社交媒体是成功的数字营销策略的重要组成部分。从直播到您的粉丝群，再到创建病毒式的丰富图像活动，社交媒体为广大观众提供了快速且潜在的利润丰厚的访问。
但是，有效管理所有社交媒体帐户以将您的信息传达给受众可能是一项挑战。幸运的是，有许多自动化社交媒体工具可帮助您维持和发展在线形象。
Dlvr.it是一个易于使用的工具，可自动执行社交媒体任务。它的工作原理是将RSS提要连接到社交媒体配置文件，然后根据您定义的时间表将文章、照片和视频自动发布到您的社交网络。
主要特点(Major Features)
- 自动分享新内容：(Automatically share new content: )添加您的博客RSS提要和您想分享其新内容的任何其他博客。
- 回收社交媒体帖子(Recycle social media posts)：添加您最好的照片、帖子和文章。发布项目后，Dlvr.it会将其回收到Everqueue中。
- 自动主题标签(Auto hashtags)：为每个内容提要输入最佳主题标签。Dlvr.it会自动将它们包含在您的帖子中。
- 谷歌我的商家自动发布(Google My Business auto-posts)：安排和自动发布帖子、最新优惠、更新和促销，直接到谷歌地图(Google Maps)和搜索。
- 批量安排社交媒体帖子(Schedule social media posts in bulk)：在Internet上搜索您想要分享的博客帖子、照片和文章。立即批量导入它们，安排您想要发布它们的时间，并使用属性和主题标签进行自定义。
- 分享和推广您的博客文章(Share and promote your blog posts)：连接您的WordPress博客，在您的博客中搜索最佳文章，安排它们在社交媒体上共享和转发。
- 使用Chrome 扩展程序(Chrome Extension)(Chrome Extension)查找内容并立即共享或放入您的 dlvr.it 队列。
价钱(Pricing)
基本计划永远免费。(Basic)它包括两个平台、每个社交帐户三个每日帖子、三个站点提要、15 个排队的社交项目以及每三个小时更新一次的提要。
Dlvr.it还提供两个高级选项：
- 专业(Pro)帐户每月 8.29 美元（按年计费）
- Plus帐户每月 24.88 美元（按年计费）
限制(Limitations)
Dlvr.it不如其他自动化社交媒体工具强大，其分析仅提供关注者统计信息和点击统计信息。它没有提供深入的追随者人口统计数据。
免费版非常有限。大多数高级工具都需要付费升级。
突出特点(Outstanding Feature)
非常方便，节省时间。用户指定RSS提要、连接他们的社交帐户并设置时间间隔。Dlvr.it根据您在设置中指定的时间表自动为您完成其余工作。
缓冲(Buffer)(Buffer)
Buffer是一款可帮助您管理社交媒体帐户的应用程序。它是一种自动化的社交媒体调度工具，可帮助品牌建立和处理集成到一个仪表板中的多个社交媒体团队和帐户。
主要特点(Major Features)
- 计划(Scheduling)：为每个社交媒体帐户创建发布计划。
- 量身定制的帖子(Tailored posts)：为每个社交渠道量身定制您的帖子。
- 日历(Calendar)：查看计划发布的所有内容的概览。
- 协作(Collaborate)：与团队合作创建草稿帖子、提供反馈、保持同步并优化内容。
- Instagram：计划、安排、发布并直接转发到 Instagram(post and repost directly to Instagram)。
- 提醒(Reminders)：提前计划帖子并获得提醒以本地发布。
- 简单(Simplicity)：易于使用的界面和简单的设置帐户。
- RSS 提要(RSS feeds)：添加来自博客的提要并轻松共享内容。
- 简单分析(Simple analytics)：很容易看出哪些帖子表现最好。
- 浏览器扩展(Browser extensions)：使共享内容变得快速而轻松。它目前在Firefox、Chrome、Opera和Safari上受支持。
Buffer 还可以与Chatter和Microsoft Teams等内部协作工具(in-house collaboration tools)集成，因此您可以在您自己的私人社交或内部业务网络中共享内容。
价钱(Pricing)
Buffer 提供三种高级计划（按月或按年付费）、免费试用和基本免费选项。
- 免费(Free)帐户允许用户三个社交媒体帐户、十个预定帖子和一个用户。
- Pro：每月收费 15 美元或每年收费 144 美元（每月 12 美元），包括八个社交帐户、100 个预定帖子和一个用户。
- 高级版(Premium)：每月收费 65 美元或每年收费 663 美元（每月 56 美元），包括八个社交帐户、2000 个预定帖子和两个用户。
- 商业(Business)计划适用于较大的团队，费用为每月 99 美元（按月计费）或每年 1,010 美元（85 美元/月）。它包括 25 个社交帐户、2000 个预定帖子和 6 个用户。
限制(Limitations)
Buffer专注于无缝调度，不如其他一些自动化社交媒体工具强大。它提供的一些高级功能（例如社交互动和分析）不包含在免费版本中。
突出特点(Outstanding Feature)
Buffer用户指出，这些工具非常直观，可以轻松与Twitter、Facebook、Pinterest、Instagram和LinkedIn集成。他们还喜欢客户支持团队的响应能力。
Hootsuite是一个一体化平台，使用户能够安排和策划内容、衡量社交ROI（投资(Investment)回报(Return)率）以及投放社交媒体广告。
