互联网(Internet)使我们的生活变得现代化,并将我们所做的大部分工作转移到了网络世界。我们在舒适的家中或移动设备上进行交流、放松、学习、观看和购物。
在这个技术进步的时代,人们正在寻找快速、简单和无缝的数字体验。您的网站如何始终如一地提供积极的用户体验并满足用户期望?通过在他们的网站上使用电子商务聊天机器人。(using eCommerce chatbots)
技术进步正在对在线企业产生巨大影响。他们从字面上改变了人们与您联系的方式,并可以改善他们在您网站上的整体体验。这包括聊天机器人。
什么是聊天机器人?(What Is a Chatbot?)
聊天机器人是模拟人类对话的交互式程序。预定义脚本和基于人工智能的机器学习驱动通信。当一个人向聊天机器人提问时,响应基于知识数据库中的可用信息。如果当前没有响应,许多聊天机器人会将对话定向到人工操作员。
聊天机器人(Chatbots)复制人类交互模式。它们使用人工智能 (AI) 进行编程,以使计算机能够自行学习。随着时间的推移和每次互动,聊天机器人的范围将扩大并变得更加相关。
人们希望能够在在线浏览时找到他们正在寻找的内容并快速轻松地回答他们的问题。
如果您的网站没有提供网站访问者所期望的内容,他们就会失去它们。聊天机器人(Chatbots)提供按需、实时的双向沟通渠道。
聊天机器人(chatbots help your site)还能如何帮助您的网站?
- 通过加强用户服务。
- 通过提高效率。
- 通过增加网站互动。
- 通过帮助管理在线商店。
想要简化大量用户交互并提供更好体验的网站所有者应该考虑使用聊天机器人。一些最受欢迎的是:
LivePerson将自动化大多数行业的消息传递并将其集成到许多消息传递渠道中,例如Facebook Messenger、WhatsApp 和您的网站。
由 IBM 开发的Watson Assistant可以理解通话记录或历史聊天、在知识数据库中搜索答案、回应人们要求更清楚的信息、推荐培训材料以及直接向人工服务代表询问。
Inbenta是一个聊天机器人,可以检测每个对话的上下文并准确回答问题。它还提供了一个对话管理器,用于制作自定义对话路径和流程。
Bold360被 Editable Arrangements 和Intuit等主要品牌使用,使用了自己的专利自然语言处理技术。
它的对话式人工智能会记住对话的上下文,解释复杂的讨论,并学习如何准确回答问题。
全渠道支持(Omni-Channel Support)
今天的互联网(Internet)用户希望在他们使用的任何平台上进行浏览。90% of people expect跨多个设备和渠道无缝使用网站。这表明全渠道准备对网站的重要性。
无论人们使用的是 iPhone、iPad 还是台式机,他们都希望获得无缝的互联网体验。在多个渠道(如WhatsApp、Facebook Messenger和您的网站)中实施全渠道聊天机器人将使用户能够从他们选择的渠道进行互动。它还允许站点管理来自单个平台的所有交互。
人们与企业沟通有多种不同的方式,每个人都有不同的偏好。它们包括:
网站(Website)开发人员需要创建一种服务,以适应所有网站访问者的偏好。聊天机器人通过整合所有平台上所有可能的通信方式来提供这一点。
降低跳出率和放弃率(Reducing Bounce Rate and Abandonment)
废弃的购物车、表格、电子邮件捕获、测验等对于网站所有者来说是常见的事情。人们浏览、做出选择、开始流程——然后离开而不进行购买。
- 75.8% 的人在购买前放弃了购物车。
- 23% 的人因为运输问题而离开购物车。
- 34% 的人在需要创建帐户才能继续操作时放弃网站。
使用聊天机器人可以通过以下方式降低这些跳出率:
- 在人们开始新流程时跟踪他们。当某人未完成某项操作时,聊天机器人可以激活提醒和文本以将其恢复。
- 通过聊天机器人发送通知可以帮助引导人们以不引人注意的方式实现您想要的目标。
- 在站点访问期间推荐其他相关内容。
为了保持在线竞争力并保持网站用户的关注,网站所有者必须跟上最新的尖端技术。聊天机器人(Chatbots)为网站所有者节省了时间和金钱,并帮助他们更有效地管理他们的在线形象。
What Is a Chatbot and How To Use One On Your Site
The Internet has modernized our lives and movеd moѕt of what we do to the online world. We communicate, rеlax, learn, watch, and shop from the comfort of оυr own home or mobile dеvice.
