Snapchat是一款多媒体消息应用程序，与^(Snapchat)Instagram相比，它受到的关注并不多。它有很多功能，例如娱乐Cameos、创建自己的Snapchat贴纸的选项或Snapchat Spotlight 功能^{(Snapchat Spotlight feature)}。此功能可让您像TikTok一样添加短视频。但是，如果您想知道“什么是Snapchat Spotlight，我该如何使用它？” 我们已经为您服务了。

什么是 Snapchat 聚光灯？

Snapchat Spotlight类似于Instagram Reels、YouTube Shorts和TikTok 视频^{(TikTok videos)}等社交媒体平台。但它们并不完全相同^(exactly)。 

Snapchat Spotlight允许用户提交 60 秒的视频。 

Snapchat依靠其算法，该算法查看四个指标来确定您的Spotlight 视频^{(Spotlight video)}的娱乐性以及唯一观看次数、总观看时间^{(view time)}、视频共享次数和截屏次数。这些因素决定了Snapchat向观众展示您的视频的频率。 

但是，Snapchat Spotlight 没有^{(Snapchat Spotlight doesn)}评论部分。此外，如果您未满 18 岁或没有公开个人资料，您的姓名将不会出现在Spotlight 视频^{(Spotlight video)}中。

如何提交Snapchat Spotlight 视频^{(Snapchat Spotlight Video)}

每个Snapchat 用户^{(Snapchat user)}都可以提交Snapchat Spotlight 视频^{(Snapchat Spotlight video)}。但是，您需要遵循一些社区准则。^{(community guidelines)}视频需要适合 13 岁以上的所有人，必须具有纵向和音频^{(orientation and audio)}，并且最小纵横比为 3:4。

但是，即使您遵循所有准则，也不能保证^{(t guarantee)}您的Spotlight提交将被接受。接受Spotlight^(Spotlight)快照没有任何技巧。只需专注于创建一流的视频并牢记Snapchat 的提交条款^{(Snapchat’s submission terms)}。

了解这些细节后，您就可以提交您的第一个Snapchat Spotlight 视频^{(Snapchat Spotlight video)}了。

1. 启动Snapchat 应用程序^{(Snapchat app)}并开始录制视频。请记住^(Remember)，Spotlight视频最长可达 60 秒。
2. 为您的视频添加^(Add)过滤器和音频。

1. 完成编辑并添加所有内容并准备好提交后，选择屏幕右下角的发送至。^{(Send To )}

1. 在下一个屏幕上，选择Spotlight。

1. 选择#AddTopic 按钮并添加与您创建的视频相关的主题标签。这将有助于Snapchat向相关观众展示您的视频。

1. 完成后，选择右下角的箭头。

您现在已经提交了Snapchat Spotlight 视频^{(Snapchat Spotlight video)}。要检查其状态，请从Snapchat 相机^{(Snapchat camera)}屏幕的左上角选择您的头像，然后从Spotlight & Snap Map 部分^{(Spotlight & Snap Map section)}打开视频。一旦它被接受，您将看到它的状态为Live。

如何保存或删除提交的 Spotlight 视频^{(Submitted Spotlight Video)}

如果您在录制Snapchat 视频^{(Snapchat video)}后没有保存它，如果您想从设备存储^{(device storage)}访问它，则需要在提交后下载它。或者，您可能想要删除Spotlight 视频^{(Spotlight video)}。您可以从Spotlight & Snap Map 部分^{(Spotlight & Snap Map section)}执行这两项操作。

1. ^(Click)从Snapchat 相机^{(Snapchat camera)}屏幕的右上角单击您的头像。

1. 在Spotlight & Snap Map 部分^{(Spotlight & Snap Map section)}中选择选项^(Options)。

1. 选择查看所有快照^{(View all Snaps)}。

1. 按住要保存或删除的快照。

1. 选择Save Snap或Delete Snap。

如何增加Spotlight 视频^{(Spotlight Videos)}被接受的机会

没有解决方法可以让Snapchat Spotlight 视频^{(Snapchat Spotlight video)}被接受，但只要您遵循Spotlight指南并创建高质量的内容^{(quality content)}，版主就会接受您的视频。