主要特点(Major Features)
- 安排(Scheduling)：通过安排帖子让您的社交媒体帐户保持活跃并节省时间。
- 策划内容(Curate content)：在社交媒体上查找、管理和共享内容和图像。
- 分析(Analytics)：查看按时间范围跟踪的跨渠道社交媒体工作的绩效，并创建自定义报告。
- 推广(Promote)：从用于管理有机社交内容的同一仪表板创建和管理推广活动。
- 监控(Monitor)：关注对您而言重要的主题并创建有组织的内容的自定义流。
- 管理团队(Manage teams)：通过灵活分配和批准工作流程进行有效协作。
- 安全(Secure)：设置自定义权限级别并立即获得安全通知警报。
价钱(Pricing)
Hootsuite提供从有限免费帐户开始的分层定价计划。每个付费级别都包括 30 天的免费试用期。
- 免费：(Free:)三个社交资料、30 条预定消息、一个用户。
- 专业(Professional)：每月 29 美元，十个社交资料，无限制的日程安排，一位用户。
- 团队(Team)：每月 129 美元，20 个社交资料，无限制的日程安排，三个用户。
- 商业(Business)：每月 599 美元，35 个社交资料，无限制的日程安排，五到十个用户。
- 企业(Enterprise)：定制解决方案。
限制(Limitations)
Hootsuite包含许多有用的工具。但是，需要权衡的是仪表板很复杂，而且对用户不是很友好。Hootsuite提供的最强大的功能仅包含在企业计划中。免费和低成本的专业计划中的分析和报告工具是有限的。
突出特点(Outstanding Feature)
Hootsuite在其综合工具中包含多种功能，可以更轻松地管理多个客户或帐户的社交媒体活动。
认识埃德加(Meet Edgar)(Meet Edgar)
使用Meet Edgar在(Meet Edgar)Facebook、Twitter、Instagram和LinkedIn上轻松安排和自动共享您的内容。
主要特点(Major Features)
- 自动变体(Auto variations)：Edgar 只需单击一个按钮，即可为您从博客或文章中找到并提取值得引用的文本。
- 浏览器扩展(Browser extensions)(Browser extensions)：使用 Meet Edgar 的Chrome扩展和用于(Chrome)Firefox和Safari的书签，直接从源自动生成预先写好的帖子。
- 类别安排(Category scheduling)：要轻松对内容进行排序，请使用颜色编码。
- 内容库(Content library)：帖子发布后不会被删除。它们保存在您自己的内容库中以供重新共享。
- 转发内容(Reshare content)：即使您排到队列的末尾，Meet Edgar也会继续发布您的内容。(Edgar)
- 自动上传和编辑(Upload and edit automatically)：从许多来源（如播客、YouTube和RSS提要）创建内容库。
- 照片和视频(Photos and videos)：将单个或多个图像帖子和视频添加到Facebook、Twitter和Instagram。
- 对时间敏感或常青的内容(Time-sensitive or evergreen content)：使用任何帖子或促销，给它一个到期日期或重新使用它。
- A/B Testing：使用点击数据和变化分析测试不同的消息。
- 报告(Report)：获取社交统计数据的每周电子邮件报告，包括点击次数和关注者数量。
- 链接缩短(Link shortener)器：Meet Edgar拥有自己的链接缩短器，并且还与Bitly和Rebrandly集成。
价钱(Pricing)
Meet Edgar的订阅价格为 49 美元/月。他们还以每月 29 美元的价格向新客户提供为期四个月的促销优惠( introductory four-month promotional offer to new customers)（每月节省 20 美元）。订阅包括：
- 25 个社交媒体帐户。
- 智能(Smart)作曲家自动为您编写状态更新。
- 无限的内容库。
- 组织具有无限类别的内容。
- 访问(Access)高级社交媒体课程。
限制(Limitations)
Meet Edgar仅适用于Twitter、LinkedIn和Facebook。另一个限制是用户不能转发、分享帖子到其他社交网络或通过平台发表评论。一些用户认为价格太高了。
突出特点(Outstanding Feature)
用户永远不会用完内容。Meet Edgar 的自动调度程序将从您的无限内容库中拉出帖子。
在您决定哪个是最适合您需求的自动化社交媒体工具之前，您必须知道您的需求是什么。首先(Start)关注可以帮助您自动化您已经在做的事情的工具。
如果您没有立即需要它们，则无需使用提供大量花里胡哨的平台。一旦你确定了这一点，分析你可以如何增强你目前正在做的事情，以及哪些工具提供了你需要改进社交媒体营销策略的功能。
Latest Automated Social Media Tools – Compared & Reviewed
Social media is an essential component of succesѕful digital marketing strategies. From livе streaming to yоur fan base to creating viral rich image campaigns, social mediа provides fast and potentially lucrative access to a wide audienсe.
