YouTube要求观看 4,000 小时，然后才能使用您频道上的获利功能，这背后有很多批评。但如果你看一下这些数字，它是在平台上谋生的一小块垫脚石。
它通常仍然是任何新的YouTube 内容(YouTube content)创作者将目光投向的第一个重要里程碑。那么如何才能在YouTube 上(YouTube)成功达到 4,000 小时的观看时长呢？您可以做些什么来在YouTube 上(YouTube)开始新的职业生涯？
像许多自主创业的企业一样，这并不容易。但是，通过遵循我们根据自己在平台上的经验汇总的建议，如果您保持坚定，您将能够达到这个数字。
为什么你不应该关心在 YouTube 上失去 4,000 个货币化观看时长(Why You Shouldn’t Care About Losing 4,000 Monetized Watch Hours On YouTube)
我们先来爆料。4,000 小时不等于多少收入。看看下面的统计数据。这一切都是基于我们自己在YouTube上的经验。
我们频道在一年内(year period)的平均观看时长(view duration)为 4 分 7 秒。这意味着要达到 4,000小时大关(hour mark)，我们需要在我们的频道上累积 60,000 次观看。当年我们频道的平均每千(CPM)次展示费用为 7.16 美元，我们大约一半的观看次数导致播放变现。
YouTube也有 45 % cut的提成，所以在这一切之后，我们频道上总共有 60,000 次观看为我们赚取了 117 美元。这当然是一个很好的变化，但它并没有什么大不了的(nothing massive)。
那么，这意味着什么？好吧，在启用获利功能之前，YouTube需要新的 4,000 小时观看时间，您将损失约 117 美元。如果您真的很想从您的YouTube 频道(YouTube channel)中获得一些东西，那么这真的不是值得担心的损失。(loss worth)
但我现在想要 4,000 小时的观看时间。我该怎么做？(But I Want 4,000 Watch Hours Now. How Can I Do It?)
我们将在下面与您分享一个非常棒的策略，它将帮助您在您的利基市场中脱颖而出并吸引成千上万(niche and capture thousands)的观众。这是一项长期任务(term mission)，将带您远远超过在YouTube 上(YouTube)仅 4,000 小时的观看时间。
但是，如果您真的很想在现有观众中达到 4,000小时(hour mark)的大关，我们将列出一些您可以滥用的备忘单样式方法，以尽可能多地挤出(sheet style)观看时间(watch time)。
创建 20-60 分钟的播客(Create 20-60 Minute Podcasts)
您可以考虑开始自己的播客。这将允许您尽可能多地压缩每个观众的观看时间(watch time)，但它也将允许您以更少的编辑工作来发布视频。您可以按录制，播客，按结束，然后发布原始视频。
现场直播(Live Stream)
直播(Live streaming)不需要编辑，这是另一种增加观看时间(watch time)的方法，它计入您的 4,000 小时。您可以将平均观众乘以流的长度来估算您的观看时间(watch time)。因此，平均 50 名观众的单个 4小时视频流(hour stream)大约相当于 200 小时的观看时间(watch time)。
增加您的正常视频长度(Increase Your Normal Video Length)
较长的视频正在成为YouTube 上(YouTube)的常态，因此不要回避发布 10 分钟或更长时间的视频，并尽可能避免发布较短的视频。
所有这些方法都成功地获得了更多的观看时间，但与其专注于这 4,000小时的标记(hour mark)，不如提前考虑更大的目标。努力工作并投入时间，这个数字肯定会达到，更大的里程碑将很快成为你的目标。
如何达到 4,000 YouTube 观看时长及以后 (How To Reach 4,000 YouTube Watch Hours & Beyond )
在YouTube 上(YouTube isn)4,000 小时的观看时间还不足以支付账单，所以让我们看看如何带来足够的观看时间和观看次数来赚取收入。要从头开始做到这一点，我们需要做很多事情来让自己受到关注。
你最大的障碍是成千上万的其他创作者已经在平台上为自己赢得了数千个不同的利基市场。这意味着，作为新的YouTuber，您的内容不太可能在您的利基市场中已经建立的竞争对手中被推荐。您可以在没有策略的情况下发布视频，随着时间的推移，您可能会看到一些成功。但如果没有经过计算的方法，这将需要数年时间。
您需要做的是成为您所在领域的专家并密切关注趋势。您的任务是在其他人之前创建一个关于热门话题的视频。然后会发生的情况是，您的内容很可能会被推荐给其他人，即使只是很短的时间，因为您将是该热门新闻主题(news topic)的唯一权威来源。我们将在下面举两个例子来更好地解释这一点。
您是视频游戏内容创建者：(You’re a video game content creator:)网上流传着一个新项目正在添加到最新的使命召唤游戏(Duty game)中的谣言。您对其进行研究，找到详细信息，并设法在其他人之前创建和发布有关该主题的视频。
你是一个体育新闻频道：(You’re a sports news channel: ) 网上出现了一个谣言，说一名足球运动员(soccer player)即将以破纪录的交易转会到新球队。您可以找到详细信息并进行报告。您在任何更大的频道有机会之前发布您的视频。
此处的最佳结果是您的视频出现在Google的首页上，以搜索涵盖的主题，这将提高您在YouTube 上(YouTube)的浏览量。同样，YouTube本身内的任何搜索也会导致您的视频。YouTube的算法(s algorithm)会将您视频中的主题识别为热门主题(trending topic)，并将其推向对您的利基市场投入巨资的观众。
这将包括发送给YouTube移动应用用户的通知，即使他们没有订阅您，您的视频也会出现在“Up Next”中并出现在YouTube 主页上(YouTube homepage)。
当然，一旦更大的频道涵盖了该主题，您的视频很可能会被超越，并且您将失去这种增长。但这没关系，您已经吸引了足够多的观众来获得一些订阅者和观看次数。
下次您发布视频时，大多数观看您上一个视频的人会在平台上的各种浏览功能中看到它，即使他们没有订阅(t subscribe)。因此，您需要做的就是确保您的下一个视频引人入胜并且具有出色的缩略图。