当您遵循指南和最佳实践时，您将获得对您有利的赔率。因此，当您创建 Spotlight 视频时，请注意以下几点。

1. 您的视频长度应在 3 到 60 秒之间。
2. 创建^(Create)最小纵横比为 3:4 的视频，但 16:9 是理想的，并且最小水平分辨率为 640 像素。
3. 您的视频应该适合 13 岁以上的所有人，这意味着您不能发布任何淫秽内容^{(post anything obscene)}。
4. 不要提交宣传视频。
5. 理想情况下，使用Snapchat 相机^{(Snapchat camera)}录制您的Spotlight 视频^{(Spotlight video)}。但是，您也可以选择保存在设备上的视频。
6. 始终添加一些主题标签，以便Spotlight有足够的背景信息来了解想要观看您的Spotlight 视频^{(Spotlight videos)}的相关观众。确保^(Make)您对此有所考虑，并尽可能使用已经流行的主题标签。
7. 不要创建通用内容。确保^(Make)视频独特且有趣。在其中撒上^(Sprinkle)一些音频和过滤器^{(audio and filters)}，使它们更具吸引力。如果您想让事情变得有趣，您甚至可以创建自己的Snapchat过滤器。
8. 不要一次发布太多 Spotlight。Snapchat可能会限制^{(may limit the number of videos)}您在一段时间内从您的Snapchat 帐户^{(Snapchat account)}提交的视频数量。

如何在 Snapchat Spotlight 中获胜

既然您知道如何创建和提交Spotlight快照，那么让我们来谈谈如何建立一个Snapchat 社区^{(Snapchat community)}，该社区希望不断地为您提供更具吸引力的原创内容。

1. 利基下降^{(Niche down)}

这是你需要弄清楚的第一件事，这样你就可以从第一天开始^{(day one)}就将你的努力集中在一个方向上。 

想一想。如果Pewdiepie明天发布有关皮肤护理^{(skin care tomorrow)}的视频会怎样？奇怪^(Odd)，对吧？这就是为什么您需要建立一个对一件事感兴趣的 Snapchatter 社区：可以是DIY^(DIYs)、游戏或只是简单的喜剧。

一旦你有了一个利基市场，就坚持下去。只要您掌握了正确的基础知识，Snapchat 就可以成为一个出色的创作者市场。^{(creator marketplace)}

1. 一致性是关键^{(Consistency is key)}

通过持续发布内容来保持观众的参与度。如果您已经关注任何内容创建者或影响者一段时间，您可能已经注意到他们如何始终如一地创建相关的原创内容。

当然，这并不意味着您可以发布任何让您喜欢的东西。您需要对您的内容进行战略规划，使其在上下文中与您的受众相关，并定期发布。如果您预计未来会很忙，您甚至可以选择批量创建内容。^{(create content)}

1. 积极推动^{(Promote proactively)}

如果您在Instagram^(Instagram)、Twitter或Facebook或其他社交媒体平台上也有大量追随者，您也可以在那里分享您的Snapchat 个人资料^{(Snapchat profile)}。这使您可以将喜欢短视频内容^{(video content)}的人吸引到您的观众中。

用户可以像个人资料链接一样点击您的^{(profile link and engage)}CTA ，也可以在^(CTA)Snapchat上与您互动。请记住，这也意味着更多的浏览量、分享和屏幕截图——这是您在Snapchat上制作病毒视频所需的秘诀。

准备好创建您的第一个 Snapchat Spotlight 视频^{(First Snapchat Spotlight Video)}了吗？

尽管不如Instagram Reels受欢迎，但Snapchat Spotlight为创作者的成长提供了一个很好的平台。低饱和度有利于快速增长^{(growth spurt)}，随着时间的推移，创作者也可以扩展到其他平台。

此外，如果Snapchat确实重新引入了一些激励措施，它将使Snapchat成为创作者利润丰厚的平台。既然您知道如何创建和提交Snapchat Spotlight 视频^{(Snapchat Spotlight videos)}，您就可以放心地开始使用该功能了。

What Is Snapchat Spotlight and How to Submit One

Snapchat is a multimedia messaging app that has received less-than-deserved attention comрared to Instagram. It’s got a ton of features lіke entertaining Cameos, the option to create your own Snapchat stickers, or the Snapchat Spotlight feature. This feature lets you add short videos just like TikTok. But if you’re wondering, “What is Snapchat Spotlight, and how do I use it?” we’ve got you covered.

What Is Snapchat Spotlight?

Snapchat Spotlight is similar to social media platforms like Instagram Reels, YouTube Shorts, and TikTok videos. But they’re not exactly the same. 

Snapchat Spotlight allows users to submit 60-second videos. 

Snapchat relies on its algorithm which looks at four indicators to decide how entertaining your Spotlight video is as well as the number of unique views, total view time, number of times the video was shared, and number of screenshots taken. These factors decide how frequently Snapchat will show your video to viewers. 

However, Snapchat Spotlight doesn’t have a comments section. Also, if you’re under 18 or if you don’t have a public profile, your name won’t appear on the Spotlight video.

How to Submit a Snapchat Spotlight Video

Every Snapchat user can submit a Snapchat Spotlight video. However, there are a few community guidelines that you need to follow. The videos need to be appropriate for everyone above the age of 13, must have portrait orientation and audio, and a minimum aspect ratio of 3:4.

