首先看到的内容。
TikTok的算法并不是(s algorithm isn)那么简单，并且没有任何固定规则可以让您的内容出现在“为你推荐”页面上。但是，仍然有一些特定的提示和技巧可以让您尽可能接近它。这是您应该了解的有关如何在TikTok For You 页面 上获得推荐的所有信息。(s everything)
TikTok 上的“为您”页面是什么？(What’s the “For You” Page on TikTok?)
TikTok 的FYP类似于Instagram的探索页面(Explore page)。唯一的区别是，在Instagram 上(Instagram)，您的登录页面由您关注的人的内容填充。然后，如果您想看到随机人的内容，您可以转到“探索”页面。(Explore page)当您打开TikTok 应用程序(TikTok app)时，您会进入 For You 页面，然后首先看到来自陌生人的内容。
与任何其他社交媒体平台一样，TikTok希望通过为您提供更多您喜欢的内容来衡量您的注意力，让您滚动并在应用程序上停留更长时间。显示给您的内容是由 For You 页面算法选择的，但没有更多关于它的官方信息。
由于出现在FYP上的视频是基于人们以前的喜好和兴趣，因此可以肯定地说，您的新内容应该基于观众的喜好和兴趣。如果你想制作病毒视频，你需要跟随趋势，使用流行的标签，并参与TikTok挑战。
如何在 TikTok 的“为你”页面上获得推荐？ (How to Get Featured on TikTok’s “For You” Page? )
即使您不打算(t aim)进入影响者营销，在(influencer marketing)TikTok的FYP上获得推荐仍然可以为您打开社交媒体世界的许多大门。如果您的视频通常在 TikTok 上获得大约 100 次观看，(TikTok)那么在来自世界各地的TikTok用户在 For You 页面上发现它们后，它们可以获得数万甚至更多。这不仅仅是您无需付费的免费曝光和广告。(exposure and advertising)它还可以为您带来新的赞助交易、新的销售和频道货币化。除了社交媒体营销，您还可以使用TikTok来实现自己的目标。
以下策略不能保证(t guarantee)您登陆FYP，但会大大增加您获得推荐的机会。
1.只发布高质量的内容(Post Only High-Quality Content)
这似乎很明显，但每次您发布希望它会出现在FYP上的视频时，请检查它是否是高质量的视频。TikTok不会让他们的用户观看低清晰度的模糊(definition blurry)或颗粒状视频。
即使是便宜的智能手机也可以让您以高清拍摄，因此请充分利用这一点。注意照明，并确保您的主体在焦点上。想象自己是一个潜在的观众。刚打开抖音应用(TikTok app)，你更喜欢看什么样的视频？这是你应该努力达到的标准。
2.旨在制作更短的视频(Aim to Make Shorter Videos)
我们已经提到，您应该将TikTok 内容(TikTok content)的质量置于数量之上。TikTok有一个“完成率(completion rate)”，这是一个用于查看用户观看您的视频的时间的指标。越多的用户观看您的视频，直到结束越好。
作为TikTok 创作者(TikTok creator)，您可以选择以下两条路径之一：以有趣的方式开始每个视频，以鼓励用户观看整个内容，或者只是让您的视频更短。短(Short)视频意味着人们需要花更少的时间观看您的视频，这意味着他们更有可能完成它。
3.关注TikTok趋势(Follow TikTok Trends)
创建新的TikTok 视频(TikTok video)时，请进行研究并查看TikTok上的当前趋势。符合(Videos)当前趋势和挑战的视频似乎在该平台上表现得更好。无论是与名人的二重唱还是对口型的挑战——在发布新视频之前花点时间浏览TikTok，以了解当下的热门话题。
您还可以利用TikTok趋势来发挥自己的优势。例如，如果这是一个病毒式的挑战，您可以构建您的视频，以便您的观众必须观看它直到结束才能完成挑战。这也将提高您的完成率(completion rate)。
4.将流行音乐和流行音乐添加到您的 TikToks(Add Popular Music and Trending Sounds to Your TikToks)
浏览TikTok视频时，您会注意到某些音乐片段和声音比其他的更受欢迎。热门音频也是获得更多曝光率并增加您在“为你推荐”页面上获得推荐机会的好方法。
您可以通过滚动浏览其他人的视频或在Video Creator中了解当前流行的声音。
创建视频时，选择在屏幕顶部 添加声音。(Add sound)
这将打开“商业声音”(Commercial Sounds)页面。在播放列表(Playlist)下，您可以找到不同类别中最流行的音乐和声音。从这里，您可以选择要使用的一个并将它们保存到收藏夹(Favorites)中以备后用。
5.创建引人入胜的字幕(Create Engaging Captions)
TikTok只为您提供 150 个字符来为您的视频编写字幕，包括主题标签。这不会给你留下太多空间，所以你需要创造性地思考。您可以使用流行语录、模因、笑话和问题，让您获得更多TikTok喜欢、评论和与观众的互动。
在编写这些字幕时，请记住您在个人资料中设置的国家/地区设置(country setting)和语言偏好(language preference)，特别是如果您会说一种以上的语言。您的目标可能是覆盖更广泛的受众(wider audience)，但您的主要关注点仍应放在您所在地区的目标受众上。
6.不要忘记标签(Don’t Forget the Hashtags)
一旦您确定您已经创建了高质量的视频并(high-quality video and chosen trending music)为其选择了流行音乐，就该选择正确的主题标签(right hashtags)了。许多用户认为#fyp和#foryou保证您的视频登陆TikTok For You 页面。然而，由于没有人知道TikTok 算法(TikTok algorithm)是如何工作的，因此没有真正的证据证明它确实如此。您仍然可以使用这些主题标签，但不要依赖它们来获得任何病毒式成功。