所以如果你已经读到这里，你可能会想知道。您如何在其他人之前找到主题并创建、编辑和发布视频？好吧，您需要在您的利基市场投入大量资金才能了解这些故事。通常他们会在被大型新闻网站和YouTube频道报道之前访问Reddit、Facebook或 Twitter等页面。在互联网上的各种利基市场中都是如此。
如果你没有在你所覆盖的利基市场投入大量资金，你就不会接受这些故事，这时你必须问自己——你制作视频是因为你喜欢你正在制作的视频吗？你需要对它和视频创建过程充满热情，否则你会在成功之前达到倦怠。(hit burnout way)
最重要的是，您需要学习如何快速编辑，并且需要良好的上传速度(upload speed)——这将帮助您在其他人之前发布您的视频。
如果您不创建有关具有新闻价值主题的利基的视频，那将更具挑战性。例如，如果你做更多创造性的工作，比如制作动画卡通片或充满事实的纪录片。如果是这种情况，您将需要更有创意地涵盖热门话题 - 再次了解这一点的最佳方式是真正生活和呼吸您想在YouTube 上(YouTube)创建的任何内容。
4,000 小时观看策略总结(The 4,000 Watch Hour Strategy Summarized)
总结一下您可以带走的易消化信息，我们建议您执行以下操作：
- 大力投资自己的利基市场。在线阅读有关它的所有内容。
- 一旦你看到一个热门话题(trending topic)，就创建一个视频来报道它。
- 速度快，专注于轻编辑，并尽快发布。
- 您将收集观看次数，并将向这些观看者推荐您的下一次上传。
- 下一步至关重要：尽可能创建最好的内容。让它引人入胜，有趣，并创建一个好的缩略图。
- 每次出现新的热门话题时重复此过程。
你并不总是会用这种策略取得成功。可能需要几次尝试。当它起作用时，它会产生奇迹，它是打入YouTube 上(YouTube)任何利基市场的成功方式。
同时，您可以继续定期上传内容，并使用尚未获得很多观看次数的视频来试验您的内容，练习编辑(practice editing)，并熟练制作缩略图。这样一来，当你大放异彩的时候到了，当你终于看到那件热门单品时，你就可以抢在别人之前抢先一步。
这篇文章有帮助(article help)吗？您是否已经准备好进入YouTube的世界，还是需要一些建议？随时(Feel)在评论部分发表您的意见。
How To Get 4,000 Watch Hours On YouTube
There is a lot of сriticism bеhind the 4,000 watch hours YouΤube demands before getting access to monetization features on your сhannel. But if you look at the numbers, it’s a small stepping stone in the journey towards making a living on the platform.
It’s still often the first major milestone any new YouTube content creator will set their eyes on. So how can you reach 4,000 watch hours on YouTube successfully? And what can you do to start a new career on YouTube?
Like many self-starting businesses, it’s not going to be easy. However, by following our advice, which we’ve pulled together through our own experience on the platform, you’ll be able to hit that number if you remain determined.
Why You Shouldn’t Care About Losing 4,000 Monetized Watch Hours On YouTube
Let’s break the news first. 4,000 hours won’t equal to much income. Take a look at the stats below. It’s all based on our own experience on YouTube.
The average view duration on our channel in a one year period was 4 minutes, 7 seconds. That would mean to reach that 4,000 hour mark, we’d need to accumulate 60,000 views on our channel. The average CPM on our channel in the year was $7.16, with roughly half of our views resulting in a monetized playback.
YouTube takes a 45% cut, too, so after all of this, a total of 60,000 views on our channel earned us $117. It’s certainly a nice chunk of change, but it’s nothing massive.
So what does this all mean? Well, you’d take a loss of about $117 with the new 4,000 watch hours YouTube requires before monetization can be enabled. If you truly care about making something out of your YouTube channel, this really isn’t a loss worth worrying about.
But I Want 4,000 Watch Hours Now. How Can I Do It?
We’re going to share a really great strategy with you below that will help you to break out in your niche and capture thousands of engaged viewers. It’s a long term mission that will take you far, far past just 4,000 watch hours on YouTube.