However, even if you follow all guidelines, it doesn’t guarantee that your Spotlight submissions will be accepted. There’s no hack for getting Spotlight snaps accepted. Just focus on creating top-notch videos and keep Snapchat’s submission terms in mind.

Once you know these specifics, you’re ready to submit your first Snapchat Spotlight video.

1. Launch the Snapchat app and start recording the video. Remember that Spotlight videos can be a maximum of 60 seconds long.
2. Add filters and audio to your video.

1. Once you’ve finished the edits and added everything and are ready to submit, select Send To at the bottom right of the screen.

1. On the next screen, select Spotlight.

1. Select the #AddTopic button and add hashtags related to the video you’ve created. This will help Snapchat show your video to relevant viewers.

1. When done, select the arrow at the bottom right.

You’ve now submitted the Snapchat Spotlight video. To check its status, select your avatar from the top-left of the Snapchat camera screen and open the video from the Spotlight & Snap Map section. Once it’s accepted, you’ll see its status as Live.

How to Save or Delete a Submitted Spotlight Video

If you didn’t save your Snapchat video after recording it, you’ll need to download it after submission if you want to access it from your device storage. Or, you may want to delete a Spotlight video. You can do both these things from the Spotlight & Snap Map section.

1. Click on your avatar from the top-right corner of the Snapchat camera screen.

1. Select Options in the Spotlight & Snap Map section.

1. Select View all Snaps.

1. Press-hold the snap you want to save or delete.

1. Select either Save Snap or Delete Snap.

How to Increase the Chances of Getting Spotlight Videos Accepted

There are no workarounds to getting a Snapchat Spotlight video accepted, but as long as you follow the Spotlight guidelines and create good quality content, moderators will accept your videos.

When you follow the guidelines and best practices, you’ll stack the odds in your favor. So, when you create Spotlight videos, be mindful of the following.

1. Your videos should be between 3 and 60 seconds long.
2. Create videos with a minimum aspect ratio of 3:4, though 16:9 is ideal, and with a minimum horizontal resolution of 640 pixels.
3. Your videos should be suitable for everyone above the age of 13+, which means you can’t post anything obscene.
4. Don’t submit promotional videos.
5. Ideally, use the Snapchat camera to record your Spotlight video. However, you can also select a video saved on your device as well.
6. Always add a few hashtags so Spotlight has enough context about the relevant viewers who want to see your Spotlight videos. Make sure that you put some thought into it, and try to use hashtags that are already trending when possible.
7. Don’t create generic content. Make sure the videos are unique and entertaining. Sprinkle some audio and filters in there to make them more engaging. If you want to make things interesting, you can even create your own Snapchat filters.
8. Don’t post too many Spotlights at once. Snapchat may limit the number of videos you can submit over a certain period of time from your Snapchat account.

How to Win at Snapchat Spotlight

Now that you know how to create and submit Spotlight snaps, let’s talk about how you can build a Snapchat community that will want to keep coming back to you for more engaging and original content.

1. Niche down

This is the first thing you need to figure out so you can channelize your efforts in one direction from day one. 

Think about this for a second. How would it look if Pewdiepie posted a video about skin care tomorrow? Odd, right? This is why you need to build a community of Snapchatters that are interested in one thing: could be DIYs, gaming, or just plain comedy.

Once you have a niche, stick to it. Snapchat can be a great creator marketplace as long as you get the basics right.

1. Consistency is key

Keep your viewers engaged by posting content consistently. If you’ve been following any content creators or influencers for a while, you might have noticed how they consistently create relevant and original content.

Of course, this doesn’t mean you can just post anything that tickles your fancy. You need to strategize your content such that it’s contextually relevant to your audience and posted at regular intervals. You may even choose to batch create content if you’re expecting busy days ahead.

1. Promote proactively

If you also have a sizable following on Instagram, Twitter, or Facebook, or other social media platforms, you can share your Snapchat profile there as well. This allows you to bring people who love short-form video content into your audience.

Users can click on your CTA like a profile link and engage with you on Snapchat as well. Remember that this also means more views, shares, and screenshots—the recipe you need for viral videos on Snapchat.

Ready to Create Your First Snapchat Spotlight Video?

Even though less popular than Instagram Reels, Snapchat Spotlight offers a good platform for creators to grow. The low saturation facilitates a quick growth spurt, and creators can also branch out to other platforms over time.

Plus, if Snapchat does reintroduce some incentives, it will make Snapchat a lucrative platform for creators. Now that you know how to create and submit Snapchat Spotlight videos, you can confidently start using the feature.

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