哪个(Which)网站构建器最适合您的需求：Squarespace 还是WordPress？没有一个正确的答案。这完全取决于对您的网站最重要的内容、您的技术专长水平以及您想要包含的特性和功能。
本文将概述使用Squarespace与WordPress的功能和优势。我们将讨论的WordPress是(WordPress)自托管平台 WordPress.org(self-hosted platform WordPress.org)。
Squarespace 与 WP 的概述(An Overview of Squarespace Vs WP)
WordPress是一个开源内容管理系统 ( CMS )。这意味着任何人都可以免费使用或修改软件。它是一种工具，使用户无需成为程序员即可管理网站内容等元素，并构建网站。
与 Wix 类似(Similar to Wix)，Squarespace是一个提供网站建设和托管服务的在线平台。客户可以使用预先构建的模板和拖放元素来创建网站。
与许多其他内容管理系统相比，WordPress相对容易使用。它牺牲了一些对初学者的友好性，以换取对网站外观和功能的更高程度的控制和灵活性。另一方面，Squarespace强调用户友好性而不是灵活性和控制。
虽然WordPress是开源的，但Squarespace是闭源的（参见比较）。对于普通初学者来说，重要的区别是灵活性和易用性。
便于使用(Ease Of Use)
如果您的目标是快速轻松地构建一个在任何设备上看起来都不错的基本网站，(build a basic website that looks good on any device)并且您不介意放弃一些灵活性，那么您最好的选择是Squarespace。在WordPress(WordPress)上建立网站也很容易，但不如Squarespace简单。
开始使用 Squarespace(Getting Started With Squarespace)
- 您无需购买域名或托管。只需在(Just)Squarespace注册一个帐户即可开始使用。
- Squarespace将引导您完成启动向导，因此它可以根据您的回复提供最相关的模板。
- 选择一个类别，在“描述您的站点(Describe your site)”框中写一个，或单击“跳过(SKIP)”按钮。您可以回答以下屏幕上的问题，然后单击“下一步(NEXT)”或单击“跳过(SKIP)”以移至下一部分。
- 当您从库中选择模板时，您可以预览您的选择或开始使用它。
- 选择模板后，使用Google、Facebook、Twitter或您的电子邮件创建您的帐户。
- 您的网站现在已准备好使用文本和图像进行自定义，以使其成为您自己的网站。只需要几分钟。
开始使用 WordPress(Getting Started With WordPress)
在开始在WordPress上构建网站(building a website on )之前，您必须购买一个域和一个网络托管包。
然后，您需要安装WordPress软件才能继续。许多托管公司都预装了WordPress，通常在您的 cPanel 中的Software > QuickInstall下。其他使您可以一键安装它。
虽然WordPress(WordPress)有额外的步骤，但不会花费太长时间。安装软件后，您可以通过安装WordPress 主题(WordPress theme)来拥有一个基本的工作网站。
控制站点功能(Control Over Site Functionality)
WordPress拥有超过 55,000 个可用插件，在功能和控制深度方面远远超过了Squarespace。
Squarespace 提供了一小组集成，使您能够：
- 编辑和更改内容
- 添加自定义 CSS
- 控制基本的 SEO 页面设置
- 对您的网站设计进行一些调整
- 选择您要显示的社交分享按钮
如果您不想使用模板，请从空白页面开始，通过拖放内容块创建自己的设计。
您可以使用Squarespace控制网站的许多方面。但是控制水平远不及使用WordPress时所获得的水平。
为了比较苹果和苹果，如果您喜欢Squarespace页面拖放编辑器，您可以使用页面构建器插件（例如Bold Page Builder ）在(Bold Page Builder)WordPress上做同样的事情以及更多。
几乎所有你想在你的网站上做的事情都有一个WordPress插件，例如：
WordPress有数以万计的第三方插件，您可以将其添加到您的网站以增强其功能。
您可以在WordPress的附加功能和灵活性或对初学者更友好的平台Squarespace之间进行选择。
添加购物车：WordPress vs Squarespace(Adding a Shopping Cart: WordPress vs Squarespace)
Squarespace 为您的网站提供了一个简单、高效、实用的开箱即用在线购物平台。
你可以：
- 添加产品页面和项目以创建您的商店
- 包括产品变体
- 销售(Sell)数字和实体产品，包括订阅
- 控制您的库存
- 将(Integrate)您的在线商店与MailChimp等其他服务集成以进行电子邮件营销
与WordPress(WordPress)相比，Squarespace上电子商务网站的付款处理受到限制。Squarespace仅接受PayPal、Square和Stripe。
如果您在Squarespace上建立您的在线商店，您将获得各种有用的特性和功能。对于想要快速起步的简单在线商店，Squarespace是一个不错的选择。
但毫无疑问，在电子商务控制、特性和功能方面，WordPress胜过Squarespace。即使它没有内置的电子商务工具，也有多种插件可用于向任何WordPress网站添加全面的在线购物功能。最受欢迎的电子商务插件是WooCommerce。
WooCommerce 甚至具有附加功能的插件插件(plugin add-ons)。
WordPress有许多与(WordPress)WooCommerce无缝集成的主题，这使得设置您的在线商店变得更加容易。