However, if you really care about hitting that 4,000 hour mark with the audience you have currently, we will list some cheat sheet style methods you can abuse to squeeze as much watch time out as possible.
Create 20-60 Minute Podcasts
You could consider starting your own podcast. This will allow you to squeeze as much watch time per viewer, but it will also allow you to publish videos with less effort on editing. You can press record, do your podcast, press end, and then publish the raw video.
Live Stream
Live streaming requires no editing and it’s another method to rack up watch time and it counts toward your 4,000 hours. You can multiply your average viewers by the length of your stream to estimate your watch time. So, a single 4 hour stream with 50 average viewers would equal roughly 200 hours of watch time.
Increase Your Normal Video Length
Longer videos are becoming the norm on YouTube so don’t shy away from posting videos that are 10 minutes or longer and avoid posting shorter videos if you can.
All of these methods are successful in getting more watch time, but instead of focusing on this 4,000 hour mark, think ahead to bigger goals. Work hard and put the time in and that number will surely be reached and bigger milestones will quickly become your target instead.
How To Reach 4,000 YouTube Watch Hours & Beyond
4,000 watch hours on YouTube isn’t nearly enough to pay the bills, so instead let’s look at how we can bring in enough watch hours and views to make something of an income. To do this from scratch, we’ll need to do a number of things to get ourselves on the radar.
Your biggest hurdle for this is the thousands of other creators that have already made a name for themselves on the platform across thousands of different niches. This means that, as a new YouTuber, your content is unlikely to be recommended amongst already established competitors in your niche. You could post videos without a strategy, and over time, you may see some success. But it would take years without a calculated approach.
What you’ll need to do is become an expert in your niche and follow trends closely. Your mission will be to create a video on a trending topic before anybody else does. What will happen then is that your content is likely to be recommended over others, even if it’s just for a short time because you’ll be the only authoritative source on that trending news topic. We will give two examples below to better explain this.
You’re a video game content creator: A rumor circulates online that a new item is being added to the latest Call of Duty game. You research it, find the details, and manage to create and publish a video about this topic before anybody else.
You’re a sports news channel: A rumor appears online that a soccer player is about to transfer to a new team in a record-breaking deal. You find the details and report on it. You post your video before any of the bigger channels have a chance to.
The best result here will be that your video appears on the front page of Google for searches on the covered topic, and that will boost your views on YouTube itself. Similarly, any searches within YouTube itself will lead to your video too. YouTube’s algorithm will recognize the topic in your video as a trending topic, and it will boost it to viewers that are heavily invested in your niche.
This will include notifications sent out to YouTube mobile app users, even if they aren’t subscribed to you, your video appearing in “Up Next” and appearing on the YouTube homepage.
Of course, as soon as a bigger channel covers the topic, your video is likely to be outranked and you’ll lose that growth. But it won’t matter, you’ll already have captured enough of an audience to get some subscribers and views.
Next time you release a video, the majority of people that watched your last video will see it in various browse features on the platform, even if they didn’t subscribe. So all you need to do then is make sure your next video is engaging and has a great thumbnail.
So if you’ve read this far, you may be wondering. How do you find topics and create, edit and publish videos before anybody else? Well, you need to be heavily invested in your niche to be able to pick up on these stories. Usually they’ll hit pages like Reddit, Facebook, or Twitter before they get reported on by the big news sites and YouTube channels. This is true across a variety of niches on the internet.
If you aren’t heavily invested in the niche you’re covering, you won’t pick up on these stories, and at that point you have to ask yourself – are you creating videos because you like what you’re creating videos about? You’ll need to be passionate about it and the video creating process, otherwise you’ll hit burnout way before you hit success.
On top of this, you’ll need to learn how to edit fast and you’ll need a good upload speed – this will help you to publish your video before anybody else.
It will be more challenging if you aren’t creating videos about a niche that has newsworthy topics. For example, if you do more creative work like creating animated cartoons or fact-filled documentaries. If this is the case, you’ll need to be more creative about covering trending topics – once again the best way to pick up on this is to truly live and breathe whatever it is you want to create on YouTube.
The 4,000 Watch Hour Strategy Summarized
To summarize this in digestible information you can take away with you, we’d suggest doing the following:
- Heavily invest yourself in your niche. Read everything online about it.
- As soon as you see a trending topic, create a video to cover it.
- Be fast, focus on light editing, and publish as soon as possible.
- You’ll gather views and your next upload will be recommended to these viewers.
- The next step is crucial: Create the best content you possibly can. Make it engaging, interesting, and create a good thumbnail.
- Repeat this process every time a new trending topic emerges.
You aren’t always going to hit success with this strategy; it may take a few attempts. When it does work, it works wonders and it’s a successful way to break into any niche on YouTube.
In the meantime, you can continue to regularly upload content and use the videos that aren’t getting many views yet to experiment on your content, practice editing, and get proficient at making thumbnails. That way, when your time to shine comes, when you finally see that trending piece, you’ll be ready to pounce on it before anybody else can.
Did this article help? Do you feel ready to take on the world of YouTube yet, or do you still need some advice? Feel free to voice your opinions in the comments section.
