在本文中，我将提到在YouTube上获得更多观看次数的五个技巧。我将解释如何通过遵循这些YouTube 算法(YouTube algorithm)优化，让自己的频道在短短 9 个月内获得 1100 万次观看。在开始之前，我将首先简要介绍一下YouTube的观看次数是如何产生的。
完成阅读后，您将对YouTube 算法(YouTube algorithm)以及如何调整内容以匹配它有一个很好的理解。
YouTube 算法的基础知识(The Basics of the YouTube Algorithm)
可能有数百甚至数千个因素有助于提高您在YouTube 上(YouTube)的视频观看量，但有两个因素在 2019 年比其他任何因素都重要得多。这是点击率和平均(rate and average) 观众保留率(audience retention rate)。
点击率是当他们在屏幕上看到您的视频时点击您的视频的人的百分比。平均观众保留率(audience retention rate)是您的观众观看的视频的百分比，是所有观看会话的平均值。
如果您可以提高这些值，您的视频将获得更多推荐。这意味着更多的展示次数、更多的点击次数和更多的浏览量。
制作一个好的缩略图 (Make a Good Thumbnail )
YouTube 缩略图(YouTube thumbnail)是吸引最多注意力并获得最多点击的内容。那么如何创建引人入胜的缩略图呢？首先(First)，选择包含文本。你的文字应该占据图片的三分之二，并用相关的流行语吸引你的观众。
不要使用点击诱饵(use clickbait)，因为人们只会离开您的视频，这会损害观众保留率(audience retention)。稍后会详细介绍。取而代之的是，取一个您认为会引起人们注意的主题，然后在文本中包含该主题。
例如，假设您想提供打高尔夫球的技巧。这是一个很好的缩略图示例(thumbnail example)。所以总结这张图片，我们做了很多事情。
- 选择明亮的背景颜色(background color)（蓝色(Blue)或绿色效果最好）
- 选择对比鲜明的文字颜色
- 使用(Use two)三分之二的文字，三分之一的面部表情或主题上下文(topic context)
通过创建这些缩略图，您将大大提高点击率。(clickthrough rate)提高点击率非常棒，因为这意味着您的视频每获得一次展示，您就会获得更多观看次数。
例如，一个获得 100,000 次展示且% clickthrough rate的视频将获得 5,000 次观看，而 12 % clickthrough rate将为您获得 12,000 次观看，观看次数大幅增加 140 % increase。
有关更多提示，请先尝试对每个视频进行 A/B 测试，以测试不同的颜色和背景。一旦你找到了一个好的选择，坚持下去——观众喜欢一致性。
让人们立即参与(Get People Engaged Straight Away)
为确保您的视频被推荐给更多人，观众的平均观看时间(audience watch time)需要尽可能长。5 到 12 分钟长的视频(Videos)将比 5 分钟以下的视频表现更好。
然而，如果更多的观众提前离开，视频长度并不(length doesn)重要。(t matter)因此，我们需要确保让人们立即参与进来。要做到这一点，不要跑题。提供(Provide)快速证据为什么你应该被信任，然后直奔主题。避免(Avoid)进行任何无意义的介绍，避免冗长的B 卷(B-rolls)，不要浪费时间(t waste time)寻求喜欢和订阅。
我经过惨痛的教训才学到这个。你可以在这里看到即使是 4 秒的介绍如何让 20% 的观众完全离开视频。我放弃了介绍，并在另外 42 秒内 保持了同样 78 % audience retention
总之：
- 尽快直奔主题
- 快速解释您的专业知识
- 用内容取笑(Tease)观众，然后直接进入
- 更少的 B 卷(B-rolls)、介绍或乞求喜欢
监控您的观众保留率(Monitor Your Audience Retention)
我们可以使用相同的观众保留报告(audience retention report)来了解人们离开我们视频的原因。要找到它，请单击仪表板中的任何视频。然后，单击单独视频页面(video page)上的分析。之后，单击参与选项卡。
在这里我们可以看到观众保留报告(audience retention report)。请记住(Remember)，您的观众保留率(audience retention)越高，您被推荐的机会就越大。我们在这里有两份报告——一份是关于健康视频的，一份是有一些潜在问题的。根据我的经验，与我的其他视频相比，具有 45% 或更高留存率的视频表现(retention perform)特别好。
请注意(Notice)上面的图表在很大程度上是如何逐渐下降的。没有陡峭的下降。
接下来，我们有不健康的报告。观众留存率(audience retention)要低很多。44% 仍然不错，但观众离开视频的次数显着下降了 3 次。我们可以去视频中的那些时刻找出发生了什么。
在这个视频中，我试图通过谈论另一个不相关的话题来增加长度，但我的观众下降了。所以我的解决方案应该是保持话题，不要担心超过 5 分钟的视频长度。(video length)您可以对视频执行相同的操作，以了解更多关于您的错误的信息。
建立更多忠诚的回访者(Build More Loyal Return Viewers)
每个观众都是一个真实的人。发表评论并建议(comment and suggest)您的观众发表评论和分享他们的想法。与他们互动，与他们交谈。
随着您建立更多真实的观众，您每次发布视频时都会有一个更好的开端。您的忠实观众将更加投入，从而提高您的观众保留率和点击(audience retention and click)率。
找到发布视频的最佳时间(Find the Best Time to Post Your Video)
发布视频的最佳时间是您可以最一致地发布视频的时间。坚持(Stick)最适合你的。一致性(Consistency)是建立忠实受众的关键，他们将永远在那里激发您的观点。
话虽如此，通常是在傍晚为您最受欢迎的地区发帖的好时机。您可以在仪表板分析的受众选项卡(audience tab)中找到您的“热门国家/地区”报告。
概括(Summary)
感谢您阅读我在YouTube上获得更多观看次数的 5 大技巧。我希望这些提示有所帮助。有什么具体问题要问我吗？请(Feel)随时在社交媒体上联系，我很乐意提供帮助。
5 Tips On Getting More Views On YouTube
In this article, I’m going to mention five tips on getting more views on YouΤυbe. I’ll explain how I managed to get mу own channel to gain 11 million views in jυst 9 monthѕ by following these YouTube algorithm optimizations. Before we begin, I’ll giνe a qυick guide on how views cоme to YouTube in the first placе.
