任何对互联网(Internet)营销有一点了解的人都听说过SEO一词，它是搜索引擎优化的首字母缩写词。这是在搜索引擎（主要是谷歌(Google)）上建立影响力的过程，以帮助网站在搜索结果中排名更高。
它涉及通过正确使用关键字、反向链接、优质内容和其他十几个因素来优化页面，这些因素会在每次Google更新其算法时发生变化。
人们花费数年时间试图找出在Google中排名的最佳方式，但SEO最佳实践变化如此频繁，以至于尝试跟上是徒劳的。然而，有几件事保持不变——关键字使用、网站内容的质量和元数据。
幸运的是，对于任何建立博客的人来说，有几十个WordPress SEO插件可供选择，它们将帮助您优化网站的每个页面。有了所有这些选择，很难从坏中剔除好东西。本文将帮助您缩小站点的正确选择范围。
Yoast的WordPress SEO
当谈到WordPress SEO时，Yoast是游戏中的佼佼者。Yoast插件默认(Yoast)包含在大量高级主题中，但如果您愿意，您也可以自行找到该插件。它为所有SEO(SEO)提供了全面的解决方案。
Yoast 显示在帖子的底部，并允许您编辑SEO的每个功能。您可以插入自定义元描述、自定义 slug、SEO标题等等。
也许最有用的是Yoast执行的SEO分析。它指示帖子是否已适当优化，然后提供主要问题列表、可以改进的领域以及帖子成功的领域。
Yoast 有两种选择：具有许多功能的免费版和零售价 89 美元的高级版。高级版提供免费支持、重定向管理器等等。
平均每两周还会有一次一致的更新，以确保插件尽可能地工作。
根据其网站，All in One SEO Pack已被下载超过 5000 万次。它是最强大的插件之一，原因有一个 - 付费版本允许您将站点地图提交给Google和Bing。这样做可以让机器人更容易抓取网站，这几乎会立即产生更多的SEO。
与Yoast插件一样，All in One SEO有免费和付费版本。免费版具有所有基本功能，如您在上面的屏幕截图中所见。您可以创建自定义标题、元描述和URL。
它还为您提供了在帖子上激活NOINDEX的选项，这意味着Google不会在其搜索引擎中将其编入索引。NOFOLLOW告诉搜索引擎忽略页面中的链接。您还可以禁用帖子的SEO。如果您单击该复选框，则会在其下方显示另一个选项以禁用Google Analytics。
个人(Individual)、企业(Business)和代理(Agency)层的付费版本分别为每年 136 美元、236 美元和 1118 美元。对于大多数人来说，个人(Individual)或企业(Business)就足够了。
专业(Pro)版All in One SEO为(SEO)WooCommerce购物车、标签、类别和分类法的SEO选项以及访问许多教育和支持论坛 提供高级支持。
Yoast 和 All in One SEO对于想要深入了解其网站优化的本质并改进其最小细节的用户来说是极好的工具。但是那些知道SEO是必要的，但又想尽可能放手的用户呢？这就是SEO 框架(SEO Framework)的用武之地。
这个插件在很大程度上被认为是 Yoast 的最佳替代品，原因有两个。首先(First)，它很强大。其次(Second)，它是完全免费的。
没有SEO Framework的高级版本。你所看到的就是你得到的。SEO 框架(SEO Framework)已预先配置，可提供最佳性能。它将SEO视为自动变速箱和手动变速箱之间的区别；当然，如果您是专业人士，您可能会从手动获得更好的油耗，但是真的(really)值得没有自动的所有麻烦吗？
该插件显示在帖子的WordPress文本框下方，并具有三个选项卡：General、Social和Visibility。
- 常规(General)选项卡允许您编辑元标题和元描述，文本框旁边的彩色条形图和描述指示它们的优化程度。
- 社交(Social)选项卡允许自定义社交媒体标题、描述和自定义图像。
- 可见性(Visibility)选项卡允许您设置自定义URL、重定向URL以及控制机器人和存档设置。
适合工作的正确插件
(All)在几十个不同的SEO(SEO)网站上一次又一次地推荐所有这三个插件。虽然还有很多其他WordPress SEO插件（以及用于特定任务的一系列不同工具），但这三个将是最有用的。如果您想要一种真正动手、受控的SEO方法，Yoast或All in One 是最好的选择。也就是说，Yoast似乎更强大一点。
但是，如果您正在寻找一些容易帮助您在搜索引擎优化领域入门的东西，那么SEO 框架(SEO Framework)是一种低风险的方式。由于该插件为您自动化了大部分过程，因此不可能在您的网站上犯下排名错误 - 至少就优化您的帖子而言。
The 3 Best SEO Plugins For WordPress
Anyone that’ѕ so much as breathed a whiff about Internet marketіng has heard the term SEO, an acronym for search engine optimization. Thiѕ is the procеss of building clout on search engines, primarily Google, to help a wеbsite rank higher in search results.
