您可能将TikTok称为“儿童口型同步应用程序”，或“ Musical.ly变成的其他儿童口型同步应用程序”。事实是，直到今天，TikTok在全球的下载量已超过 10 亿次，这让它非常受欢迎。
如果您不属于(t belong)年轻一代，您可能会发现TikTok令人困惑。它是社交网络、视频编辑应用程序(video editing app)还是创作者的艺术工具？这个应用程序中混入了很多东西，但这就是使它成为一个如此有趣的现象的原因。
这份TikTok(TikTok)初学者指南将解释它的全部内容以及您是否应该开始使用它。
什么是 TikTok？(What Is TikTok?)
TikTok起源于中国(China)，由一家名为字节跳动的中国公司拥有(Bytedance)（被认为是世界上最成功的初创公司之一(most successful startups in the world)）。在他们进行品牌重塑之前，它首先以Musical.ly的名义流行起来。这就是为什么有些人仍然混淆这两者的原因。
简而言之，TikTok是关于制作 15 秒的短视频，并配以音乐（从流行艺术家的歌曲到电影和电视节目的小片段）。
令人惊讶的是，就是这样。人们制作这些视频并在TikTok上分享。当然，您也可以添加各种滤镜，进行一些花哨的编辑(fancy editing)，并从中获得真正的创意。但实际上，这一切都归结为开始使用TikTok的简单程度。
同时，尽管应用程序非常简单，但它看起来相当混乱。它是Vine(Vine)、Snapchat和Spotify等其他服务元素的巨大组合——所有这些都挤在一个应用程序中。
谁是典型的 TikTok 用户？(Who Is a Typical TikTok User?)
除了引人入胜的背景故事(background story)外，TikTok还有一些有趣的人口统计数据。据统计(According to statistics)，大部分用户是女性。但只有 66% 的用户年龄小于 30 岁。
这立即使TikTok成为每个父母都应该知道的应用程序。如果您认为您的孩子对于TikTok的内容(s content)来说太小了，您可能需要寻找一些方法来保护您的智能手机。
目前，TikTok正在吸引越来越多的观众，而不仅仅是其预期的“对口型 13 岁”的形象(” profile)。它也受到了社交媒体影响者、流行新星、喜剧演员和大品牌的关注。
已经开始在该应用内投放广告的公司包括耐克(Nike)、可口可乐(Coca-Cola)，甚至谷歌(Google)。网络上似乎出现了更多的赞助内容，这绝对是增长的标志。
TikTok在千禧一代中也非常受欢迎，因为它是许多流行的模因和挑战的起点。
如何开始使用 TikTok(How To Get Started On TikTok)
这个网络的美妙之处在于，如果您想成为其中的一员，加入非常容易。您甚至不必想创建视频。您可以将TikTok用于自己的娱乐，在浏览有趣（有时是令人毛骨悚然）的剪辑时消磨时间。
如果你只是想试试TikTok，看看你能在网络上找到什么样的东西，这就是你需要做的：
- 下载适用于(Download)iOS或Android的 TikTok 应用程序。
- 打开应用程序。
- (Start)按照快速教程 开始浏览视频。
如果您感觉比这更有创意或从应用程序上找到的视频中获得灵感，您可以设置一个帐户并开始分享您自己的视频。
如何创建自己的 TikTok 视频(How To Create Your Own TikTok Video)
在您分享您的视频之前，您需要设置您的TikTok 帐户(TikTok account)。有多种方法可以做到这一点。您可以使用您的电话号码(phone number)、电子邮件、Facebook或Instagram。
注册后，单击屏幕右下角的 “我”图标(Me icon)进入您的帐户页面。(s page)
创建您的第一个TikTok 剪辑(TikTok clip)比制作您的第一个YouTube 视频(YouTube video)要容易得多。因此，即使您以前从未处理过此类内容，也应该按照以下步骤进行操作：
- 首先，单击屏幕底部显示Tap to Create的加号按钮。与Snapchat类似，它会打开一个摄像头界面(camera interface)。
- 在屏幕底部，您可以选择剪辑的长度（15 或 60 秒）。
- 如果您想制作经典的TikTok 视频(TikTok video)，请尝试向其中添加音乐。在屏幕顶部，找到声音(Sounds)按钮。在那里，您可以访问大量不同的剪辑以供选择。对于口型同步视频，请在开始录制之前添加声音。否则(Otherwise)，只需执行此步骤。
- 您可以使用的其他附加组件包括滤镜、美颜效果、更改视频速度或翻转图片。
- 按住录制按钮(record button)开始录制。您可以一次或多次拍摄您的剪辑。要获得不同的角度或视角，请按几次录制按钮。(record button)只要(Just)确保您保持在您选择的时间限制(time limit)内（即 15 或 60 秒）。
- 完成录制后，您可以在发布前编辑您的剪辑。TikTok 的一些后期制作(post production)工具包括视频修剪、添加（和编辑）声音、效果、贴纸和封面图像。
- 单击下一步(Next)并通过为您的视频编写描述、添加主题标签和选择您的观众来完成它。而已！作为TikTok(Post)明星(TikTok star)，您离您的未来仅一步之遥。
请记住，这是一个非常基本的TikTok 视频(TikTok video)教程。实际上，您可以通过多种方式在应用程序中获得乐趣，创造真正有趣、有趣和引人入胜的内容。
花一些时间探索TikTok，了解这些工具，看看其他用户正在分享什么，以了解该应用程序的全部潜力。
你应该使用TikTok吗？(Should You Use TikTok?)
