如果您正在进行任何在线营销或任何类型的在线品牌推广和开发(branding and development online)，那么在您的内容中使用图像和视频不再是可选的。
您的内容越吸引人、越有创意、越独特和令人瞠目结舌，您就越有可能在足够长的时间内吸引潜在客户的注意力，让他们阅读您的“信息”。
许多人喜欢看而不是阅读。在营销内容(marketing content)中使用视频和图像可以为您的观众提供他们想要的东西。请记住(Remember)，人们每天都会收到电子邮件和广告的轰炸，因此您想尽一切可能吸引他们的注意力。
除非您是摄影师或摄像师(photographer or videographer)，否则查找高清图像和视频可能是一项挑战。你不想使用你在网上看到的任何东西，因为它很可能属于其他人，并且可能会让你在侵犯版权方面陷入法律纠纷。
聘请摄影师或代理商为您制作视频可能非常昂贵。幸运的是，有几个免费网站可供您下载并合法使用视频和图像作为您的在线内容(online content)。在从“免费”站点(” site)下载和使用任何图像或视频(image or video)之前，请务必查看许可信息(licensing information)。
属于知识共享公共领域( creative commons public domain)的网站不受版权限制，而其他网站在使用其视觉内容时需要注明出处。
不飞溅
如果您正在寻找一个易于浏览的特定主题视觉效果网站，Unsplash是一个很好的选择，并且那里有一些最好的免费图片(stock photo)网站。这些照片按主题分组，例如：
如果您不确切知道要使用哪个类别，可以搜索他们的本周收藏以获取一些想法。
许可协议( license agreement)允许您出于商业和个人目的免费使用来自Unsplash的任何图像。
虽然不需要署名，但捐赠作品的摄影师对此表示赞赏。
视频
Videvo提供种类繁多的动态图形和视频素材(video footage)，按类别分类，或者您可以查看所有剪辑( view all clips)。
您可以按剪辑类型(clip type)、类别、
分辨率和许可(resolution and license)进行排序。请注意您要使用的每个剪辑的许可证。许可信息(licensing information)在下载页面(download page)上。
有四种类型的许可证可供选择：
- 免版税(Royalty Free)：免费用于您的项目，无需署名。但是，您不得重新上传剪辑或将其提供给其他地方下载。
- 知识共享：(Creative Commons: )可用于任何项目，但必须注明或署名(credit or attribution)于原始创建者。在此处( here)查看有关知识共享的更多信息。
- 视频归属许可：(Videvo Attribution License: )您可以像使用免版税剪辑一样使用具有此许可的剪辑，但您确实需要将剪辑归属于创作者。您不得重新上传这些剪辑或使它们可在任何地方下载。
- NASA 指南：(NASA Guideline: )在此处( here)获取有关NASA 收藏(NASA collection)夹的更多信息。
与许多免费网站一样，Videvo
为需要或想要访问更多视频剪辑的用户提供高级升级选项。
爆裂
由 Shopify 提供支持的Burst是一种资源，提供可免费用于商业用途的库存照片，包括在马克杯和 T 恤等促销品上使用图像。
您可以免费使用图像，并且允许您以任何您想要的方式裁剪、编辑和修改它们。无需署名。
封面
Coverr上的所有视频均可免费用于商业和非商业目的。无需署名，但始终赞赏。
您不得将视频用于品牌、商标或徽标。有关其许可证的更多信息，请阅读常见问题解答( read the FAQs)。
您可以按最新或按类别对视频进行排序，例如：
如果您有自己的视频想要贡献给Coverr 社区(Coverr community)，您可以在网站上提交。( submit them)
一旦经过审核，如果它们被接受，它们将可供其他人在Coverr 许可(Coverr license)下下载。
摄影
如果您正在寻找独特的、有创意的或古怪的免费图片，您应该访问Gratisography。所有图像都是高分辨率且完全免费，没有版权限制。
由于通过使用引人注目的视觉效果让您的内容脱颖而出是游戏的名称，因此使用来自Gratisography的图像是一个很好的起点。
剪辑静止
Clipstill为您的在线数字项目提供免费和付费的免版税库存视频。虽然免费剪辑的数量与高级剪辑相比相对较少，但它们质量很高，并且每个月都会更换。
值得您每月检查一次，为您正在处理的当前项目或未来的项目下载新的视频剪辑。
署名不是必需的，但与其他图像和视频网站(image and video sites)一样，始终受到赞赏。在某些情况下，您对他们的视频的使用会受到限制，例如，如果您将剪辑用作商业项目的主要吸引力。查看他们的许可页面( licensing page)以获得澄清。
免费范围
Freerange要求您注册成为会员才能下载他们大量的免费高清照片。
您可以将图像用于商业和非商业目的。从各种类别的照片或插图(photos or illustrations)中进行选择，例如：
- 艺术和音乐
- 建筑学
- 动物和昆虫
- 花卉和植物
- 饮食
- 健康和健身
图像被许可用于商业用途( licensed for commercial use)。您无需提供归属。与其他网站一样，Freerange欢迎贡献者。
视频的生活
Life of Vids提供无版权限制的免费剪辑，可用于商业和个人用途。但是，他们不希望任何人在一个站点上使用他们的整个视频集。因此(Hence)，重新分发仅限于其他网站上的 10 个视频。
卡布姆图片
Kaboom Pics是另一个寻找高分辨率照片的绝佳网站。(high-resolution quality photos)从以下类别中搜索：
所有图片均可用于商业和非商业用途。它们不能重新分配或出售。有关其使用条款的更多信息，请查看他们的许可协议( license agreement)。
影视素材免费
Stock Footage For Free是一个提供专业品质的股票视频和素材(quality stock videos and footage)的网站。所有剪辑都带有免版税许可。
这意味着您可以在注册免费帐户后将所有下载内容用于商业和私人用途。
上面列出的一些网站的收藏量比其他网站少，还有一些专门研究某些类型的视觉效果。
拥有多个免费图像和视频网站将帮助您为所有数字营销项目找到完美的视觉效果。
Top 10 Places to Find Free HD Images and Videos for Your Website
If you arе doing
any online marketіng or any kind of branding and development оnline, then using
images and videos in your content is no longer optional.