Once you’ve finished reading, you’ll have a good understanding of the YouTube algorithm and how to adjust your content to match it.
The Basics of the YouTube Algorithm
There are possibly hundreds, if not thousands of factors that help to boost your video views on YouTube, but there are two that are abundantly more important than any other in 2019. This is click-through rate and average audience retention rate.
Click-through rate is the percentage of people that click your video when they see it on their screen. Average audience retention rate is the percentage of a video your audience watches, averaged out across all watch sessions.
If you can improve these values, your videos will be recommended more. That means more impressions, more clicks, and more views.
Make a Good Thumbnail
The YouTube thumbnail is what drives the most attention and gets the most clicks. So how do you create an engaging thumbnail? First, choose to include text. Your text should take up two thirds of the image and engage your audience with relevant buzz words.
Don’t use clickbait because people will just leave your video and that damages audience retention. More on that in a minute. Instead, take a topic that you think will get people’s attention, then include the topic in the text.
Let’s say, for example, you want to offer golfing tips. Here’s a good thumbnail example for that. So to summarize this image, we’ve done a number of things.
- Choose a bright background color (Blue or green work best)
- Choose a contrasting text color
- Use two thirds for text, one third for facial expressions or topic context
By creating these thumbnails, you’re going to improve your clickthrough rate drastically. Improving your click through rate is great because it means for each impression your video gets, you’ll get more views.
For example, a video that gets 100,000 impressions with a 5% clickthrough rate will get 5,000 views, whilst a 12% clickthrough rate will get you 12,000, a huge 140% increase in views.
For more tips, initially try A/B testing with each video to test different colors and backgrounds. Once you’ve found a good option, stick with it – viewers love consistency.
Get People Engaged Straight Away
To ensure your videos get recommended to more people, the average audience watch time needs to be as high as possible. Videos of 5 to 12 minutes long are going to perform better than videos less than 5 minutes.
However, video length doesn’t matter if more viewers leave early. So, we need to ensure we get people engaged straight away. To do this, don’t go off topic. Provide quick evidence why you should be trusted, then get straight to the point. Avoid having any pointless intros, avoid long B-rolls, and don’t waste time asking for likes and subs.
I learned this the hard way. You can see here how even a 4 second intro gets 20% of my viewers to leave the video entirely. I dropped the intro and I maintained that same 78% audience retention for an additional 42 seconds.
In summary:
- Get straight to the topic ASAP
- Explain your expertise quickly
- Tease viewers with the content, then lead straight into it
- Fewer B-rolls, intros, or begs for likes
Monitor Your Audience Retention
We can use this same audience retention report to learn why people leave our videos. To find it, click on any video in your dashboard. Then, click analytics on the separate video page. After, click the engagement tab.
Here we can see the audience retention report. Remember, the better your audience retention, the higher chance you’ll have to be recommended. We have two reports here – one for a healthy video and one with some potential issues. From my experience, videos with 45% or higher retention perform particularly well compared against my other videos.
Notice how the chart above, for the most part, gradually declines. There are no steep drops.
Next, we have the unhealthy report. The audience retention is a lot lower. 44% still isn’t bad, but there are three significant drops where viewers leave the video. We can go to those moments in the video to find out what happened.
In this video, I attempted to add more length by talking about another unrelated topic, but my viewers dropped. So my solution should be to stay on topic and not worry about the video length past 5 minutes. You can do the same with your videos to learn more about your mistakes.
Build More Loyal Return Viewers
Each viewer is a real person. Pin a comment and suggest for your viewers to comment and share their thoughts. Interact with them, talk to them.
As you build more real viewers, you’ll have a better head start each time you post a video. Your loyal viewers will be more engaged, pushing up your audience retention and click through rate.
Find the Best Time to Post Your Video
The best time to post your video is the time you can post videos the most consistently. Stick to what works best for you. Consistency is key for building a loyal audience that will always be there to kickstart your views.
With that being said, it’s usually a good time to post in the early evening for your most popular region. You can find your ‘Top countries’ report in the audience tab in analytics on the dashboard.
Summary
Thanks for reading my top five tips on getting more views on YouTube. I hope these tips have helped. Have any specific questions for me? Feel free to reach out on social media and I’ll be happy to help.