使用WordPress，您对要添加的产品数量、销售方式、显示方式或接受付款方式没有任何限制。
(Use WordPress)如果您想要更复杂的电子商务功能并更好地控制您的商店在网络上的外观和功能，请使用 WordPress设置在线商店。
随着您在线业务的增长，Squarespace的局限性可能会带来问题。而(Whereas)使用WordPress，您的电子商务网站将随着业务的增长而更好地扩展。
搜索引擎优化 (SEO)(Search Engine Optimization (SEO))
Squarespace允许您编辑元描述和标题标签。您可以创建 301 重定向和自定义URL(URLs)。
WordPress具有更强大的SEO功能，尽管它们不像Squarespace那样简单。WordPress允许您使用SEO插件（其中有很多）或手动调整HTML。
使用最广泛的插件是SEO Yoast，有超过 500 万的活跃安装。许多功能中的一些包括：
- 高级 XML 站点地图
- 标题和元描述
- 完全控制面包屑
- 规范网址
- 架构实现
最终判决：WP 还是 Squarespace？(The Final Verdict: WP Or Squarespace?)
如果您对网站的需求很小，并且想要一个开箱即用的专业网站构建器解决方案，Squarespace是您的最佳选择。
不要只看你今天的需求。您期望和预测您的业务在一年内会在哪里？虽然使用WordPress会花费更多时间和精力，但可用选项的数量远远超过Squarespace提供的选项。例如，提供会员区、可搜索的数据库、多语言支持以及强大、可扩展的电子商务解决方案。
Squarespace Vs WordPress: Which Is the Better Site Platform?
Which website bυіlder is best for your needs: Squareѕpace or WordPress? There is no one right answer. It depends totally on what is most important to you for your site, your level of technical expertise, and the features and functionality you want to include.
This article will outline the features and benefits of using Squarespace vs WordPress . The WordPress we will be discussing is the self-hosted platform WordPress.org.
An Overview of Squarespace Vs WP
WordPress is an open-source content management system (CMS). This means anyone can use or modify the software at no cost. It is a tool that enables users to manage website elements such as the content, and build a website without having to be a programmer.
Similar to Wix, Squarespace is an online platform that provides website building and hosting services. Customers can use pre-built templates and drag and drop elements to create websites.
Compared to many other content management systems , WordPress is relatively easy to use. It sacrifices some beginner-friendliness in exchange for a significantly higher degree of control and flexibility over the look and functionality of your website. On the other hand, Squarespace emphasizes user-friendliness over flexibility and control.
While WordPress is open source, Squarespace is closed source (see comparison). For the average beginner, the important differences are flexibility and ease of use.
Ease Of Use
If your goal is to quickly and easily build a basic website that looks good on any device and you don’t mind giving up some flexibility, your best choice is Squarespace. Building a website on WordPress can also be easy, but just not as simple as Squarespace.
Getting Started With Squarespace
- You don’t need to purchase a domain or hosting. Just sign up for an account with Squarespace to get started.