相反，您可以遵循简单的规则，将流行的TikTok 标签(TikTok hashtags)与不太受欢迎的标签混合在一起，并在您的利基市场中使用趋势标签。
7.在观众最活跃时发布新视频(Post New Videos When Your Audience’s Most Active)
参与度是任何营销活动(marketing campaign)中最重要的因素之一，TIkTok也不例外。您可以制作引人入胜的内容、创造新的挑战并与您的关注者互动，但如果您在错误的时间和错误的日期不断发布新视频，这一切都将一无所获。
了解您的观众何时最活跃是确定您的Tiktok 视频(Tiktok videos)何时获得最多观看、喜欢和分享的关键。您可以使用TikTok专业帐户获取这些信息。与Instagram 分析(Analytics)一样，它会分析您的个人资料浏览量、关注者数量的增长、您最受欢迎的视频以及对它们的影响，以及您的大多数关注者在线和活跃的时间。
您可以随时免费切换到TikTok专业帐户。为此，请按照以下步骤操作：
- 打开 TikTok 并转到您的个人资料(Profile)。
- 打开菜单(Menu)>设置和隐私(Settings and privacy)。
- 按照路径Manage account > Switch to Business Account。
- 为您的帐户选择一个类别，然后选择Next。
而已; 现在，您可以访问专业TikTok 帐户(TikTok account)的功能。
在 TikTok 上扩大您的受众群体(Grow Your Audience on TikTok)
没有 100% 的工作策略可以保证您在“为您推荐”页面上获得推荐。同时，上面提到的技术可以为你带来更多的曝光率，让你的关注者和其他TikTok用户的点赞、评论和观点增加。
How to Get Featured on TikTok’s “For You” Page
Arе you new to TikTok, just trying to figure out how things work? Or have you been on this platform for a while but still don’t know how to grow your audience on TikTok? The best and most straightforward way to make it on TikTok is through the For You page (or FYP). It’s the app’s main page that has all the curated content. It’s also the first thing TikTok users see when they open the app.
TikTok’s algorithm isn’t that simple, and there aren’t any set-in-stone rules that will get your content featured on the For You page. However, there are still specific tips and tricks that will bring you as close to it as possible. Here’s everything you should know about how to get featured on the TikTok For You page.
What’s the “For You” Page on TikTok?
TikTok’s FYP is similar to Instagram’s Explore page. The only difference is that on Instagram, your landing page is populated by content from the people you follow. Then you can go to the Explore page if you feel like seeing content from random people. When you open the TikTok app, you land on the For You page and first see the content from strangers instead.
Like any other social media platform, TikTok wants to gauge your attention by giving you more content you like to keep you scrolling and staying on the app longer. The content shown to you is chosen by the For You page algorithm but there’s not much more official information about it.
Since the videos that appear on the FYP are based on people’s previous likes and interests, it’s safe to say that you should base your new content on the likes and interests of your audience. If you want to make viral videos, you need to follow trends, use popular hashtags, and participate in TikTok challenges.
How to Get Featured on TikTok’s “For You” Page?