However, managing all your social media accounts effectively to get your message in front of your audience can be a challenge. Fortunately, there are many automated social media tools available to help you maintain and grow your online presence.
Dlvr.it is an easy-to-use tool that automates social media tasks. It works by connecting RSS feeds to social media profiles and then auto-posting articles, photos, and videos to your social networks based on the schedule you define.
Major Features
- Automatically share new content: Add your blog RSS feed and any other blogs whose new content you would like to share.
- Recycle social media posts: Add your best photos, posts, and articles. After an item is posted, Dlvr.it will recycle it back into Everqueue.
- Auto hashtags: Enter the best hashtags for each content feed. Dlvr.it will automatically include them with your posts.
- Google My Business auto-posts: Schedule and automate posts, latest offers, updates, and promotions directly to Google Maps and search.
- Schedule social media posts in bulk: Search the Internet for blog posts, photos, and articles you want to share. Import them in bulk instantly, schedule when you want to post them, and customize with attribution and hashtags.
- Share and promote your blog posts: Connect your WordPress blog, search your blog for the best posts, schedule them for sharing and resharing on social media.
- Use the Chrome Extension to find content and share it instantly or put in your dlvr.it queue.
Pricing
The Basic plan is free forever. It includes two platforms, three daily posts per social account, three site feeds, 15 queued social items, and feed updates every three hours.
Dlvr.it also offers two premium options:
- Pro account for $8.29/month (billed annually)
- Plus account for $24.88/month (billed annually)
Limitations
Dlvr.it is not as robust as other automated social media tools, and its analytics only offers follower stats and click stats. It doesn’t provide in-depth demographics of followers.
The free version is very limited. Most of the advanced tools require a paid upgrade.
Outstanding Feature
It is very convenient and saves time. Users specify the RSS feeds, connect their social accounts, and set the intervals. Dlvr.it does the rest for you automatically according to the schedule you specify in the settings.
Buffer is an app to help you manage your social media accounts. It is an automated social media scheduling tool to help brands build and handle multiple social media teams and accounts integrated into one dashboard.
Major Features
- Scheduling: create a publishing schedule for each social media account.
- Tailored posts: tailor your posts for each social channel.
- Calendar: See an overview of all content scheduled for posting.
- Collaborate: Work with teams to create draft posts, provide feedback, stay in sync, and refine content.
- Instagram: Plan, schedule, and post and repost directly to Instagram.
- Reminders: Plan posts in advance and get reminders to post natively.
- Simplicity: Easy-to-use interface and simple to set up an account.
- RSS feeds: Add feeds from blogs and easily share content.
- Simple analytics: It’s easy to see which posts are performing the best.
- Browser extensions: Makes sharing content quick and easy. It is currently supported on Firefox, Chrome, Opera, and Safari.
Buffer can also be integrated with in-house collaboration tools like Chatter and Microsoft Teams so you can share content throughout your own private social or internal business networks.
Pricing
Buffer offers three premium plans (paid monthly or annually), free trials and a basic free option.
- The Free account allows users three social media accounts, ten scheduled posts, and one user.