In this age of advancing technology, people are looking for quick, easy, and seamless digital experiences. How can your sites consistently deliver a positive user experience and meet user expectations? By using eCommerce chatbots on their websites.
Advancements in technology are having a massive impact in online ventures. They literally transform the way people connect with you and can improve their overall experience on your site. This includes chatbots.
What Is a Chatbot?
Chatbots are interactive programs that simulate human conversation. Predefined scripts and artificial intelligence-based machine learning drive communication. When a person asks a chatbot a question, the response is based on what is available in the knowledge database. If there is no response currently included, many chatbots will direct the conversation to a human operator.
Chatbots replicate human interaction patterns. They are programmed using artificial intelligence (AI) to enable computers to learn by themselves. Over time and with each interaction, chatbots will grow in scope and get more relevant.
People want to be able to find what they are looking for and get their questions answered quickly and easily when browsing online.
If your website doesn’t offer what the site visitor expects, they will lose them. Chatbots provide an on-demand, real-time two-way communication channel.
How else can chatbots help your site?
- By enhancing user service.
- By improving efficiency.
- By increasing website interactions.
- By helping to manage online stores.
Site owners that want to streamline a vast number of user interactions and provide better experiences should consider using chatbots. Some of the most popular ones are:
LivePerson will automate most industries’ messaging and integrate it into many messaging channels, such as Facebook Messenger, WhatsApp, and your website.
Developed by IBM, Watson Assistant can understand call logs or historical chats, search in the knowledge database for answers, respond to people asking for more clarity, recommend training materials, and direct inquiries to human service representatives.
Inbenta is a chatbot that can detect the context of every conversation and answer questions accurately. It also offers a dialogue manager for crafting custom conversation paths and flows.
Used by major brands like Editable Arrangements and Intuit, Bold360 uses its own patented natural language processing technology.
Its conversational AI remembers the context of a conversation, interprets complex discussions, and learns how to deliver accurate responses to questions.
Omni-Channel Support
Internet users today want to browse on any platform they use. 90% of people expect seamless site use across multiple devices and channels. This shows the importance of omnichannel readiness for websites.
Whether people are using their iPhone, iPad, or desktop, they want a seamless internet experience. Implementing an omnichannel chatbot in multiple channels such as WhatsApp, Facebook Messenger, and your website will enable users to interact from their channel of choice. It also allows the site to manage all interactions from a single platform.
There are several different ways for people to communicate with a business and everyone has a different preference. They include:
- Email
- Online chat
- Forums
- FAQs
- Phone
- Support tickets
Website developers need to create a service that will adapt to the preferences of all their website visitors.Chatbots provide this by integrating all possible means of communication across all platforms.
Reducing Bounce Rate and Abandonment
Abandoned shopping carts, forms, email captures, quizzes, etc, are a common occurrence for site owners. People browse, make choices, begin processes – and then leave without making a purchase.
- 75.8% of people abandon their carts before making a purchase.
- 23% of people leave their carts because they have issues with the shipping.
- 34% abandon a site when they are required to create an account before proceeding.
Using chatbots can reduce these bounce rates by:
- Tracking people when they begin a new process. When someone doesn’t complete an action, chatbots can activate reminders and texts to bring them back.
- Sending notifications via a chatbot can help guide people to your desired goal in an unobtrusive manner.
- Recommending other related content during a site visit.
To remain competitive online and keep the focus of site users, website owners must stay up with the latest cutting-edge technology. Chatbots save time and money for site owners and help them manage their online presence more effectively.