Even if you don’t aim to get into influencer marketing, getting featured on TikTok’s FYP can still open many doors in the social media world for you. If your videos normally get around 100 views on TikTok, they can get tens of thousands and more after TikTok users from all over the world discover them on the For You page. And that’s not just free exposure and advertising that you don’t have to pay for. It could also lead you to new sponsorship deals, new sales, and monetization of your channel. Social media marketing aside, you can use TikTok to achieve your own goals.
The following strategies won’t guarantee you landing on the FYP but will increase your chances of getting featured there greatly.
1. Post Only High-Quality Content
This might seem obvious, but every time you post a video hoping it’ll be featured on the FYP, check that it’s a high-quality video. TikTok won’t make their users watch low definition blurry or grainy videos.
Even cheap smartphones allow you to shoot in HD, so take advantage of that. Pay attention to the lighting, and make sure your subject’s in focus. Imagine yourself being a potential viewer. What kind of video do you prefer to watch when you just open the TikTok app? That’s the standard that you should strive to reach.
2. Aim to Make Shorter Videos
We already mentioned that you should put quality over quantity for TikTok content. TikTok has a “completion rate,” a metric used to see how much time users spend watching your videos. The more users watch your videos until the end the better.
As a TikTok creator, you can choose one of the two paths: start every video with something intriguing that will encourage users to watch the whole thing, or simply make your videos shorter. Short videos mean that a person needs to spend less time watching your video, which means they’re more likely to finish it.
3. Follow TikTok Trends
When creating a new TikTok video, do your research and see what’s trending on TikTok right now. Videos that fit the current trends and challenges seem to be doing much better on the platform. Whether it’s duets with celebrities or lip-syncing challenges – spend some time scrolling through TikTok before posting a new video to get an idea of what’s hot right now.
You can also use TikTok trends to your advantage. For example, if it’s a challenge that’s going viral, you can structure your video so that your viewers have to watch it till the end to complete the challenge. This will also boost your completion rate.
4. Add Popular Music and Trending Sounds to Your TikToks
When browsing through TikTok videos, you’ll notice that some music pieces and sounds are more popular than others. Trending audio is also a great way to get more exposure and increase your chances of getting featured on the For You page.
You can find out which sounds are trending right now either by scrolling through other people’s videos or in the Video Creator.
When creating a video, select Add sound on top of the screen.
This will open the Commercial Sounds page. Under Playlist you can find the most popular music and sounds in different categories. From here, you can select the one you want to use and save them into Favorites for later.
5. Create Engaging Captions
TikTok only gives you 150 characters for writing a caption for your video, including hashtags. That doesn’t leave you much room, so you need to think creatively. You can use popular quotes, memes, jokes, and questions that’ll get you more TikTok likes, comments, and interactions with your viewers.
When writing those captions, remember the country setting and the language preference you set on your profile, especially if you speak more than one language. You might be aiming to reach a wider audience, but your main focus should still be on your targeted audience from your local region.
6. Don’t Forget the Hashtags
Once you make sure you’ve created a high-quality video and chosen trending music for it, it’s time to pick the right hashtags. Many users believe that #fyp and #foryou guarantee that your video lands on the TikTok For You page. However, since no one knows how the TikTok algorithm works, there’s no real proof that it does. You can still use these hashtags but don’t rely on them for any viral success.
Instead, you can follow the simple rules of mixing up popular TikTok hashtags with the less popular ones and using the trending hashtags in your niche.
7. Post New Videos When Your Audience’s Most Active
Engagement’s one of the most important factors in any marketing campaign, and TIkTok is no different. You can make engaging content, create new challenges, and interact with your followers, but it’ll all be for nothing if you continuously post your new videos at the wrong time and on the wrong day.
Knowing when your audience is most active is key to identifying when your Tiktok videos will get the most views, likes, and shares. You can get your hands on that information with the TikTok pro account. Like Instagram Analytics, it’ll break down your profile views, growth in follower numbers, your most popular videos, and the views counts on them, as well as when the majority of your followers are online and active.
You can switch to a TikTok professional account at any time for free. To do that, follow the steps below:
- Open TikTok and go to your Profile.
- Open Menu > Settings and privacy.
- Follow the path Manage account > Switch to Business Account.
- Select a category for your account, and then select Next.
That’s it; now, you can access the features of a professional TikTok account.
Grow Your Audience on TikTok
There’s no 100% working strategy guaranteeing you get featured on the For You page. At the same time, the techniques mentioned above can bring you more exposure and get you a bump in likes, comments, and views from both your followers and other TikTok users.
