当互联网首次获得广泛普及时，搜索引擎并不缺乏。无论是Lycos、Yahoo !、AltaVista还是Ask Jeeves，似乎每个人都有自己的最爱。

但在 90 年代后期，出现了一个搜索引擎^{(search engine)}，将其他所有人从地图上抹去。谷歌^(Google)的竞争对手只剩下少数几个，即使在今天，谷歌^(Google)仍占有高达76% 的市场份额^{(76 percent market share)}，其次是中国的百度^(Baidu)，仅占15^{(meager 15)} %。

微软^(Microsoft)在受欢迎程度方面毫不逊色，但该公司的搜索引擎^{(search engine)}Bing仍然难以获得谷歌受欢迎程度的一小部分。必^(Bing)应拥有 4 % 的市场份额，仅击败了^{(percent market share)}雅虎和 Ask^{(Yahoo and Ask)}等很少使用的搜索引擎。

但是在进行网络搜索时，您不必屈服于同侪压力。事实上，您可能会发现以下一些原因使 Bing 成为您自己搜索需求的更好选择。

跟上新闻^{(Keep Up With News)}

谷歌^(Google)一直致力于保持其搜索页面^{(search page)}尽可能干净和简单。Bing也有，但向下滚动一点，你可以看到最新消息，以及一些有趣的地方和历史上的这一天^{(This Day in History)}。

如果您一直在寻找引人注目的照片，那么您也会喜欢当天新闻下方的“今日形象” 。^{(Image of the Day)}在屏幕顶部，您将被邀请直接访问图像、视频、地图和新闻。

图片搜索^{(Image Search)}

必应在其主要搜索页面上放置^{(search page)}每日图片是^{(Image of the Day)}有原因的。图像搜索在传统上^{(Image search)}Bing比谷歌^(Google)做得更好，尽管谷歌^(Google)近年来加强了它的图像搜索^{(image search)}。

不过，过滤器仍然使 Bing 的搜索脱颖而出^{(search stand)}。您可以按大小、颜色、文件类型^{(file type)}、形状、发布日期和许可证进行过滤，而不是详尽地寻找满足您需求的照片。

不同的引擎意味着不同的结果^{(Different Engine Means Different Results)}

企业花费大量时间和金钱^{(time and money)}试图弄清楚如何针对谷歌^(Google)的挑剔算法优化他们的内容。^{(optimize their content)}尽管Bing还设计了算法以确保搜索结果尽可能有用，但设置有所不同，这意味着当您在Google上搜索某些内容时，您将获得与Bing不同的一组结果。

如果您在Google^(Google)中找不到您想要的答案，那么转而使用Bing可以帮助您拓宽方法。Google 还使用个性化^{(also uses personalization)}来提供您的结果，因此Bing可以快速解决此问题。

搜索快捷方式^{(Search Shortcuts)}

当您在Bing中输入一般搜索字符串^{(search string)}时，您有一个额外的机会来缩小范围。在您的结果上方，必^(Bing)应会询问您具体想了解该主题的哪些内容。您可以在 Google 搜索结果首页的底部找到搜索建议，但您必须向下滚动才能找到这些建议。将它放在页面顶部可以节省您的时间。

尽管必^(Bing)应长期生活在谷歌^(Google)的巨大阴影下，但该搜索引擎^{(search engine)}仍然拥有大量粉丝。您可以使用Bing作为Google或任何其他搜索引擎^{(search engine)}的替代品，也可以选择将其用作主要搜索引擎。如果您发现您更喜欢Bing而不是Google，将其设置为您的默认搜索引擎^{(default search engine)}很容易，您可以永远放弃Google。

Why It’s Worth Still Using Bing For Your Web Searches

When the іnternet first gained widespread popularity, there was no shоrtage of search engines. Whether it was Lycos, Yahoo!, AltaVista, or Ask Jeeves, everyone seemed to have a favorite.

But in the late 90s, one search engine came along to wipe everyone else off the map. Only a few Google competitors remain, and even today, Google holds a whopping 76 percent market share, followed by China’s Baidu at a meager 15 percent.

Microsoft is no slouch when it comes to popularity, but the company’s search engine, Bing, still struggles to gain even a small fraction of Google’s popularity. Bing has a 4 percent market share, beating only little-used search engines like Yahoo and Ask.

But you don’t have to succumb to peer pressure when conducting a web search. In fact, you may find some of the following reasons make Bing a better choice for your own search needs.

Keep Up With News

Google has always thrived on keeping its search page as clean and simple as possible. Bing has that, too, but scroll down a little and you can see the latest news, as well as some interesting places to visit and This Day in History.

If you’re always looking for eye-catching photos, you’ll also love the Image of the Day just below the day’s news. At the top of the screen, you’ll be invited to go straight to images, videos, maps, and news.

Image Search

There’s a reason Bing puts an Image of the Day on its main search page. Image search is something Bing has traditionally done much better than Google, although Google has boosted its image search in recent years.

The filters still make Bing’s search stand out, though. Instead of exhaustively looking for a photo to meet your needs, you can filter by size, color, file type, shape, date posted and license.

A Different Engine Means Different Results

Businesses spend a great deal of time and money trying to figure out how to optimize their content for Google’s picky algorithms. Although Bing also designs its algorithms to make sure search results are as useful as possible, the setup is different, which means when you search for something on Google, you’ll get a separate set of results than you will with Bing.

If you don’t find the answer you’re looking for with Google, shifting over to Bing can help you broaden your approach. Google also uses personalization to come up with your results, so Bing can be a quick workaround for that.

Search Shortcuts

When you input a general search string in Bing, you have an extra opportunity to narrow things down. Above your results, Bing will ask what, specifically, you want to learn about the topic. You can find search suggestions at the bottom of Google’s first page of results, but you’ll have to scroll down for those. Having it at the top of the page could save you time.

Although Bing has long lived in Google’s gigantic shadow, the search engine still has plenty of fans. You can use Bing as an alternative to Google or any other search engine, or you can choose to use it as your primary. If you find you prefer Bing to Google, setting it as your default search engine is easy enough that you can ditch Google for good.

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