- Pro: Billed monthly at $15/month or $144 billed annually ($12/month) includes eight social accounts, 100 scheduled posts, and one user.
- Premium: Billed monthly at $65/month or $663 billed annually ($56/month) includes eight social accounts, 2000 scheduled posts, and two users.
- The Business plan is for larger teams and costs $99/month (billed monthly) or $1,010 billed annually ($85/month). It includes 25 social accounts, 2000 scheduled posts, and six users.
Limitations
Buffer focuses on seamless scheduling and isn’t as robust as some other automated social media tools. Some of the advanced features it does offer such as social interaction and analytics are not included in the free version.
Outstanding Feature
Buffer users point out that the tools are very intuitive and easily integrate with Twitter, Facebook, Pinterest, Instagram, and LinkedIn. They also like the responsiveness of the customer support team.
Hootsuite is an all-in-one platform that enables users to schedule and curate content, measure social ROI (Return On Investment), and run social media ads.
Major Features
- Scheduling: Keep your social media accounts active and save time by scheduling posts.
- Curate content: Find, manage, and share content and images on social media.
- Analytics: See the performance of your social media efforts across channels tracked by timeframes and create custom reports.
- Promote: Create and manage promoted campaigns from the same dashboard used to manage organic social content.
- Monitor: Follow topics that matter to you and create custom streams of organized content.
- Manage teams: Effectively collaborate with flexible assignment and approval of workflows.
- Secure: Set custom permission levels and get immediate security notification alerts.
Pricing
Hootsuite offers a tiered pricing plan starting with a limited free account. Each paid level includes a free 30-day trial.
- Free: Three social profiles, 30 scheduled messages, one user.
- Professional: $29/month, ten social profiles, unlimited scheduling, one user.
- Team: $129/month, 20 social profiles, unlimited scheduling, three users.
- Business: $599/month, 35 social profiles, unlimited scheduling, five to ten users.
- Enterprise: Custom solutions.
Limitations
Hootsuite includes a lot of useful tools. However, there is a tradeoff in that the dashboard is complex and not very user-friendly. The most powerful features offered by Hootsuite are only included for enterprise plans. The analytic and reporting tools in the free and lower cost pro plan are limited.
Outstanding Feature
Hootsuite includes a wide variety of features in its comprehensive tool to make it easier to manage social media activities for multiple clients or accounts.
Easily schedule and automatically share your content on Facebook, Twitter, Instagram, and LinkedIn with Meet Edgar.
Major Features
- Auto variations: Edgar will find and pull quote-worthy text from blogs or articles for you at the click of a button.
- Browser extensions: Automatically generate pre-written posts directly from the source with Meet Edgar’s Chrome extension and a bookmarklet for Firefox and Safari.
- Category scheduling: To easily sort your content, use color-coding.
- Content library: Posts are not deleted once posted. They are saved in your own content library for re-sharing.
- Reshare content: Meet Edgar will continue to publish your content even when you reach the end of your queue.
- Upload and edit automatically: Create a content library from many sources such as podcasts, YouTube, and RSS feeds.
- Photos and videos: Add single or multiple image posts and videos to Facebook, Twitter, and Instagram.
- Time-sensitive or evergreen content: Use any post or promotion once by giving it an expiration date or re-use it.
- A/B Testing: Test different messages using click data and variation analytics.
- Report: Get a weekly email report of social stats, including clicks and follower counts.
- Link shortener: Meet Edgar has its own link shortener and also integrates with Bitly and Rebrandly.
Pricing
Meet Edgar has one subscription price at $49/month. They are also offering an introductory four-month promotional offer to new customers for $29/month (saving of $20/month). The subscription includes:
- 25 social media accounts.
- Smart composer to automatically write status updates for you.
- Unlimited content library.
- Organize content with unlimited categories.
- Access to premium social media courses.
Limitations
Meet Edgar only works with Twitter, LinkedIn, and Facebook. Another limitation is users can’t retweet, share posts to other social networks, or comment through the platform. Some users think the price is too high.
Outstanding Feature
Users will never run out of content. Meet Edgar’s auto-scheduler will pull posts from your unlimited content library.
Before you can decide which is the best automated social media tool for your needs, you must know what your needs are. Start by focusing on the tools that can help you automate what you are already doing.
There is no need to use a platform that offers lots of bells and whistles if you don’t have an immediate need for them. Once you have that nailed down, analyze how you can enhance what you are currently doing, and which tools offer the features you will need to improve your social media marketing strategy.