最大的问题是，你应该开始使用TikTok还是坐下来？好吧，这实际上取决于您使用该应用程序的目标以及您有多少空闲时间。
尽管创建和共享TikTok视频似乎并不耗时，但无论您是否打算这样做，您很快就会发现自己无意识地浏览其他用户的视频。
(TikTok)鉴于其受欢迎程度，TikTok作为一种广告工具(advertising tool)无疑具有很大的潜力。最重要的是，它使您有机会成为社区的一部分。您可以挑战、赚取金币并与其他用户互动。
最终，TikTok将成为您想要的任何东西。最重要的是，记住应用程序的最初目的，并享受它的乐趣。
The Beginner’s Guide To TikTok: What It Is, How To Get Started On It
You might know TikTok as “that lip-syncing app for kids”, or “whatever another lip-syncing app for kids Musical.ly turned into”. The truth is, until today TikTok has been downloaded over 1 billion times worldwide, which makes it ridiculously popular.
If you don’t belong to the younger generation, you might find TikTok confusing. Is it a social network, a video editing app, or an artsy tool for creators? There are many things mixed into this app, but that’s what makes it such an interesting phenomenon.
This beginner’s guide to TikTok will explain what it’s all about and whether you should start using it.
What Is TikTok?
TikTok originated in China, owned by a Chinese company called Bytedance (considered one of the most successful startups in the world). It first became popular under the name Musical.ly before they did a rebranding. That’s why some people still confuse the two.
In a nutshell, TikTok is about creating short 15-second videos that are soundtracked by music (anything from songs from popular artists to little clips from movies and TV shows).
Surprisingly, that’s it. People create those videos and share them on TikTok. Of course, you can also add various filters, do some fancy editing, and get really creative with it. But really it all boils down to how simple it is to start using TikTok.
At the same time, with all its simplicity, the app can seem rather confusing. It’s a giant mix of elements of other services like Vine, Snapchat, and Spotify – all crammed together in a single app.
Who Is a Typical TikTok User?
Aside from its fascinating background story, TikTok also has some interesting demographics. According to statistics, the majority of the users are female. But only 66% of all users are younger than 30.
This straight away makes TikTok an app every parent should know about. If you believe that your kid is too young for TikTok’s content, you might want to look into ways to kid-proof your smartphone.
At the moment, TikTok is attracting more and more audience outside its expected “lip-syncing 13-year-old” profile. It’s been getting the attention of social media influencers, popular starts, comedians, and big brands too.
Among the companies who have already started doing advertising within the app are Nike, Coca-Cola, and even Google. There is seemingly more sponsored content appearing on the network and that’s definitely a sign of growth.
TikTok is also extremely popular among millenials, due to its being the starting point of many popular memes and challenges.
How To Get Started On TikTok
The beauty of this network is that if you wanted to become a part of it, it’s extremely easy to join in. You don’t even have to want to create videos. You can just use TikTok for your own amusement, killing time while browsing through funny (and sometimes cringey) clips.
If you just want to give TikTok a try and see what kind of stuff you can find on the network, this is what you need to do:
- Download TikTok app for iOS or Android.
- Open the app.
- Start browsing the videos following a quick tutorial.
If you’re feeling more creative than that or get inspired by the videos you find on the app, you can set up an account and start sharing your own videos.
How To Create Your Own TikTok Video
Before you get to share your videos, you’ll need to set up your TikTok account. There are multiple ways to do that. You can use your phone number, email, Facebook, or Instagram.
Once you’re signed up, go to your account’s page by clicking the Me icon in the bottom right corner of the screen.
Creating your first TikTok clip is much easier than for example making your first YouTube video. So even if you’ve never dealt with that kind of content before, you should do just fine following these steps:
- To start, click the plus button at the bottom of the screen that says Tap to Create. Similar to Snapchat, it will open a camera interface.
- In the bottom part of the screen you can choose the length of your clip (15 or 60 seconds).
- If you want to make a classic TikTok video, try adding music to it. In the top of your screen, find the Sounds button. There you can access a vast collection of different clips to choose from. For a lip-syncing video, add sound before you start recording. Otherwise, just do this step after.
- Other add-ons you can use include filters, beauty effects, changing the speed of your video, or flipping your picture.
- Hold the record button to start recording. You can shoot your clip in one or several takes. To get different angles or points of view, press the record button several times. Just make sure you stay within the time limit you have chosen (that’s 15 or 60 seconds).
- When you’re finished recording, you can edit your clip before publishing. Some of the TikTok’s post production tools include video trimming, adding (and editing) sound, effects, stickers, and cover images.
- Click Next and finish it up by writing description for your video, adding hashtags, and choosing your audience. That’s it! You’re one Post click away from your future as a TikTok star.
Remember that this is a very basic TikTok video tutorial. There are actually many ways that you can have fun on the app creating truly interesting, funny, and engaging content.
Spend some time exploring TikTok, learn about the tools, and see what other users are sharing to get a feel of the app’s full potential.
Should You Use TikTok?
The big question is, should you start using TikTok or sit this one out instead? Well, that really is down to your goals with the app and how much free time you have.
Even though creating and sharing TikTok videos doesn’t seem time-consuming, you will soon find yourself mindlessly browsing other users’ videos whether you intended to do it or not.
TikTok definitely has a lot of potential as an advertising tool, given its popularity. On top of that, it gives you an opportunity to become a part of a community. You can do challenges, earn coins, and interact with other users.
In the end, TikTok for you will be whatever you want to make it. Most importantly, remember the app’s original purpose and just have fun with it.