- Squarespace takes you through a start-up wizard so it can provide the most relevant templates based on your responses.
- Either select a category, write one in the Describe your site box, or click the SKIP button. You can answer the questions on the following screens and click NEXT or click SKIP to move to the next section.
- When you choose a template from the library, you can preview your selection or get started using it.
- Once you select your template, create your account using Google, Facebook, Twitter, or your email.
- Your website is now ready to customize with the text and images to make it your own. It only takes a few minutes.
Getting Started With WordPress
Before you can get started building a website on WordPress, you must purchase a domain and a web hosting package.
Then you will need to install the WordPress software before you can continue. Many hosting companies come pre-installed with WordPress, often within your cPanel under Software > QuickInstall. Others enable you to install it with one click.
While there are extra steps with WordPress, it doesn’t take too long. Once you install the software, you can have a basic working website by installing a WordPress theme.
Control Over Site Functionality
With over 55,000 available plugins, WordPress beats out Squarespace by far in terms of functionality and depth of control.
Squarespace offers a small set of integrations that enable you to :
- Edit and change content
- Add custom CSS
- Control basic SEO page settings
- Make some tweaks to the design of your site
- Select the social sharing buttons you want to display
If you don’t want to use a template, start with a blank page and create your own design by dragging and dropping content blocks.
You can control many aspects of your website with Squarespace. But the level of control is nowhere near what you get when using WordPress.
To compare apples to apples, if you like the Squarespace page drag and drop editor, you can do the same thing and so much more on WordPress by using a page builder plugin such as Bold Page Builder.
There is a WordPress plugin for almost anything you want to do on your website, such as:
WordPress has tens of thousands of third-party plugins you can add to your website to enhance its functionality.
Your choice is between the added functionality and flexibility of WordPress or the more beginner-friendly platform Squarespace.
Adding a Shopping Cart: WordPress vs Squarespace
Squarespace has a simple, efficient, and practical out of the box online shopping platform for your website.
You can:
- Add a product page and items to create your store
- Include product variations
- Sell digital and physical products, including subscriptions
- Control your inventory
- Integrate your online store with other services such as MailChimp for email marketing
Payment processing for an eCommerce site on Squarespace is limited when compared to WordPress. Squarespace only accepts PayPal, Square, and Stripe.
If you build your online store on Squarespace, you do get a variety of useful features and functionality. For simple online stores that you want to get off the ground quickly, Squarespace is a good choice.
But there is no doubt that in terms of eCommerce control, features, and functionality, WordPress wins hands down over Squarespace. Even though it doesn’t have a built-in eCommerce tool, there is a wide range of plugins available to add comprehensive online shopping functionality to any WordPress website. The most popular plugin for eCommerce being WooCommerce.
WooCommerce even has plugin add-ons for additional functionality.
WordPress has numerous themes that seamlessly integrate with WooCommerce that make it even easier to set up your online store.
With WordPress, you have no limit on the number of products you want to add, how you sell them, the way they are displayed, or how you accept payments.
Use WordPress to set up an online store if you want more sophisticated eCommerce features and better control over how your store looks and functions on the web.
As your online business grows, the limitations of Squarespace could present a problem. Whereas with WordPress, your eCommerce site will scale better as your business grows.
Search Engine Optimization (SEO)
Squarespace lets you edit meta descriptions and title tags. You can create 301 redirects and custom URLs.
WordPress has more robust SEO features, although they are not as easy as Squarespace. WordPress lets you use SEO plugins (of which there are many) or manually tweak the HTML.
The most widely-used plugin is SEO Yoast, with over five million active installations. Some of the many features include:
- Advanced XML Sitemaps
- Title and meta description
- Full control over breadcrumbs
- Canonical URLs
- Schema implementation
The Final Verdict: WP Or Squarespace?
If your needs for a website are minimal and if you want a basic out of the box professional-looking website builder solution, Squarespace is your best choice.
Don’t just look at your needs today. Where do you expect and project your business to be in one year? Although it will take more time and effort using WordPress, the number of options available far surpasses those offered by Squarespace. For example, offer a membership area, searchable databases, multilingual support, and a robust, scalable eCommerce solution.