It involves optimizing a page through the proper use of keywords, backlinks, quality content, and a dozen other factors that change every single time Google updates their algorithms.
People spend years trying to suss out the best way to rank in Google, but SEO best practices change so often that it’s futile to try and keep up. A few things do remain the same, however – keyword usage, the quality of the content on the site, and metadata.
Luckily for anyone building a blog, there are a dozens of WordPress SEO plugins to choose from that will help you optimize each page of your site. With all of these choices it can be hard to weed out the good from the bad. This article will help you narrow down the right choice for your site.
WordPress SEO by Yoast
When it comes to WordPress SEO, Yoast is the biggest name in the game. The Yoast plugin is included by default in a vast number of premium themes, but you can also find the plugin by itself if you want to. It provides a comprehensive solution to everything SEO.
Yoast shows up at the bottom of the post and allows you to edit every feature of your SEO. You can insert custom meta descriptions, a custom slug, SEO title, and much more.
Perhaps most useful is the SEO analysis that Yoast performs. It indicates whether a post has been properly optimized or not, and then provides a list of major problems, areas that could use some improvement, and areas where the post succeeds.
Yoast has two options: a free version that has a lot of features, and a premium version that retails at $89. The premium version offers free support, a redirect manager, and much more.
There are also consistent updates every two weeks on average to ensure the plugin works as best it can.
All In One SEO Pack (WordPress)
According to its website, the All in One SEO Pack has been downloaded over 50 million times. It’s one of the most powerful plugins out there for one reason – the paid version allows you to submit your sitemap to Google and Bing. Doing this makes it easier for the bots to crawl the site, which almost immediately yields a bit more SEO.
Like the Yoast plugin, All in One SEO has a free and a paid version. The free version has all of the basic features, as you can see in the screenshot above. You can create a custom title, meta description, and URL.
It also gives you the option to activate NOINDEX on the post, which means Google will not index it in their search engines. NOFOLLOW tells search engines to ignore links from the page. You can also disable SEO for the post. If you click that checkbox, another option appears underneath it to disable Google Analytics.
The paid version is offered on Individual, Business, and Agency tiers at $136, $236, and $1118 per year respectively. For most people, Individual or Business will be sufficient.
The Pro version of All in One SEO offers advanced support for the WooCommerce shopping cart, SEO options for tags, categories, and taxonomies, and access to a number of educational and support forums.
Yoast and All in One SEO are fantastic tools for users that want to dig down into the nitty-gritty of their site’s optimization and improve even the smallest details of it. But what about users that know SEO is necessary, but want to be as hands-off as possible? That’s where SEO Framework comes in.
This plugin is largely considered the best alternative to Yoast for two reasons. First, it’s powerful. Second of all, it’s completely free.
There is no premium version of SEO Framework. What you see is what you get. SEO Framework is pre-configured to deliver the best performance out of the gate. It treats SEO like the difference between an automatic and a manual transmission; sure, you might get slightly better gas mileage from a manual if you’re a pro, but is it really worth all the hassle of not having an automatic?
The plugin appears below the WordPress text box for the post and has three tabs: General, Social, and Visibility.
- The General tab allows you to edit the meta title and meta description, and a colored bar graph and description beside the text boxes indicate how optimized they are.
- The Social tab allows for custom social media titles, descriptions, and a custom image.
- The Visibility tab lets you set the custom URL, a redirect URL, and control robot and archive settings.
The Right Plugin For The Right Job
All three of these plugins are recommended time and again across dozens of different SEO sites. While there are plenty of other WordPress SEO plugins (as well as a bevy of different tools for specific tasks), these three will be the most useful. If you want a really hands-on, controlled approach to your SEO, Yoast or All in One is the best pick. That said, Yoast seems to be just a bit more powerful.
But if you’re looking for something easy to help you get started in the world of search engine optimization, then SEO Framework is a low-risk way. Since the plugin automates much of the process for you, it’s impossible to make a rank-killing mistake on your site – at least as far as optimizing your posts go.