The more engaging,
creative, unique, and eye-popping your content is, the more likely you will be
to grab the attention of your potential customers long enough for them to read
your “message”.
Many people prefer to see than read. Using videos and images in your marketing content is giving your viewers what they want. Remember, people are bombarded daily with emails and ads so you want to do whatever you can to grab their attention.
Unless you are a photographer or videographer, finding high definition images and videos can be a challenge. You don’t want to use anything you see on the web because it is likely to belong to someone else and can get you into legal trouble with regards to copyright infringement.
Hiring a photographer or an agency to create a video for you can be very expensive. Luckily there are several free sites where you can download and legally use both videos and images for your online content. Before downloading and using any image or video from a “free” site, be sure to check out the licensing information.
Those under creative commons public domain are free from copyright restrictions, whereas other sites require attribution to be given when using their visual content.
Unsplash
If you are looking for an easy-to-navigate site for specifically themed visuals, Unsplash is a great find and is up there with some of the best free stock photo sites. The photos are grouped into themes such as:
- Animals
- Nature
- Architecture
- Health
- People
- Food and drink
- Travel
If you don’t know exactly what category you
want to use, you can search their collections of the week to get some ideas.
The license agreement allows you to use any images from Unsplash at no cost for both commercial and personal purposes.
Although attribution is not required, it is
appreciated by the photographers who donate their work.
Videvo
Videvo offers a large assortment of motion graphics and video footage that is sorted by categories or you can view all clips.
You can sort by clip type, category,
resolution and license. Pay attention to the license for each clip you want to
use. The licensing information is on the download page.
There are four types of licenses to choose
from:
- Royalty Free: Free to use for your projects without requiring attribution. However, you are not permitted to re-upload the clips or make them available for download elsewhere.
- Creative Commons: Can be used in any project but must give credit or attribution to the original creator. See more about Creative Commons here.
- Videvo Attribution License: You can use clips with this license as you can with royalty-free clips, but you do need to attribute the clip to the creator. You are not permitted to re-upload these clips or make them available for download anywhere.
- NASA Guideline: Get more information about clips from the NASA collection here.
As is the case for many free sites, Videvo
offers premium upgrade options for those who need or want access to more video
clips.
Burst
Powered by Shopify, Burst is a resource providing stock photos that are free for commercial use including using images on promotional items such as mugs and t-shirts.
You can use images free of charge, and you are
permitted to crop, edit, and modify them any way you so desire. No attribution
is required.
Coverr
All videos on Coverr can be used for free for
commercial and non-commercial purposes. No attribution is required but always appreciated.
You are not permitted to use videos for brands, trademarks, or logos. For more information about their license, read the FAQs.
You can sort videos by latest or by categories
such as:
- Food
- Mood
- Nature
- Tech
- Artsy
- People
- Urban
- Animals
- Animated
- Aerial
- Vertical
If you have your own videos that you would like to contribute to the Coverr community, you can submit them on the website.
Once reviewed, if they are accepted, they will
be available for others to download under the Coverr license.
Gratisography
If you are looking for unique, creative, or quirky free images, you should visit Gratisography. All images are high-resolution and completely free with no copyright restrictions.
As getting your content to stand out by using
compelling visuals is the name of the game, using images from Gratisography is
a great place to start.
Clipstill
Clipstill offers both free and paid royalty-free stock videos for your online digital projects. Although the number of free clips is relatively small compared to the premium ones, they are of high quality and changed every month.
It is worth your while to check back monthly
to download new video clips for current projects you are working on or for
future ones.
Attribution is not required but as with other image and video sites, always appreciated. There are circumstances where you are limited in your usage of their videos such as if you are using a clip as the main attraction for a commercial project. Check out their licensing page for clarification.
Freerange
Freerange requires you to sign up for a membership to download their vast collection of free high definition photos.
You can use images for both commercial and
non-commercial purposes. Choose from photos or illustrations in various
categories such as:
- Arts and music
- Architecture
- Animals and insects
- Flowers and plants
- Food and Drink
- Health and fitness
Images are licensed for commercial use. You are not required to give attribution. As with other sites, Freerange welcomes contributors.
Life of Vids
Life of Vids offers free clips with no copyright restrictions available for commercial and personal use. However, they don’t want anyone to use their entire collection of videos on one site. Hence the redistribution is limited to 10 videos on other sites.
Kaboom Pics
Another excellent site for finding high-resolution quality photos is Kaboom Pics. Search from categories such as:
- Lifestyle
- Nature
- Urban
- People
- Beauty and fashion
- Travel
- Technology
All images can be used for commercial and non-commercial uses. They can’t be redistributed or sold. For more information about their terms of use, check out their license agreement.
Stock Footage for Free
Stock Footage For Free is a site for professional quality stock videos and footage. All clips come with a royalty-free license.
This means you can use all downloads for
commercial and private use after you sign up for a free account.
Some of the sites listed above have smaller
collections than others, and some specialize in certain types of visuals.
Having several sites for free images and
videos will help you find the perfect visual for all your digital marketing
projects.
